ideo aarzoo sharma
TRANSCRIPT
What do all these extremely different companies have in common?
They have all created products with the international design
company, IDEO.
How does one design consultancy firm end up working with high profile clients from different backgrounds amidst so
much competition?
Design Thinking and Human Centered Design
Create Positive ImpactSolve usability problems Help companies grow
Human Centered Design is the way to go, “Tech companies design from the inside out, whereas
we design from the outside in”.
The Core Values of IDEO according to CEO Tim BrownOptimism
Collaboration
Embracing Ambiguity
Learning From Failure
Making Others Successful
Taking Ownership
Talk less, do more
Products
Services
Environments
Digital experiences
Management Consulting
Case studies
Blog posts
Design Kit
Over 600 employees from a diverse set of disciplines
Solve problems from multiple perspectives
Solve problems one mind cannot
Team
“Sometimes, a great shopper insight is more valuable than a great product.”
Jeff Swearingen, Frito-Lay
Very in-depth and involved
Marketing insights obtained
Unique, innovative
Multifarious channels
Inclusive of people at all stages
Research
Research ChannelsObservational
Behavioural
Crowdsourcing
Focus Group
Prototyping
Survey
IDEO’s networkOpenIDEO
IDEO U
IDEO Futures
OI Engine
IDEO CoLab
IDEO.org
Ventures and InitiativesBlog
Case Studies
Courses
Design Tools
Websites
Conclusion
Design Thinking is a brilliant way to make superior products and experiences for people
A progressive and inclusive company culture goes a long way
Effective marketing insights are key to the success of a product
Disclaimer
This presentation was made by Aarzoo Sharma, BITS Pilani during an internship under Prof Sameer Mathur, IIM Lucknow.