PHIR B LIFE+One click app for all life saving solutions

PHIR B LIFE+

• Increasing death rate due to unavailability of ambulances immediately and due to traffic.

An accident in Yelahanka and an ambulance is called from a hospital on Cunningham Road! The ambulance travels almost 15 km to pick up the patient and then the same distance back -- losing more time!!

Finding the ambulance nearby is the biggest task!

If we get the ambulance that’s just near our location, 50% of the problem would be solved!

Solution!

PHIR B LIFE + does exactly the same!

Just like OLA cabs, for travelling, PHIR B LIFE+ solves the problem of finding and dialling the ambulance at the time of emergency.

Jus one click , shows the ambulances nearby with exact location and all other details.

Making the job of the person , easier!

Track your location in real time

The app comes with the shortest available route to reach the hospital that’s close to.

Hence by-passing traffic and saving time!

In heavy traffic zones, the GPRS signal is shared to the nearby traffic police booth, by which the ambulance’s exact location could be tracked easilyTherby regulating traffic.

ADDITIONAL FEATURES

Doctors available nearby and their specification

Pharmacies available nearby and their location

Doctors available for a specific disease

COMPETITORS •provide the caller with information about when to call ambulance.

•provide the caller with information about who to call in various non-emergency situations.

•assist the caller to dial the relevant number.

•display the GPS coordinates of the phone's location that the caller can read out to the emergency operator.

TARGET CUSTOMERS

No target segmentation based on age groups!

STRATEGY

App targets primarily those with injuries, diseases or illness who require immediate treatment

Nearly 1.3 million people die in road crashes each year, on average 3,287 deaths a day.An additional 20-50 million are injured or disabled!!!

OLA , UBER etc provide exactly the same service , but with respect to travel!

They might be the potential competitors if they implement OLA ambulance too!

Any life saving solution is well received by the people!

A major service , which solves the quest for finding ambulances easily, sure winner!

Emotionally people get connected with such apps, making the future prospect commendable!!

VALUE PROPOSITION

The app is planted in minds of people as the premium service and the answer for the quest of reaching the hospitalImmediately, since decades.

Well received by people, as first of its kind

Value for collaborators

Immense opportunities for collaboratorspre booking (in case of pregnancies)Ambulances n hospitals in partnershipPremium ambulances

Product cost is the value and the trust!

People’s trust is superior to everything. Hence once the app is widely received, it’s premium version will be launched.

Standard Rate

Category Minimum bill Distance charges Wait time charges

Sedan Rs 600 for first 30 km Rs 16 per Km Rs 2 per min

Mini Rs 540 for first 30 km Rs 13 per Km Rs 2 per min

Prime Rate

Category Minimum bill Distance charges Ride time charges(for entire ride)

Prime Rs 800 for first 30 km Rs 18 per Km Rs 2 per min

PRICING

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BRAND

PHIR B LIFE+ signifies that the app gives prime importance to a person’s LIFE!

+ indicates total protection

app features two versions

Primary – includes ambulance boking, nearby hospitals and doctors Premium – traffic regulation option

Communication

Television, mass media is the best!More coverage

2nd best option- Internet!

Reaching the mass would be easy, as the value provided by the app is supreme!

MARKETING PLAN• With a few taps on the Phir B Life + application on any of the android-based phones, users can call an

ambulance.

• One of the ambition is to be able to deliver an ambulance within 15 minutes from the time of booking.

• Company also make use of demographic details while evaluating a region. The demand visualisation is done on a daily basis, so that accordingly we can have our ambulances in areas where demand is high at specific hours

• The company claims to do 1000 bookings on a daily basis.

• With Phir B Life+ the customer has a hassle-free commute to hospital. With the touch of a button, an ambulance comes to your door, takes you to a nearby hospital. Not a single word, you pay your fare at the end.

• With Phir B mini, customers will also get the usual cutting edge services like the ability to book and track the ambulance through their mobile phones, e-mailed receipts, accurate meter and well trained professional drivers.

Presentation by

-Jaghadeeshwaran R