idse202 assignment4 product_platformsreadings_ct_v1
DESCRIPTION
thinking through product platforms, reading chapters from "The Power of Product Platforms" by Marc H. Meyer for IDSE202, a System, Service and Iinteraction design theory class taught by Jon Freach at austincenterfordesign.comTRANSCRIPT
Product Platforms
Derivative Product
Derivative Product
Commonality
Compatibility
Standardization
Modularization
Single-Product
R&D
Single-Product
R&D
Single-Product
R&D
Analyze and Identify
Product Platform
Derivative Product
Derivative Product
Derivative Product
Derivative Product
Derivative Product
Derivative Product
Derivative Product
Product PlatformsCreate a family of products from a set of common components or modules.
SingleProduct
SingleProduct
Company Measures: Black & Decker ExampleOld ways were costing Black & Decker more money, lower-performing products, and lower revenue.
R&D:Engineers
Manufact-uring
SuppliersManage-
mentCosts
Productperformance
RevenueCustomer Customer Customer Customer
Derivative Product
SingleProduct
SingleProduct
Customer
Leveraging PlatformsProduct Platform and Market Segments helps save costs and increase revenue
R&D:Engineers Manufact-
uring
SuppliersManage-
mentCosts
Derivative Product
Derivative Product
Derivative Product
Productperformance
RevenueCustomer Customer Customer
Derivative Product
Derivative Product
Derivative Product
CustomerCustomerCustomer CustomerCustomerCustomer
Product Platform
Mindset as well as a ProcessThree key mindsets for effective innovation
R&D:Engineers Manufact-
uring
SuppliersManage-
mentCosts
Derivative Product
Derivative Product
Derivative Product
Productperformance
RevenueCustomer Customer Customer
Derivative Product
Derivative Product
Derivative Product
CustomerCustomerCustomer CustomerCustomerCustomer
Product Platform
COLLABORATION LONG-TERM PLANNING& PRIORITY
HOLISTIC
SingleProduct
SingleProduct
Company Measures: ARCH ExampleCurrent ways are costing ARCH more mosts, less effective and less efficient services, and fewer results.
Day StaffCase
Managers
Co-LocatedPartners
VolunteersCosts
Productperformance
RevenueClient Client Client Client
SingleProduct
SingleProduct
SingleProduct
Client
Manage-ment
Mindset as well as a ProcessThree key mindsets for effective innovation
Day StaffCase
Managers
Co-Located Partners
Manage-mentCosts
Derivative Service
Derivative Service
Productperformance
RevenueCustomer Customer Customer
Derivative Service
Derivative Service
Derivative Service
CustomerCustomerCustomer CustomerCustomerCustomer
Product Platform
COLLABORATION
LONG-TERM PLANNING& PRIORITY
HOLISTIC
Volunteers
Platform Strategy
PRODUCT/SERVICETIERS
MARKET SEGMENTSOR TYPES OF CUSTOMERS
high-end
mid-range
Low-CostOr free
Nomads
Minimalists Distressed
Homeless Working Poor
CollegeStudents
TechNomads
NewlyUnemploye
d
BankruptcyOr Divorce
Identify Market Segments
PRODUCT/SERVICETIERS
MARKET SEGMENTSOR TYPES OF CUSTOMERS
high-end
mid-range
Low-CostOr free
Nomads
Minimalists Distressed
Homeless Working Poor
CollegeStudents
TechNomads
NewlyUnemploye
d
BankruptcyOr Divorce
One Effective Platform Strategy“First build platforms that can profitably serve low-end requirements.”
For more info:The Power of Product Platforms by Marc H. Meyers
Austin Center for DesignIDSE202 Systems, Service, and Interaction Design / FreachNovember 9, 2010Christina Tran