if a tree falls in a forest… the importance of engagement

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WWW.FUTERRA.CO.UK Harriet Kingaby IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

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IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT. Harriet Kingaby. Why engagement?. Create social proof. Social proof. REBOUND. Good life objectives. Raise awareness of and participation in the Good Life Initiative Change behaviours around energy, travel and resource use - PowerPoint PPT Presentation

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Page 1: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

Harriet Kingaby

IF A TREE FALLS IN A FOREST…THE IMPORTANCE OF ENGAGEMENT

Page 2: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

WHY ENGAGEMENT?

Page 3: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

CREATE SOCIAL PROOF

SOCIAL PROOF

Page 4: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

REBOUND

Page 5: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

Page 6: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

GOOD LIFE OBJECTIVES

• Raise awareness of and participation in the Good Life Initiative

• Change behaviours around energy, travel and resource use

• Promote community cohesion through engagement with activities

Page 7: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

GOOD LIFE CHALLENGES

PROJECT FATIGUE

…many current projects based in New Earswick

VARIED COMMUNITY

…wide variety of ages and socio-economic

groups

LACK OF AGENCY

…many residents time poor and don’t feel they

can affect change

RATIONAL APPROACH

…some of the project team wanted messaging

based solely on monetary savings and

information

Page 8: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

KNOW YOUR AUDIENCE

Page 9: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

UNDERSTAND WHY

Page 10: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

SIZZLE

Page 11: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

START A CONVERSATION

Page 12: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

Gamification

MAKE IT A PLEASURE

Page 13: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

EMPOWER

Page 14: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

FEEDBACK

Page 15: IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

WWW.FUTERRA.CO.UK

Harriet [email protected]

THANKS

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