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IF THE MUSIC FITS, WEAR IT

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Page 1: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

IF THE MUSIC FITS, WEAR IT

Page 2: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

BANGTV MERCHANDISING STRATEGY [Retail Orientation]

• Lifestyle Approach To Multiple Product Assortments For Each Celebrity.

• Tiered Brands By Retail [B&M / Digital] Venue.

• Utilize Television To Market /Define/Expand Brand Images Then Flows All Digital Mediums

• Curate Good / Better / Best and Luxury Assortments By Specific Retail Venue.

• Assortments Differentiated By Retail Venue – By Category & Artwork / Designs.

• Pricing Tiers Denoted by Specific Retail Venue.

• Capitalize On Opportunity For Improved Pricing With Each Celebrity Brand.

• Create Exclusive Products & Exclusive Product Configurations For Each Retail Opportunity.

• Create Excitement With Limited Edition Products + one-of-a –kind Autographed Memorabilia.

• “BANG BUNDLES” - Bundle Products To improve Price Points That Create Fan Excitement.

• Offer Entire Breadth Of Assortment On BANG Digital Platforms [BANGNET/BANGMOB/BANGFAN]

• Test New Product Categories As Necessary [BANGNET] Before BANGTV

• Utilize Packaging To Build Brands For Direct-To-Consumer Purchases.

• Utilize Packaging As A Silent Sales Person Within Retail That Also Defines The Celebrity Brand.

• Regionalize Assortments Within Retail To Capitalize + Grow Fan Base.

Page 3: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

BANGTV MERCHANDISING STRATEGY [Digital Orientation]

BANGTV• Exclusive Marketing Position

• Drive New + Expanded Exposure for Celebrity• High Profile Brand Builder

• Key Assortment Driver [New Products]• Expands Celebrity Commerce Products Sells + Offerings

BANG EXP [B&M]• Significant + Continuous Unit Driver

• Multiple Channel Access For Fans to Discover • Expanded Opportunity That Greatly Increase Product Sales

BANGNET/BANGFAN/BANGMOB • Enormous Brand builder

• Delivers 1st Complete Product Assortment Opportunity• Creates 1st Product Test Opportunity

• New + Dedicated 24/7 Exposure for Each Celebrity• Uplifts/Enhances/Encourages Much More Product Sales

Page 4: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

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ANN

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BANGTV

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BANGTV

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BANGTV

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BANGTV

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BANGTV

Page 11: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

DAUGHTRY

Page 12: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

DAUGHTRYBANGTV

Page 13: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

DAUGHTRYBANGTV

Page 14: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

DAUGHTRYBANGTV

Page 15: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

DAUGHTRYBANGTV

Page 19: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity
Page 20: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

LinkinparkLINKINPARK

BANGTV

Page 21: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

LinkinparkLINKINPARK

BANGTV

Page 22: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

LINKINPARKLinkinpark

BANGTV

Page 23: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

LINKINPARKLinkinpark

BANGTV

Page 25: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

LINKINPARKLinkinpark

BANGTV/SPECIALTY

Page 26: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

LINKINPARKLinkinpark

BANGTV/SPECIALTY

Page 27: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

LINKINPARKLinkinparkWALMART

Page 28: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

NICKLEBACKNICKLEBACKNICKLEBACKnICKLEBACKNICKLEBACKNICKLEBACKNICKLEBACKNICKLEBACKNICKLEBACKNICKLEBACKNICKLEBACKNI

Page 29: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

NIC

KLE

BA

CK

BANGTV

Page 30: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

NIC

KLE

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CK

BANGTV

Page 31: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

NIC

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BANGTV

Page 34: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

Carrie Underwood

Page 35: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

Carrie Underwood BANGTV

Page 38: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

Nordstrom’s

Carrie Underwood

Page 39: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

Nordstrom’s

Carrie Underwood

Page 44: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

Keith Urban

Page 49: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

Autographed Memorabilia

Keith Urban

Page 53: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

TIM

McGraw

BANGTV

Page 54: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

McGraw

TIM

BANGTV

Page 55: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

TIM

BANGTV

McGraw

Page 59: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

Celebrity Endorsed Products

Page 62: IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To Multiple Product Assortments For Each Celebrity

IF THE MUSIC FITS, WEAR IT