if you build it… will they come???? · (referral) 4 pillars of marketing . online . marketing ....
TRANSCRIPT
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If You Build It… Will They Come????
Rem Jackson Andrew Schneider, DPM
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Medicine is Business
• Solo Practitioner • Group Practice • Multispecialty Practice • Hospital-Based Practice
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Our Goal
Is that you are #1 in Your Market
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•Internet •Referral Sources •“Your list” •The Community
Patients Can Only Come From…
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Internal Marketing WEB External
Marketing Shoe
Leather (Referral)
4 Pillars of Marketing
Online Marketing
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The number one asset in your practice (other than
your team) is your list
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Your Practice
Marketing
Funnel
Shoe Internal External Online Marketing
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There are Only Two Things that you want to happen in marketing:
1. An Immediate Appointment (Phone Rings) 2. A Lead/Potential Sale (Future Phone Ring)
The Biggest Sin in Marketing is to be boring
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Systems for Your Marketing
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Dr. Schneider’s Marketing Team
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Internal Marketing WEB External
Marketing Shoe
Leather (Referral)
4 Pillars of Marketing
Online Marketing
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Shoe Leather Marketing
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Visiting Referring Offices
• Something our practice NEVER did well prior to Julia starting full-time
• Easy to UNDERESTIMATE the impact of developing these relationships
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Giveaways
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Referral Pad
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Practice Brochure
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M&M Rx Bottles
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Halloween
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Thanksgiving
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Thanksgiving
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Thanksgiving
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Thank You for Referring
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Direct Marketing to Providers
• Internal Medicine • Pediatricians • Emergency Medicine • Chiropractors
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Internal Marketing WEB External
Marketing Shoe
Leather (Referral)
4 Pillars of Marketing
Online Marketing
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Internal Marketing
• Entire team is responsible for proper Internal Marketing
• Focused on “Patient Experience”
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Patient Experience
• Respond to Online Requests and Return Phone Calls in a Timely Fashion
• New Patient Gifts
• Recall Campaigns
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Patient Experience
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Keep Topical…
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Keep Topical…
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Monthly Newsletter
• Content by Jordana
• Design by Julia
• Distribution by VMD
and Foster CRM
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Monthly Newsletter
Family
Puzzle
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Internal Marketing WEB External
Marketing Shoe
Leather (Referral)
4 Pillars of Marketing
Online Marketing
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External Marketing
• Everything external
focuses on leads for our Top Practices 18 step campaign
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Print Advertising
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Health Fairs
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Sponsorships
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Brand New…Radio
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Cross-Promotions
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Internal Marketing
Online Marketing
External Marketing
Shoe Leather
(Referral)
4 Pillars of Marketing
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Online Marketing
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Our Home Base
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Responsive Design Mobile Site
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Content is King!!!
• We add content to our website and social media accounts AT LEAST once a day
• Content is pushed to our social media platforms
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Blog Posts
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Articles
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Pinterest Boards
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Pinterest Boards
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What To Eat Wednesday
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Footcraft Friday
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Do Prospective Patients Look At Pinterest
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YouTube
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Facebook Live
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Reach of Facebook Live
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Analytics
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Analytic vs Last Year
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Internal Marketing
Internet Marketing
External Marketing
Shoe Leather
(Referral)
4 Pillars of Marketing
Online Marketing
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In Plain Sight
Marketing is the highest value use of your time
because it allows you to achieve your personal and
professional goals
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What do you want?