Market Estimation

International Handmade Organization

IHO project

•How we are?•How much money we move?•How much market are interested on our works?•How we can help us?•How can we grow up?

USA and Europe market

United States Europe

• 50 million Americans made artisan crafts (it’s 15% of population!!!). $20 billion spending on supplies

• 5 million Americans earned part of their income from artisan crafts (1,5% of USA population)

• 30,000 to 50,000 Americans sold their artisan crafts as their main income (0,015%)

• 25,3 million (4% from Europe population) non-primary private enterprises, out of which 99,8% are craft and small and medium-sized enterprises.

We have a real opportunities on these markets!

Handmade is highly competitive market, 5% of auditory on selling platforms are Designers

Buyers (Consumers)Designers

5% 95%

Buyers Designers

Dawanda 1.700.000 130.000

Etsy 15.000.000 875.000

Artlife 850.000 59 500

TAM - Our world audience = population of Brazil

We assume that people occupied in Handmade/Crafts Hobby ~ 200 mln

High professionals that rely only on income from Handmade ~1 mln

Population Crafters Professionals

Asia 3 879 740 877 38 797 409 581961

Europe 816 426 346 81 642 635 122 464

North America 347 394 870 50 024 861 52 109

Lat Am- Caribb 597 283 165 11 945 663 89 592

Africa 1 037 524 058 10 375 241 155 692

Middle East 216 258 843 2 162 588 32 439

Oceania-Australia 35 426 995 708 540 5 314

6 930 055 154 195 656 937 1 039 508

SAM –Auditory almost equals Mexico=100 mln

Current internet penetration is 32,7%.

So our auditory that we can reach online is 100 mln people (Hobby)

And 300-350k professionals

Forecast for 2020

2020 - population = 7,5 bln,

internet penetration ~67%

so

Hobby Market can grow to 150 mln people

And professionals to 750k

Our team has representatives in our major focus markets (mature and developing)

We are a Community, not a marketplace

Our proposal is to create the best Handmade Community, where users can share their

experience, learn with other user experiences, coach and be coached;

Our users will be continuous evaluated by a Regional and Global Comittee, so they will be

recognized by their talent

as best ideas come from the collision of smaller hunches (Steven Johnson, "Where the good

ideas come from"), IHO is the new "Coffee House" that will help the handmaders grow and

get the "breakthough".

That's what we are!!!

We are the missing piece of the puzzle!