IDUS 325 Final Project Brief

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Spring 2011 Prof. R Campbell

Gulfstream Center for Design, 200 Email: rcampbel@scad.edu

TA: Rebecca Mahl Email: remahl20@student.scad.edu

Project Objective: The intent of this project is to explore emerging material properties in order to design innovative product concepts with consideration to true user needs and integration of brand and lifestyle, which will set it apart from competitors. The company and area of focus is Reebok and footwear, such as Running, Women’s Fitness, Basketball, Football, Soccer, Tennis, Cross-Training, or a Sport-Inspired Lifestyle Shoe, etc. The footwear design may be an addition to an existing product line or for a new product line. Project Description: Phase I – Background/Research From the first assignment, getting familiar with Reebok, further research and understand chosen product line, with a deep understanding of (1) brand language and lifestyle, (2) user needs, (3) competitor analysis, and explore (4) currently used materials and manufacturing processes in the footwear industry as well as (5) potential emerging materials and manufacturing processes that could be applied to new innovative concept. Phase II – Concept Exploration/Continued Research Apply information gathered from research and create concepts exploring various properties and possibilities. Keep in mind and address user needs, materials and manufacturing in your design concepts. Really push yourself to think outside of the box! Phase III – Concept Refinement and Presentation You will select one concept from Phase 2, to fully develop and present, including illustrator renderings and detailed specs/call outs showing features of design, and chosen colors (can include different color options), chosen materials (with sources info about material), and proposed manufacturing process and details (final presentation, poster, and process book). Project Outcomes: The following project outcomes indicate competencies and measurable skills that students develop as a result of completing this project:

• Application of emerging manufacturing materials and processes integrated with holistic approach, considering and addressing user needs and brand.

• Familiarity with innovative material applications. • Pushing the boundaries in idea generation and concept generation, while balancing feasibility. • Thorough understanding material and process specification in the product design process.

Project Deliverables:

• 10 minute research and material/manufacturing presentation for Part 1. [electronic] • Phase 1 Concept Sketch Packet, will be pinned up and critiqued • Phase 2 Concept Sketch Packet, will be pinned up and critiqued • Digital Concept Sketch Packet including Phase 1 and Phase 2 concepts to turn in.

o Format: multi-file PDF with distinction between Phase 1 and Phase 2 concepts. • Refined Concept, will be pinned up and critiqued

o Detailed sketches with callouts, materials/process/color selection, illustrator renderings • Final Presentation and Final Poster showing final concept (poster must also be printed). • Process Book (must also be printed) documenting the process and final concept solution. • CD with all deliverables in .PDF format

Project Schedule: The following deliverables are due on according date.

Mon, May 2 Intro and discussion. Brand/Product Research.

IDUS 325 Final Project Brief

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Wed, May 4 Work in Class, Divide into Project Groups Mon, May 9 Research Presentations: (*Graphic Style/Layout)

Company/Market/User/Product/Materials/Manufacturing Wed, May 11 User Needs and Initial Concepts,

Class Activity: Part 1 Mon, May 16 Part 1 - Concept Sketch Packet, (pin-up+critique)

Focus on Manufacturing Materials and Processes Wed, May 18 Work in Class, Start Process Book

Class Activity: Part 2 Mon, May 23 Part 2 - Concept Sketch Packet, (pin-up+critique)

Work in Class, refining concepts and considering EMM Wed, May 25 Digital Concept Sketch Packet (Part 1 & Part 2)

Refined Concept, (pin-up+critique) show features/call outs/material and process selection/color options, illustrator renders

Mon, May 30 Final Presentation and Final Poster Wed, Jun 1 Process Book and CD with all digital files

Grading Criteria: Your project grade will be computed according to the following criteria: Phase I In-depth understanding of brand/lifestyle and user needs 20 points In-depth understanding of existing products/competitor analysis 20 points In-depth understanding of existing and emerging materials/manufacturing processes 20 points Visual and organizational quality of presentation (professionalism) 40 points

Phase II Part 1 of Concept Generation (in class reviews are part of grading opportunity) 30 points Part 2 of Concept Generation (in class reviews are part of grading opportunity) 30 points Refined Concept (in class reviews are part of grading opportunity) 20 points Visual and organizational quality of supporting materials (professionalism) 20 points

Phase III Connecting Brand / Design language to part design (why is this important) 20 points Level of innovation 20 points Final Concept communicated through final presentation and final poster 30 points Visual and organizational quality of supporting materials (professionalism) 30 points Process Book and CD