September 2nd and 3rd 2010Dublin City University

ACADEM

IA

http://www.clarity-centre.org/iHCI2010/pdf/iHCI2010Proceedings.pdf

PROFESSIONALS

http://ihci.ixd.ie/

http://www.youtube.com/watch?v=LzVwjVTpslE

User-centric designmakes the world

go ‘round(And the cash flow in)

Mark CongiustaiHCI2010http://www.youtube.com/watch?v=oA1E3pmSuEQ

Greedisgood.

NOT

Designing gooduser experiencesrequiresempathy

Profit vs. Value

What is value ?

• Money• Time• Efficiency• Productivity• Success

• Happiness• Fun• Surprise• Serendipity• Satisfaction

able

Breakthrough innovation is incremental

“It is far better to adapt the technology to the user than to force the user to adapt to the technology.”

– Larry Marine

9 out of 10 doctors agree…

THE INTERNETSUCKS!

When everyone makes the same product what will

differentiate them?

When the interface is gone…

…all that’s left is the experience

2006 2007 2008 2009 2010

http://bit.ly/6thsenseUI

http://futureselfservicebanking.com/

All you need to know…• Creating value > Making money

(But making money is still pretty cool)

• You do not know more than your users(But it’s your job to know more about their needs)

• Make things as simple as possible(But not simpler)

• Good UX connects users with their environment(But…Well, no “but” for that one)

Thanks!

http://www.ixda.org/node/27165