ihic 2014 keynote address by drs. i gede ardika
DESCRIPTION
Former Minister of Culture and Tourism in IndonesiaTRANSCRIPT
INVEST YOUR FUTURE IN THE PAST
I GEDE ARDIKAIndonesia Hotel Investment Conference
Nusa Dua-Bali, 6 June 2014
PRINCIPLES OF TOURISM
Looking for, appreciating, admiring, experiencing differences, locally unique of culture & nature product strength.
Leisure quality of life : body, mind, spirit.
Basic need human right ( Universal Declaration of Human Right, Art.13, Art 24; International Covenant on Economic, Social, and Cultural Rights, Art7.d )
Tourism Development GoalsThe UN-General Assembly
21 December 2001
Recognizing the important dimension and role of tourism as a positive instrument towards the alleviation of poverty and the improvement of the quality of life for all people, its potential to make a contribution to economic and social development, especially of the developing countries, and its emergence as a vital force for the promotion of international understanding, peace and prosperity.
Global Warming
CAUSED BY HUMAN ACTIVITIES
PEOPLE CAN’T CONTROL “WANTS”
UNLIMITED GROWTHCONCEPT
Sustainable Development(3 Pillars of Rio Summit +20)
ECONOMY
PEOPLE NATURE
SUSTAINABLE DEVELOPMENT
GOALS
PRINCIPLE POLICY INSTRUMENTFOR PROMOTING PARADIGM SHIFTAND TRANSFORMATIVE CHANGE IN THE BEHAVIOR PATTERN TO MEETTHE CHALLENGES OF SUSTAINABLE DEVELOPMENT IN 21ST CENTURY
SUSTAINABLE DEVELOPMENT GOALS(SDG’s)
Poverty eradication, Sustainable cities and human
settlements, Sustainable consumption and
production, Climate, ecosystems and biodiversity, Marine resources, oceans and seas,
Sustainable Development
RIO + 20 Indonesia’s Tourism Act
ECONOMY
PEOPLE NATURE
PEOPLE NATURE
ECONOMY
SPIRITUALITY
Economy: unlimited growth Economy: equality & happiness
Development: build new thing Development: maintaining, creating
Balance of Life / Happiness Concept(Tri Hita Karana)
(Indonesia Tourism Philosophy)
The Almighty
PeoplesIndividual Community
GeographicalConditions
NaturalResources
SELF CONTOLLED DON’T BE GREEDY
There is a sufficiency in the Worldfor man’s need, but not for man’s
greed Mahatma Gandhi
CARRYINGCAPACITY
The Principles of Tourism Development in Indonesia
(Tourism Law, N0. 10, 2009)
Respect the religious norms and cultural values such as the balance of life principles which are relations of human being with God, with other people, with environment.
Respect the human rights, cultural diversity and local wisdoms.
People’s prosperity, fairness, equity and proportionality,
Conserve nature and environment, Empower local community, Sectors, locals, stake holders coordination, Obey The Global Code of Ethics for Tourism and
others international agreements in tourism, To strengthen the unity of the country and the
nation.
Global Code of Ethics for Tourism
Tourism’s contribution to mutual understanding and respect between peoples and societies,
Tourism as vehicle for individual and collective fulfillment;
Tourism is a factor of sustainable development; Tourism is a user of the cultural heritage of
mankind and a contributor to its enhancement; Tourism is a beneficial activity for host countries
and communities; Obligations of stake holders in tourism
development; Right to tourism; Liberty of tourists movement; Rights of the workers and entrepreneurs in the
tourism industry;
Indonesia Tourism Development Goals
Tourism Law (No. 10, Year 2009) Tourism Development Goals :
1. a. enhancement of economic growth,2. b. enhancement of people’s prosperity,3. c. poverty alleviation,4. d. jobs creation,5. e. environment conservation and resources,6. f. enhancement of cultural development,7. g. enhancement of nation’s images,8. h. strengthen the nation’s love to the country,9. i. strengthen national identity and unity as a
nation,10. j. strengthen international relations and
frienship.
Bali’s Tourism Assets !
WHAT IS THESTRENGHT OF BALIAS TOURISTDESTINATION ?
HOW DO YOUIMAGINE
BALI IN 2035
BALINESE WAY OF
LIFE,UNIQUE IN
THE WORLDISLAND OF
GODS
?
BALI 2035
NO
WAY
Strategic Programs For Bali Bali “Blue and Green” 2035 :1) Blue Sky: no air pollution, zero emission;2) Blue Water: no water pollution (lake, river, sea);3) Bali Green: forest ratio up to 35%, organic
island; Socio-Cultural Conservation:1) Direct participation of Tourism Industry: as
member of traditional village; active participation in the village;
Socio-Entrepreneur Investors:1) Partnering with local community;2) Sound commitment in culture & nature
conservation;
Thank You
Thank You
Thank You