“if you can manage it, you can measure it” robert hudson, performance analyst dept....
TRANSCRIPT
“IF YOU CAN MANAGE IT, YOU CAN MEASURE IT”
Robert Hudson, Performance AnalystDept. Planning/Office of Research & Analysis
9th largest transit system in U.S.
Approximately 418,000 weekday boardings
Approximately 4,500 total employees
Major contributor to regional and state economy
MARTA is…….
Rail System 38 stations 48 miles of double track
service
Bus System 531 Fix Route buses 175 Mobility buses 92 bus routes
MARTA is….
Data Collection!Time consuming Continuous HardTediousNecessary
How Do We Collect It?Automatic Passenger Counter (APC) (100% Equipped Buses)
Manually (10Traffic Checkers)
Handheld Technology (10 Traffic Checkers)
Automatic Vehicle Locator (AVL) Technology (100% equipped)
Breeze System –Rail Entries/Bus Trends
“IF YOU CAN MANAGE IT, YOU CAN MEASURE IT”
What we manage…….Bus stop (8500+)
Route Data (Trapeze, Route Manager)
Route FilesSystem Health
How Do We manage…….Continuously updating
Bus Stops Schedules Route surveys
Teamwork Weekly & Bi-Weekly meetingEffective Communication
“IF YOU CAN MANAGE IT, YOU CAN MEASURE IT”
Biggest Challenges…….No Dedicated StaffLack of ResourcesSystem Health
Solutions…….Dedicated StaffTeamworkConstant CommunicationGood Policy/Procedures/Training
“IF YOU CAN MANAGE IT, YOU CAN MEASURE IT”
“IF YOU CAN MANAGE IT, YOU CAN MEASURE IT”
“IF YOU CAN MANAGE IT, YOU CAN MEASURE IT”
Step 1 – Bus stops, opens doors, and passengers board the bus, while other passengers alight..
Step 2 – The IRIS/IRMA counters, look for both directional motion and infrared heat signatures to determine counts.
Step 3 – The IVLU and MDT equipment interpret the data and create a transmittal message to the home base.
Step 4,5 & 6 – The signal is sent over the radio towers back to the base..
J-1708
“IF YOU CAN MANAGE IT, YOU CAN MEASURE IT”
Step 11 – Ridecheck Plus (RSM) processes DataMart data with data cleansing filters and ridership reports are ready to be generated.
Step 8 – TM Logger Application prepares data packet for delivery to Daily Log database.
Step 7 – MCC Server decodes radio, message and sends it to TM Logger.
Step 9 – Daily Log receives count data, including off routes, unassociated counts etc....
Step 10 – The Staging Process runs through Daily Log and moves most of the data to Data Mart.
My roles…….“Subject Matter Expert”LiaisonTrainerProblem SolverEnd User
How do we use it…….Data CollectionData ProcessData Curbing ReportingFill RequestDecision Making
“Ridecheck Plus” 2009 - Present
“QUESTIONS!”