I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

166  Main  St.  Suite  202  Lincoln  Park,  NJ  07035  973.709.1126  •  crea>veteam@igmcrea>vegroup.com  

I G M C R E A T I V E G R O U P. C O M

Powerful Messaging to help you share your vision with the world.

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

IGM Creative Group is an integrated marketing and communications agency that specializes in the creation of strategic multichannel campaigns that build brands and grow your business.

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Understanding Your Products or Services

What makes a company distinctive and desirable? Understanding Your Audience

How do we accelerate your marketing through targeted communications that reach the right customers at the right place and time? Understanding Your Company

What are the best ways IGM Creative Group can partner with your team to maximize return-on-investment (ROI)?

IGM Strategy Propositions

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Branding– A brand is more than a logo. It is a promise to your customers about what they can expect from your product or service every day, at every touch-point. Our hands-on approach to brand building will give you the competitive edge, to establish your brand in the marketplace, and in the minds of your customers.

Marketing Strategy - SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats), Referral Programs, Marketplace Research Brand Identity - Logo development, company tagline, slogan, mission statement, campaign themes, stunning visuals, creative headlines

   Digital Strategies– A robust online presence is critical for driving brand awareness and targeting new growth opportunities. Our team will ensure your brand cuts through the online clutter, delivering a clear, consistent message across multiple digital channels. With your ROI in mind, our creative and functional approach will increase your brand footprint.

Web Services – UI/UX Design/programming, mapping and strategy, social media backgrounds, social media marketing, PPC, SEO, email campaigns, website banner ads Video Production – Conceptualization, Scripting, Video production for websites and corporate communications, video marketing

Our Comprehensive Marketing Strategy

Print design – Newspaper/magazine ads, corporate brochures, catalogs, sales sheets, PowerPoint®  

Traditional Strategies– Though digital gets the buzz, “traditional” media is far from defunct. On the contrary, it is an absolutely essential component of any serious marketing plan. It’s practical for your bottom line, while at the same time growing your brand and business.

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Website Design & Development

Our skill and agility with emerging web technologies, techniques and protocols gives us the ability to select the right strategy, platform and tools for you. That means you’ll get the most ROI for your digital dollar. Our experience includes development of:

•  User interface (UI) Design •  User Experience Research (UX) •  CMS •  Web Application Development •  Hosting •  Support •  Modification

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Website Design and Development

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Open Source Development and Consulting

The advantages of investing in customized solutions can mean not only greater satisfaction for you and your audience, but also reduction in unnecessary expenses. With our vast experience building custom software applications, track record for customer service, and our involvement in the Open Source community, we are able to offer Open Source consulting services as a natural extension of our business. We provide the following services:

•  Technology Strategy •  Application Development •  Content Management Software (Wordpress, Joomla, Drupal,) •  Custom Programming and Integration •  Web Performance •  Integration with Windows and Open Source System

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Dashboard Portal Design Leveraging UI Best Practices for SaaS (Software as a Service), our team can optimize user experiences across platforms and devices. We know how to get this challenging space right—from device specs to user intent. So our clients benefit with more opportunities and faster time to market.

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Let us design and develop a customized mobile app for your business that runs on handheld computers and other mobile devices. Services include:

•  Application Development •  iPhone, iPad, and Android devices •  Icons, landing pages, alerts, check-ins •  Mobile App paperwork submission •  Conversion of web pages to mobile

Mobile Applications

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

A strong online presence starts with identifying and analyzing your goals, vision and key opportunities for growth. From there, we form our digital strategies and initiatives, while leveraging our hands-on approach. The results will speak for themselves:

Define your brand—including your products, services and customer expectations Segmentation—Target your customers and strategically formulate messaging to reach them Targeting—Choose the right platforms and technologies to reach the right customer at the right place and time Social Tracking—Discover who your brands influencers are, and what they like about your products & services compared to your competitors Measure—Evaluate your overall strategy and optimize based on the data

We will identify your businesses key opportunities, access your goals and vision, while giving your organization a strong online presence.

Digital Strategy

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

IGM will help to deliver your promotional message to your customers two ways - target lead generation and converting those lost prospects.

Display Advertising Search Engine Optimization Social Media Marketing

Search Engine Marketing Email Marketing Mobile Marketing

Online Reputation Paid Per Click Video Open Source Consulting

Online Advertising and Marketing

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Our group can write, design and implement your email marketing initiatives, ensuring alignment with your business goals. Advanced metrics allow us to track individual prospects, providing a comprehensive chronological view of customer interaction with your emails, measuring:

•  Behavioral tracking •  Key Performance Indicators •  Insights on segmentation and targeting

Email Marketing"

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

From creation to authorship of posts, IGM can enhance your social media efforts through effective, engaging and creative content across all social media platforms.

Social Media

We can provide you with full service social media marketing from profile creation to extensive reporting and so much more…

•  Build branded profiles that will professionally represent the views of your company

•  Increase engagement through creative text and visual content across all social media accounts

•  Generate a following that will promote your company views and services

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Search Engine Optimization

Through in-depth research and analysis on your existing website, we will produce a comprehensive plan of action to increase your brand’s online visibility, leading to new business opportunities. Leveraging aggressive SEO techniques, our hands-on approach has time after time resulted in high-level performance and rankings. Services include:

•  Existing website and competition analysis •  On-page and off-page optimization •  Custom analytical reporting

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Online Reputation Reputation is everything. IGM Creative Group will leverage all techniques and tactics to ensure your sterling online reputation. Some parts of reputation management are often associated with ethical grey areas, such as review sites, censoring negative complaints or damaging social media posts. However, best practices exist, including the timely response to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development. Let our team help your reputation.

•  Uncover any conversation of concern and resolve any possible negativity

•  Monitor review sites for any questionable reviews or customer complaints and defuse the situation

•  Publishing original, positive web and social media content to build quality online reputation with clientele

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Our award-winning Video Production team of writers, producers, directors and editors understand how to tell a story, and how to build a brand through the strategic use of video. Services include:

•  Script writing •  Shooting •  Editing •  Multi-format production

Video"

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Boost attendance, conversion and ROI of all corporate events.

•  Personalized pre-show invitations

•  Reminders of the event •  Post-event follow-ups and

special offers •  Our partners can help you

plan your venue for a spectacular event

Event Marketing"

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

From PowerPoint® to Multi-Media Presentations

•  Company Overview •  CEO Messaging •  Events •  Product Launches •  Trade Shows •  Webinars •  Training

PowerPoint®

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Let us update the content of your latest brochure, develop a solid brand look and feel while displaying your messaging and service/product information.

Brochure Layout and Design

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

A great print ad will always be an invaluable tool for building brands and attracting new customers. Our team’s unorthodox approach to conceptualization and execution of print advertisements ensure a piece that stands out and grabs attention.

•  Magazine •  Newspaper •  Media placement services

Ad Campaign"

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

IGM Creative Group can support an array of exhibit materials. Banners, Booths, Podiums and Multi-media projects are just of few of the items we can execute. Services include:

•  Design •  Production •  Hardware

Conference

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Interactive Capabilities IGM Creative Group is a full service advertising and marketing agency. Our experience with interactive, web-based technologies started over 8 years ago with a reputation built on creative and innovative approaches.

•  Marketing Experience •  Design Capabilities •  Development Skills

UX/UI Design Strategic Design Digital & Mobile Custom PHP

SAAS design HTML5 CSS3 Mobile Marketing

User Research Responsive Design Photography Copywriting

Video Front-End Development Business Consulting

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

Your IGM Project Manager will oversee the planning, organization, execution and the successful completion of your project.

• Creative Director

• Marketing Director

• Senior Art Director

• Copywriters

• SEO and SEM Manager

• Developer(s)

• Programmers

• Project Managers

Role of IGM Creative Group

I G M C R E A T I V E G R O U P. C O M I G M C R E A T I V E G R O U P. C O M

We build strong, lasting relationships with our clients through exceptional expertise, inspired creativity, effective marketing,

unmatched professionalism, continuous innovation and outstanding execution.

We are confident that working together, we can create effective marketing communication solutions that meet your marketing

needs now and in the future.

www.igmcrea>vegroup.com