You Can’t Buy a Brand Shelley Moreno

Ignite TalkLTEC 3010

Laura Pasquini

Can’t buy me love!

What is a brand?

Not just a logo

It’s not just your website

and

more!

Its not just your social media-Its all that,

Branding

The best way we can define it is creating value to customers.

What do we in our department want to be known as?

PROBLEM

SOLVERS?

TROUBLE MAKERS?

HELPFUL?HELPLESS?

COURTEOUSKIND

Our brand is reflected the way we act

In the office and out

Do we talk despairingly about other departments, teachers, or staff members?

Do we treat one another kindly and with respect

Do we treat each person who walks into our office with courtesy and respect?

Engage Staff

Build Trust

Competitive Edge

Engage Audience

Celebrate Success

Create Loyalty

Ongoing Process

Encourage Implementation

Your branding is going to be done by you or by your customers.

Make sure it’s the brand YOU choose

Be Consistent

This is criticalIf you can’t do it, your brand will fail

Be Committed

Live it

Continue to invest in it

Support it

HaveConversations

Celebrate Successes &Encourage Implementation

SOME THINGS CAN’T BE BOUGHT

I’ll give you all I've got to giveIf you say you love me tooI may not have a lot to giveBut what I've got I'll give to youI don't care too much for moneyFor money can't buy me love

Brand Loyalty, Commitment, and relationships are good business, and they are priceless