ignite memphis: the future according to crop circles and waffles
DESCRIPTION
"Quick Response" or QR codes hold more data than a traditional barcode scan and are gaining wide use in marketing.TRANSCRIPT
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• Ancient: First used to label railroad cars
• One dimensional: data limitations
• Data restricted to attached object: non-transferable
• Can hold a maximum of 20 digits
1D Barcode
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• Limited data• Market is adopting open
standards, rather than proprietary solutions
• 2,335 alphanumeric characters• Cannot read Japanese
characters - FAIL.
2D Barcode
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• High Capacity Color Barcode (HCCB) technology
• Proprietary (licensed by Microsoft)
• Data fetched from server, not embedded
• 8 symbols in QR codes required for 1 byte, while in MS Tag only 4 symbols required
• But awesome 1988 sweater graphic.
Microsoft Tag
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Crop Circle.
Waffle.
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• "Quick Response" code - can be decoded at high speed
• Created by subsidiary of Toyota, Denso-Wave in 1994
• Can contain up to 7,089 characters of data
• Data can be updated without impacting marketing initiative
• Analytics
QR Code - FTW!QR Code - FTW!
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• Books and electronics are most commonly QR-purchased items
• Grocery and personal care items are most commonly scanned items
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• Coupons are most sought items at 37%
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• Brand interaction• Drives traffic to mobile sites• Print becomes dynamic• Better tattoos• Awesome cupcakes
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• Links to nominated-artist videos
• Obviously, not enough videos linked to Arcade Fire
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• QR Code used to promote "Odd Future"
• 50,000 YouTube hits within 24 hrs
• Download track
• Purchase album
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• Virginia Museum of Fine Art
• Features 15 pieces of art
• Directs to ticket purchasing
• Unveil Banksy?
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• Application for MATA: Maps/Schedules
• Purchase Fast Pass
• Service disruptions
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• To possibly increase ticket sales for terrible movies
• To make Lost fans love vampires, too.
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• Enhance real estate listings• Promote Inside Scoop• Additional photo galleries
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Scanners
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Rachel Smith
www.stiqrd.com
@rachgsmith