igeneration: the post millennials diana hull senior associate university registrar university of...
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iGENERATION: THE POST MILLENNIALS
Diana Hull
Senior Associate University Registrar
University of Florida
AGENDA
The generations How they differ
The iGeneration Who they are What they are like How we engage them
Questions
THE GENERATIONS
Baby Boomers Generation X Millennials What comes next?
WHAT DEFINES A SOCIAL GENERATION?
Cohort born in same date range Share similar cultural experience
Tendency toward similar characteristics Values Terminology
Response to social change
BABY BOOMERS
1946 – 1964 Large numbers First generation with widespread mass media Shaped by the culture of the cold war, “Under the
gun” Social upheaval Wholesale rejection of traditional values Characteristically free spirited, socially aware,
distrust of government
GENERATION X
1964 – 1979 MTV generation Shaped by AIDs, human rights campaigns, need
for change Confronted issues of diversity and inequality Characteristically highly educated, latchkey,
entrepreneurial
MILLENNIALS
1980 – 2000 The “Me Generation” & “Trophy Kids” Shaped by internet, helicopter parents, post cold
war Embrace diversity Cultural divide based on socio-economic status Characteristically entitled, confident,
“connected”
“GENERATION Z”
2000 – Present Up and coming population Challenges faced in addressing their educational
needs
WHAT ARE THEY CALLED?
Generation Z iGeneration Gen Tech Gen Wii Post-millennials Homeland Generation
COMMON CHARACTERISTICS
Egalitarian Global Technologically savvy Continually connected via social media Justification is unnecessary
GROUP DISCUSSION
How have students and coworkers changed over the years Admissions criteria Learning style Response to policy and procedures
Has your office adapted to these changes
THE iGENERATION
What we know about them
ATTENTION SPAN
Attention span (or lack thereof…) In 2000 average attention span was 12
seconds; in 2015 that had dropped to 8.25 seconds
Compare that to a goldfish with an attention span of 9 seconds!
Impatient Used to communicating in 140 characters or
less Increasing reliance on mobile devices
HOW DO WE REACH THEM?
Social Media Texting Email Web Video
SOCIAL MEDIA
Web content Facebook Twitter Instagram Snapchat
TEXT
Instant gratification In 2014, over 500 billion text messages were
exchanged monthly Resistant to verbal exchange “Text Speak”
What is the point Too slow
Older generations ask too many questions, “too much detail” “we want it done now”
Too many words
WEB PAGES
17% of web page views last less than 4 seconds
Read 28% of the words on an average web page
Less is more!!
VIDEO
YouTube 82% of teens and young adults use daily Up to 48 hours of content added each minute!
How would you deliver? Do students really want?
GROUP DISCUSSION
How did you feel about Marc Prensky’s concepts Digital natives
Digital immigrants
Would a course in communications bridge the gap?
Questions???
SOURCES
www.neilsen.com www.statisticbrain.com www.statista.com Social theory Karl Mannheim, et al
iGENERATION: THE POST MILLENNIALSSESSION ID M5.4
Diana Hull
Senior Associate University Registrar
University of Florida
352-294-2981