ifbc 2010 seo
DESCRIPTION
Tips to ensure that your content can be found and a bit about making money.TRANSCRIPT
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1© 2010 Foodista, Inc.
The Cooking Encyclopedia Everyone Can Edit
Search Engine Optimization, Building Traffic & Social Media
International Food Blogger ConferenceSeattle, August 27-29
Barnaby DorfmanFounder & CEO
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A Bit About Me• Former Partner/General Manager of MARSEE Baking (first startup)• MBA, Dartmouth College• 15 Years Building Large-Scale Consumer Web Businesses• 7 Years at Amazon.com, Most Recently as VP of Search Tech. Division• Currently Founder & CEO of Foodista.com (fifth startup)
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Important Terms
• Monthly Unique Visitors – “Uniques”• Visits• Page Views• Page Views per Visit• Bounce Rate• Referrer• CPM=Cost per Thousand Impressions• RPM=Revenue per Thousand Pageviews (aka eCPM)
Hits
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Measuring TrafficYour Traffic• Blog Metrics, e.g. Wordpress Stats• Google Pagerank• Google Analytics
Other Websites• Alexa.com• Compete.com• Quantcast.com• Google Adplanner• Google Pagerank
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How Works
Contents of PagesPlaced in the Google Index
(Estimated at 15 Billion Docs)
Google Bots “Crawl “ Billions of Web Pages
Crawl
Indexation
RelevanceServing Search Results
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How Google Determines RelevanceGoogle claims to use over 200 factors to order search results:
“Pagerank“ is still at Core
Search Term Website
Page Title Match Frequency of Updates
Frequency in Document Age
Uniqueness Number of Pages
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Pagerank: Google Maps All the Links
Your Blog
Friend’s BlogPagerank 1
Pagerank 5Pagerank 6
Pagerank 9
Links to your site & pages = authority
Pagerank 2
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(Almost)Every Link to Your Website HelpsImprove Google Pagerank
• Commenting on other Blogs• Urbanspoon Spoonbacks• Foodista Widgets
These don’t help:• Site with “Nofollow” links (Wikipedia, Twitter, Facebook)• Spam Sites (Can actually hurt)
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Quick Demos
• Google Webmaster• Foodista Widgets
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Making Money Through Advertising
It Takes a Lot of Traffic to Make Money
• Assume • 100,000 Monthly Unique Visitors• 2 Visits per Month • Average 2.5 Page Views per Visit
• Equals 500,000 Pageviews/Month
Ad Type RPM/eCPM Monthly Income Annual Income
Adsense $1 $500 $6,000
Targeted Network $3 $1,500 $18,000
Direct Sales $10 5,000 $60,000