The FacebookEffect: The Inside Story of

the Company that is Connecting the

WorldDavid Kirkpatrick

The beginning

Dustin Moskovitz, Chris Hughes, Mark Zuckerberg

Freshman roommates destined to change the world

Harvard and beyond

The vision

quote

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Changing for the better“tagging”statuses

The role of privacy

Spreading beyond collegeHigh schoolersAdultsBusiness profiles

Expanding the roles behind the scenes

Hiring new young staff in touch with the desires of the users

Hiring old-timers that would provide expertise from past experience

Becoming a platformIntroducing “apps”

-games

Strategies behind success:

Learning from others mistakes

Limiting the role of money

Loyalty to the company and it’s vision

As friendster gained popularity it didn’t take into account the effect the increase of users would have on it’s servers. It quickly became so overloaded with data that the site was slow and never working properly. Users lost interest and the site failed.

Zuckerberg and his team learned from friendster’s mistake. They only brought facebook to new schools when they had new servers that could handle it. This kept the site speedy and efficient, just like the users wanted.

Sean Parker’s lesson about who to trust

HOW MUCH

DOES MONEY

MATTER?

The facebook team was very reluctant to allow VC’s to invest in their company. They didn’t want to get involved with any party that would try to use their investment to change the ways of the site for their own advantage. Zuckerberg only wanted supporters who shared his same vision for facebook.

Saying “NO” to venture capitalists

Refusing to sellSticking to the original visionHaving confidence in the future

What facebook has come today

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The future of facebook

What does social networking mean today?