Incoming GIP

For big aiesec

Raise Match Realize

CLO

BI for Growth

Talent Capacity

for Growth

Market – Product Strategy

CLS LXP

Current State of iGIP RaisingGrew by 30 TNs Ra in

Q3Growing:Colombia, Romania, Japan, Spain, Tunisia, Hong Kong, Greece

Dropping:India, China, The Netherlands, Germany, Brazil, Russia, Chile

Capacity

Only 13 entities have iGIP as their first focus, only 6 of Tier 1 entities

Many entities claim poor sales knowledge and lack of sales culture is main gap in sales intensity

Not enough entities selling iGIP, and not enough people selling iGIP

Sales people use inefficient methods—time-intensive, high effort

What is the purpose of the GIP program?

Providing organizations with fresh and unique talent. Therefore, driving the

economy of the county.

iGIP means youth interacting with business and learning 

Ep's help our TN taker to improve their result and be more competitive

Provides the members the experience to get in touch with big

companies

I honestly don't know how to answer this question. It offers a cross-cultural

experience with the support that XPP requires, but I really don't know if this is

developing leadership or not.

We partner with young companies that need skilled HR .

training our members to be great sellers, packaging products

How does iGIP develop leadership?

We are the youth leadership provider of the world

Really?

Yes! Through us, young people can learn how to lead by living international internships that prepare them to solve the greatest needs and issues facing society

Wow, sounds amazing. What do these internships look like?

Leadership development is not a

natural by-product of an internship Bridging the talent gap

is not the purpose of the GIP program

The ideal TN should have a purpose in society, creating better members, better leaders, better experiences, and better

partners

Organisational Value

Market Value Individual Value

The Story of AIESEC in Spain

Organizational Value:A young person witnesses and contributes to

responsible and entrepreneurial

leadership overcoming the environment

Market Value:Entrepreneurs can sell

their products in international markets, survive, and support

Spain’s economy

Individual Value:A young member learns sales and delivery, and

learns how to contribute to society through market solutions

The Story of AIESEC in Russia

Organizational Value:A young person practices their teaching and tries

to influence a whole school to teach

differently

Market Value:Schools can have better teaching to serve their

students’ needs

Individual Value:Members learn sales and delivery, and how they

can improve the education system with

market solutions

How Can We Make a Purpose-Driven Market-Product

Strategy?

• Choose your markets: If you could place 1000 EPs in any companies you wanted in your country, which ones would you choose?

How Can We Make a Purpose-Driven Market-Product

Strategy?

• Identify their need: What talent can solve their problems (in terms of sub-product)?

How Can We Make a Purpose-Driven Market-Product

Strategy?

• Determine feasibility: Can we provide that talent?

Relevant Market Segment

In what industry can you develop leaders who will have a positive impact on society?

Industry Talent Needs

What are the talent needs in that industry?

JD that Develops Leadership

What can the EP do that will develop leadership and serve the industry’s talent needs?

SupplyBO AlignmentDo we have

the EP supply to fill this need? Where are the EPs from, and how can we match with them?

How do we align our marketing and TC to sell and deliver these experiences on a major scale?

Leadership is developed when we deliver challenging and purposeful experiences

And How Do We Start

Doing This from

Scratch??

iGIP Global Support Team Has Your Back

Proposed Market – Product Strategies for IGN

Providing marketers and software developers to help healthcare facilities

Providing teachers to schools that want to teach English, integrated with learning about leadership or entrepreneurship

Providing marketers and software developers to social business

Proposed Market – Product Strategies for Africa

Providing marketers from China to help African companies capitalize and integrate with the incoming Chinese companies

Provide marketing interns from Africa to help Chinese companies understand and integrate with the local market—to also retain how these companies work

Proposed Market – Product Strategies for CEE

Providing teachers with modern teaching approaches to schools

Providing market research EPs to start-ups that are working on relevant products or providing rewarding working environments

What You Will Get

Do we have to change everything??

No, don’t stop raising TNs

No, you don’t have to drop your current market – product strategy

No, we don’t have to raise with only non-profits, schools, and hospitals

Make specific

changes to what we’re doing now

Start doing new things to build a purposeful

GIP program

How to Change What You’re Doing Now In the JDs your EPs are currently doing, add activities that

develop leadership

Ensure TN-takers understand and want to co-deliver leadership experiences

Embed purpose into your sales member education, your marketing, and your sales process

Market – Product Process1. Research trends in business, education, government, social issues, IGOs,

NGOs, etc

2. Choose relevant needs of society and the industries that address these needs

3. Interview with industry leaders and experts, use research to understand talent needs and create hypothesis of sub-product solution for the industry

4. Test sub-product solutions and choose top market – product combinations

5. Make a targeting list of companies to sell these products to

6. Align marketing an talent capacity to be able to reach these markets, sell the right product, deliver it, and showcase it

How to Add Relevant Market Segments

Adopt the GST’s Market Segments

Replicate the GST’s market segmentation process and do your own market research to find the most relevant segments

Will This Solve All My Problems?

Still need to train people

Still need to market, sell, and deliver well

In Colombia sales members see the impact so clearly it’s difficult to move their focus to other sub-products

In Russia the sales members were so successful they don’t feel pressure to perform anymore

What Will Be the Impact When We Do This?

More sales intensity because members understand the why

Better leadership experiences for EPs and members as they contribute to society’s needs

More TN raises with better customers for our purpose

BIG AIESEC

How Can We Address this in Re-planning?

Activity When? Tier 1 Tier 2 Tier 3Choose what market segments you want to sell in based on “If you could bring 1000 EPs to your country . . .”

Now X X X

Message purpose of GIP to LCs in all channels By end of Q4 X X X

Add purposeful elements to JDs of current market-product strategy By end of Q4 X X X

Integrate CLO Summit Output based on your tier By end of Q4 X X X

Share CoW of GIP with TN-takers and help them plan to co-deliver leadership experiences

Q1 X X X

Embed purpose of GIP in all marketing, talent capacity, and showcasing for iGIP By end of Q4 X X X

How Do We Address This in Re-Planning?

Activity When? Tier 1 Tier 2 Tier 3Integrate 1 new market segment from GST research Q1 X X

Help LCs adjust their market – product strategy to have purposeful internships

By end of Q4

X X

Create a new market – product strategy based on purposeful GIP Q1 X

Test new market – product strategy on national level Q1 X

Raises that create leaders

What are we trying

to achieve

?

Be the leader who confronts

the fundamental

problem

Make an organizatio

n whose purpose

and actions are aligned

Create purposeful leaders

Why Go Through all the Trouble?