Zurich ConferenceMultiple Intelligences of

School Admissions

Page 4

In The NewsCurrent news and events.

Page 16

Mending the Matchmakers...support between admissions and

advancement should be reciprocal...

Page 8

Issue No. 4 November 2013

2

“The future belongs to those who prepare for it today.” Malcom X

BACK TO THE FUTURE...

Admissions & Training Conference - Zurich 2013Over 90 admissions professionals from over 3 continents attended the first ever conference to discuss about Multiple Intelligences of School Admissions.

Welcome to the new and improved

edition of the International Ideas!

One year has passed since the last

edition of the newsletter was sent

out and we are already richer in ideas,

better in looks and smarter in experi-

ences.

The first ever admissions training

and conference, which took place

in September 2013, welcomed over

90 admissions professionals at the

Zurich International School engaging

them in meaningful discussions about

The Multiple Intelligences of School

Admissions. Admissions counterparts

from 3 continents came together to

talk about the hurdles and insights in

their offices, to get new and helpful

ideas about the process of admissions

and telling the story of the school and

receive help in developing their EQ.

The current issue of the international

ideas offers you glimpses of this very

successful and well attended event.

We are happy to be presenting our

newsletter in its “new clothes”, in

tune with the times and easy to

access. Thank you to School Brand

LLC (schoolbrand.com) and to Mario

Zamfir especially for realizing the

importance of professional develop-

ment for all of us and for offering to

help us organize our thoughts in such

an interesting and fun manner.

This year’s newsletter introduces

various resources in the fascinating

worlds of books and IT and talks about

the value of networking.

We are happy to initiate a series of

articles and interview to preview the

ECIS Leadership Conference which

will take place in Seville, Spain, in

April 2014. Inspiring Education is the

avenue the Leadership Conference

will be taking and we are anticipating

that through valuable articles that

talk about connections between the

admissions work and that of other

important offices in the school such

as the business office or the advance-

ment office as well as about the admis-

sions work as part of the strategic

planning of a school.

We embark upon a new year of initia-

tives, questions, answers and debates

and we are doing that with new

energy, new perspectives and many

new friends. The ECIS Admissions

Committee is happy to have started

such a great trend in the advancement

of our profession and is inviting all of

you to stay tuned to the many events

planned for the future, whether online

or in the form of various events.

Catalina Gardescu, Editor

ECIS Admissions Committee Chair

3The International Ideas Bulletin

The Multiple Intelligences of School Admissions

The first ever Admissions Conference and Training took place at the Zurich

International school in September 2013.

Hosted in one of the beautiful ZIS campuses, under the auspices of the European

Council of International Schools and attended by around 100 admissions

professionals from international schools on 3 continents, the event featured great

speakers and thought provoking gatherings.

Building on the past successful experiences of job-a-likes, this conference led

professionals through discussions about the admissions process, telling the

story of schools as well as managing ourselves and others. Marketing schools,

diplomacy skills, protocol, emotional intelligence, managing documents, successful

software stories, social media, were just a few of the topics that were brought into

discussion and many of the participants commented in their feedback about the

many things that they have learned.

Thank you to our gracious host, the Zurich International School for their warm

welcome; to our great speakers for inspiring us and to the ECIS Admissions

Committee for putting in great amounts of work as well as financial contributions

to make this conference a great success! To many more ahead!

Catalina Gardescu, Editor

ECIS Admissions Committee Chair

CONFERENCEHIGHLIGHTS

"this conference led professionals through discussions about the admissions process"

Connecting with PeopleOne of the most well attended

conference seminars was “Con-

necting with People”. The session

conceptualized the admissions

officer as a ‘hub’, at the heart of

a network of people, places and

relationships.

Read more on page 4

The Multiple Intelligences of School AdmissionTraining & ConferenceZurich, 2013

A final thanks to those of you

who joined us for the Admissions

Conference in Zurich! For those

of you who missed it, we look

forward to seeing you in the next

one and here is a brief synopsis

of what happened...

Read more on page 4

4

depicting an emotionally intense 15

minutes in the life of an admissions

officer. The facilitators encouraged

participants to share good practice

through guided discussion, and pro-

vided tips and techniques from their

own experience.

The session closed with the facilita-

tors sharing advice on how to manage

the emotional pressures of our role as

a hub, including resources to support

the development of EQ, and practi-

cal emotion management techniques

such as writing therapy and mindful-

ness meditation.

A final thanks to those of you

who joined us for the Admissions

Conference in Zurich! For those of

you who missed it, we look forward to

seeing you in the next one and here is

a brief synopsis of what happened.

The first day was designed as a pre-

by James Cooper, IS Paris and Claudine Hakim, ISL Surrey

One of the most well attended conference seminars was “Connecting with People”.

Its objectives were as follows:

• To help participants recognize the wide array of different people that admissions

officers need to connect with on a day-to-day basis

• To help participants make, manage and maintain these connections as effective-

ly as possible, with a major focus on the role of Emotional Intelligence

• To help participants find ways to effectively handle the emotional intensity

which often comes along with managing these connections

The session conceptualized the admissions officer as a ‘hub’, at the heart of a net-

work of people, places and relationships. The theory of Emotional Intelligence was

fore grounded as a key element in performing our ‘hub’ role effectively, and partici-

pants were provided with a brief introduction to the key tenets of the theory and

its relevance to admissions. This was followed by a hands-on group discussion task

which asked participants to corroboratively reflect on a semi-fictitious scenario

CONNECTINGWITH PEOPLE

THE MULTIPLE INTELLIGENCES OF SCHOOL ADMISSIONTRAINING & CONFERENCE

conference tailored to meet the needs

of Admissions Professionals with

less than five years of experience.

Alongside David Willows, Director

of External Relations at IS Brussels,

Claudine Hakim, Head of Secondary

& Head of Admissions at IS London

in Surrey, James Cooper, Beatrice

Caston, Admissions, Communications

and Development Director at IS

Duesseldorf and Alec Aspinwall,

Director of Admissions and

Advancement at Frankfurt IS, I was

fortunate enough to lead sessions in

workshop format throughout the day.

We commenced with David and

Zurich, 2013 by James Cooper, IS Paris and Claudine Hakim, ISL Surrey

5The International Ideas Bulletin

Beatrice guiding us through ‘Telling

the Story,’ which focused on how

to communicate a shared learning

vision, the strategies we in admissions

can use to help people find their

place in our story, and looked

at the relationship between the

tour, telephone and website in the

admissions office.

‘Managing the Process’ followed,

which gave Alec and I the opportunity

to discuss whether the admissions

process matches a school’s articles

of association and the mission

statement. We also looked at financial

aid, nationality caps, waiting lists,

required application documents, and

the role of inquiries.

After lunch we proceeded to

‘Connecting with People,’ which

afforded Claudine and James an

opportunity to share why admissions

is such an emotionally demanding

position, and what the role of an

admissions professional is in managing

families in global transition. The

session examined the importance

of human connections not only with

the prospective student and parents,

but third party constituents like

relocation companies, or educational

consultants.

The day concluded with a round-robin

style of short 10 minute sessions

designed around four components:

• Data in Admissions Office

• Where am I on my personal

Admissions continuum

• What resources are available to me

as an Admissions professional

• Feedback surveys

The format of the day was designed

for give-and-take conversations so

that the audience could learn from

others at their tables, and beg, borrow

and steal the best ideas in the room!

It was a productive day full of good

discussion, debate and learning.

The on-going dialogue allowed

questions to be asked and answered,

and also served as a reminder of the

importance of the work all of us do,

day in and day out.

6

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Working with School Brand has always been easy and stress free, the results are timely and exactly what we want and most importantly exactly what we need. They have helped our school produce yearbooks, enrollment and communications materials, trade show displays and are involved in all aspects of design that AISB requires.

They set a high benchmark right from the beginning. They are reactive when we need them, resourceful when we hit hurdles and insightful when we seek advice. We are very happy with the level of commitment they bring to each project and the high quality and usability of the end product they deliver.

We became a problem customer in the middle of a project as we had made mistakes with our directory database. Our solution was to make a note of it and fix it the following year but School Brand helped us through this blip. Their solution, in the words of the principal, "let's do it right the first time". His answer is a statement that defines the entire work ethic of the agency!

I would like to thank School Brand for noticing our group and offering to design our newsletter and corporate identity. I hope you are as excited as I am about this wonderfully designed newsletter.

I look forward to many more great issues to come. Thank you School Brand!

Catalina Gardescu

AISB 50th Anniversary Project 2012

School Brand created the visual identity, print and marketing collateral for AISB's 50th Anniversary.

7The International Ideas Bulletin

Why School BrandSchool Brand is a creative agency that works exclusively with private international schools. We provide a broad range of education marketing services at both strategic and tactical levels. With a product offering embracing marketing communications, brand development, web development and research & consultancy, delivered through digital and traditional media we are the marketing and advertising agency for the education sector.

We recently asked our clients why they work with us and five key reasons kept coming up:

Five reasons we feel you shouldbe working with School Brand:

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Results focusedOur marketing techniques – whether print or online – are completely results focused. We work exclusively with private international schools.

Big enough to deliver, small enough to careAt School Brand we treat each job as if it was our own. We genuinely care about each and every client and project.

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WE PLAN, CRAFT AND DEVELOPOUTSTANDING BRANDSto help you reach your goals for enrollment, development & alumni relations

www.schoolbrand.com

8

The combination of “Admissions and

Advancement” initially appears a

joining of strange bedfellows. The first

“A” shuns any perception that money

might play a role in determining if a

student is qualified for admission, gladly

“passing the buck” to the accounting

department to collect fees after a

family has been admitted. The second

“A” recognizes that schools cannot

operate merely with high standards and

core values, but need supplementary

funding to translate these ideals into

action. However, while these roles

may conjure different images, they are

closely related in that they both are

in the business of offering a targeted

invitation to make a student-centered

decision.

Admissions and advancement share a

common task of creating compelling

messages that will resonate for a

specific audience. The Admission

officer seeks to attract the interest of

students and families that have the

abilities, interests and values that are a

match for the school. The Advancement

professional has a particular interest

in sharing a message with the subset of

the community that has the greatest

interest and capacity to offer additional

financial support. While different in

their core messages, both admissions

and advancement are variations on

the age-old practice of matchmaking,

bringing together those who share a

common vision.

It is easily understood how admissions

can support the fundraising efforts of

a school. As new families inquire about

an institution through its website and

personal meetings on campus, the

admission professional can be clear

that a culture of giving exists within the

school community. This giving history

should be a source of pride because

it not only speaks of existing parents’

belief in and support of the school’s

mission, it also results in facilities and

programs that otherwise would not

be possible. The admission office’s

familiarity with the background of

incoming families can also help in

the early identification of those who

would appreciate a special invitation

to support the school AFTER they have

been enrolled. (We often forget that

true philanthropists enjoy exercising

their ability to make a meaningful

difference in the world!)

The support between admissions and

advancement should be reciprocal, with

admissions also benefitting from talents

and information advancement can

offer. Advancement professionals are

often masters of the craft of sharing a

message, and this message of a school’s

unique value is of the same ilk that

the admission office must share. And

while families may have a relatively

short relationship with the admissions

office, the advancement office will

often create an extended partnership

with families that can result in valuable

perspectives and information that is

useful to attracting new families to the

school.

Admissions and advancement are two

sides of the same coin. Both extend

an invitation to become a part of

something special. Both will succeed or

fail depending on their ability to craft a

clear and concise message that reflects

the value proposition that they are

offering. Whether these departments

are led by a single person or headed by

different individuals, recognizing their

common goals and interests will create

a synergy that will ultimately better

serve students.

MENDING THE MATCHMAKERSby Alec Aspinwall, Frankfurt International School

9The International Ideas Bulletin

UNITYDuring my school tours I always mention how important the cooperation between parents and teachers/school is, that´s why I love this poem which is stuck to my office door.

ANY GOOD READS LATELY?For a “professional” and not science fiction

book, Lencioni’s book was pretty captivating.

Two days is all it took for me to go through the

metaphor he puts together to illustrate the five

dysfunction of teams. What teams? Any teams. I

see this book as very useful to CEOs of companies

as well as managers of smaller teams within

school divisions. Also, useful to get glimpses of

leadership improvement suggestions is Lencioni’s

blog entitled “The Table Group”. I enjoy their

newsletters (this week I read about the power

of simplicity in leadership) and the blog also

hosts a variety of survey’s and tests to spot the

dysfunctions of specific teams.

One word Say Search. Think Google. Say Priceless. Think Mastercard

The question Are you better off than you were 4 years ago? (Regan, 1980)

The rhyming pitch A Mars a day helps you work rest and play.

The subject line pitch Three Simple Ways to Ensure that Your Emails Get Read

The Pixar Pitch Once upon a time… Every day… Because of that… Until finally…

The Twitter Pitch We’re all in sales now, but sales isn’t what it used to be.

Find the answer to the interesting question for all people in sales - is there life beyond the elevator pitch?

What? What is the elevator pitch? Well, check out this book.

10

As my crystal ball has failed me a couple of

times in previous years, I have tried over time

to develop a formula by which to efficiently

estimate numbers we are to start with in

the year to come. The items of my recipe for

putting together such a formula were the

following:

• Management of data over the course of at

least 5 years: enrollment at the beginning

of the year and year end, intake of new

students at the beginning of the year and

in mid year, withdrawal rate

• Figuring out percentages of increase or

decrease over the years and applying that

to the last enrollment

I am not a math person. I have never been

one. In putting together the formula I came

up with last year when I was asked for

projections over the next 10 years so that

our school could start talking to architects

about a plan to expand the campus, I seeked

the help of our Math department. Everything

was fine, numbers came up reasonably in

line with what our Board had anticipated,

they seemed to make sense. I had a feeling

something was missing though …. I felt the

human factor was missing.

In international schools all around the world

our intake and outpours are of people,

Enrollment Fact #2"Projections of enrollment cannot be solely mathemati-cal nor entirely based on the human factor"

by Catalina Gardescu, AIS Bucharest

October gives me chills every year. And not because fall is finally here and the summer sun warms us up much less. No. Because it is the time when I have to be putting together enrollment projections for the year to come.

ENROLLMENT PROJECTIONSIS THERE A FORMULA?

Enrollment Fact #1"Projections may be really positive on paper but if your campus grounds do not accommodate the great numbers that show in your reports, you have to adapt the numbers as the income will be generated solely by those attending and not by those projected."

11The International Ideas Bulletin

of students who are part of families

connected with international companies

or missions strategies of human resources

and development. We all function in an

incredibly intricate web that cannot be

ignored when looking to project how our

schools will progress (or the contrary) in

the following years.

Realizing that projections of enrollment

cannot be solely mathematical nor

entirely based on the human factor I

have tried in the formula used this year

to take into account both and here are

some elements of my recipe for successful

projections:

1. Stay in touch through various

channels (press, FB, newsletters)

with changes in the economy of the

country the school resides in. If 20 of

your students are there through P&G

and the company is suddenly moving

headquarters elsewhere you know

that this is bound to be seen in your

numbers.

2. Look a bit more closely at current

students demographics trying to

figure out who will be returning.

Figure out categories (new, 1-2

years, 3 years and over 3 years;

expat and nationals) and – based

on the realities of the country you

are in – estimate return. Yes, it

is a guessing game but isn’t it all

something of the sort?

3. Look at your intake of new

students over the past 5 years –

do the numbers look somewhat

alike? It pays to know of course if

there are any major events that

have generated a bigger intake

of students but make an average

intake and add it to the returning

students you have figured out

already. If you look back at your

numbers you will notice that we

are sometimes touched by what

I call “large generations” – how

else would we explain the fact that

grade 5 is full in many different

schools around the globe. Make

sure you take this into account as

well.

4. Look at your facilities. Are you

able to take all applying students

in the year to come? Do you

have classes that are closed?

Are there any expansion plans

going to be materialized soon?

Projections may be really positive

on paper but if your campus

grounds do not accommodate

the great numbers that show in

your reports, you have to adapt

the numbers as the income will

be generated solely by those

attending and not by those

projected.

5. Advise your Admin Team and

Board on adjustments to make

in separating class sections to

maximize student intake.

Remember, this is not exact science

and it can never be. Adjust your sales

as you go on and be prudent without

being completely pessimistic about

what your next enrollment will look

like. Good luck!

12

PARENT’S WEEKENDWHY, WHEN, HOWby Sam Stover, TASIS The American School in England

On a beautifully rainy Thursday evening in early October, people shuffled along under umbrellas trying to make it to class on time. Mind you, these were not students, but their parents!

Upper School Parents’ Weekend kicked off with

a welcome by the school

headmaster, followed by the

parents following their child(ren)’s

schedule. The first ‘class’ of the

evening was a meeting with the

Academic Advisor, followed by

ten minutes in each class with

the classroom teacher. The short

amount of time gave the teacher

an opportunity to introduce his/

herself and give a brief overview

of the course. The individual

parent-teacher meetings occurred

the following day.

Throughout the day on Friday

the gym is filled with teachers

meeting with parents and the

students. Six weeks into the

school year, teachers now have a

good understanding of student’s

strengths and weaknesses. It gives

the opportunity for feedback

before the end of the quarter,

which is the first official marking

period of the school year. For

many of the parents of boarding

students, it is the first face-to-

face contact they have with each

teacher.

As the parent-teacher meetings

start to come to a close, there

is a gradual shift in the physical

appearance of the students and

parents on campus. However, it

has nothing to do with the amount

of conversation their parents have

had with their teachers…

At 15:00, the Lower School students

come dashing out of the building

in an array of bright colors. They

sport a wide array of clothing styles,

from sports jerseys to kimonos—

the international festival is about

to begin! Students are asked to

wear their native dress, and their

13The International Ideas Bulletin

parents are asked to bring a food

dish native to their home country.

Tables line the back wall of the big

marquee on the lawn, the flags of the

nations represented in the student

body proudly hanging behind. After

the Lower School students’ parade

through in their native dress, the

opportunity for the whole school

community to ‘eat around the world’

begins. Sushi from the Japanese

families, Belgian mousse from the

Belgians, paella from the Spanish,

BBQ from the Americans, and a

plethora of other tasty delights--

it is a wonderful opportunity for

us to celebrate the diversity of

our school.

Because the festival is the

same day as parent-teacher

conferences, it draws a huge

crowd of parents from both the

day and boarding community.

Throughout the festival groups of

students showcase their talents

in tae kwon do, cheerleading,

and native dance. As the festival

winds down, smiles are plastered

on the faces of the students and

parents alike, most likely thinking of

the delicious treats they have just

consumed. To the students, food is

the most important part of the day.

To the teachers and parents, the day

serves as a wonderful reminder of

the impact our teachers play in the

lives of our students, and of how

fortunate each of us is to work and

learning such a global environment.

14

INTERVIEWDR. ARNIE BIEBER Can you give a brief account of the schools you have worked at and the schools you have led? Do you have any professional experience in school admissions?

Over the past twenty years I have worked at international

schools in Munich, Caracas, Bucharest and now the Interna-

tional School of Prague. As a school leader, I have often been

involved in the admissions process, but have not been an ad-

missions officer.

Please offer a brief description of the Interna-tional School of Prague, the school you are cur-rently leading. It would be interesting to know the number of students, nationalities, recent growth and any other aspect you deem important.

Founded in 1948, the International School of Prague is the

oldest and most respected international school in the Czech

Republic. With a world-wide reputation as a leader in a inter-

national education, ISP’s 800 students, representing over 60

nationalities, prekindergarten through high school, learn and

develop in an innovative and nurturing multicultural environ-

ment, with programs designed to meet the needs of twenty-

first century learners.

I know that your school has recently hired a new admissions professional. What are the skills and qualifications as well as personality traits that you look for when hiring?

Over the past few years we have restructured out Admissions

Office so that it is now functioning as a part of our Advance-

ment Office. Given that our Admissions is the first place that

new families are in contact with, we felt that this change made

sense. Furthermore the new position of Admissions and Com-

munications Manager reflects the outreach component of this

position within the admissions process. The key expectations

for this new position are organizational skills, sales and mar-

keting ability, excellent verbal and written communications,

high level of interpersonal skills with a focus of managing ap-

plicant expectations.

15The International Ideas Bulletin

As a school Director, what is your relationship with your Admissions Officer / Director? Do you meet regularly? What do your discussions center on?

The Admissions/Communications Manager and I meet on a

regular, but mostly on an informal basis, as she reports directly

to the Advancement Director. Nonetheless, it is important for

me to hear regularly about major admissions trends, as well as

ways I can support the work of the Admissions Office. For ex-

ample, whenever I am available, I meet and greet families that

are applying for admissions to ISP as well as newly admitted

families.

What is the information received through your admissions office that you find most useful in developing your school?

The Admissions Office provides regular enrollment updates,

which includes the latest trends and nationality breakdowns,

language ability, learning support and EAL needs of our stu-

dents. These are all monitored closely, so that we are aware

of any changing demographics. Another important document

is the Annual Competitive analyses, which provides in-depth

information about the local private and international school

market in reference to enrollment numbers, demographics,

curriculum, after-school activities, tuition and fees, university

admissions, resources, facilities, languages taught, as well as

support services such as counseling, learning support and EAL.

When it comes to making strategic plans for your school, do you involve the admissions office? If yes, how? If no, why not?

The Advancement/Admissions Office has integral involve-

ment in our strategic planning process. A central goal is to

ensure that the admissions process is highly efficient and cus-

tomer service based, as well as ensuring that all eligible stu-

dents are admitted. Another strategic goal for the admissions

is to improve outreach to the local market, such as corpora-

tions, embassies and relocation companies.

As a school leader with many years of experience in international schools, what would be the areas that you feel are most important in the profes-sional development of admissions officers?

The most effective form of professional development targets

the needs of each individual employee in the organization. This

is why our appraisal process includes a central professional

development goal. Each of us has strengths and weaknesses

and professional development must target areas that require

support and improvement. While there are a variety of skills

that could have a focus such as languages, marketing, writing,

technology etc., ongoing interaction with other admissions

personnel from other schools should always be a component

of an effective PD plan.

STAY IN TOUCH WITH YOUR PROFESSIONAL PEERS

�International Ideas Group: Sign up to email list serve by contacting Catalina Gardescu,

ECIS Admissions Committee Chair

Email: cgardescu@aisb.ro

�ECIS: www.ecis.org

�Independent Schools Management:http://isminc.com/

�CASE:www.case.org

�AISAP:www.aisap.org

16

ISK marked this important milestone at

a ceremony attended by US Ambassador

Robert Godec and Canadian High

Commissioner David Angell. ISK Staff,

faculty, students, and parents watched

with excitement as both dignitaries

cut the ribbon to officially open The

Commons. ISK’s Director, John Roberts

amongst other board members also

shared a few words honoring this

auspicious occasion.

In 2011, The International School of

Kenya embarked on a $40 million capital

investment to extend its state-of-the-

art facilities and ensure a world-leading

international school for Kenya. Nairobi

has become a magnet in Africa for

diplomatic missions, the United Nations,

foreign investment, and NGO’s.

The International School of Kenya (ISK) recently held a ribbon cutting ceremony

to mark the official opening of the school’s new Commons. The Commons is the

thriving and active center of academic and social life on campus and offers a wide

variety of student-centered learning areas:

• Beautiful, bright, and spacious library

• Technology space for Design Tech and Media Production

• Cafeteria with a variety of interesting, open-air eating areas

• Conference rooms and various multipurpose rooms.

The Commons reflects ISK's commitment to staying abreast of the trends in

today's best learning environments and green technology, all in an architecturally

dramatic yet friendly space. The Commons complements ISK’s lush campus and

outdoor orientation.

17The International Ideas Bulletin

LITTLE LONDON BECOMES AVENOR COLLEGETen years ago, Little London started out as a kindergarten.

Since then, it has expanded into primary and secondary

school, it has grown into two campuses, and it has

made significant investments into brand new, custom-

designed buildings. But, most importantly, it has grown

a much larger, highly professional faculty that provided

an educational experience that is cutting-edge, holistic,

and highly satisfying to the entire academic community:

children, parents and teachers.

Our community realized that our former brand identity

had grown utterly obsolete. Students in more advanced

years as well as their parents and the teachers felt the

“little” qualifier in the brand name was not suitable for

them and for a prestigious college that was also preparing

to inaugurate a high-school in 2015. That is why the

management team decided to make a radical change in

this respect, one that would prove inspirational to the

very diverse brand stakeholders, from inside and outside

the school.

Creating a new brand identity that would gain acceptance

throughout the school community required a brand audit

that involved stakeholders of all ages and roles, without

overlooking the competitive context. This audit provided

the basis the joint school- branding agency team needed

to develop a representative brand definition. In turn,

the definition allowed for the effective development of

basic identity elements (name, slogan and logo) that were

subsequently rolled out in corporate communication and

signage materials.

Our goal has been reached: we have a new name with great

potential, one that is full of meaning, British-sounding yet

meaningful in other major languages, easy to remember with a

positive vibe, and able to take you to a place where you really

want to learn and live. We really found ourselves in this new

name: Avenor – Creators of Future

Through its roots, the newly minted brand name Avenor speaks

of the road (avenue) to the future (French: avenir). This idea

is explicitly reinforced by the new brand slogan, Creators of

Future. The new logo in the shape of a star made up of simple,

colorful stripes, depicts the school community with its different

constituents and interests that converge towards a shared

purpose. The whole of the new brand identity was enthusiastically

received by students, parents and teachers alike, who instantly

identified with it and took it up with much pride.

Before future, Avenor College has a tradition. A school that has

grown year by year and this autumn it has reached the number

of 210 students and the first future graduates of the 8th grade.

A school benefiting from a campus with exceptional equipment,

but also from a remarkable team of teachers. A school ranked at

the highest standards in the Romanian education system and not

only. All these oblige and guide our going forward: perspective,

direction, vision.

submitted by Cristina Pop, Avenor College

18

19The International Ideas Bulletin

STORY IDEAS WELCOMEInternational Ideas Bulletin strives to present news, stories and other content in the course of each year that is of particular interest or pertinence to Admissions professionals. We rely in part on your input to guide and generate articles. This is your publication and we always welcome your contributions.

� NEWS: Your career is ever-changing. Let others know about the changes and trends in your particular country/area, or school.

� PROFILES: Want to share your own story? International Ideas Bulletin is a great way to share ideas, best practices, etc.

� FEEDBACK: Write to us and share your viewpoints (members and non-members alike).

Write to Catalina Gardescu at cgardescu@aisb.ro for more information.

Publisher

School Brand LLC

team@schoolbrand.com

www.schoolbrand.com

In the next issue March 2014

School Admissions: Strategic importance to any international school leadership team.

Editor

Catalina Gardescu

cgardescu@aisb.ro

www. aisb.ro

MEET OUR TEAM