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What do all these extremely different companies have in common?

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Page 1: IDEO Aarzoo Sharma

What do all these extremely different companies have in common?

Page 2: IDEO Aarzoo Sharma

They have all created products with the international design

company, IDEO.

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How does one design consultancy firm end up working with high profile clients from different backgrounds amidst so

much competition?

Page 5: IDEO Aarzoo Sharma
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Design Thinking and Human Centered Design

Page 7: IDEO Aarzoo Sharma
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Create Positive ImpactSolve usability problems Help companies grow

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Human Centered Design is the way to go, “Tech companies design from the inside out, whereas

we design from the outside in”.

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The Core Values of IDEO according to CEO Tim BrownOptimism

Collaboration

Embracing Ambiguity

Learning From Failure

Making Others Successful

Taking Ownership

Talk less, do more

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Products

Services

Environments

Digital experiences

Management Consulting

Case studies

Blog posts

Design Kit

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Over 600 employees from a diverse set of disciplines

Solve problems from multiple perspectives

Solve problems one mind cannot

Team

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“Sometimes, a great shopper insight is more valuable than a great product.”

Jeff Swearingen, Frito-Lay

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Very in-depth and involved

Marketing insights obtained

Unique, innovative

Multifarious channels

Inclusive of people at all stages

Research

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Research ChannelsObservational

Behavioural

Crowdsourcing

Focus Group

Prototyping

Survey

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IDEO’s networkOpenIDEO

IDEO U

IDEO Futures

OI Engine

IDEO CoLab

IDEO.org

Page 18: IDEO Aarzoo Sharma

Ventures and InitiativesBlog

Case Studies

Courses

Design Tools

Websites

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Conclusion

Design Thinking is a brilliant way to make superior products and experiences for people

A progressive and inclusive company culture goes a long way

Effective marketing insights are key to the success of a product

Page 21: IDEO Aarzoo Sharma

Disclaimer

This presentation was made by Aarzoo Sharma, BITS Pilani during an internship under Prof Sameer Mathur, IIM Lucknow.