International Dinner 2011 Social Media Campaign05/02/2011 – 14/03/2011Truman State University, Missouri, U.S.A.

by Ka Wing Wong

iDinner International dinner is the biggest annual event organized by the International Club to

promote cultures in terms of sharing food. Each year, the event draws around 400 students and the local community to attend. Students can participate in the event by cooking or performing their traditions.

Objective To use social media, such as Facebook, Twitter and Youtube to draw as much

attention as possible about the the event and thus encouraging students to take part in the event on 27th March, 2011.

Fun Promotional Video to encourage students to cook for the event.(Click to watch)

Promotional poster

Ticket Design

Created a Facebook page and event.

A Twitter corresponding to Facebook

Facebook “Like” Competition (3-week duration) Like assigned status to win a free ticket for the event.

Example:

There will be status - "Like this status to win a free ticket by xx:xx today" at random time before the event so that people will stay tuned.

On 14th March, 2011, the top 3 persons with most likes on these status will win a free ticket for the event.

Weekly update of the competition was posted.

Created Facebook content to draw attention (examples):

Food trivia:

Fun Food Facts:

Interactivity:

Results

Facebook page drew over 40,000 views in one month

Results

All 320 tickets were sold out in one week. Had demands for more tickets.

20 groups of students from different countries cooked for the event.

7 performing groups of different cultures.

Since the International Club did not have a Facebook page, after the event, the page was transformed to the club Facebook page. This takes the advantage of the fans drawn from the event.

Transformation of the Facebook page

Credit:

The whole campaign was deigned and monitored solely by Ka Wing Wong including:

- Video idea, script, filming and editing.

- Poster and ticket designer.

- Twitter and Facebook page content creator, researcher and monitor.