If At First You Don’t Succeed…

Presented by Susan SmithManager, Library & Information Resources

PNW SLA October 7,2006

Try…1999

• Metadata standards written• Governance put in place• Metadata generator tool created• Joint effort with Corporate Communications, IT and Library & Information Resources

You may have heard about it

Doran, Kelly. Metadata for Corporate Intranets, Online 23(1),January 1999,

The Project Sank Like a Rock

Key success factors were missing:• Mandate• Define the content you’re going to manage• Governance that is enforced• Business processes to collect, manage and publish

information• Champions at the Senior Exec level• Content Management Technologies

Try…2000 - 2005

• New technologies to tame the chaos• Plumtree portal launched• FileNet document management system• Web content management• Verity/Autonomy new search engine

ROT still exists

• ROT still obscures the durable content that we want to make findable

• Governance doesn’t have any “teeth”• Records management retention standards aren’t

tied to any content management systems

Try Again…2006

• Library & Information Resources’ strategy has changed

• The culture of Weyerhaeuser is changing

Library & Information Resources

• Taken ownership of the search engine• Leveraging this ownership to expand our

influence • L&IR’s new strategic direction

L&IR’s Strategic Direction

“To operate as a recognized expert in the process of acquiring, integrating, and managing both internally and externally generated information content to support key business processes and the people that perform them”

L&IR Tactics

• Focus on value added products and services that solve the pain points of the businesses and our user segments

• Proactively participate in Information Management / Technology Decisions

• Integrate content management tools and supporting information management processes

• Use the most appropriate technologies for acquiring, integrating and managing content

Upgrade Our Skills

• Content management• Taxonomy creation and management• Information architecture• Usability testing

Changing Weyerhaeuser World

• New VP of Corporate Affairs • New Senior VP Technology • New “Discovery Manager” in Legal Dept.

Technology Uncovers our Failings

• Leveraging of existing technologies• Looking internally for experts• Electronic Records Management• E-mail reduction, management• Intranet Redesign

The Door is Open

• We’re spreading the word for content management

• We’ve set a place at the table• Governance is being written• Compliance has become the business case• Champions are stepping up• Our activities are tied to a priority project

Lessons Learned

• Key drivers must be in place• Management support• All stakeholders represented• Driven by a business need• Committed resources available

• Timing is everything• Build on the small successes• Have a clear view of the future

Your Turn

I’d like to hear your comments about your current situation, learnings, key factors for success or any “Aha” moments you’ve had about content management.

Thank you!