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9
FOCUS ON FACEBOOK WHY FACEBOOK MATTERS FOR YOUR BUSINESS

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June 10 presentation to the International Internet Marketing Association in Vancouver

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Page 1: IIma Facebook

FOCUS ON FACEBOOK

WHY FACEBOOK MATTERS FOR YOUR BUSINESS

Page 2: IIma Facebook

WHY FACEBOOK?> Ubiquity

>200,000,000 active Facebook users >Three times the population of France

> Attention>81% of Canadian adults aged 18-34 use Facebook

several times a month or more (Impact Research)

> Flexibility>Facebook pages, groups, ads, apps or Connect

Page 3: IIma Facebook

FACEBOOK IS UBIQUITOUS

LinkedIn, 4%Twitter, 11%

Facebook, 77%

Canadians Online, 100%Value = Connected Users2

- Metcalfe’s Law of Network Effects

Com

Score, A

pril 2009 monthly unique visitors

Crossover:

Twitter: 90%

LinkedIn: 79%

Page 4: IIma Facebook

FACEBOOK HAS OUR ATTENTION

Page 5: IIma Facebook

FACEBOOK OFFERS MANY BRAND CONNECTION POINTS10-minute low-tech setup

> Pages – Best for brand engagement

> Groups – Good for small organizations/clubs

> Ads – Highly targeted

Sophisticated, custom options

> Applications – Highly engaging, viral

> Facebook Connect – Facebook features within a completely customized environment

Page 6: IIma Facebook

DELL FACEBOOK PAGE

Page 7: IIma Facebook

RMHC APPLICATION

Page 8: IIma Facebook

FACEBOOK CONNECT

Page 9: IIma Facebook

CONCLUSION> Facebook has surpassed critical mass in all

Canadian markets>Most users of other social networks are also on

Facebook

> Feature evolution keeps users interested and presents new opportunities for marketers

>Solutions to fit a shoestring budget or sophisticated interactive campaign

> Ensure strategic fit with overall brand, positioning and other campaigns