ijmt vol-2 issue-2 abstract

International Journal of Marketing and Technology

(ISSN: 2249-1058)

CONTENTS Sr.

No. TITLE & NAME OF THE AUTHOR (S) Page

No.

1 Current status and strategies of Electronic waste management in Bangladesh.

Md. Ziaul Haque, Mohammad Rezaul Karim and Mohammad Sarwar Hossain Islam 6-7

2 Obstacles To Information System Adoption In Higher Learning Institutions (HLIS) In Dar Es Salaam-

Tanzania.

Dr. George Kanire and Dr. Richard Nyangosi 8-9

3 An Empirical Investigation Of The Determinants Of Deposit Money Bank’s Investment In Treasury Bills In

Nigeria (1970-2009).

Chris O Udoka and Roland Anyingang A. 10-11

4 Self Consciousness Among The Atm Users Of E-Banking Service.

Armin Mahmoudi 12-13

5 Role Of Banks In Financial Inclusion Process In India.

T. Ravikumar 14-15

6 A Study Of Organisational Development: Exploring The Impact Of High Performing Employees Through Job

Satisfaction.

Dr. Syed Khalid Perwez and S. Mohamed Saleem 16-17

7 Community Participation In Minimizing Leakage: A Case Study In Manas National Park.

Birinchi Choudhury and Chandan Goswami 18-19

8 Effect of After Sales Services of Cars in Building Customer Loyalty.

Mr. Nikhil Monga and Dr. Bhuvnender Chaudhary 20-21

9 Foreign Direct Investment On India’s Automobile Sector.

K. Rajalakshmi and Dr. T. Ramachandran 22-23

10 Store Image Dimensions: Customers’ Perception.

Ms. Sangeeta Mohanty 24-25

11 Globalisation: Impact Of Fii’s Investment On Stock Indices, Equity And Debt Markets, Market Capitalisation

Of Bse And Nse And Exchange Rates Of India – (1999-2009).

Dr. Hala Raman 26-27

12 Measuring The Women’s Involvement In Purchase Making Decisions.

Atul Kumar 28-29

13 Challenges, Methodologies and Management Issues in the Usability Testing of Mobile Applications.

Shashiraj Teotia, Shashi and Raviraj Teotia 30-31

14 E Commerce In India – The Way To Shop.

Raj Kumar Sharma and Dr. Sambit Kumar Mishra 32-33

15 M-Commerce Challenge Model for Quality control.

AMIT YADAV, SUMIT BHATNAGAR and SANJEEV PANWAR 34-35

16 FDI and Indian Retail Sector – The Path Ahead.

Dr Surender Kumar Gupta 36-37

IJMT Volume 2, Issue 2 ISSN: 2249-1058 __________________________________________________________

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.

International Journal of Marketing and Technology http://www.ijmra.us

2

February2012

Chief Patron Dr. JOSE G. VARGAS-HERNANDEZ

Member of the National System of Researchers, Mexico

Research professor at University Center of Economic and Managerial Sciences,

University of Guadalajara

Director of Mass Media at Ayuntamiento de Cd. Guzman

Ex. director of Centro de Capacitacion y Adiestramiento

Patron Dr. Mohammad Reza Noruzi

PhD: Public Administration, Public Sector Policy Making Management,

Tarbiat Modarres University, Tehran, Iran

Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran

Young Researchers' Club Member, Islamic Azad University, Bonab, Iran

Chief Advisors Dr. NAGENDRA. S. Senior Asst. Professor,

Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri

Dr. SUNIL KUMAR MISHRA Associate Professor,

Dronacharya College of Engineering, Gurgaon, INDIA

Mr. GARRY TAN WEI HAN Lecturer and Chairperson (Centre for Business and Management),

Department of Marketing, University Tunku Abdul Rahman, MALAYSIA

MS. R. KAVITHA

Assistant Professor,

Aloysius Institute of Management and Information, Mangalore, INDIA

Dr. A. JUSTIN DIRAVIAM


Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,

Alangulam Tirunelveli, TAMIL NADU, INDIA




3

February2012

Editorial Board

Dr. CRAIG E. REESE Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKAR Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGH Professor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRI Principal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARY Asst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYA Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABU Principal, The Oxford College of Business Management, BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMAR Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHI

Lecturer, College of Engineering Pune, SHIVAJINAGAR

Dr. S. KALIYAMOORTHY Professor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN

Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINAR ESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMED Software Research Eng, Department of Bioinformatics, GERMANY




4

February2012

Mr. SANJAY ASATI Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALE N.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory Board

Dr. MANJIT DAS Assistant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHAN Maulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHA Assistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARAN Assistant Professor (Senior), VIT Business School, TAMIL NADU

Dr. RAJIV KHOSLA Associate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGH Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWAL Associate Professor, Sinhgad Institute of Management, PUNE

Dr. (Mrs.) ARCHANA ARJUN GHATULE Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

Dr. NEELAM RANI DHANDA Associate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURI Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada

University, AURANGABAD




5

February2012

Prof. Dr. BADAR ALAM IQBAL Associate Professor, Department of Commerce, Aligarh Muslim University, UP

Dr. CH. JAYASANKARAPRASAD Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA

Technical Advisors Mr. Vishal Verma

Lecturer, Department of Computer Science, Ambala, INDIA

Mr. Ankit Jain Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA

Associate Editors Dr. SANJAY J. BHAYANI

Associate Professor ,Department of Business Management, RAJKOT, INDIA

MOID UDDIN AHMAD Assistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORA Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHU Assistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMAR Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMA Assistant Professor, Bhilai Institute Of Technology, DURG

Ms. MONIKA BHATNAGAR Assistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department of ITM University, GURGAON




6

February2012

Current status and strategies of Electronic

waste management in Bangladesh

Md. Ziaul Haque

Lecturer,

Department of Business Administration

East West University

Dhaka, Bangladesh.

Mohammad Rezaul Karim

Senior Lecturer,

Atish Dipankar University of Science &

Technology.

Mohammad Sarwar Hossain Islam


Atish Dipankar University of Science &

Technology

Title

Author(s)




7

February2012

Abstract:

The production of electric and electronic equipment (EEE) is one of the fastest growing areas.

This development has resulted in an increase of waste electric and electronic equipment

(WEEE). Recycling of WEEE is an important subject not only from the point of waste treatment

but also from the recovery of valuable materials The current practices of e-waste management in

Bangladesh suffer from a number of drawbacks like the difficulty in inventorisation, unhealthy

conditions of informal recycling, inadequate legislation, poor awareness and reluctance on part

of the corporate to address the critical issues. The consequences are that (i) toxic materials enter

the waste stream with no special precautions to avoid the known adverse effects on the

environment and human health and (ii) resources are wasted when economically valuable

materials are dumped or unhealthy conditions are developed during the informal recycling. This

paper gives readers an overview on the e-waste topic—how e-waste is defined, what it is

composed of. The paper highlights current status and strategies to address this emerging

problem, in the light of initiatives in Bangladesh. The paper presents a waste management

system with shared responsibility for the collection and recycling of electronic wastes amongst

the manufacturers / assemblers, importers, recyclers, regulatory bodies and the consumers.

Keywords: e-waste, EEE, WEEE, Extended producer responsibility,




8

February2012

OBSTACLES TO INFORMATION SYSTEM ADOPTION IN

HIGHER LEARNING INSTITUTIONS (HLIS) IN

DAR ES SALAAM- TANZANIA

Dr. George Kanire

Lecturer,

Department of Computer studies &Management,

Kampala International University,

Dar es Salaam- Tanzania

Dr. Richard Nyangosi

Senior Lecturer,

School of PG Studies and Research,

Kampala International University,

Dar es Salaam-Tanzania

Title

Author(s)




9

February2012

ABSTRACT:

Information system has become part of every activity in the modern times and in all

organisations. The old perception about information system is fading day by day. This study is

an attempt to examine the obstacles to proper management of information system. Considering

higher learning institutions in Dar es Salaam, 200 questionnaires were collected from teaching

and non-teaching staff that have access to information system facilities in three universities. The

findings suggested that still hardware and network security pose greater threats to proper

migration to digital environment in many learning organisations. It was concluded that there is a

need to improve computing skills and design friendly systems in order to discourage improper

working of information systems.

Key Words: Information System, MIS, Learning Institutions, Technology




10

February2012

AN EMPIRICAL INVESTIGATION OF THE DETERMINANTS OF

DEPOSIT MONEY BANK’S INVESTMENT IN TREASURY BILLS

IN NIGERIA (1970-2009)

CHRIS O UDOKA, Ph.D

Department of Banking and Finance,

Faculty of Management Sciences,

University of Calabar,

Calabar-Nigeria

ROLAND ANYINGANG A.

Department of Banking and Finance,

Faculty of Management Sciences,

University of Calabar,

Calabar-Nigeria

Title

Author(s)




11

February2012

Abstract:

This study is an empirical investigation of the determinants of deposit money bank’s investment

in treasury bills in Nigeria (1970-2009). One hypothesis was formulated to guide and direct the

study. The hypothesis formulated was stated thus, there is no significant linear relationship

between changes in each of the explanatory variables namely; treasury bill rate, total loan and

advances, total liabilities, average lending rate, average liquidity ratio and deposit money banks

investments in treasury bills. Data for the study was collected from the CBN statistical bulletin

and annual report of various years up to 2009. Data were analyzed, tested using the ordinary least

square estimation procedures. Findings resulting from the test showed that the five variables used

were able to explain 97 per cent of the total systemic variations in bank’s investments in treasury

bills. It was recommended that; the regulatory authorities should make treasury bill rate

attractive to deposit money banks in other to ensure that they subscribe a significant percentage

of the treasury bill issued by the central bank. Top management of banks should develop

adequate and effective strategies aimed at mobilizing adequate deposit for their operations.

Key words: Determinants of deposit money banks’ investments, Treasury bills.




12

February2012

SELF CONSCIOUSNESS AMONG THE ATM USERS OF E-

BANKING SERVICE

Armin Mahmoudi

Department of Studies in Education,

Yasouj branch, Islamic Azad University,

Yasouj, Iran

Title

Author(s)




13

February2012

ABSTRACT:

The main purpose of present study was to know the awareness among the ATM users of e-

banking services. The sample consists of 80 ATM users of e-banking services belonging to

different locality, gender and occupation. Data were collected with the help of self prepared

interview schedule. The objectives of the present study were – (i) To study the awareness among

ATM users of e-banking services; (ii) To compare the awareness among rural ATM users and

urban ATM users of e-banking services;(iii) To compare the awareness among male ATM users

and female ATM users of e-banking services; and (iv) To compare the awareness among ATM

users of e-banking services belonging to service class and business class. Findings of study

reveal that almost all respondents preferred e-banking services due to the convenience and the

time saving factors. There is no significant difference in the awareness among the rural and

urban ATM users of e-banking services. There is no significant difference in the awareness

among the male and female ATM users of e-banking services. There is no significant difference

between the awareness among the servicemen and businessmen ATM users of e-banking

services.




14

February2012

ROLE OF BANKS IN FINANCIAL INCLUSION PROCESS

IN INDIA

T. RAVIKUMAR


ISSM, Chennai – 97

Title

Author(s)




15

February2012

ABSTRACT:

Access to affordable financial services – especially credit and insurance – enlarges

livelihood opportunities and empowers the people to take charge of their lives. Such

empowerment aids social inclusion of such poor people and provides political stability.

Financial inclusion imparts formal identity, provides access to payment system and brings poor

people into savings and safety net. Hence, financial inclusion is considered to be critical for

achieving inclusive growth of Indian economy.

India has the second largest financially exclusive population in the world, only next to

China. As per National Sample Survey Organization’s (NSSO) Survey (59th

round), in general

category 51.4% of farmer households are financially excluded from both formal and informal

sources. Of the total farmer households, only 27% have access to formal sources of credit, one

third of this group also borrow from non-formal sources.

Region wise, exclusion is most acute in Central, Eastern and North Eastern regions –

having a concentration of 64% of all financially excluded farmer households in the country.

Moreover, only 59% of adult population in the country has bank account and 41% of the

population is unbanked. In rural areas, the coverage is 39% against 69% in urban areas.

The extent of exclusion from credit is much more. Number of loan accounts constituted

only 14% of adult population. In rural areas, the coverage is 9.5% against 14% in urban areas.

These kinds of financial exclusion of low income people are the constraints for the development

of any economy especially developing economy like India. This article makes an attempt to

assess the role of banks in financial inclusion process in India with the help of available data.




16

February2012

A STUDY OF ORGANISATIONAL DEVELOPMENT:

EXPLORING THE IMPACT OF HIGH PERFORMING

EMPLOYEES THROUGH JOB SATISFACTION

Dr. Syed Khalid Perwez

Assistant Professor (SG),

VIT Business School,

VIT University, Vellore-632014,

Tamil Nadu, India

S. Mohamed Saleem

P.G Student,

VIT Business School,

VIT University, Vellore-632014,

Tamil Nadu, India

Title

Author(s)




17

February2012

ABSTRACT:

The purpose of this study was to understand the degree to which employees’ satisfaction

with merger-induced organizational changes impact on their productivity and the merged-firm

performance. This is because, the introduction of market-driven business reforms in many

developing economies has seen the emergence of growth-drivers that includes the search for new

markets, increasing competition in local markets, new investors’ interest in emerging markets,

and hence the desire for firms to merge. The results showed that human resource issues are

important aspects of mergers which, if it is not well handled, may impact negatively on

employee satisfaction with consequent repercussions on productivity and the success of the

merger. It is concluded that employee satisfaction to a merger-induced organizational changes

could be enhanced by instituting effective two way communication system and using

participatory approaches in job redesign processes. By implication, merger-induced change has

human factor challenges that merging firms need to understand.

Keywords: Organisational Development, Employees Satisfaction, Merger Communication,

Performance Improvement




18

February2012

COMMUNITY PARTICIPATION IN MINIMIZING LEAKAGE:

A CASE STUDY IN MANAS NATIONAL PARK

BIRINCHI CHOUDHURY

Research Scholar,

Department of Business Administration,

Tezpur University

CHANDAN GOSWAMI, PH. D.

Associate Professor,

Department of Business Administration,

Tezpur University

Title

Author(s)




19

February2012

ABSTRACT:

Though tourism is advocated for removal of poverty in the developing countries, the complete

benefit of tourism does not accrue to the host community due to high amount of leakage of

tourism revenue. This leakage is due to the dependence on the import of commodity, service and

human resources. The local community’s involvement reduces the leakage rate and increases the

retained revenue. By this study undertaken in Manas National Park of North East India, the

authors found that there is more than 55 percent of the tourism revenue leaked from the

destination. The tourism business owned by non-local actors has more leakage than that of

tourism business owned by local community. The study has identified some potential areas of the

tourism business where the local community can be involved and can be benefited. The paper

concludes providing some suggestions.

Key words: Leaked revenue, retain revenue, local community, manas national park




20

February2012

Effect of After Sales Services of Cars in

Building Customer Loyalty

Mr. Nikhil Monga

Research Scholar, Assistant Professor & HOD,

Department of Management Studies,

Phonics Group of Institutions, Roorkee.

Dr. Bhuvnender Chaudhary

Dean,


Phonics Group of Institutions, Roorkee

Title

Author(s)




21

February2012

Abstract:

In a scenario like today where cars do not differ very greatly in terms of technology at the entry

level, the various car companies have attempted to differentiate their products and build brand

loyalty on the basis of after sales service offered by them and their dealers in terms of Strong

Dealer Network accessible all over India, Technically qualified staff and Number of Free after

sales services offered to customers so the primary objective of the report is to study the Effect of

After Sales Services of Cars in Building Customer Loyalty at the entry level provided by car

manufacturers (Maruti, Tata motors and Hyundai) in Chandigarh city. Rating is given to the

three companies on the basis of the after sales services provided by the companies. In order to

achieve this objective an extensive research was undertaken in the areas of Chandigarh.

The research is carried out by administering Questionnaires and interviewing the dealers as well

as the consumers. The sample size taken for the purpose of research is 90. The research has been

compiled with the help of SPSS software. Pie charts, Bar graphs and Data analysis tools are a

part of the report to extensively cover the research objectives.

Keywords: After Sales Service, Automobile, Brand Loyalty, Customer Satisfaction




22

February2012

FOREIGN DIRECT INVESTMENT ON INDIA’S

AUTOMOBILE SECTOR

K. Rajalakshmi. MBA, M Phil,

PGDHRM.,

Research Scholar,


SRM University, Kattankulathur, 603 203, India.

Dr. T. Ramachandran

Professor & Head, Finance,

SRM University, Kattankulathur, India.

Title

Author(s)




23

February2012

Abstract:

FDI Inflows to Automobile Industry have been at an increasing rate as India has witnessed a

major economic liberalization over the years in terms of various industries. The automobile

sector in India is growing by 18 percent per year.

The major investing countries are Mauritius (mainly routed from developed countries), USA,

Japan, UK, Germany, the Netherlands and South Korea. 24. India needs to worry on the foreign

direct investment (FDI) front. Direct Investment Inflows in India-Opportunities and Benefits,

Important Aspects of FDI in Automobile Industry, Recent FDI Trends in India, The major

foreign players who have a significant role in the development of Indian automobile industry,

were discussed and the passenger car segment growth, Production, sales and Investment were

analyzed.. Here the researcher using three statistical tool for analyzing the study, ARIMA,

Linear & Compound Model for analysis purpose to measure future prediction using time series

analysis. Hence this study necessitated the causes and impact of FDI flows in automobiles sector

and also policy regulation, FDI flows in passenger car segment and recent FDI trend in this

sector were discussed.

Key words: FDI inflows, automobile sector, passenger car, growth rate and policy regulation.




24

February2012

STORE IMAGE DIMENSIONS: CUSTOMERS’

PERCEPTION

Ms. Sangeeta Mohanty


Academy of Business Administration,

Industrial Estate (S1/25) Angaragadia, Balasore,

Orissa (756001).

Title

Author(s)




25

February2012

Abstract:

India’s retail sector is fuelled by strong economy, favourable demographics, rising youth mass,

and the rapidly changing lifestyles. In this changing economy, the business hubs are developing

rapidly, only a planned retail store can survive in long run. Therefore it is important to study the

image of a store and the related dimensions from customers’’ point of view. The main aim is to

study the complex nature of consumers’ attitudes and motives of choosing a retail store. Even

under normal condition, the consumer decision making varies widely on the basis of age,

educational qualification, income level etc. All these factors have an impact on the consumers’

which the present study aims to probe into. This particular research paper intends to study the

important attributes and their levels of choosing a retail store in the cities Cuttack and

Bhubaneswar, Odisha by using CONJOINT analysis. Participants were chosen randomly in

specific areas of the store. Of 250 customers approached, 230 agreed to participate in the survey.

Key Words: Retail store, Atmosphere, Convenience, Service, Merchandise, Promotion




26

February2012

GLOBALISATION: IMPACT OF FII’S INVESTMENT ON STOCK

INDICES, EQUITY AND DEBT MARKETS ,MARKET

CAPITALISATION OF BSE AND NSE AND EXCHANGE RATES

OF INDIA –(1999-2009).

Dr. Hala Raman

Professsor,

PSG Institute of Management,

PSG College of Technology,

Anna University, Coimbatore-641014,

Tamil Nadu, India.

Title

Author(s)




27

February2012

Abstract:

After the introduction of New Economic Policy in India in 1991,foreign investment could face

renewed vigour in terms of FII and FDI and hence ,the study analyses the impact of FII on

Indian stock market indices of BSE and NSE particularly during the period between 1999 and

2009. It also critically examines the relationship among FII total purchase in Indian equity and

debt market, market capitalization of BSE and NSE and exchange rates of Indian rupee in terms

of dollar.

International capital flows have changed dramatically over the recent decades and, as a

result, the cross-border port-folio investment has been increasing to a remarkable extent among

different countries. As such, Ms.Anne O.Krueger(IMF), underlines that ―Capital flows play an

important role in capturing the benefits of globalisation‖1.International capital flows are highly

appreciated in emerging market economies if they are absorbed without causing reversal of

capital flows. In this situation, Marc Faber (2004) opines ―Asia will be the economic hotspot for

the next fifty years" and the emerging big stock markets in Asian regions are Hong Kong, China,

South Korea, Taiwan and India.




28

February2012

MEASURING THE WOMEN’S INVOLVEMENT IN

PURCHASE MAKING DECISIONS

Atul Kumar, M.B.A, M.Phil

Assistant Professor

Department of Management,

Siddhant College of Engineering,

Sudumbare, Tal. - Maval, Dist. - Pune,

Maharashtra (India) - 412 109.

Title

Author(s)




29

February2012

ABSTRACT:

The purpose of this paper is to measure the relationship between demographic & geographic

variables of women and their involvement in purchase making decisions of family and it also

measures the level of involvement of women in these decisions. Data were collected through

self-administered questionnaire. The sample consists of 200 women accessed through personal

survey from shopping malls, multiplexes, and academic institutions when they visited these on

week days. Chi Square test of independence and Kolmogorov-Smrinov one sample test analysis

has been carried out. Result reveals a significant relationship between various demographic (age,

education, working nature, occupation, marital status, type and size of family) and geographic

(residing area) variables of women and their involvement in purchase making decisions of family

except only one variable: income. Result also that reveals a high degree of involvement of

women in purchase making decisions of the family has been found.

Keywords: Purchase Making Decisions, Demographic and Geographic Variables, Women,

Pune.




30

February2012

Challenges, Methodologies and Management

Issues in the Usability Testing of Mobile

Applications

SHASHIRAJ TEOTIA

Assistant Professor-MCA

S.V. Subharti University, Meerut

SHASHI

Lecturer-MCA

C.C.S University, Meerut

RAVIRAJ TEOTIA

BIC-ICICI Prudential Life Insurance

Title

Author(s)




31

February2012

Abstract:

Usability testing of software applications developed for mobile devices is an emerging research

area that faces a variety of challenges due to unique features of mobile devices, limited

bandwidth, unreliability of wireless networks, as well as the changing context (environmental

factors). Traditional guidelines and methods used in usability testing of desktop applications may

not be directly applicable to a mobile environment. Therefore, it is essential to develop and adopt

appropriate research methodologies that can evaluate the usability of mobile applications. The

contribution of this paper is to propose a generic framework for conducting usability tests for

mobile applications through discussing research questions, methodologies, and usability

attributes. The paper provides an overview of existing usability studies and discusses major

research questions that have been investigated. Then, it proposes a generic framework and

provides detailed guidelines on how to conduct such usability studies.

Keywords: Usability testing, mobile applications, mobile devices, evaluation, tools.




32

February2012

e commerce IN InDIA – THE WAY TO SHOP

Raj Kumar Sharma

Research Scholar,

Singhania University,

Pacheri, Distt. Jhunjhunu,

Rajasthan -333515

Dr. Sambit Kumar Mishra

Asst. Director,

Institute of Chartered Accountants of India,

IP Marg, New Delhi

Title

Author(s)




33

February2012

ABSTRACT:

A rapidly expanding middle class with high aspirations and a growing appetite for quality

goods make India an attractive investment destination for consumer goods companies. With the

growing economy, not only the per capita income is increasing but number of households in this

segment is exploding in double digit growth rate. The rich are becoming richer and richer leading

to the economic divide. The young population prefers to have working partner which increases

dependency on having all the comforts at home. With both husband and wife working leads to

increased buying power and the desire for high quality goods, comforts and luxury especially in

the metros. This trend is now going to rural areas as well, as opportunities are increasing and

companies are targeting rural India which is where majority of India lives.




34

February2012

M-Commerce Challenge Model for Quality

control

AMIT YADAV*

(MCA, M.Phil, Ph.D*)

Research Scholar,

Singhania University, (RAJ.)

SUMIT BHATNAGAR

(MCA, M.TECH*)


Subharti University, Meerut

SANJEEV PANWAR (MCA)


Subharti University, Meerut

Title

Author(s)




35

February2012

Abstract:

The initial hype created by the emergence of mobile computing technologies has slowly given

way to a large amount of skepticism. Even though some m-commerce applications have already

made their way to the marketplace, experts now predict that it will still be some time before the

potential of M-commerce can finally be realized. This pessimism is largely due to the fact that

the technologies involved are still not mature enough, and it will cost a great deal in terms of

resources and effort to install the required infrastructure. M-commerce faces many challenges

today. Various solutions have been suggested, some realizable with today’s technology, some

not. In the end, however, only the users of the applications will determine the level of success of

m-commerce. Unless it becomes easier and cheaper to transact business using m-commerce

applications than by using conventional methods, applications will not become popular, either

with users or providers. Companies involved in providing m-commerce services must also be

convinced that they will receive a return on the large investments they are making in setting up

the necessary infrastructure. In this paper, we present a challenge model for mobile commerce.

We analyze the impediments and their inter-relationships, and also discuss the benefits and

disadvantages of mobile commerce.

Keywords – M-commerce, goods, services, information, quality control.




36

February2012

FDI and Indian Retail Sector – The Path

Ahead

Dr Surender Kumar Gupta

Associate Professor,

Maharaja Agrasen Institute of Management and Technology

Jagadhri-135003, Haryana, India

Title

Author(s)




37

February2012

ABSTRACT:

Indian economy is growing by 8% a year, its stock market rose by nearly 40% in 2005 and

foreign investors are flooding in. There are about nine million small grocery shops in India

whichever way you measure it, business in India is booming and as the economy grows so does

India's middle class. It is estimated that 70 million Indians in a population of about 1 billion now

earn a salary of $18,000 a year, a figure that is set to rise to 140 million by 2011. Many of these

people are looking for more choice in where to spend their new-found wealth. The Indian retail

sector is now worth about $250bn (£140bn) a year, but it is heavily underdeveloped. Over 94%

of the market is made up of small, un-computerized family-run stores.

Keywords: Retailing in India, Indian Economy, Retail Market, Retail Sector, FDI in Retail

ijmt vol-2 issue-2 abstract

Documents

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