if you do only two things on linked in
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LinkedIn Demographics
70,000,000 Users
Male / Female: 54% / 46%
Average Age: 43
HH Income: $107,278
College Grads: 77.6%
EVP/SVP/VP: 6.2%
If you do only TWO things on LinkedIn…
Starch Your LinkedIn Collar Be Penny Lane – The Greatest “Band Aid” of
All Time
Why Groups?
Increased Accessibility– Message people in common groups*– Invite them to events– (But for crying out loud, don’t be obnoxious.)
Increased Visibility– Real world conversations about key issues– Find those with mutual business interest
*Privacy setting driven
Groups You Must Belong To
Your alumni groups– Schools– Former Employers
Your Industry Associations Your City or Regional Groups The Groups Where People You Want To
Meet Hang Out
5 Tips When Creating a LinkedIn Group
Your name is important! Create a group for your industry, not your
company. Design the group logo to fit the small standard
logo size. Create a custom webpage for the group on your
website. Display the group in the Group Directory and on
members' profiles.
Source: http://bit.ly/bduJiX
5 Tips for Promoting a LinkedIn Group
Invite coworkers, past colleagues, and customers to join and start discussions.
Promote the group on your website, blog, email newsletter, and social media networks.
Invite key industry experts to join and engage. Cross-market to related groups that you manage
on different networks. Integrate LinkedIn into all of your marketing
efforts.
Source: http://bit.ly/bduJiX
5 Tips for Managing a LinkedIn Group
Add discussions, news and jobs. Use featured discussions to highlight
particular content or offers. Send announcements. Import your blog RSS feed. Make your own LinkedIn analytics.
Source: http://bit.ly/bduJiX
LinkedIn Summary
You get out of it what you put into it. No channel is an island. LinkedIn should be
part of your overall social media AND overall marketing mix
One of the easiest mediums to differentiate! www.linkedin.com/in/jeffyaniga