ievgeniia iakovleva facebook-marketing-final

S

Final Project

39DollarGlasses.comIevgeniia Iakovleva

© Ievgeniia Iakovleva, 2013

To do

1. Provide feedback on the critical points of their Timeline Page.

2. Provide diagnostics using Facebook Insights – Timing of Posts,Highest engagement by Content type. (Extra bonus if you providecharts and logic for any another metrics from excel spreadsheetinsights)

3. Any recommendations on ideas, contests or exclusives to theFacebook page?

4. How would you employ Facebook Ads for this brand?

5. Based on your research and insights, what feedback would youhave for this brand for Facebook?


Timeline Architecture

Timeline Main

S Facebook is about people,eyewear about personal style.So I think it would be better toshow people wearing glasses.Because glasses it self just athing. And it`s difficult tounderstand whether you willlike it or not.

S 39DollarGlasses not brandeyewear. So let`s try to say„you can be brand with oureyewear‟ with help of timelinepicture. © Ievgeniia Iakovleva, 2013

Timeline Architecture

Tab ideas

S Lookbook

S You & Your glasses


Facebook Insights

Vision quiz and “Like if”

looks like best performing

content. This two content

groups engaging more

users. It`s something you

can share with others.

0

200

400

600

800

1000

1200

1400

1600

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"Like if" entertain

Cute content

Important day

Interesting content

Promotion Vision quiz

Content Type


Facebook Insights

The best time for posting

is morning. Probably

because morning posts

appear at the top of users

news feed.

But, I thinks it would be

useful to test evening

time.

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Early Morning 2-6am Morning 7-9am Before Lunch 9-12am


Facebook Insights

We can see that the best

days for posting are

Saturday, Sunday and

Monday. Users respond

more during this days.

So, if we want to start

promotion contest, better

to start it during0

1000

2000

3000

4000

5000

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7000

Best Day


Facebook Insights

This chart was done

based on data that shows

performing of content

close to quiz/contest task.

Very broad but we can

see when is the best time

to announce the contest

for page likers.

2505

5308

Eaurly Morning 2-6am

Morning 7-9am


Promotions Contest

Best Match Contest

S Contest can be driven on the app base.

S It can drive higher engagement and new likes for the page.

S It can drive the content that shows on-line shop variety of eyewear.

S It also can work for the Facebook ad campaign.


Promotions Contest

Contest logic

1. Download your photo.

2. Choose eyewear you like.

3. Post the photo on 39DollarGlasses page. Share with it on your page.

4. Ask you friends to like it.

5. Get the biggest number of likes.

6. Get glasses you chose for photo for free.


Facebook ad campaign

strategy

Idea 1 – For Students

Time: beginning of the studying year.

Targeting:

S Age – 16-20

S Gender - both

S Education - High school and university students

S Liking page – school or university Facebook page they studying in

S Interest – different eyewear brand pages, clothe brand pages.

Final

preparation

for college!

Eyewear for

smart only 39

USD!


Facebook ad campaign

strategy

Idea 2 – For Celebrity fans

Time: any time.

Targeting:

S Age – depend on celebrity. (ex., Justin Bieber – girls teenagers )

S Gender - both

S Education - High school and university students

S Liking page – celebrity page, tabloid pages

S Interest – different eyewear brand pages, clothe brand pages, celebrities, fashion, eyewear

Wanna be

like Justin

Bieber?

Shop celebrity

style only

39USD here!


Content strategy

S More content about eyewear fashion

S More vision quizzes – the most

engaging content

S More content that has call to action – to

share, to do, to answer the question

S Test evening time for posting, maybe it

works better.


ievgeniia iakovleva facebook-marketing-final

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