ifadc presentation on public private partnerships by ahmadou danpoulo baba
DESCRIPTION
IFADC PRESENTATION ON PUBLIC PRIVATE PARTNERSHIPS BY AHMADOU DANPOULO BABA. PARTNERS IN THE PROJECT. Imperial Foods is a privately owned and funded company based in Douala, Cameroon and I am the owner and operator. - PowerPoint PPT PresentationTRANSCRIPT
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IFADC PRESENTATION ON PUBLIC PRIVATE PARTNERSHIPS
BY AHMADOU DANPOULO BABA
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PARTNERS IN THE PROJECT
• Imperial Foods is a privately owned and funded company based in Douala, Cameroon and I am the owner and operator.
• This public-private partnership is an ongoing collaboration between Imperial Foods, USDA/FAS, IRD, USWA and WISSH.
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GENESIS AND AIMS OF IMPERIAL FOODS
• In 2004, USDA’s Foreign Agricultural Service (FAS) commissioned a feasibility study to test the potential for noodle production and consumption in western Africa.
• Following the study, USWA contacted me to set up a processing unit to make fortified noodles.
• Today, Imperial Foods has built the first noodle plant in Africa that offers micro and macro fortified food in a free trade zone.
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USDA/FAS’S ROLE
The Noodle Project helps achieve FAS' goals and mission by:
• Expanding global markets for US commodities as inputs into noodle products
• Enhancing nutrition intake of African women, children and people with AIDS
• And establishing a locally processed food product that can be used by PVOs in feeding programs.
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IRD’S ROLE• IRD pioneered the noodle food assistance with USDA with
their Indonesia program between 1999 and 2007. This project created thousands of jobs in private companies.
• IRD replicated this project in Cambodia in 2005 under a Food For Progress program.
• IRD is offering technical assistance to Imperial Foods to perfect its formulation and devise a marketing strategy for noodles especially regarding sales with the regional PVO community.
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US WHEAT SUPPORT• USWA arranged for me to visit Nigerian flour millers and
noodle plants .• USWA put me in contact with Wheat Marketing Center for
noodle formulation. • USWA and WMC arranged for me to visit China to select the
equipment manufacturer.• USWA will organize training of Imperial Foods personnel as
soon as we are operational.
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A FEW FACTS ABOUT IMPERIAL FOODS
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Production capacity 100,000,000 bagsTotal Women employed 120 womenDirect Job Creation 150 Indirect job creation-Mainly on the local market for noodle distribution-Women groups and associations (cassava flour producers)
Over 1,000 jobs
Geographic scope West and Central AfricaTotal production in tons 9,000 tons of noodles
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A PERFECT WIN-WIN FOR ALL PARTIES INVOLVED
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• USDA FAS achieves its mission: promote US farm products and fight hunger in the world.
• US farmers export more than 100,000 of wheat flour and 10 000 tons of soy flour over 10 years.
• African farmers sell 10,000 tons of cassava.
• Figures are based on existing production line, however, Imperial Foods intends to have three lines installed by 2015.
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• PVOs get access to fortified and nutritious food close to their zone of operations.
• African consumers improve their diet through the fortification and save on food budget.
• Private investors make a good return on their money allowing them to invest more on noodles and expand capacities.
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OUR FINAL OBJECTIVE
Photo : Anne Dudte / USDA FEASIBILITY STUDY IN SENEGAL
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THANKS
• PATRICIA SHEIKH• LILIANA BACHELDER• PEGGY SHEEHAN • GERALD THEUS• JIM HERSHEY