identity verification methods and techniques for north american consumers in the dating market chris...
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![Page 1: Identity Verification Methods and Techniques for North American Consumers in the Dating Market Chris Bradley, VP Marketing Pat Mangiacotti, VP Business](https://reader035.vdocument.in/reader035/viewer/2022072013/56649e625503460f94b5d86f/html5/thumbnails/1.jpg)
Identity VerificationIdentity VerificationMethods and Techniques for North American Consumers in the Dating Market
Chris Bradley, VP Marketing
Pat Mangiacotti, VP Business Development
January 20, 2005
iDate 2005 - Miami
Methods and Techniques for North American Consumers in the Dating Market
Chris Bradley, VP Marketing
Pat Mangiacotti, VP Business Development
January 20, 2005
iDate 2005 - Miami
![Page 2: Identity Verification Methods and Techniques for North American Consumers in the Dating Market Chris Bradley, VP Marketing Pat Mangiacotti, VP Business](https://reader035.vdocument.in/reader035/viewer/2022072013/56649e625503460f94b5d86f/html5/thumbnails/2.jpg)
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
QuoteQuote
“Romance should never begin with sentiment. It should begin with science and
end with a settlement.”Oscar Wilde, (1854–1900)
![Page 3: Identity Verification Methods and Techniques for North American Consumers in the Dating Market Chris Bradley, VP Marketing Pat Mangiacotti, VP Business](https://reader035.vdocument.in/reader035/viewer/2022072013/56649e625503460f94b5d86f/html5/thumbnails/3.jpg)
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Problems and TrendsProblems and Trends
IncreasinglyPeople use the Internet to socialize and buy/sell goods with people they don’t know personally
On-line fraud and identity theft are growing at an alarming rate
9.9 million people had identity stolen in 2003 - 79% increase ID theft cost consumers $3.2BOn-line merchants bare brunt of on-line fraud (averaging 7% of revenue)
Lack of trust slowing further adoption of on-line servicesOnly 36% of web population buy and sell on lineOnly 10% of visitors to dating sites use the services
Sources: Federal Trade Commission, Gartner Group, Jupiter Research
Consumers need a means to easily and more effectively establish trust with a business and person-to-person
![Page 4: Identity Verification Methods and Techniques for North American Consumers in the Dating Market Chris Bradley, VP Marketing Pat Mangiacotti, VP Business](https://reader035.vdocument.in/reader035/viewer/2022072013/56649e625503460f94b5d86f/html5/thumbnails/4.jpg)
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Our MissionOur Mission
Trufina will be the definitive leader of online identity management by providing the most
trusted and member controlled identity verification solution.
The company’s proprietary and closed loop process
allows its members to exercise complete control
over multiple Trufina profiles.
![Page 5: Identity Verification Methods and Techniques for North American Consumers in the Dating Market Chris Bradley, VP Marketing Pat Mangiacotti, VP Business](https://reader035.vdocument.in/reader035/viewer/2022072013/56649e625503460f94b5d86f/html5/thumbnails/5.jpg)
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
The Need for Identity ManagementThe Need for Identity Management
70% of on-line users are worried about being a victim of a hoax or scam (Source: Earthlink Internet Lifestyles Study 7/04)
Identity Management minimizes the fear by:
+ Improving personal brand credibility (reputation)
+ Managing and controlling privacy (self regulation)
+ Building trust between parties
+ Building social-capital within a group
= Trusted on-line community
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©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
The Problem with AnonymityThe Problem with Anonymity
Before we can trust the
MessageTransactionPackageEmailIMVoice MailLetterConversationCompany
we must trust the communicator.
![Page 7: Identity Verification Methods and Techniques for North American Consumers in the Dating Market Chris Bradley, VP Marketing Pat Mangiacotti, VP Business](https://reader035.vdocument.in/reader035/viewer/2022072013/56649e625503460f94b5d86f/html5/thumbnails/7.jpg)
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
ChallengesChallenges
Adequate security and privacy
Proving the ‘true’ identity of a personOver 300 valid forms of credentials
Often discretionary
Stolen identities
Liability
Dynamic EnvironmentChanging credentials, facts, locations, status, …
Proprietary SystemsDifficulties in propagation, sharing, portability
Inconsistencies in usability for the user
Home grown solutions can be expensive to build & maintain
![Page 8: Identity Verification Methods and Techniques for North American Consumers in the Dating Market Chris Bradley, VP Marketing Pat Mangiacotti, VP Business](https://reader035.vdocument.in/reader035/viewer/2022072013/56649e625503460f94b5d86f/html5/thumbnails/8.jpg)
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
The Platform for Identity ManagementThe Platform for Identity Management
Portable across Internet domains/properties
User controlled for the purpose intended
Privacy managed by the user
Consistent look and feel
Encourages ease of sharing and dialogue between parties
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©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
ID Verification – The BasicsID Verification – The Basics
ID verification is performed by authenticating:
Something they know
Something they own
Something they are
Or a combination of all three
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©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
ID Verification RequirementsID Verification Requirements
Credential Presentment & VerificationBackground checks
CriminalFinancialEducationWatch-list
Other CredentialsBirth Certificate, PassportDriver’s LicenseUtility Bill3rd Party
Multi-variable (scored) analysisApproved/Rejected
Appeal Process
![Page 11: Identity Verification Methods and Techniques for North American Consumers in the Dating Market Chris Bradley, VP Marketing Pat Mangiacotti, VP Business](https://reader035.vdocument.in/reader035/viewer/2022072013/56649e625503460f94b5d86f/html5/thumbnails/11.jpg)
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Privacy is MandatoryPrivacy is Mandatory
The Identity Management system must meet these privacy requirements:
Control the collection, use, and release of personal information
Protect each individual’s right to control how personal information is collected and promulgated
Protect against identity theft and the use of an individual's personal information for fraudulent purposes
Protect the confidentiality, integrity, and availability of information that identifies or otherwise describes an individual
![Page 12: Identity Verification Methods and Techniques for North American Consumers in the Dating Market Chris Bradley, VP Marketing Pat Mangiacotti, VP Business](https://reader035.vdocument.in/reader035/viewer/2022072013/56649e625503460f94b5d86f/html5/thumbnails/12.jpg)
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Data Sources: Migraines Made SimpleData Sources: Migraines Made Simple
3,146 Counties with State and Local jurisdictions Administrative Office of Courts (AOC) at State/County level Department of Corrections (DOC) Sex Offender Registry (SOR)
500+ data aggregators NO single vendor has all the data needed They will ALL tell you theirs is better Some are US based and some are not Some refresh data frequently—or not at all Monthly may NOT be required
200,000,000 peopleUntold numbers of compliance acronymsNobody reports the same way!There is no 100% solutionDon’t forget you’ll still need:
University & College data Employment data Credit data And many more!
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©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Closing The LoopClosing The Loop
ID Verification is more than a single eventBeyond data verification and quizzes PIN Mail Phone activation Biometric
Customer Service is key Privacy is more than Policy Dispute Resolution Adjudication Frequent Communication Stewardship
![Page 14: Identity Verification Methods and Techniques for North American Consumers in the Dating Market Chris Bradley, VP Marketing Pat Mangiacotti, VP Business](https://reader035.vdocument.in/reader035/viewer/2022072013/56649e625503460f94b5d86f/html5/thumbnails/14.jpg)
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Building TrustBuilding Trust
Reputation System must facilitate
discovery, control, and management of reputation indices
Reciprocity System must facilitate
repeated sharing and variability of interaction among multiple agents
InterpersonalInterpersonalInstitutionalInstitutional
ReputationReputation
TrustTrust
ReciprocityReciprocity
Thought for the Day:Is your objective to build Institutional or Interpersonal trust?
Model Based on: L. Mui, M. Mohtashemi, and A. Halberstadt, "A Computational Model ofTrust and Reputation," in Proceedings of The 35th Hawaii InternationalConference on System Sciences, IEEE, 2002.
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Identity VerificationIdentity VerificationMethods and Techniques for North American Consumers in the Dating Market
Questions & Answers
Methods and Techniques for North American Consumers in the Dating Market
Questions & Answers