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    ife Insurance Corporation of India

    From Wikipedia, the free encyclopedia

    Life Insurance Corporation of India

    c

    Type Government-owned

    corporation

    Industry Insurance

    Founded 1 September 1956

    Headquarters Mumbai, India

    Key people T. S. Vijayan (Chairman)

    D. K. Mehrotra, ThomasMathew and A. Dasgupta

    (MD)

    Products Life insurance

    Pensions

    Mutual funds

    Total assets 9.31 trillion (US$ 211.34

    billion)

    Owner(s) Government of India

    Employees 112,184 (2008)

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    Subsidiaries LIC Housing Finance Limited

    LIC(Nepal)Ltd

    LIC(Lanka)Ltd

    LIC(International)BSC(C)

    Website www.licindia.in

    The Life Insurance Corporation of India (LIC) (Hindi: ) islargest state-owned life insurance company in India, and also the country's

    largest investor. It is fully owned by the Go vernment of India. It also funds close

    to 24.6% of the Indian Government's expenses. It has assets estimated of 9.31

    trillion (US$ 211.34 billion).[1 ] It was founded in 1956 with the merger of mo re

    than 200 insurance companies and provident societies. [ 2 ]

    Headquartered in Mumbai, financial and commercial capital of Indi a,[ 3 ] the LifeInsurance Corporation of India currently h as 8 zonal Offices and 101 divisional

    offices located in different parts of India, a t least 2048 branches located in

    different cities and towns of India along with satellite Off ices attached to about

    some 50 Branches, and has a network of around 1.2 mil lion agents for soliciting

    life insurance business from the public.

    Contents

    [hide]

    1 History

    2 Nationalization

    3 Current status

    4 References

    5 External links

    [edit]History

    The Oriental Life Insurance Company, the first corp orate entity in India offering

    life insurance coverage, was established in Calcutta in 1818 by

    BipinBehariDasgupta and others. Europeans in India were its primary target

    market, and it charged Indians heftier premiums. The Bombay Mutual Life

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    Assurance Society, formed in 1870, was the f irst native insurance provider. Other

    insurance companies established in the pre- independence era included

    Bharat Insurance Company (1896)

    United India (1906)

    National Indian (1906)

    National Insurance (1906)

    Co-operative Assurance (1906)

    Hindustan Co-operatives (1907)

    Indian Mercantile

    GeneralAssurance

    Swadeshi Life (later Bombay Life)

    The first 150 years were marked mostly by turbulent economic conditions. It

    witnessed, India's First War of Independence, adverse effec ts of the World War

    I and World War II on the economy of Indi a, and in between them the period of

    world wide economic crises triggered by the Great depressi on. The first half of the

    20th century also sa w a heightened struggle for India's independence. The

    aggregate effect of these events led to a high rate

    of bankruptcies and liquidation of life insurance companies in India.T

    his hadadversely affected the faith of the general public i n the utility of obtaining life

    cover.

    The Life Insurance Act and the Provident FundAct were passed in 1912, providing

    the first regulatory mechanisms in the Life I nsurance industry. The Indian

    Insurance Companies Act of 1928 authorized the government to obt ain statistical

    information from companies operating in both life and non-life insurance areas.

    The subsequent Insurance Act of 1938 brought stricter st ate control over an

    industry that had seen several financially unsound ventures fail. A bill was also

    introduced in the Legislative Assembly in 1944 to nationalize the insuranceindustry.

    [edit]Nationalization

    In 1955, parliamentarian AmolBarate raised the matter of insurance fraud by

    owners of private insurance companies. In the ensui ng investigations, one of

    India's wealthiest businessmen, Ram KishanDalmia, owner of the Times of

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    India newspaper, was sent to prison for two yea rs. Eventually, the Parliament of

    India passed the Life Insurance of India Act on 1956-06-19, and the Life

    Insurance Corporation of India was created on 1956-09-01, by consolidating the

    life insurance business of 245 private life insurers and other entities offering life

    insurance services. Nationalization of the li fe insurance business in India was a

    result of the Industrial Policy Resoluti on of 1956, which had created a policy

    framework for extending state control over at least seventeen sectors of the

    economy, including the life insurance.

    [edit]Current status

    LIC building, at Connaught Place, New Delhi, designed by Charles C orrea, 1986.

    Over its existence of around 50 years, Life Insurance Corporation of India, which

    commanded a monopoly of soliciting and selling life insurance in India, c reated

    huge surpluses, and contributed around 7 % of India's GDP in 2006.

    The Corporation, which started its business with around 300 offices, 5.6 million

    policies and a corpus of INR 459 milli on (US$ 92 million as per the 1959 exchange

    rate of roughly Rs. 5 for a US $ [ 4 ], has grown to 25000 servicing around 180

    million policies and a corpus of over 8 trillion (US$ 181.6 billion)

    Submitted To: - Submitted By: -

    .RIMT-Maharaja Aggrasen Engineering

    College

    MandiGobindgarh

    ACKNOWLEDGEMENT

    1The success of this f inal report is the outcome of Guidance and

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    valuable

    suggestions provided by all the concerned without whom the report

    could not fide on

    the right back.

    I would like to express my sincere gratitude to Lect. Mrs.

    Paramjeetkaur, MBA

    Dept.,RIMT-MAEC for giving me an opportunity to do this project

    work.

    I also express my sense of deep gratitude towards PUNJAB TECHNICAL

    UNIVERSITY JALANDHAR for introducing a programme which enables us

    to learn

    more.

    Finally, I will be failing in my duty, if I do not thank my

    parents, friends and well

    wishers for their enthusiastic support and who have directly orindirectly helped in

    some way or the other in making this final report a success.

    2Preface

    3Table of Content

    1. Main Text

    1.1 Execut ive Summary5

    1.2 Introduction

    y Introduction ....6

    yObjectives....8

    yLimitations..10

    2. Finding & Results

    yIndustry prof ile. ..11yCompany profile....14

    yCompany products.18

    ySWOT Analysis.....21

    y Research methodology...22

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    yAdvantage of life insurance...27

    yConclusion.30

    3.Appendices. . . 31

    4.Bibliog rap hy. .3 4

    4Executive Summary

    Management Thesis is a part of the MBA Program. The objective of a

    Management Thesis is to train the student in designing and

    implementing a research

    project in respect of a business problem. A Management Thesis is

    the culmination of

    training provided to the student on practical applicability of the

    theoretical conceptslearned by them.

    In this study we look at the options of experiential learning and

    embedding to the

    skills and how the organization get the accreditation from its

    training course and

    develop the employee exactly and smartly using applying diff erent

    models like 360o

    feedback, training by telephone, group training, mind mapping,

    perceptual awareness

    etc.Training is essential to order to understand how to implement the

    core principle

    of coaching and learning. Most of the people attracted up to the

    profession or precisely

    the once who are likely to make good trainers. People with

    integrity like helping other

    and enjoy making different others. Experiential l earning and

    embedding skills is an

    action oriented behavioral situation. The purpose of the actionsituation is to have

    participants generate their own data about each of the key

    concepts to be studied.

    To get the best f rom experiential learning and embedding skills

    method, the

    trainer must be a good observer of behavior. When the groups start

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    to examine its

    experiences and reflect upon them, he is in a position to assist

    with this process. His

    5responsibilities in focusing learning, and making it clearer for

    each participant, are

    extremely important.

    INTRODUCATION

    Insurance is an upcoming sector, in India the year 2000 was a

    landmark year

    for life insurance industry, in this year the lif e insurance

    industry was liberalized after

    more than fifty years.Insurance sector was once a monopoly, with LIC as the only

    company, a public

    sector enterprise. But nowadays the market opened up and there are

    many private

    players competing in the market. There are fifteen private life

    insurance companies has

    entered the industry.

    After the entry of these private players, the market share of LIC

    has been

    considerably reduced. In the last f ive years the private players

    is able to expand the

    market (growing at 30% per annum) and also has improved their

    market share to 18%.

    For the past f ive years private players have launched many

    innovations in the

    industry in terms of products, market channels and advertisement

    of products, agent

    training and customer services etc.

    The various l ife insure rs enteredIndia:-

    1. HDFC Standard Life Insurance Company Ltd.

    2. Max New York Life Insurance Co. Ltd.

    3. ICICI Prudential Life Insurance Company Ltd.

    4. Kotak Mahindra Old Mutual Lif e Insurance Limited.

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    5. Birla Sun Life Insurance Company Ltd.

    6. Tata AIG Life Insurance Company Ltd.

    67. SBI Life Insurance Company Limited.

    8. ING Vysya Life Insurance Company Private Limited.9. Met lif e India Insurance Company Ltd.

    10. Royal Sundaram Life Insurance Company Limited.

    11. Aviva Life Insurance Co. India Pvt. Ltd.

    12. Sahara India Insurance Company Ltd.

    13. Shriram Life Insurance Company

    14.Life Insurance Corporation of India.

    15. Reliance Life I nsurance Company Limited.

    16. Bharti AXA Life Insurance Company Limited.

    Through this project I want to study about the lif e insurance

    industry and also doing thecomparative analysis between two insurance players in this

    industry. They are,

    ICICI Prudential Life Insurance

    Life insurance corporation of India

    7OBJECTIVES

    The entry of f oreign MNCs and the conductive business

    environment fostered by

    the government, it is no wonder that the re-entry of private

    insurance has marked a

    second coming for the sector. In just five years, the sector has

    undergone a makeover,

    offering more choice, better services, quicker settlement, tighter

    regulation and greater

    awareness s the environment become more and more competitive and

    services and

    products become alike, c reating a diff erentiation is becoming

    extremely tough.

    Thus, this project objectives is as follows

    . To know where Reliance life insurance Company limited & life

    insurance

    Corporation of India companies stands in the market.

    Find out the strength and the weakness of their plans.

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    And making comparative analysis between the products of Reliance

    life

    insurance Company limited with Life insurance Corporation of

    India.

    8Scope of the s tudy:

    This study can be conducted by comparing the performances &

    products of three

    private & government insurance players in insurance industry.

    The number of respondents to be surveyed can be improved.

    The study can be conducted in Bangalore city only.

    This study can be conducted to analyze the market stand of

    Reliance lif e

    insurance Company limited and Life insurance Corporation of I ndia

    insurance

    companies.

    9LIMITATION

    Thought the present study aims to achieve the above mentioned

    objectives in full

    earnest and accuracy, it may be hampered due to certain

    limitations, some of thelimitations of this study may be summarized as follows,

    This study is limited to two private insurance companies only.

    (Reliance life

    insurance company limited & Life insurance corporation of India)

    This study is limited to Bangalore city only.

    And getting accurate responses from the respondents due to

    their inherent

    problems. They may be refusing to co-operate. Respondents may have to be contacted repeatedly or alternate

    respondent may

    have to be identified.

    For want of time is restricted.

    10

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    Finding & Results

    INDUSTRY PROFILE

    Insurance is a contract between two parties whereby one party

    called

    insurer undertakes in exchange for a f ixed amount of money on thehappening of a

    certain event. Insurance is a protection a gainst financial loss

    arising on the happening

    of an unexpected event. The primary purpose of Life Insurance is

    the protection of the

    family. Insurance in it's various f orms protects against such

    misfortunes by having the

    losses of the unfortunate f ew paid by the contribution of the many

    who are exposed to

    the same risk. This is the essence of insurance- the sharing of

    losses and substitution of

    certainty for uncertainty. Insurance companies collect premiums to

    provide for this

    protection. A loss is paid out of the premiums collected from the

    insuring public and

    the insurance companies act as trustees of the amount collected.

    In is a system by

    which the losses suffered by a few are spread over many, exposed

    to similar risks.

    In the western world, life insurance evolved mainly from the

    maritime industry.

    Started by private financiers who used to ga mble on the lives of

    seafarers by of fering

    five times the money deposited with them in case of certain

    contingencies?

    In its present form, life insurance has its origin in England and

    made its debit in

    India in the year 1818.Initially, Indians were not considered onpar with Europeans as

    11

    far as their insurability was concerned. There were also many

    other failures. It was in

    the early part of the 20th century that some kind of legislation was

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    made to regulate the

    industry. From then on life insurance made great strides in the

    country.

    At the time of independence and thereafter, there were more than

    200 companies

    operating in India and not all of them on sound ethical

    principles. Many factors

    combined together to prompt the then government to nationalize the

    life insurance

    industry in 1956 to f orm the Life Insurance Corporation of India.

    The years from 1956 to 1999 saw the life insurance corporation of

    India emerge

    as a giant fi nancial institution and the lone organization

    purveying life i nsurance, if we

    ignore the minimal presence of postal lif e insurance. The

    institution succeeded in

    penetrating in many areas and segments of the population and in

    garnering public

    money for public welfare.

    It was in the 1990s that the winds of change started sweeping

    over India and

    brought in their wake many changes in the economy. Liberalization

    ensured

    competition in many fields and there was a clamor that theinsurance industry too is

    opened up to Private Indian and foreign players t o provide the

    customer with a choice.

    The Malhotra committee, appointed in 1993 was given the mandate to

    study the

    industry and to suggest the changes that were necessary to make it

    modern and in tune

    with peoples aspirations. The report submitted by the committee

    was the precursor of

    the IRDA Bill.By the passing of the IRDA Bill, the Insurance sector has been

    opened up for the

    private companies to carry on insurance business. Now th e life

    insurance industry in

    12

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    India is rapidly evolving and growing. It has witnessed a big

    growth as many Indian

    and foreign were entered in to the Indian insurance sector. The

    life insurance industry in

    India has become fiercely competitive with the entry of several

    new players including

    major multinational insurers after the deregulation of the sector.

    It has opened up a

    range of untapped opportunities for new entrants into the

    industry, as the potential

    market for buyers is high since the emerging market in India has a

    low insurance

    penetration and high growth rates.

    13

    COMPANYPROFILE

    ICICIPrudent ialLife Insurance

    Overview

    ICICI Prudential Life Insurance Company is a joint venture between

    ICICI Bank - one

    of India's foremost financial services companies-and Prudential

    plc - a leadinginternational financial services group headquartered in the United

    Kingdom. Total

    capital infusion stands at Rs. 47.80 billion, with ICICI Bank

    holding a stake of 74%

    and Prudential plc holding 26%.

    We began our operations in December 2000 after receiving approval

    from Insurance

    Regulatory Development Authority (IRDA). Today, our nation-wide

    team comprises

    of over 2100 branches (inclusive of 1,116 micro-offices), over

    290,000 advisors; and

    18 bancassurance partners.

    ICICI Prudential is the first lif e insurer in India to receive a

    National Insurer Financial

    Strength rating of AAA (Ind) f rom Fitch ratings. For three years

    in a row, ICICI

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    Prudential has been voted as I ndia's Most Trusted Private Life

    Insurer, by The

    Economic Times - AC Nielsen ORG Marg survey of 'Most Trusted

    Brands'. As we

    grow our distribution, product range and cu stomer base, we

    continue to tirelessly

    uphold our commitment to deliver world-class financial solutions

    to customers all over

    India.

    Our vision:

    To be the dominant Life, Health and Pensions player built on trust

    by world-class

    people and service.

    14

    This we hope to achieve by:

    yUnderstanding the needs of customers and offering them superior

    products and

    service

    yLeveraging technology to service customers quickly, eff iciently

    and

    conveniently

    yDeveloping and implementing superior risk management and

    investment

    strategies to offer sustainable and stable returns to our

    policyholders

    yProviding an enabling environment to foster growth and lea rning

    for our

    employees

    yAnd above all, building transparency in all our dealings

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    The success of the company will be founded in its unflinching

    commitment to 5 core

    values -- Integrity, Customer First, Boundaryless, Ownership and

    Passion. Each of the

    values describe what the company stands for, the qualities of our

    people and the way

    we work.

    We do believe that we are on the threshold of an exciting new

    opportunity, where we

    can play a significant role in redefining and reshaping the

    sector. Given the quality of

    our parentage and the commitment of our team, there are no limits

    to our growth.

    Our values :

    Every member of the ICICI Prudential team is committed to 5 core

    values: Integrity,

    Customer First, Boundaryless, Ownership, and Passion. These values

    shine forth in all

    we do, and have become the keystones of our success.

    MangementProfile:

    Board of Director

    The ICICI Prudential Life Insurance Company Limited Boardcomprises reputed people

    from the finance industry both from India and abroad.

    Mr. K.V. Kamath,Chairman

    Ms. Cha nda Kochhar,Director

    Mr. Barry Stowe,Director

    15

    Mr . Adrian O Conn or,Director

    Prof. M arti G. Subrahmanyam,Director

    Mr. MaheshPrasa d Modi,Director

    Ms. Rama Bijapurkar,Director

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    Mr. Keki Dadiseth,Director

    Ms. Shikha Sharma, Managing Director

    Mr. N.S. Kannan, Executive Director

    Mr. Bhargav Dasgupta, Executive DirectorManagement Team

    The ICICI Prudential Life Insurance Company Limited Management

    team comprises

    reputed people from the finance industry both from India and

    abroad.

    Ms. Shikha Sharma,Managing Director & CEO

    Mr. N. S. Kannan,Executive Director

    Mr. Bharg av Dasgupta,Executive Director

    Ms . Anita Pai,Executive Vice President Customer Service &

    Technology

    Dr.AvijitChatterjee, Appointed Actuary

    Mr .PuneetNanda,Executive Vice President & Chief Investment

    Office

    Life insurance Corporation of IndiaLIC of India is one of Indias leading financial institutions,

    offering complete

    financial solutions that encompass every sphere of life. From

    commercial banking to

    stock broking to mutual funds to life insurance to investment

    banking, the group caters

    to the financials needs of individuals and corporate.

    The LIC has a net of over Rs. 1,800 crore and employs over 7,500

    employees inits various businesses. With a presence in 82cities in India and

    it services a customer

    base of over 20,00,000.

    Date of Establishment1 Sep. 1956

    Address

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    1st Floor,West Wing, Mumbai Do-Iv, Yogakshema, JeevanBimaMarg, Mumbai - 400

    021, India

    Branches 8 Zonal Offices and 101 Divisional Offi ces

    Management Team

    T.S. Vijayan - Chairman

    D.K. Mehrotra - MD, LIC

    Thomas Mathew T - MD, LIC

    A K Dasgupta - MD, LIC

    ArunRamanathan - Secretary, Financial Services, Dept. of Financial Services,

    Ministry of Finance,

    Govt of India

    SindhushreeKhullar - Addl. Secretary, Dept of Economic Affairs, Ministry of

    Finance

    YogeshLohiya - Chairman cum MD, GIC of I ndia

    T.C. Venkat Subramanian - Chairman & MD, Export Import Bank of India.

    Overview

    The largest life insurance company in India, Life Insurance Corporation is

    fully owned by the

    government. It provides individual life insurance, group insurance and pension

    plans. Its subsidiaries

    include Life Insurance Corporation of India International, LIC Nepal, LICLanka, LIC Housing

    Finance and LICHFL Care Homes. It has ov er 12 million policy holders and over

    9 lakh agents. It has

    underwritten more than 120 million policies.

    LIC saw computers in 1964. Today the company is on the Internet and is

    utilizing Information

    17

    Technology in servicing its clients. It has bagged various award including

    Loyalty Awards 2008 inInsurance Sector, NDTV Profit Business Leadership Award 2007, CNBC Awaaz

    Consumer Awards

    2007 and Outlook Money NDTV Profit A wards 2007.

    LIC provides a rewarding career as sales a gents. It offers world class

    training, freedom to work and

    unmatched financial strength.

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    COMPANYPRODUCT

    Product D etailsofICICIPrudentialLifeInsurance Products:-

    yLife Time Gold

    yPremiumLifeGoldyLife Stage Pension

    yLife Time SuperPension

    yHospital Care

    yLife Link Super

    yPremierLife Pension

    yICICIPru______+ M ediAssu re

    yInves t Shield Life

    18

    Product o fLifeInsuranceCorporationofIndia

    Children's Policy

    KomalJeevan - Plan No. 159

    Children Deferred - Plan no.41

    Jeevan Kishore - Plan no.102

    JeevanChhaya - Plan no.103

    Marriage Endowment/Educational Annuity - Plan No. 90JeevanAnurag - Plan no.168

    EndowmentPolicy

    Endowment with Profits - Plan no.14

    Limited Payment Endowment with Profits - Plan no.48

    JeevanMitra - Plan no.88

    New JanaRaksha Policy - Plan no.91

    JeevanAnand Plan no. 149

    JeevanMitra Triple Cover - Plan no.133

    GroupInsurance Policy

    JanashreeBimaYojana

    Group Insurance Scheme in lieu of EDLI

    Group (Term) Insurance Scheme

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    Group Savings Linked Insurance Scheme

    Group Superannuation Scheme

    Group Mortgage Redemption Assurance Scheme

    ShikshaSahayogYojana

    Joint Life Policy

    JeevanSaathi - Plan no.89

    Money BackPolicy

    19

    Money Back with Profit - Plan no.75

    New Money Back - Plan no.93

    JeevanSurabhi 15 yrs - Plan no.106

    JeevanSurabhi 20 yrs - Plan no.107JeevanSurabhi 25 yrs - Plan no.108

    JeevanBharati Plan No 160

    JeevanSamriddhi Plan No 154, 155, 156 157

    BimaBachat- Plan no.175

    Pension PlansorAnnuities

    New JeevanDhara - Plan no.148

    New JeevanSuraksha Plan no. 147

    JeevanAkshay II Plan no. 163

    JeevanNidhi Plan no. 169

    JeevanAkshay V Plan no. 183

    SpecialPlans

    Term Assurance - Plan no.43

    Mortgage Redemption - Plan no.52

    JeevanAadhar - Plan no.114

    Market Plus - Plan No 181

    JeevanVishwas Plan No. 136

    JeevanSaral Plan No. 165

    JeevanPramukh Plan No. 167

    BimaNivesh 2005 Plan No 171

    Money Plus-Plan No 180

    Term Policy

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    Convertible Term Assurance - Plan no.58

    New BimaKiran

    Term Assurance

    AnmolJeevan I Plan No- 164

    AmulyaJeevan-Plan No-177

    Whole Life Policy

    20

    Whole Life with Profits - Plan no.2

    Limited Payment Whole Life with Profits - Plan no.5

    Single Premium Whole Life - Plan no.8

    JeevanTarang- Plan no.178

    PENSIONPLANPRODUCTS OFLICINDIA &ITSFEATURES

    yLIC of India retirement income plan

    yLIC of India retirement income plan (unit linked)

    What is the LIC of India retirement income plan?

    The LIC of India retirement Income plan is a saving plan designed

    to meet your post

    retirement needs. It is a plan that gives you jeenekiazaadi

    . It gives you the choice to

    remain independent even after retirement.The LIC of India retirement income plan is a participating plan.

    The plan comes in two

    forms:

    One with cover and one without cover

    Who can avail of the LIC of India retirement income plan?

    How old do you have to be to avail of this plan?

    Minimum age -18 years

    Maximum age 60 years

    For what term can choose to pay the premiums?

    5 years 30 years

    At what intervals can you pay premiums?

    yQuarterly

    yHalfyearl

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    Annually

    What are the advantages of t his plan?

    yYou can choose to retire at any age between 45 years and 65

    years.

    yOn retirement:

    yAnnuity option:

    yEarly retirement benefits:

    21

    Other products are:

    yMoney plusyAuto plus

    yChild plan

    yHealth plan

    SWOTANALYSIS

    Strengths:

    a. Dedicated Employees.

    b. Well Eff icient Management.c. Technology.

    d. Diversification of funds.

    e. Strong and popular brand name.

    f. Adaptability to changes.

    Weakness:

    a. Lack of good services.

    b. Lack of a wareness about insurance among people.

    c. Less coverage in Rural Areas.

    Opportunities:

    a. Fast gro wing economy.

    b. Increasing per capita income in India.

    c. Saving behavior.

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    d. High growth of ULIP industry.

    Threats:

    22

    a. Arrival of new entrants in the insurance industry.

    b. Cut throat competition within the industry

    Observations

    RESEARCH METHODOLOGY

    TYPE OFRESEARCH

    The research includes different options. They are:

    Exploratory research:

    It is usually a small-scale study undertaken to define the exact

    nature of a

    problem and to gain a better understanding of the environment

    within which the

    problem has occurred. It is the initial research, before more

    conclusive research is under

    taken.

    Descriptive research:

    It is to provide an accurate picture of some aspects of market

    environment.

    Descriptive research is used when the objecti ve is to provide a

    systematic description

    23

    that is as factual and accurate as possible. It provides the

    number of time something

    occurs, or frequency, lends itself to satisfied calculations such

    as determining average

    number of occurrences.

    Casual research:

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    If the objective is too determined which variable might be causing

    a certain

    behavior that is whether there is a cause and effect relationship

    between variable, casual

    research must be undertaken. In order to determine causality, it

    is important to hold the

    variable that is assumed to cause the chang e in the other variable

    constant and than

    measure the changes in the variable. This type of research is very

    complex and the

    researcher can never be completely certain that there are no other

    factors inf luencing the

    casual relationship, especially when dealing with peoples

    attitudes and motivation.

    This research is about understanding the market stand and also

    find the strength

    & weakness of the products of three insurance companies by making

    comparing

    analysis of the products of the companies, mainly descriptive

    research methodology are

    adopted. Descriptive research was adopted since it provides

    accurate picture about some

    aspect of market environment such as which brand is performing

    well and what thecompany can do to improve its market share.

    24

    SAMPLINGPROCEDURE

    How should the respondents be chosen? To obtain a representative

    sample and nonprobability

    sample can be drawn, they are

    Judgmentsample:The researcher selects population numbers who are good prospects

    for accurate

    information.

    For collection of research data judgment-sampling technique is

    used where all of

    them are employees of the three insurance companies as they a re

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    good prospect for

    accurate information.

    ACTUAL COLLECTION OFDATA

    Data s ources:The sources of data include either secondary data or primary data

    and even some times

    the combination of both. The present study is more concentration

    on both primary and

    secondary data.

    Primary data:

    Primary data is collected through face-to face interaction with

    employees of theinsurance companies, by meeting them in personal.

    25

    Secondary data:

    The secondary data used for their study are inclusive of the data

    collected

    from the internet, catalogues and brochures and magazines.

    METHODOLOGY

    The study will conduct on the bases of survey through

    questionnaires given to

    respondents.

    Sampling Design

    Population:Ludhiana

    Sample Size: Population of 100

    Sample Technique: Convenience SamplingStatistical Tools: Correlation.

    26

    ADVANTAGES OFLIFEINSURANCE

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    Protection against riskof untimely death

    Life insurance is a product, which offers protection against the

    risk of death the

    full sum assured is made available under a life assurance policy,

    whereas under othersavings schemes, the total accumulated savings alone will be

    available.

    Protection during old age

    Life insurance can also be used as a means of saving for ones

    future. There

    are a number of life insurance policies, which in addition to life

    cover also provide the

    means of investing ones income. The sum as per the policy willbe received only after a

    period of time. This amount thus provides for the old age.

    27

    Payment of life insurance premiums is compulsory and becomes a

    habit.

    Savings in other scheme can be easily withdrawn and may be used

    for less worthy

    purpose. Termination of a life insurance policy by the

    policyholder usually results in

    substantial loss in benefits under the policy to the policyholder.

    One is thus encouraged

    to save and keep ones policy alive.

    Educational requirements a nd c harity

    The object of insurance may be to serve as a security to

    educational funds in

    respect of loans advanced for educational purpose or to provide

    donations to charitableinstitutions like hospital and school.

    Nominationand assignment

    The life insured can name the person or persons to whom the policy

    money

    would be payable in the event of his death .the proceeds of a life

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    insurance policy can

    be protected against the claims of the creditors of the life

    insured by effecting a valid

    assignment of the policy. The beneficiaries are f ully protected

    from creditors expect to

    the extent of any interest in the policy retained by the insured.

    Marketability a ndsuitability f or b orrowing

    After 3 years, if the policyholder finds that he is unable to

    continue payment of

    premiums he can surrender a policy f or a cash sum. A life

    insurance policy is accepted

    as a security for a commercial loan.

    Loans from the i nsurance company28

    A policy holder can take a loan from his insurance company against

    the

    Security of his life insurance policy provided the terms of the

    terms of his policy allow

    such a loan. This loan can be taken usually af ter a period of 3

    years from

    commencement of the policy and is a percentage of its surrender

    value.

    Investment options

    The unit link products gives comprehensive insurance solutions

    that cater to

    an individuals dual need of earning potentially high returns as

    well as stay for life.

    Thus there is an option to invest money in the products that

    combine the best of

    insurance and investment. In a volatile market conditions it ispossible to secure both as

    one can hedge the investment with saver investment vehicles that

    provide a diversified

    portfolio.

    Tax benefits

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    The Indian income tax act provides tax concessions to the

    policyholder both

    on payment of premium and on the maturity amount. Under sec 88 the

    tax benefits on

    premium paid by an individual for life insurance policies on his

    own life\on the life of

    spouse \children minor or major, including married daughters.

    Protection to wife and children

    Under sec 6 of t he married womens property act if a married man

    takes a

    policy of life insurance on his own life and expenses on the face

    of it to be for the

    benefit of his wife or of his wife and children or any of them,

    then it shall be deemed to

    be a trust for the benefit of his wife and children or any of

    them,

    29

    According to the interest so expressed and shall not so long as

    any object of trust

    remains be subject to the control of the husband or to his

    creditors or form part of hisestate. An insurance policy taken by a married man in the above

    manner is ideal way to

    protect the interest of his wife and children, even after his

    untimely death.

    CONCLUSION

    The financial markets have continued to witness unprecedented

    liberalization,

    growth and reforms over the last decade prompted by regulatory

    compulsions and a

    rapid integration between domestic and global markets. And as a

    result, one has seen

    substantial growth in the number of financial firms (insurance

    companies, mutual funds,

    brokerages, banks etc.) and in the number and variety of financial

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    products and services

    offered by them. As the need of the people is changing so is

    changing the investment

    habits of the people and this has brought in a spate of new

    products and schemes where

    people can invest. The concept of insurance as an investment

    option has arrived where

    people first identify the varying needs of money then converts the

    needs into specific

    amount of money and time required to achieve the objective of

    investments plans. The

    objective of insurance as an investment is t o ensure that

    investments are driven by pre

    determined and well thought out investment plan and that the

    investments are suitable

    and adequate to meet these plans. But for this the planner must

    understand the universe

    of investments options. He/she must be well informed on the risk

    and return attributes

    of these options.

    In addition to the above, companies should also innovate to come

    up with better

    products that would suit the I ndian population and should also try

    to market and selltheir products through new channels of distribution that can be

    effective in selling their

    products to the masses. People should ident ify their needs and

    then decide on the type

    of policy they want to invest in. insurance is a good investment

    option for those people

    who do not know where to invest and who do not want to the risk of

    capital erosion.

    30

    But, people who are f inancially savvy can opt for term insurance

    and invest the rest in

    other options that may give them higher returns.

    APPENDICES

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    QUESTIONNAIRE

    I,Kunjbiharipaliwal, student of ICFAI National Collage,

    pursuing my

    MBA, carrying out a project work in partial f ulfillment of

    my live project. Iam undertaking a project

    Acomparative study on the offerings of Insurance produc ts

    between

    Reliance LifeInsurance Company Ltd

    Vs

    LifeInsurance Corporation of IndiaIn view of this, I hereby request you to give your feed

    back on the

    questionnaire given below. Please note that your response

    will be kept

    confidential. Please mark the appropriate answer

    NAME-- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ---

    ----------------------------

    AGE--- --- --- -- National ity--- --- --- --- --- --- --- -- Income

    ------------------------

    31

    Contact number- --- --- --- --- --- --- --- --- --- --- - ,

    --------------------------------------------

    Address---------------------------------------------------

    --------------------------------

    -------

    ----------------------------------------------------------

    ----------------------------------

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    --------

    1. Occupation

    a) Businessman [ ] b) Professional [ ]

    c) Students [ ] d) House wife [ ]

    2. Do u have Insurance? If yes of which company?

    a)Yes b) No

    3. Have u heard about Reliance Lif e Insurance?

    a)Yes b) No

    4. Are you a ware about the various plans offered by

    Insurance Company?

    a)Yes b) No

    5. According to you, Insurance policies are for?

    a) Child [ ] b) Adults [ ]

    c) Couple [ ] d) Old people [ ]

    6. Is there any age, gender, or other limitation in

    getting insurance?

    a)Yes b) No

    7. At what age should a person think about taking an

    insurance policy?

    .

    8. Have you or any of your family members got the benefit

    out of

    Insurance?

    a)Yes b) No

    32

    9. Do you know about Unit Linked Insurance Plans (ULIP)?

    a) Yes b) No

    10. How did you come to know about ULI P?

    Friends/Close circle Advertisements Agents

    Periodicals/Books/Internet Investors11. In which Reliance Lifes scheme did you invest?

    life invest life maker investment

    life maker premium life maker gold

    If any other please specify.

    12. Why did you prefer above-mentioned Reliance Lif e

    policy?

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    High returns Security wide acceptance

    Less risk Flexible Tax benefit

    If any other please specify.

    13. How long have you been investing in the above Reliance

    Life

    policy?

    Less than 1 year 1 year-2 years

    2 year-3years 3 years and more

    14. How do you rate the quality of service provided by

    Reliance Life?

    Good Very good Average

    Bad cant say

    15. Did you try out any other Companys policy?

    Yes No

    If any other please specify.

    16. How do you rate Reliance Life by our other company

    insurance

    Policy?

    Good Very good Average

    33

    Bad cant say

    Thank you

    Date: Signature

    Bibliography

    BOOKS:

    Life and Health Insurance Kenneth Black and Harold D.

    Fundamental of Risk and Insurance- Emmet J Vaughan and

    John Willy

    WEBSITES

    www.licindia .com

    www.irdaindia.org

    www . icic iprulife.co

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