ifma 2014 presentation
DESCRIPTION
The key to new business landscape is in the corporate coworking, a concept originates from the new types of workers -freelancers who are re-emerging in recent years.TRANSCRIPT
The new gig economy and
corporate coworking
Son los nómadas del conocimiento: jóvenes de la generación Y que no quieren entrar en una
empresa como un empleado tradicional porque consideran que eso es un límite a su creatividad y
su afán de conocimiento, explica Maite Moreno, fundadora de la firma Monday Happy Monday
(…) La Vanguardia. Dinero. 29 de octubre de 2014
Millennials
Gone are the days of working in a traditional office environment, where people worked
independently and the only social interactions happened around the coffee machine.
The current design of the physical space is focused on bringing people together to interact and
collaborate. This confirms the importance of interaction and collaboration that the coworking
concept has understood perfectly.
Changes in workplaces
Corporate coworking is the
application of the principle of
the global coworking
movement –communities based
on trust, transparency,
innovation, autonomy and
creativity- in corporate
environments.
CORPORATE COWORKING
EXTENDED
WORKFORCECOMPANIES
1. Traditional coworking 2. Sharing without relationship 3. Friends companies
4. Public-private 5. Private coworking 6. Sponsorship model
Types of coworking and succesful cases
Opposition
1. Corporations 2. Security 3. Human Resources
1. Recruitment opportunities 2. More interactions for learning 3. Energized employees
4. Leadership development 5. Collaboration and innovation 6. Best practices
7. Retaining talent 8. Investment & association
Benefits
“An established company which, in an age demanding
innovation, is not able to innovate, is doomed to
decline and extinction” Peter F. Drucker
Austin BarcelonaNYC