IGACOMBAT PROGRAM

Version 1.1 - Dec. 2012

PROMOTIONAL CONTENT

BUYING&SELLING PERIODS

IGACOMBATPROGRAM OVERVIEW/PREAMBLE

The program will commence on Thursday 17 January 2013 and will continue weekly thereafter unless otherwise advised by TIR.

The IGA Tasmania Combat Program, as supported and facilitated via TIR, is available to all IGA retailers who require some additional promotional support and activity to meet localised competitive pressures, be it a chain supermarket or another IGA / Non IGA operator. The program is an extension of the IGA Tasmania ‘all channel’ press and TVC marketing campaign which applies to all IGA Tasmania stores, and also the promotional catalogues that are made available to Channel 1 & 2 retailers. The IGA Combat program provides a more consistent and targeted support package to participating stores and replaces the many individual store specific promotional programs that existed on an ongoing basis prior to 2013 and in many instances were facilitated via TIR. TIR will however still provide over and above promotional support and activity for store specific / one of request as and when required, e.g. birthday promotions, new store opening etc. In addition, individual stores can still undertake their own promotional activity however all specials must be facilitated by the individual store and not TIR.

Additional information relevant to the IGA Tasmania Program is noted below.

• The promotion selling period will be the same as the current weekly IGA specials, i.e. Thursday to Wednesday.

• At this stage the buying period will also remain the same as the normal weekly specials however this is only in place for products that receive a case deal off invoice via the SIW TASRDC / DSD.

• Scan deals will apply to the 7 day promotional / advertised period only with no pre or post buy opportunities – this applies for products sourced via the SIW TASRDC or DSD.

• Many of the lines are a combination of both case deal and scan deal, in this instance stores will have the benefit of the extended buying period for the case deal but only the 7 days of the scan deal component.

• There will be a maximum of ten products or groups in the weekly combat programs this will include 3 lines of fresh foods (Meat, Deli and Produce). Most weeks will also include a bakery line. The remaining 6-7 products or groups will be grocery /chilled / frozen lines.

• The program is set up to run as a group thus TIR cannot change prices or products to suit individual stores.

• Promotional deals will be offered via several methods including scan only, case deal off invoice from SIW, off invoice direct or a combination of case deal and scan deal.

Program StartDate

PRICING& POINTOFSALE

ADMINISTRATION& CLAIMS

SCANDATA PULLBACK

MARKETING

• A combat specials host file will be provided in your normal timelines for picking up host files. Fresh lines will need to be loaded manually into POS (as per current arrangements).

• Price points will be very competitive with most attracting nil/low margins, some price points may be slight loss leaders if a key price point is required.

• 9UP POS ticketing (shelf talkers) will be provided free of charge however any additional POS as requested (e.g. A4s or in stores posters) will be at the retailers cost.

• Additional POS (A2 / A3 etc) is available by request, and at the retailers cost – please contact Travis Allen at TIR on 63910200.

• The TIR advertising department will produce an A4 flyer to use at store level (if required) which can be inserted into the weekly ‘in store’ catalogue or conversely used as bag stuffers. The flyer will include the individual store name, address and contact details along with the 10 combat specials for the week. No further individual changes can be made to this flyer. Participating retailers will be required to cover the full cost of the A4 flyer. Please contact Travis Allen at TIR on 63910200 to confirm your individual store requirements and costing. An example flyer is enclosed with this letter.

• Additional promotional activity is permitted (e.g. press), but will be at the retailers cost. All press production / bookings must be done via TIR.

• Retail lists and claim forms will be sent by e-mail (only) each Thursday a week prior to the commencement date. You will also find samples of these forms at the end of this document.

• Scan deal claim forms will have a strict return by date of 7 days post the combat promotion period end. Late claims will not be processed. Claim forms will be processed the day after the due back date and stores will be credited directly afterwards. Scan data reports are to accompany the returned scan deal claim forms.

• TIR is embarking on a project to develop systems to facilitate automatic scan sales data pull back during 2013 which will help manage the scan deal claims more effectively. Once this is implemented it will be a condition of remaining in the combat program to have participating retailers provide weekly sales information via ‘Scan Data’ pull back.

• Participating retailers will have access to all scan data dashboard reports as generated. Please note all sales information will be treated in the strictest of confidence. Scan data pull back / processed will be consistent with that adopted by Metcash.

STOREWITHDRAWAL FROMTHEPROGRAM

QUERIES/KEYCONTACTS

Stores can withdraw from the program at any time in the future but will need to give 3 weeks notice as host files may have been sent down during the transition from being removed from the program.

Ron Barker – GM Marketing & MerchandiseRon.Barker@igatas.com.au03 6391 0200

Gary Sutherland – Promotions ManagerGary.Sutherland@igatas.com.au03 6391 0200

Travis Allen – Advertising ManagerTravis.Allen@igatas.com.au03 6391 0200

Jan '13 Jan '13 Jan '13 Jan '13 Jan '13 Jan '13

Thursday

00thJan '13

Specials Available

Lettuce

Leg Ham

Rump Steak

150g Blend 43

000

000

000

000

Store Name

Store AddressPh: 0000 0000 Fax: 0000 0000

Specials available from Four Ways Devonport only while stocks last. We reserve the right to correct any printing errors and limit the sale of specials items to normal retail quantities.

Jan '13 Jan '13 Jan '13 Jan '13 Jan '13 Jan '13

Thursday

00thJan '13

Specials Available

10 Pack Varieties

700g Cafe Quality Fruit Loaf

400g Varieties

4 - 6 Pack Varieties

500g Varieties

500ml Tomato

000

000

000

000

000

000

Specials available from Four Ways Devonport while stocks last. We reserve the right to correct any printing errors and limit the sale of specials items to normal retail quantities.

Thursday xx Jan 2013 - Wednesday xx Jan 2013 (week x)

COMBAT PROMOTIONS

GROCERY RetailNormal

Retail (pf1)Savings

1 Barons Table Hamburgers/Baconburgers 400gm $2.75 $5.19 $2.44

2 Ingham Chicken Schnitzel 400gm $4.55 $6.69 $2.142 Ingham Chicken Schnitzel 400gm $4.55 $6.69 $2.14

3 Allens Fun Bags 340-480gm $2.99 $5.09 $2.10

4 Nescafe Café Menu Coffee Sachets 20pk $7.99 $11.65 $3.66

5 Nestle Milo 1.25kg $12.95 $16.75 $3.80

6 Maggi Two Minute Noodle 10pk $4.75 $6.95 $2.206 Maggi Two Minute Noodle 10pk $4.75 $6.95 $2.20

7 SunRice Rice 450gm $2.69 $4.19 $1.50

FRESH Supplier Cost Retail

1 Lamb Loin Chops Johnston $16.99kg

2 Pandani Beef Sausages (1kg Tray) Pandani $4.25kg $4.99kg $6.19kg $1.20kg

3 Produce TBA IFP

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PLEASE FAX TO 6391 0299

Return By xx January 2013

STORE: Thu xx Jan 2013 - Wed xx Jan 2013 (week x)

Store# xxxxx

Scan Deals - Combat

Product Description Size RQPU

Off

Invoice

Deal

Scan

DealCost Retail Scan Sales

960183 BARONS TABLE HAMBURGER 400 GM 10 $0.50 $0.00 $2.69 $2.79 0

960220 BARONS TABLE BACONBURGER 400 GM 10 $0.50 $0.00 $2.69 $2.79 0

750506 C/NB PLOUGHMANS WHITE ROLLS 4 PK 1 $1.81 $0.00 $1.60 $1.79 0

307213 ALLENS CHEWMIX 375 GM 12 $0.50 $0.25 $2.95 $2.99307213 ALLENS CHEWMIX 375 GM 12 $0.50 $0.25 $2.95 $2.99

335919 ALLENS PARTY MIX 480 GM 12 $0.50 $0.25 $2.95 $2.99

336436 ALLENS MINTIES SUPERSZ 375 GM 12 $0.50 $0.25 $2.95 $2.99

337957 NESTLE SMARTIES BAG 340 GM 12 $0.50 $0.25 $2.95 $2.99

338941 ALLENS SNAKES ALIVE 460 GM 12 $0.50 $0.25 $2.95 $2.99

342553 ALLENS PARTY MIX RETRO 480 GM 12 $0.50 $0.25 $2.95 $2.99

342895 ALLENS FANTALES 340 GM 12 $0.50 $0.25 $2.95 $2.99

371274 ALLENS FAMILY FRECKLES 340 GM 12 $0.50 $0.25 $2.95 $2.99

025208 NESTLES MILO 1.3 KG 6 $1.67 $0.50 $12.66 $12.95

324857 MAG 2MIN NDL CHICKEN 72GM 10 PK 6 $0.60 $0.35 $4.70 $4.79

326705 MAG 2MIN NDL BEEF 74GM 10 PK 6 $0.60 $0.35 $4.70 $4.79

216469 S/RICE JASMINE 450 GM 6 $0.40 $0.20 $2.53 $2.69216469 S/RICE JASMINE 450 GM 6 $0.40 $0.20 $2.53 $2.69

371047 S/RICE FRAGRANT BRW RICE 450 GM 6 $0.40 $0.20 $2.53 $2.69

371098 S/RICE L/GRAIN WHT RICE 450 GM 6 $0.40 $0.20 $2.53 $2.69

371100 S/RICE INDIAN BASMATI RICE 450 GM 6 $0.40 $0.20 $2.53 $2.69

622627 STREETS MAGNUM CLASSIC 4 PK 6 $0.92 $0.64 $5.10 $4.99

902389 STREETS MAGNUM GOLD 4 PK 6 $0.92 $0.64 $5.10 $4.99

904376 STREETS MAGNUM ALMOND 4 PK 6 $0.92 $0.64 $5.10 $4.99904376 STREETS MAGNUM ALMOND 4 PK 6 $0.92 $0.64 $5.10 $4.99

957494 STREETS MAGNUM EGO 4 PK 6 $0.92 $0.64 $5.10 $4.99

970488 STREETS MAGNUM INFINITY 4 PK 6 $0.92 $0.64 $5.10 $4.99

981830 STREETS MAGNUM STRAW/WHT CHOC 4 PK 6 $0.92 $0.64 $5.10 $4.99

993057 STREETS MAGNUM P/MINT 4 PK 6 $0.92 $0.64 $5.10 $4.99

993065 STREETS MAGNUM WHITE 4 PK 6 $0.92 $0.64 $5.10 $4.99

933660 STREETS MAGNUM MINI EGO 6 PK 6 $0.90 $0.64 $5.10 $4.99

940799 STREETS MAGNUM MINI ALMOND 6 PK 6 $0.90 $0.64 $5.10 $4.99

943113 STREETS MAGNUM MINI CLASSIC 6 PK 6 $0.90 $0.64 $5.10 $4.99

970496 STREETS MAGNUM MINI INFINITY 6 PK 6 $0.90 $0.64 $5.10 $4.99

666267 STREETS GOLDEN GAYTIME 4 PK 8 $0.50 $0.70 $4.79 $4.99

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