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4th July 2011

C 1. Lego Adshels

What’s nice about these adhsels, is they way they incorporate the surrounding environment to make up the composition. The 3 adshels titled

‘Whale’ , ‘Caterpillar’ and ‘Monster’ were created by Ogilvy Malaysia and a local team of

lego artists and builders.

1. Lego Adshels

C 2. Diesel DSLTAG

DSLTAG is an innovative platform that lets you create your own Diesel t-shirt with a customizable Grooveshark

playlist inside a QR code.

2. Diesel DSLTAG

C 3. BMW 1M Vs Concrete walls

This is a good example of BMW creating a video that went viral , because the content is innovative

and exciting , and the audience wanted to share it!

BMW Canada released this video on 8th June, and already it has 1.8m views on YouTube. The title might suggest a losing battle for BMW against

concrete walls, but in fact this is really clever, and definitely keeps you on the edge of your

seat.

They released a second installment on June 29th called BMW1 vs Helipad, showing the Coupe

taking on the worlds largest helipad. 717,361 views so far!

3. BMW 1M Vs Concrete walls

http://www.youtube.com/watch?v=lEvpnKRLDO4

http://www.youtube.com/watch?v=15bQjiwzgUA&feature=player_embedded

4. Volkswagen New Polo GTI: Date Drive

The New Volkswagen Polo GTI is the sexiest car in it’s class. And we’re going to prove it.

C 5. Tesco: QR code activated Virtual Stores

Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their

stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where

grocery shopping once a week is a dreaded task. Tesco decided to bring life-like shopping to subway stations to make it more convenient for people to

shop.The virtual stores blend a mobile based shopping experience into people’s everyday lives. The virtual

store displays looked exactly the same as actual stores. Only one thing was different, you use smart

phones to shop. Users simply scanned a QR code with their phone, and the product automatically

lands in their online shopping cart. When the online purchase is complete the products will be delivered

to the customer’s door the same day.Results on the clip attached!

5. Tesco: QR code activated Virtual Stores

http://www.youtube.com/watch?v=fGaVFRzTTP4&feature=youtube_gdata_player