Institutional Innovation in Agricultural Extension Reform

Public and Social Policies Management (PSPM) Group

Tushar Pandey Senior President

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Major Agricultural Extension Reform Initiatives in India

•To increase agricultural productivity

•To promote private sector Development

•To increase farmers income

Diversified Agricultural Support Project (DASP)

•To improve the efficiency of the organization and management systems of the ICAR

• To increase the effectiveness and financial sustainability of the technology dissemination system with greater accountability to and participation by farming communities.

National Agricultural Technology Project

• strengthening the position of small and marginal farm women in society

•hence income of small and marginal farm women through training in the application of low-cost technologies

Women/Youth Training Extension

•The private-sector program employs information and communication technologies (ICTs) as instruments for improving agricultural extension service provision in terms of outreach (cost) effectiveness, efficiency, transparency, and accountability.

ITC e-Choupal

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Contd..

•Productivity-improving far technology and irrigation systems

•Participatory planning and implementation as means to improve the livelihood of disadvantaged groups

Andhra Pradesh Tribal

Development project

(Funded by IFAD)

•To promote technology innovation

•Creation of Entrepreneurial climate in Agri-business

National Agricultural

Innovation project

•Extension through ICT

•Kisan Call Centre using informatics and communication and mobile phones

•Agri Clinics

National e-governance Action Plan

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National Mission on Agricultural Extension and Technology-XII Plan: Agricultural Technology Management Agency

ATMA is a society of key stakeholders involved in agricultural activities for sustainable agriculture development in the district. It is a focal point for integrating Research and Extension activities

Decentralizing day-to- day management of the public Agricultural Technology System (ATS).

Organizational Structure of ATMA

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Public Private Partnership in Agri-Extension

PPP can provide highly skilled and efficient manpower in agriculture from public sector and on the other hand, private sector has excellent managerial resources.

PPP extension would improve commercialization of technology and make it available at the global level.

The decentralized decision-making in PPP helps in reducing time for commercialization.

Proper budget management and global regulatory expertise are certain advantages of PPP.

PPP in agri –extension can be facilitated through Farmer Producer Organizations

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Institutional Innovation in Agri Extension through FPOs

Farmer Producer Organizations Collaborative community model of producers, especially small and marginal farmers, into producer organizations

Effective pathways to address the many challenges of agriculture but most importantly, improved access to investments, technology inputs and market

FPOs can act as hub for agri extension where small farmers can be addressed by agri–input organizations as well as agriculture institutions

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90

95

100

105

110

115

120

Mil

lio

ns

No of Small Farmers in India

No ofSmallFarmers

More than 1000 FPOs are working all over India by aggregation of small farmers. Each FPO covers 1000-1500 small farmers.

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Addressing Agri-Extension

Agri –Clinics/Agri Institutions/KvK

Smart Agri-inputs/Practices

Delivery of seeds, pesticides Custom hiring centre for agriculture machineries

Tie-up with agri input

organizations/Research Institution Farmer

Producer Organizations

Branding & Marketing of products

Wholesale/ retail

Distribution

Agri-Produce

Agri -Extension

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FPOs – Innovative Business Model

Farmer Linkages

Research & Extension

Financial Services

Agri Infra & Logistics

Commodity Trading

Market Linkage

Consumer Orientation •Regulatory Reforms

•Infra Development

•Credit Deliverance

Action Steps

Price Competitiveness

Streamlined Supply Chain

Practices/method resilient to climate change

Weatherproof Farming System:

Institution & Community led Innovation

Market Development

Source: YES BANK Analysis

FPOs

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National Agri Innovation Project (NAIP)- Risk Assessment and Insurance Products for Agriculture

National Agri Innovation Project – Agri-Insurance is the way forward for creation of security awareness among farmers.

WIGISAT an online tool which aims to automate the complete business operations for Wine Grape Insurance portfolio of the insurance company right from product enquiry to sales and after sales support.

This product was mainly developed for grape growers.

It helps the insurance company to know the level of risk involved in grape cultivation and also type of products

WIGISAT is tested in stakeholders interface dialogue meet along with application of “Money Mobile” in Nasik, Maharashtra where farmer can pay premium through mobile banking.

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Way Forward

In order to strengthen the linkage between research and extension policies should encourage the research system to deliver research output oriented to the demand side rather than the supply side.

The linkages between research and extension at the state and district levels need to be strengthened via new institutional agreements, linkage mechanisms, and operational procedures.

Policies should also provide incentives for the private and third sectors to actively participate in agricultural research and extension, either individually or in partnership with public service providers

Effective coordination mechanisms need to be in place in order to avoid the replication of initiatives and the consequent inefficient use of resources

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YES BANK Limited Northern Regional Corporate Office: 48 Nyaya Marg, Chanakyapuri, New Delhi 110 021 Tel: + 91 11 6656 9000; Fax: +91 11 4168 0144

Public and Social Policies Management (PSPM) Group Tushar Pandey, Senior President Northern Regional Corporate Office: 48 Nyaya Marg, Chanakyapuri, New Delhi 110 021 Tel: + 91 11 6656 9056; Email- tushar.pandey@yesbank.in

About YES BANK

YES BANK, India’s new age private sector Bank, is the outcome of the professional commitment of top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the “Future Industries of India”. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. A key strength and differentiating feature of YES BANK is its knowledge driven approach to banking and an unprecedented customer experience for its retail and wealth management clients.

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Contacts

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Disclaimer

YES BANK Limited Registered & Corporate Office: Nehru Centre, 9th Floor, Discovery of India, Worli, Mumbai 400018 Tel: + 91 22 6669 9000; Fax: + 91 22 6669 9018 Northern Regional Corporate Office: 48 Nyaya Marg, Chanakyapuri, New Delhi 110 021 Tel: + 91 11 6656 9000; Fax: +91 11 4168 0144

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