Or whoever…   

  

WE Want you to reinvigorate our BRAND IMAGE WE CONSIDER OURSELVES AN EXCITING ENTERTAINMENT CHANNEL AT THE FOREFRONT OF UK TELEVISION

AS YOU KNOW IN 2012 THE DIGITAL SWITCH OVER IS TAKING PLACE AND WE BELIEVE WE ARE TECHNOLOGICAL AND CULTURAL FRONTRUNNERS IN THE FUTURE OF UK DIGITAL TELEVISION…

WE NEED OUR BRAND TO REFLECT THIS EXCITING TIME AND THE PART WE WILL PLAY IN SHAPING THE FUTURE OF MULTI-PLATFORM TV ENTERTAINMENT. WE WANT THE FUTURE TO BREAK WITH THE PAST BUT TO REMEMBER THE PAST MADE US WHO WE ARE TODAY. WE WANT TO APPEAL TO NEW AUDIENCES BUT MUST NOT LOSE SIGHT OF OUR CURRENT FANS AND SUBSCRIBERS. WE KNOW YOU CAN REFLECT THIS DESIRE IN YOUR EXCITING AND VIBRANT DESIGNS…

IN PARTICULAR OUR IDENTS NEED TO REFLECT OUR CENTRAL ROLE IN THE NEW CLIMATE – WE MUST STAND OUT FROM THE PACK AND YOU HAVE BEEN ASKED TO HELP US IN THIS TASK…