ifront 2010 презентација на Дамјан Арсовски
TRANSCRIPT
![Page 1: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/1.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 1/43
Facing theDigital Economy
Damjan Arsovski
iFront, 10.06.2010
![Page 2: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/2.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 2/43
About«
Interactive Marketing Specialist at Blueliner Marketing, New York
Co-Founder and Project Manager at IWM Network, Mac edoni a
Co-Founder and Editor in Chief at IT.com.mk, Mac edoni a
Shareholder and User Experience/Marketing Consultant at Copa TV, C al iforni a
![Page 3: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/3.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 3/43
About Blueliner Internet marketing and web development firm
HQ on Wall Street, NYC with offices in India & Bangladesh
Recognized for hybrid on/offshore model, award-winning design, and ROI-driven, online
marketing campaigns
Core services: web design (dev/e-commerce) and internet marketing strategies (7 Pillars)
Arman Rousta, C o-Founder & CEO
- Successful entrepreneur;- Guided prior acquisitions- Inventor of 7 Pillars of Internet Marketing- Featured on CNNfn, Newsweek, Success Mag., Crain¶s NY and Barron¶s
David Houle, Chief Business Str ategist
- VP Sales for launch of MTV, VH1, CNN Headline News- 25+ yrs in media, advertising sales, and programming- Won a Peabody, two Emmys and was nominated for an AcademyAward- Public Speaker, Author, Featured Columnist on Oprah.com
![Page 4: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/4.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 4/43
Blueliner New YorkBlueliner New York
![Page 5: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/5.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 5/43
Blueliner BangladeshBlueliner Bangladesh
![Page 6: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/6.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 6/43
Blueliner IndiaBlueliner India
![Page 7: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/7.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 7/43
About IWM Network
Macedonian portal for information and communication technology
Web 2.0 medium
Mission: support, educate and promote the Macedonian IT potential
Mix between interactive marketing agency and consulting company
Specializes in branding, design, web development and e-marketing
Private company established in 2008
![Page 8: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/8.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 8/43
Blueliner¶s 7 Pillars of eBlueliner¶s 7 Pillars of e--MarketingMarketing
Pillar 1. Search Engine Optimization
Pillar 2. Online Advertising (PPC, CPM)
Pillar 3. Email Marketing
Pillar 4. Interactive PR
Pillar 5. Affiliate Marketing (CPA/CPL)
Pillar 6. Web Analytics
Pillar 7. Social Media
![Page 9: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/9.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 9/43
THE AGE OF DIGITAL ECONOMYTHE AGE OF DIGITAL ECONOMY
![Page 10: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/10.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 10/43
Example #1: Money/PaymentExample #1: Money/Payment
![Page 11: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/11.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 11/43
Example #2: ServicesExample #2: Services
![Page 12: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/12.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 12/43
Example #3: InformationExample #3: Information
![Page 13: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/13.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 13/43
Example #4: BusinessExample #4: Business
24 yr old musician Tihomir Cvetkovski from Prilep, Macedonia
![Page 14: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/14.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 14/43
Example #5: Decision MakingExample #5: Decision Making
Status question: Good pizza in Skopje, Macedonia?
![Page 15: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/15.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 15/43
Example #5: Decision Making (cont.)Example #5: Decision Making (cont.)
People I·ve never
directly met or I·ve
been introduced to«.
![Page 16: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/16.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 16/43
Example #5: Decision Making (cont.)Example #5: Decision Making (cont.)
![Page 17: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/17.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 17/43
WHAT¶S CHANGED«?WHAT¶S CHANGED«?
![Page 18: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/18.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 18/43
InformationInformation
"So why did we build a new search indexing system?
Searchers want to find the latest relevant content and publishers
expect to be found the instant they publish."
- Google blog post "Our new search index: Caffeine"
![Page 19: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/19.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 19/43
Old School«Old School«
![Page 20: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/20.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 20/43
New School«New School«
![Page 21: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/21.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 21/43
WHAT ELSE HAS CHANGED?WHAT ELSE HAS CHANGED?
![Page 22: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/22.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 22/43
WELL, NOW USERSWELL, NOW USERSPWN THE WORLD!PWN THE WORLD!
![Page 23: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/23.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 23/43
Users pwn the Web!Users pwn the Web!
They can use millions of easy available tools to publish info
and say what they want to say, without censorship«
![Page 24: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/24.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 24/43
Users pwn the Web!Users pwn the Web!
They have voice and are also well connected between each
other on a global level via multiple platforms«.
![Page 25: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/25.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 25/43
Users pwn the Web!Users pwn the Web!
They control the situation and can cause serious damage«
Ex. Toyota, BP Oil Spil, Iran, Mumbai«
![Page 26: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/26.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 26/43
Users pwn the Web!Users pwn the Web!
![Page 27: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/27.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 27/43
Users pwn the Web!Users pwn the Web!
![Page 28: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/28.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 28/43
Users pwn the Web!Users pwn the Web!
![Page 29: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/29.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 29/43
Users pwn the Web!Users pwn the Web!
![Page 30: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/30.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 30/43
Clients are always
right«
« except when they are NOT!
![Page 31: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/31.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 31/43
Clients are not always right!?Clients are not always right!?
![Page 32: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/32.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 32/43
Clients are not always right!?Clients are not always right!?
![Page 33: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/33.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 33/43
SO, WHAT TO DO ABOUT THIS?SO, WHAT TO DO ABOUT THIS?
![Page 34: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/34.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 34/43
1) Learn to Compete on a Global Level1) Learn to Compete on a Global Level
![Page 35: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/35.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 35/43
2) Learn to Communicate2) Learn to Communicate
![Page 36: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/36.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 36/43
3) Be Brave and Innovative«3) Be Brave and Innovative«
![Page 37: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/37.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 37/43
3) Start Thinking Outside the Box3) Start Thinking Outside the Box
![Page 38: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/38.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 38/43
4) Invest and Experiment4) Invest and ExperimentCLIENT BENEFITS FROM TOP SEARCH ENGINE RANKINGS
³Honeymoon vacation´
60,000 searches per month!
1st page of Google, 5th listing
![Page 39: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/39.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 39/43
SEM Case Study: Lufthansa AirlinesSEM Case Study: Lufthansa Airlines
Client:
Lufthansa serves more than 330 destinations in over 90 countries. It is renowned for
its service to Germany, Europe and beyond. The identified challenges we faced: the
airline needed to overcome the high price-point perception to successfully target the
economically savvy ethnic consumer while competing against multiple non-stop
carriers.
Campaign Objective:
Identif y and increase overall market share within untapped U.S. communities.
Shift leisure sales from agents to weflyhome.com.
Services Rendered:
Market research and consumer preference analysis; Marketing strategy
development; creative solutions; Targeted media planning and buying; Online ip-
targeting;
PR and multicultural relations and Consulting on market preferences and trends.
Results:
Traffic to special online booking portal increased from 0 to 300,000 unique web
users in 6 months; Ticket revenue surpassed business case target by 91% in 2005
and 130% in 2006. In 2008, October¶s movie night campaign garnered 16,000 new
visitors to the microsite.
In Januar y 2009 advanced bookings to India increased by 30% compared to last
year ± in a downturn economy.
Client Testimonial:
³ Without a doubt our marketing activities and efforts have made a strong
contribution towards this success ,´ Dirk Janzen, Director, Leisure &Online Sales.
![Page 40: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/40.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 40/43
5) Use the Tools5) Use the Tools
![Page 41: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/41.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 41/43
6) Learn to Adapt to New Things6) Learn to Adapt to New Things
![Page 42: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/42.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 42/43
Learn to adapt quickly or«Learn to adapt quickly or«
![Page 43: iFront 2010 презентација на Дамјан Арсовски](https://reader034.vdocument.in/reader034/viewer/2022052212/577d37941a28ab3a6b95ed4f/html5/thumbnails/43.jpg)
8/9/2019 iFront 2010 презентација на Дамјан Арсовски
http://slidepdf.com/reader/full/ifront-2010- 43/43
Tnx!Tnx!
Damjan ArsovskiDamjan [email protected]@bluelinerny.com
[email protected]@iwmnetwork.com
+1 914 410+1 914 410--63236323+389 71 60 30 81+389 71 60 30 81
@arsovski@arsovski