5

8th November 2010

1. T Mobile ‘Welcome Back’

Another great campaign from T Mobile, where they

organise and event and film it for collateral and advertising

going forward. Great heart string pulling video. The T-

Mobile welcome back song and dance routine given to

passengers arriving at Heathrow Terminal 5 is already

showing signs of topping its predecessor’s performance of

2009. Last year’s video quickly gained popularity, and

currently stands at number 23 in the top 100 global viral

ads of ALL TIME. This year’s performance was as

astounding as it must have been welcoming for

passengers who arrived at Terminal 5 of Heathrow Airport

on 27th October.

1. T Mobile Welcome Back

2. Jobsintown

Jobs in town is a recruitment company in germany.

They wanted to show people that life is too short for

the wrong job!

They placed ads on coffee vending machines, money

dispensers, photo booths and over a commuter

tunnel

2. Jobsintown.de

2. Jobsintown.de

C

During the biggest public festival in Switzerland, the

Zurifest, McDonald’s is confronted with heavy

competition even concerning core products like fries. A

lot of independent stalls offer fast food. Fortunately the

festival is the only time during the year when official

street markings, like pedestrian crossings, are take out

of function, so great opportunity for Mc Ds.

3. Mac Fries pedestrian crossing

3. Mc Donalds ped crossing

4. Guide Dogs TV Ad – New Zealand

Guide Dogs NSW and ACT have launched a new campaign that

aims to challenge viewers to see the charity from a new

perspective.

The campaign includes a series of interviews with real candidates

applying for a role that requires the same job dedication that is

expected of a successful Guide Dog; working 24/7, never taking

holidays, training for 10 years and foregoing financial payment.

Candidates were unsuspecting of the cause and their reactions to

all interview questions are completely genuine.

4. Guide Dogs TV Ad – New Zealand

5. Lavazza italien experience

Who doesn’t love Italy right? Well that’s what Lavazza Coffee thinks and

they’ve setup a campaign called The Italian Experience that lets anyone

from around the world talk directly with locals about food, shopping,

love, lifestyle and just about anything else you could think of.

What ever it is, after you’ve exchanged video responses (your request and

their answer) they’ll select 4 people every month to fly to Italy for

intensive lifestyle training with the person who responded to your video

before returning back to your home country with your Italian teachers to

put it into practice together.

5. Lavazza italian experience

5. Lavazza italian experience