ijrfm volume 6, issue 6 (june, 2016) (issn 2231-5985)...
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IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org
94
AN EMPIRICAL STUDY ON TRUST IN MOBILE BANKING: A PAKISTANI PERSPECTIVE.
Naveed Ahmad1,
Research Scholar UVAS Business School Lahore
Anam Gill2,
Research Scholar UVAS Business School Lahore
Naseer Hamza3,
Research Scholar UVAS Business School Lahore
Bilal Aziz4,
Incharge PDC, IBM University of Engineering and Technology Lahore,
Muhammad Ayub5
Chairman UVAS Business School Lahore,
Abstract:
Digital finance is an emerging field in financial sector and mobile banking is its major pillar. Mobile
banking is not only limited to developed countries but also holds a big share in financial/ banking sector of
developing countries. Trust is considered important factor by mobile banking custo mers while adopting this
mode for financial transactions. Numerous studies have been conducted in this field in different countries. But in
Pakistan there are only a few studies in this sector with limited range of variables of technology adoption model
theory and theory of planned behavior control. In order to fill literature gap this study is conducted on model
used by(Malaquias and Hwang 2016) in Brazil. According to this model trust in mobile banking depends upon
personal innovativeness, social influence, task characteristic and risk perception. However, some control
variables like gender, age, etc. are also studied in this model. Survey design wi th questionnaire was used for
collecting data from respondents residing in Lahore, Gujranwala and Faisalabad; three districts of Punjab
province of Pakistan. This study shows that risk perception negatively affects trust and rest of the variables i.e
personal innovativeness, social influence and task characteristic are positively correlated with adoption of
mobile banking. Gender is also significant in this study which shows male customers are more likely to adopt
mobile banking.
Key words: mobile banking, trust, risk, personal innovativeness, mobile banking customers
Jel classification: P35, P43, G21.
Introduction:-
Mobile banking was initially introduced in 1999 by European banks and it was known as
SMS banking. While quoting history of mobile banking; Wikipedia, the free encyclopedia; reports
that it is a service provided by banks through which bank customers can perform a lot of financial
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org
95
transactions through use of mobile phones or tablets. Many people living in remote areas who were
unable to maintain their accounts in traditional banks can now easily transfer funds, pay bills,
receive funds transferred by their love ones from dealers and agents of mobile banking services
providing companies. In Pakistan mobile banking was launched after 2000. State Bank of Pakistan,
branchless banking newsletter for the quarter July-September 2015, states that the volume of
transactions and amount involved in branchless banking have reached to 100.9 million and Rs
526.4 billion respectively. Telenor easy paisa, HBL express, UBL Omni, Ufone, MCB etc. are
providing facility of mobile banking in Pakistan.
Mobile banking has the potential to make life of people more convenient for doing
transactions through their mobiles while sitting away from banks with in shortest time. However,
trust is the important factor considered by customers while adopting modern banking through
mobile technology. High degree of uncertainty and perceived risk in electronic financial
transactions deteriorates trust of customers. Customers need safety and security in performing
their transactions through mobiles. There should not be attack of viruses and no threat of hacking
by hackers(Malaquias and Hwang 2016). Mobile banking is a way of providing financial services
even in low income countries. Research has revealed different types of risk associated with use of
mobile banking. Security and privacy of financial information and code used for transaction is
considered by customers. Reliability is also another factor which draws attention of customers.
Data input and output mechanism also make worry some individuals because they feel odd to
handle data input-output via cell phones(Hanafizadeh, Behboudi et al. 2014). Despite the fact that
mobile banking is an emerging field and numerous studies have been carried on this topic in the
world(Gant 2012, Tchouassi 2012, Zhou 2012, McGregor 2013, Engwanda 2014, Masrek, Mohamed
et al. 2014, Laukkanen 2016, Witell, Snyder et al. 2016) but only a few studies have been conducted
in Pakistan. These studies are conducted in particular regions/ cities with few variables. For
instance(Anus, Qureshi et al. 2011) is the study which includes the risk factor and its
effect/association upon/with behavioral intention to adopt and performance expectancy of mobile
banking. Even authors of this study have admitted the issues relating to external validity. Since no
proper studies have been conducted upon mobile banking in Pakistan; considering the pace at
which this mode of financial transactions is capturing market; it was the need of hour to conduct
empirical study in this field and hence this study. This study will not only fill literature gap in
Pakistan but also serve guideline for policy makers ( Govt. officials) to formulate policy keeping in
view demand of mobile banking customers for giving them security and safety of transaction.
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org
96
Further, institutions providing this facility will also seek guidance from this study for promoting
trust of customers of mobile banking.
Literature review:
Mobile banking is rapidly capturing micro level market for financial transactions.
Researchers are paying attention to study and explore factors relating to adoption and different
risks associated with mobile banking in advanced countries. The first study which is considered the
base study for paper is(Malaquias and Hwang 2016). This study was conducted in Brazil which
bears that trust of customers is the main factor for use of mobile banking. According to authors of
this study some factors can influence trust and these factors include personal innovativeness, task
characteristics, social influence and risk preference. Researchers in this study have also included
age, gender and undergraduates as variables for seeking effect of these variables on trust.
Questionnaires were distributed among students and 1077 responses were taken into account for
statistical analysis. Structural equation modeling and confirmatory factor analysis techniques were
used in this study. Researchers have concluded that mobile banking can be beneficial for both
customers and bankers. Second study which is considered for the purpose of this writing
is(Hanafizadeh, Behboudi et al. 2014). Researchers have taken into account eight variables
including perceived usefulness, perceived ease of use, trust, perceived cost of use, perceived risk,
personal need for interaction, credibility and compatibility with life style & needs as independent
variables and intention to use as dependent variable. Conclusion showed that these factors
successfully explained adoption of mobile banking in Iran. Sample of 361 students was selected and
AMOS was used to run structural equation modeling for statistical analysis. Third study relates to
Pakistan(Anus, Qureshi et al. 2011). Researchers have developed conceptual frame work by taking
perceived risk as dependent variable and performance expectancy and behavioral intention as
independent variables (only two variables). Some control variables like age, gender, internet
experience and computer experience were also used. Data was collected through 306
questionnaires from students and general liner equation was used as statistical technique for data
analysis. Conclusion showed that perceived risk and behavioral intention influence the adoption of
mobile banking in Pakistan. Fourth study also relates to Pakistan(Omar, Sultan et al. 2011). This
study has been conducted in selected cities of KPK province of Pakistan. Scope of this study covers
internet banking and does not mention for mobile banking specifically. Variables of this study
include reliability, safety, fastness, cheep transaction, ATM problems, knowledge and trust to use
ATM, and payment of bills through internet and customer satisfaction. These are independent
variables and internet banking is used as dependent variable. Primary data has been used and
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org
97
questionnaire has been used for collection of data. Fifth study relates to China(Zhou 2012). In this
study effect of initial trust has been studied through information quality, service quality, system
quality and self efficacy. Trust has been taken dependent variable and rest of variables has been
taken as independent. Structural equation modeling statistical technique has been used. Results
show that in order to increase number of mobile banking customers, mobile banking providers
have to increase initial interest of customers.
Problem Statement:
It is established fact that mobile banking is gaining share of banking sector for management
of accounts/ funds in Pakistan. Reports published by State Bank of Pakistan from time to time are
evidence of this fact but there are only a few studies on this new mode of banking especially for
checking trust of customers. Since trust is a major factor for adopting digital finance/ e-finance
services provided in the form of mobile banking therefore, studies in this area will help services
providing companies to develop mechanism for improving trust of customers if it influences liking
or disliking of customers. Hence, the significance of this study, and for conducting this study three
cities namely Lahore, Gujranwala and Faisalabad of the province Punjab were selected. Selection of
these cities is made because these are not only big cities but also hub of businesses. Further, all the
three cities have established universities which provide business/ financial education. It means
already people are familiar with giving responses to survey questionnaires because university
students do such activities.
Research Question:
Is there effect of trust factor upon adoption of mobile banking by people?
Research Objective:
To check the influence of trust factor upon adoption of mobile banking with respect to risk
perception, social influence, personal innovation, task characteristics, age, gender, and education of
finance/ banking courses.
Theoretical Framework:
Theoretical bases have been taken from(Malaquias and Hwang 2016) where researchers
have studied the relationship among trust and risk perception, social influence, personal
innovation, task characteristics, age, gender, and students of undergraduates of technology course.
Findings/discussion of this study has shown that variables risk perception, social influence;
personal innovation, task characteristics, age and gender influence the trust of customers of mobile
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org
98
banking. All independent variables have positive relationship with trust in mobile banking except
students of undergraduate course of technology. Above relationship has also been studied by many
researchers. However, variable of undergraduate students has been included by the researchers of
above cited study. Although relationship among this newly included variable and trust in mobile
banking is proved negative yet researchers of the above cited study have recommended inclusion of
this new variable in future studies in developing countries.
Variables:
Variables for this study are Trust, Risk perception, Social influence, Personal innovation,
Task characteristics, Age, Gender and students of finance/ banking course.
Definitions of variables:
Trust:
It represents the relationship between seller and buyer(Malaquias and Hwang 2016). It
means trust is the factor which shows how much customer of mobile banking has confidence in
financial transactions through mobile. Here, mobile banking services provider is seller and
customer buyer. Data was collected from people for measuring their trust in mobile banking.
Risk perception:
In mobile banking higher risk perception may create distrust in the mind of customer. Risk
perception may arise due to lack of secrecy of financial information at the time of doing transaction
at terminals(Malaquias and Hwang 2016). For measurement of this variable, questions were asked
from people how risk perception will influence them in adoption of mobile banking.
Social influence:
People may see someone using mobile technology and like to adopt(Malaquias and Hwang
2016). This factor is called social influence. This variable was operationalized by asking questions
from people whether they are inspired by others or not for using mobile banking.
Personal innovation:
It reflects an individual’s inclination to try new things(Malaquias and Hwang 2016).
Whether an individual is interested to adopt mobile banking or not in practical life was measured
by asking questions. Higher personal innovation means more trust in mobile banking.
Task characteristics:
People use mobile banking accounts for transfer and receipt of money. They also use for
checking their account balance. More fitness of mobile banking to needs of customers will increase
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org
99
their trust(Malaquias and Hwang 2016). This construct was measured by asking questions from
customers regarding their feelings about fitness of mobile banking towards their needs.
Age:
This variable also influences people for adoption of mobile banking. Younger people are
more inclined toward mobile banking(Malaquias and Hwang 2016). For measuring whether age has
effect on trust of individual for adoption of mobile banking was measured by asking questions.
Gender:
Females are more conscious while transferring funds through e-transactions as compared
to their male counterparts(Malaquias and Hwang 2016). Questions were asked from both males
and females for measuring the effect of gender upon trust in mobile banking.
Education:
This variable was firstly used by(Malaquias and Hwang 2016) in study conducted on mobile
banking on the premise that relevancy of education inspires people to adopt products relating to
their area of study. However, in this study question was asked from respondents about their area of
education e.g finance/ banking or any other.
Hypotheses:
H1: there is negative relationship between trust and risk perception.
H2: there is positive relationship between trust and social influence.
H3: there is positive relationship between trust and personal innovation.
H4: there is positive relationship between trust and task characteristics.
H5: there is negative relationship between trust and age.
H6: there is positive relationship between trust and gender (male).
H7: there is positive relationship between trust and education (financial).
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
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Conceptual Framework:
Following diagram will show the conceptual framework for study:
{ Adapted from(Malaquias and Hwang 2016)}
Method used:
Population, data collection and sampling
Respondents of this study are banking customers from three cities of the province of the
Punjab. Choice of cities Lahore, Gujranwala and Faisalabad was made keeping in view convenience
in collecting of data because all the three cities have established banking as well as educational
universities. Universities establish culture of research and people feel easy to give response to
questionnaires. Survey design was used with questionnaires for data collection. Randomly banking
customers were selected for taking response. University of the Punjab Gujranwala campus,
agriculture university Faisalabad, university of the Punjab Lahore and some other universities were
visited and randomly selected candidates were asked whether they have experience or used
banking services/ products. If answerer was yes then they were requested for giving their response
on questionnaire. Similarly, banks were visited and customers were requested for their response on
questionnaire. Respondents were offered M.G Crystal ball pens. Against 500 questionnaires valid
responses were 351; about 70% response rate.
Gender
Risk
perception
Age
Personal
innovation
Task
characteristic
s
Trust
Social
influence
Education
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
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Measurement:
Established measures were adapted for measuring variables. Trust, personal innovation,
social influence and task characteristics were operationalized by three items previously used
by(Malaquias and Hwang 2016). Risk perception was also measured by three items adapted
from(Pavlou and Gefen 2004). Further, seven point likert scales ranging from 1 to 7 (1=strongly
disagree, 7=strongly agree) were used for obtaining response from people.
Common method variance:
Common method bias occurs when there is erroneous relationship between measured
variables due to collection of data through same questionnaire at the same time(Tharenou). Since
cross sectional data was collected therefore, to eliminate the variance, some steps were taken. First,
sub items of constructs were mixed in the questionnaire so that respondent may not be biased in
response by observing any trend in questions. Second, there was no question of personal identity so
that respondent may be fair in response. Third, it was requested to respondents that there is no
right or wrong answer so be fair in your response.
Empirical Model:
T = α + β1RP + β2SI + β3PI + β4TC + Aβ5 + Gβ6 +Eβ7+ εt
Where;
T = Trust
RP = Risk Perception
SI = Social Influence
PI = Personal Innovation
TC = Task Characteristics
A = Age
G = Gender
E= Education
Testing of hypotheses and results:
Data was entered into SPSS, since each variable was measured with three sub items
therefore, average of three sub items of each variable was calculated and it was represented by new
variable “AVG” as prefix of each variable’s abbreviation (Appendix A). Descriptive analyses were
performed initially to check frequency, average and standard deviation of each item (Appendix B).
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
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In order to measure the empirical model and test hypotheses liner regression analyses were
performed. Results with values of coefficients are here under;
Coefficientsa
Model Unstandardized Coefficients Standardized Coefficients
T Sig.
B Std. Error Beta
1
(Constant) 1.232 .295 4.181 .000
AVGSI .215 .055 .167 3.934 .000
AVGPI .625 .055 .562 11.395 .000
AVGTC .073 .042 .064 1.747 .005
AVGRP -.077 .027 -.094 -2.898 .004
Gender .300 .060 .174 5.026 .000
Age .001 .002 .015 .517 .605
Education .055 .055 .029 .995 .320
a. Dependent Variable: AVGT
Further, correlation analyses were also performed for checking relationship among trust and other
variables of our model and among all variables with each other. Results are exhibited in table
below;
Correlations
AVGT AVGRP AVGSI AVGPI AVGTC Gender Age Education
AVGT
Pearson Correlation 1 -.308** .709** .827** .505** .550** -.155** .022
Sig. (2-tailed) .000 .000 .000 .000 .000 .004 .678
N 351 351 351 351 351 351 351 351
AVGRP Pearson Correlation -.308** 1 -.189** -.221** .018 .402** .266** .231** Sig. (2-tailed) .000 .000 .000 .744 .000 .000 .000 N 351 351 351 351 351 351 351 351
AVGSI Pearson Correlation .709**
-.189** 1 .754** .507** -.403** -.159** .011
Sig. (2-tailed) .000 .000 .000 .000 .000 .003 .836 N 351 351 351 351 351 351 351 351
AVGPI Pearson Correlation .827** -.221** .754** 1 .607** -.469** -.185** .005 Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .919 N 351 351 351 351 351 351 351 351
AVGTC Pearson Correlation .505** .018 .507** .607** 1 -.106* -.091 .018 Sig. (2-tailed) .000 .744 .000 .000 .048 .088 .733 N 351 351 351 351 351 351 351 351
Gender Pearson Correlation .550** -.402** .403** .469** .106* 1 .079 .036 Sig. (2-tailed) .000 .000 .000 .000 .048 .141 .499 N 351 351 351 351 351 351 351 351
Age Pearson Correlation -.155** .266** -.159** -.185** -.091 .079 1 .180** Sig. (2-tailed) .004 .000 .003 .000 .088 .141 .001 N 351 351 351 351 351 351 351 351
Education
Pearson Correlation .022 .231** .011 .005 .018 -.036 .180** 1
Sig. (2-tailed) .678 .000 .836 .919 .733 .499 .001
N 351 351 351 351 351 351 351 351
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Acceptance or rejection of hypotheses with discussion:
First hypothesis; H1: there is negative relationship between trust and risk perception.
Regression analysis shows that risk perception has negative relationship with trust in mobile
banking. P value of risk perception (AVGRP) is 0.004 which means it is significant in our model.
Value of un-standardized beta is -0.077. Further, correlation results show that with increase in risk
perception there will be decrease in trust in mobile banking with average value of -0.308. Similar
results have been shown by earlier researches in Iran, Malaysia, and China(Zhou 2012,
Hanafizadeh, Behboudi et al. 2014, Masrek, Mohamed et al. 2014). Similarly, findings of study
conducted in Brazil also confirm our results that risk perception is negatively associated with trust
in mobile banking(Malaquias and Hwang 2016). Previous study conducted in Khyber Pakhtun
Khwan, province of Pakistan; on customers’ trust in online banking also showed similar
results(Omar, Sultan et al. 2011).
Second hypothesis; H2: there is positive relationship between trust and social influence.
Regression results have confirmed our hypothesis with p value of social influence (AVGSI) 0.000
and un-standardized beta value 0.215 which means it is significant in our model. Further,
correlation results show that with increase in social influence there will be an increase by 0.709 in
trust in mobile banking. Our findings are similar to findings of study conducted in Brazil(Malaquias
and Hwang 2016).
Third hypothesis; H3: there is positive relationship between trust and personal innovation.
Regression results confirm our hypothesis with p value for personal innovation (AVGPI) 0.000 and
un-standardized beta value 0.625. This means personal innovation is highly significant in our
model. Correlation results show that there will be change of 0.827 in trust for change of every unit
of personal innovation. This also bears similar results as shown by study in Brazil(Malaquias and
Hwang 2016).
Fourth hypothesis; H4: there is positive relationship between trust and task characteristics.
P value for task characteristics (AVGTC) shown in regression results is 0.005 with un-standardized
beta value 0.073. It means a task characteristic is less significant in our study. However, it cannot be
ignored because it is significant and explains our model. Correlation results show that for unit
change in task characteristic there will be change in trust by 0.505. Similar were the findings of
study conducted in Brazil(Malaquias and Hwang 2016).
**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
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Fifth hypothesis; H5: there is negative relationship between trust and age. Results of our
study are not consistent with empirical study of Brazil(Malaquias and Hwang 2016). Since p value
for age is 0.605 with un-standardized beta value 0.001. This means it is not significant in our model.
Reason for inconsistent results with previous study is that age of population of our sample does not
much very. If we look upon descriptive statistics it will be clear that more than 80% population of
our sample lies in age bracket of 20 to 38 years. Previous study on this issue in Brazil says that old
age people have less trust in mobile banking. Since there is no big variation in age; mean of age is
about 30 years with standard deviation of about 9 (see Appendix B--age frequency table); therefore,
variable of age cannot be predicted accurately in our study. Similarly, correlation between age and
trust is negligible i-e 0.004 which means ignorable. The reason behind such inconsistent results is
that data of age do not bears much variation.
Sixth hypothesis; H6: there is positive relationship between trust and gender (male). In our
study relationship between trust and gender is significant one with p vale 0.000 and un-
standardized beta value 0.300 which means gender is highly significant in our study. Male
customers of mobile banking have more trust than female customers. In our study, 74.4% of
population selected in sample comprise upon male members that is why relationship between
gender and risk perception in negative as per results of correlation. Which means male customers
will adopt mobile banking irrespective of risk factor. Whereas for every increase in choosing male
customer of mobile banking there will be increase in trust factor by 0.550. Therefore, mobile
banking services providers should more focus upon male customers than females because they will
more likely to adopt mobile banking. These results were also shown in empirical study conducted
in Brazil(Malaquias and Hwang 2016). These results have also been shown in studies conducted in
Iran(Hanafizadeh, Behboudi et al. 2014) and China(Zhou 2012).
Seventh hypothesis; H7: there is positive relationship between trust and education
(financial). In our study education is not significant toward trust in mobile banking since p value is
0.320. It means mobile banking services providing companies may invest for increasing their
customers’ irrespective of area of education of customer. This variable has been considered in
empirical study in Brazil(Malaquias and Hwang 2016) and findings of that study are almost similar
to our study. So this hypothesis is rejected.
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
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Summary of acceptance and rejection of hypotheses:
Sr.
No
Hypotheses with expected relationship Observed
relationship
Results
I H1: there is negative relationship between trust and risk perception. Negative Accepted
ii H2: there is positive relationship between trust and social influence. Positive Accepted
ii i H3: there is positive relationship between trust and personal innovation. Positive Accepted
iv H4: there is positive relationship between trust and task characteristics. Positive Accepted V H5: there is negative relationship between trust and age. Negligible positive
and non-significant
Rejected
vi H6: there is positive relationship between trust and gender (male). Positive Accepted
vii H7: there is positive relationship between trust and education (financial). Positive but non-significant
Rejected
Conclusion:
Mobile banking which is form of digital finance is capturing share of banking transactions
for transfer and receipt of funds because banking customers are adopting it or they are willing to
adopt it because it suits their requirements to have access to mode for transferring/ receiving funds
without attending banks. Mobile banking suits their task characteristic. Those customers who have
innovativeness and inspired from social influence are more likely to adopt this mode of digital
finance because in our study the most significant variables are personal innovativeness and social
influence. Although perceived risk is also significant yet banking customers are willing to adopt it
on other factors.
Limitations:
Limitations of this study include sample size and population. Lahore, Gujranwala and
Faisalabad are only the cities selected for collecting responses from customers of banks. Further,
due to time constraints only 5oo questionnaires were distributed and response of 351 people was
received. Although response rate is sufficient yet for external validity i-e generalization of results to
province of Punjab or Pakistan there is need to increase population and sample size.
Recommendations:
Future studies can be conducted by increasing sample size and selecting more population
for increasing generalization of study. Further, to check the effect of age upon trust in future studies
while selecting people for response age factor can be kept in mind i-e there should be variation in
age ranging from 20 to 60 years.
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APPENDEX-A (DATA SET)
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
1 5 6 5 5.33 6 5 6 5.67 6 7 6 6.33 7 5 6 6.00 7 7 6 6.67 1 45 1
2 5 5 6 5.33 4 5 5 4.67 6 5 6 5.67 6 6 6 6.00 6 5 6 5.67 1 45 2
3 5 6 5 5.33 5 6 6 5.67 6 5 6 5.67 6 6 5 5.67 6 6 6 6.00 1 23 1
4 6 6 7 6.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 54 2
5 7 7 7 7.00 5 6 5 5.33 5 6 5 5.33 5 5 6 5.33 5 6 5 5.33 1 45 2
6 7 7 7 7.00 5 7 6 6.00 7 5 7 6.33 7 7 7 7.00 7 7 7 7.00 1 43 2
7 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 44 2
8 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 7 7 7 7.00 1 34 1
9 5 5 5 5.00 6 6 6 6.00 7 6 7 6.67 7 7 6 6.67 7 6 7 6.67 1 44 1
10 5 4 4 4.33 6 6 6 6.00 6 6 6 6.00 6 6 7 6.33 6 6 6 6.00 1 55 1
11 5 5 4 4.67 5 5 5 5.00 6 7 6 6.33 6 5 6 5.67 6 7 6 6.33 1 33 1
12 5 5 5 5.00 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 45 1
13 6 6 5 5.67 4 5 4 4.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 35 1
14 7 7 7 7.00 7 7 6 6.67 7 7 7 7.00 5 5 6 5.33 5 5 6 5.33 1 44 1
15 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 53 1
16 5 6 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 2 44 2
17 7 7 7 7.00 5 5 7 5.67 5 4 7 5.33 7 7 7 7.00 5 7 7 6.33 2 44 2
18 7 6 7 6.67 7 7 6 6.67 7 7 7 7.00 7 6 7 6.67 7 7 7 7.00 2 43 2
19 4 5 5 4.67 6 6 4 5.33 6 6 6 6.00 6 6 6 6.00 7 6 6 6.33 2 33 2
20 4 5 5 4.67 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 7 6 6.00 1 34 1
21 5 5 5 5.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 7 6 6.33 1 33 1
22 5 4 5 4.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 35 2
23 5 4 5 4.67 5 6 6 5.67 5 6 6 5.67 6 6 6 6.00 5 6 6 5.67 1 34 2
24 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 4 5 4.67 5 5 5 5.00 2 32 2
25 5 5 4 4.67 6 6 6 6.00 6 6 6 6.00 6 5 6 5.67 6 6 6 6.00 1 36 2
26 4 4 5 4.33 7 7 5 6.33 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 1 38 2
27 5 5 5 5.00 6 5 5 5.33 5 5 5 5.00 5 6 5 5.33 6 6 6 6.00 1 37 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 108
28 7 7 6 6.67 6 6 5 5.67 6 5 5 5.33 5 5 5 5.00 6 5 5 5.33 2 43 1
29 6 6 7 6.33 5 5 6 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 42 1
30 6 6 7 6.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 33 1
31 5 5 5 5.00 6 5 5 5.33 6 5 5 5.33 5 5 5 5.00 6 6 6 6.00 1 43 1
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
32 6 5 4 5.00 4 5 5 4.67 5 4 5 4.67 5 5 5 5.00 6 6 6 6.00 1 44 2
33 5 5 5 5.00 6 5 6 5.67 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 1 23 2
34 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 26 2
35 5 5 5 5.00 5 5 5 5.00 5 5 4 4.67 5 5 5 5.00 5 5 5 5.00 1 44 1
36 5 5 5 5.00 7 7 5 6.33 7 7 7 7.00 7 6 7 6.67 7 7 7 7.00 1 31 1
37 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 32 1
38 5 5 5 5.00 6 5 5 5.33 6 5 5 5.33 5 5 5 5.00 6 5 5 5.33 1 44 1
39 5 5 5 5.00 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 42 1
40 7 7 7 7.00 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 53 1
41 6 6 7 6.33 5 5 5 5.00 5 4 5 4.67 5 5 5 5.00 5 5 5 5.00 1 55 2
42 7 6 7 6.67 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 52 2
43 7 7 6 6.67 4 4 4 4.00 4 4 4 4.00 4 4 4 4.00 4 4 4 4.00 2 50 2
44 6 7 7 6.67 5 4 6 5.00 5 4 5 4.67 5 4 5 4.67 5 4 5 4.67 2 32 2
45 6 7 7 6.67 4 5 6 5.00 4 4 4 4.00 4 4 4 4.00 4 4 4 4.00 2 33 2
46 6 6 6 6.00 5 4 6 5.00 4 4 4 4.00 4 4 4 4.00 4 4 4 4.00 2 43 2
47 7 7 7 7.00 5 5 6 5.33 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 2 25 1
48 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 7 7 7 7.00 1 37 1
49 5 5 5 5.00 6 6 6 6.00 6 6 5 5.67 5 5 5 5.00 6 6 6 6.00 1 36 1
50 5 4 5 4.67 5 5 6 5.33 5 5 6 5.33 5 5 5 5.00 7 7 7 7.00 1 25 1
51 4 5 4 4.33 6 6 5 5.67 6 6 6 6.00 5 6 6 5.67 6 6 6 6.00 1 33 1
52 5 5 4 4.67 5 5 5 5.00 5 4 5 4.67 6 6 6 6.00 6 6 6 6.00 1 23 1
53 4 4 4 4.00 5 5 5 5.00 5 5 5 5.00 6 6 6 6.00 6 6 6 6.00 1 35 1
54 4 4 4 4.00 5 5 5 5.00 5 5 5 5.00 6 6 6 6.00 6 6 6 6.00 1 45 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 109
55 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 6 6 6 6.00 6 6 6 6.00 1 43 1
56 4 5 5 4.67 6 7 7 6.67 6 7 7 6.67 6 7 7 6.67 6 7 7 6.67 1 32 2
57 5 5 5 5.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 34 1
58 5 5 5 5.00 5 6 5 5.33 7 6 7 6.67 7 7 7 7.00 7 6 7 6.67 1 31 1
59 6 7 7 6.67 4 5 5 4.67 5 5 5 5.00 5 7 7 6.33 5 5 5 5.00 2 55 1
60 6 6 6 6.00 5 6 6 5.67 5 6 6 5.67 6 6 6 6.00 5 6 6 5.67 2 33 1
61 7 7 7 7.00 7 7 6 6.67 6 7 6 6.33 7 6 7 6.67 7 7 6 6.67 1 24 1
62 6 7 7 6.67 6 5 7 6.00 6 5 7 6.00 7 7 7 7.00 5 5 4 4.67 2 33 1
63 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 25 1
64 7 6 7 6.67 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 33 2
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
65 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 7 7 7 7.00 1 23 2
66 6 5 6 5.67 6 5 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 26 2
67 5 5 5 5.00 5 6 6 5.67 5 6 6 5.67 6 6 6 6.00 5 6 6 5.67 1 28 1
68 5 5 5 5.00 6 5 5 5.33 5 5 6 5.33 5 5 5 5.00 7 7 6 6.67 1 25 1
69 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 7 6 5 6.00 7 6 5 6.00 1 34 1
70 6 6 6 6.00 4 4 4 4.00 4 6 4 4.67 4 4 4 4.00 4 4 4 4.00 2 33 1
71 6 7 7 6.67 4 5 4 4.33 4 5 4 4.33 4 5 4 4.33 4 5 4 4.33 2 35 1
72 6 7 6 6.33 4 4 4 4.00 4 4 4 4.00 4 4 4 4.00 4 4 4 4.00 2 34 1
73 6 6 7 6.33 5 4 4 4.33 5 4 4 4.33 5 4 4 4.33 5 4 4 4.33 2 32 1
74 6 6 6 6.00 5 5 4 4.67 4 5 4 4.33 4 5 4 4.33 4 5 4 4.33 2 36 1
75 6 7 7 6.67 4 4 5 4.33 4 4 5 4.33 5 5 5 5.00 4 4 5 4.33 2 38 1
76 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 4 5 4 4.33 1 37 1
77 4 4 4 4.00 5 5 5 5.00 6 5 5 5.33 5 5 5 5.00 6 6 6 6.00 1 43 1
78 6 6 6 6.00 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 42 1
79 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 5 6 5.67 6 6 6 6.00 1 33 1
80 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 22 1
81 5 5 5 5.00 5 4 4 4.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 25 2
82 6 6 6 6.00 6 6 4 5.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 23 2
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 110
83 6 6 6 6.00 6 6 4 5.33 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 1 26 2
84 6 6 6 6.00 6 6 5 5.67 6 6 5 5.67 6 6 6 6.00 6 6 5 5.67 1 44 2
85 4 4 4 4.00 6 5 7 6.00 7 7 7 7.00 7 7 5 6.33 7 7 7 7.00 1 31 2
86 5 5 5 5.00 6 6 5 5.67 5 5 5 5.00 5 5 5 5.00 6 6 6 6.00 1 32 2
87 4 5 4 4.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 44 2
88 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 42 2
89 6 6 6 6.00 5 4 5 4.67 5 4 5 4.67 6 6 6 6.00 5 4 5 4.67 1 53 2
90 7 7 7 7.00 5 5 6 5.33 5 5 5 5.00 5 5 6 5.33 5 5 5 5.00 1 55 2
91 7 7 7 7.00 4 5 5 4.67 6 5 5 5.33 7 7 7 7.00 4 5 5 4.67 1 52 2
92 7 6 6 6.33 5 5 4 4.67 5 5 4 4.67 6 6 6 6.00 5 5 4 4.67 1 50 2
93 7 6 7 6.67 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 25 2
94 6 6 6 6.00 6 5 5 5.33 6 5 5 5.33 6 6 6 6.00 6 5 5 5.33 2 33 1
95 6 6 6 6.00 5 5 5 5.00 5 5 5 5.00 6 6 6 6.00 5 5 5 5.00 2 33 1
96 5 5 5 5.00 5 5 5 5.00 5 4 5 4.67 5 5 5 5.00 7 7 7 7.00 1 25 1
97 4 5 4 4.33 5 5 5 5.00 5 5 5 5.00 5 5 4 4.67 7 6 6 6.33 1 37 1
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
98 7 6 6 6.33 4 4 6 4.67 5 4 4 4.33 5 5 5 5.00 5 4 4 4.33 2 36 2
99 6 7 6 6.33 6 4 6 5.33 4 4 5 4.33 4 4 5 4.33 4 4 5 4.33 2 35 1
100 6 5 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 34 1
101 6 6 7 6.33 5 5 6 5.33 5 5 4 4.67 5 5 4 4.67 5 5 4 4.67 2 32 1
102 6 6 7 6.33 4 4 6 4.67 4 4 6 4.67 4 4 4 4.00 4 4 4 4.00 2 43 1
103 6 7 7 6.67 5 5 6 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 45 1
104 6 6 6 6.00 6 5 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 46 1
105 6 6 6 6.00 6 5 5 5.33 6 6 6 6.00 6 6 5 5.67 6 6 6 6.00 1 47 1
106 6 6 6 6.00 6 5 6 5.67 6 5 6 5.67 6 6 6 6.00 6 5 6 5.67 1 24 1
107 6 6 6 6.00 6 6 6 6.00 6 4 6 5.33 6 6 5 5.67 6 6 6 6.00 2 26 1
108 6 6 6 6.00 5 5 4 4.67 4 5 4 4.33 6 6 6 6.00 4 5 4 4.33 2 23 1
109 6 6 6 6.00 5 4 5 4.67 5 4 5 4.67 5 4 5 4.67 5 4 5 4.67 2 24 1
110 4 4 4 4.00 5 4 4 4.33 5 4 4 4.33 5 4 4 4.33 5 4 4 4.33 2 25 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 111
111 5 5 5 5.00 4 5 5 4.67 4 5 5 4.67 4 5 5 4.67 4 5 5 4.67 2 22 1
112 7 7 7 7.00 4 5 4 4.33 4 5 4 4.33 4 5 4 4.33 4 5 4 4.33 2 24 1
113 5 5 5 5.00 5 5 5 5.00 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 2 25 1
114 7 6 6 6.33 5 4 5 4.67 5 4 5 4.67 5 4 5 4.67 5 4 5 4.67 2 26 1
115 5 5 5 5.00 5 5 5 5.00 4 4 5 4.33 4 5 5 4.67 4 5 5 4.67 2 24 1
116 6 6 6 6.00 4 6 4 4.67 4 4 4 4.00 4 4 4 4.00 4 4 4 4.00 2 23 1
117 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 24 1
118 6 5 6 5.67 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 24 2
119 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 23 2
120 6 6 6 6.00 5 6 5 5.33 5 6 5 5.33 6 6 6 6.00 5 6 5 5.33 1 25 2
121 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 24 1
122 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 5 5.67 6 6 6 6.00 1 33 1
123 7 7 7 7.00 5 5 5 5.00 5 5 7 5.67 5 5 5 5.00 5 5 6 5.33 2 32 1
124 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 24 1
125 6 6 6 6.00 6 5 5 5.33 5 5 4 4.67 6 6 5 5.67 5 5 4 4.67 2 46 1
126 6 5 6 5.67 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 22 1
127 6 6 7 6.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 23 2
128 4 5 5 4.67 6 7 5 6.00 6 7 6 6.33 7 7 7 7.00 6 7 6 6.33 1 24 1
129 6 6 6 6.00 5 4 4 4.33 5 4 4 4.33 5 4 4 4.33 5 4 4 4.33 2 24 1
130 4 5 4 4.33 6 6 6 6.00 6 6 6 6.00 6 6 7 6.33 6 6 6 6.00 1 23 1
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
131 7 6 7 6.67 5 4 4 4.33 5 6 4 5.00 5 4 4 4.33 5 4 4 4.33 2 25 1
132 7 6 6 6.33 5 4 4 4.33 5 4 4 4.33 5 4 4 4.33 5 4 4 4.33 2 45 1
133 6 6 7 6.33 4 5 4 4.33 4 5 4 4.33 4 5 4 4.33 4 5 4 4.33 2 27 1
134 6 6 6 6.00 5 5 6 5.33 5 6 6 5.67 5 5 5 5.00 5 6 6 5.67 2 44 1
135 5 4 4 4.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 45 1
136 5 5 5 5.00 7 6 6 6.33 6 6 6 6.00 7 6 6 6.33 7 6 6 6.33 1 53 1
137 6 6 6 6.00 4 4 4 4.00 4 4 4 4.00 4 4 4 4.00 4 4 4 4.00 2 35 1
138 6 7 5 6.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 36 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 112
139 6 6 6 6.00 6 4 5 5.00 6 4 5 5.00 6 6 6 6.00 5 4 5 4.67 2 33 1
140 7 6 6 6.33 5 4 4 4.33 5 7 6 6.00 6 6 5 5.67 5 5 4 4.67 2 34 1
141 4 4 4 4.00 6 6 6 6.00 5 6 6 5.67 6 6 6 6.00 6 6 6 6.00 1 22 1
142 4 4 5 4.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 24 1
143 4 4 4 4.00 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 24 2
144 4 4 5 4.33 4 6 5 5.00 6 6 6 6.00 6 6 5 5.67 6 6 6 6.00 1 23 2
145 4 4 4 4.00 6 5 5 5.33 6 5 6 5.67 6 6 6 6.00 6 5 6 5.67 1 25 2
146 4 4 5 4.33 6 5 6 5.67 6 5 6 5.67 6 6 6 6.00 6 5 6 5.67 1 25 1
147 4 4 4 4.00 5 6 6 5.67 5 7 6 6.00 6 6 6 6.00 5 6 6 5.67 1 25 2
148 4 4 5 4.33 5 7 7 6.33 5 7 7 6.33 7 7 7 7.00 5 7 7 6.33 1 24 1
149 5 5 5 5.00 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 23 1
150 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 6 5.33 5 5 5 5.00 1 25 1
151 7 7 7 7.00 5 5 4 4.67 5 5 4 4.67 6 6 6 6.00 5 5 4 4.67 2 55 1
152 5 6 6 5.67 5 4 4 4.33 5 4 4 4.33 4 4 4 4.00 5 4 4 4.33 2 44 1
153 5 5 5 5.00 7 5 7 6.33 7 6 6 6.33 5 5 5 5.00 7 6 7 6.67 1 43 1
154 4 4 4 4.00 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 42 1
155 4 4 4 4.00 6 4 4 4.67 5 4 4 4.33 4 4 6 4.67 5 4 4 4.33 1 33 1
156 4 4 4 4.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 32 1
157 4 4 5 4.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 6 6 6 6.00 1 30 1
158 6 5 5 5.33 4 5 5 4.67 5 5 5 5.00 5 5 5 5.00 6 7 6 6.33 1 32 1
159 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 34 1
160 4 4 4 4.00 6 5 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 35 1
161 4 4 4 4.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 2 23 1
162 4 4 4 4.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 2 24 1
163 4 4 5 4.33 5 5 5 5.00 5 7 5 5.67 5 5 5 5.00 5 5 5 5.00 1 25 1
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
164 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 26 2
165 5 6 5 5.33 7 5 6 6.00 6 5 5 5.33 5 5 6 5.33 6 5 5 5.33 1 22 1
166 5 5 5 5.00 5 6 4 5.00 5 5 6 5.33 5 5 5 5.00 5 5 4 4.67 1 23 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 113
167 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 24 1
168 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 25 1
169 5 5 5 5.00 4 5 6 5.00 5 5 6 5.33 5 5 5 5.00 5 5 6 5.33 1 26 1
170 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 24 1
171 5 5 5 5.00 4 5 5 4.67 6 5 4 5.00 5 5 5 5.00 4 5 4 4.33 2 25 1
172 5 5 5 5.00 4 7 5 5.33 4 7 5 5.33 7 7 6 6.67 4 7 5 5.33 2 23 1
173 4 4 4 4.00 5 6 4 5.00 5 5 4 4.67 6 6 6 6.00 5 5 4 4.67 2 33 1
174 4 4 4 4.00 5 5 6 5.33 5 6 6 5.67 6 6 6 6.00 5 5 4 4.67 2 27 1
175 4 4 4 4.00 6 6 6 6.00 6 6 4 5.33 6 6 6 6.00 6 6 4 5.33 1 35 1
176 4 4 5 4.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 32 1
177 6 5 5 5.33 4 5 5 4.67 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 31 1
178 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 44 2
179 6 6 7 6.33 4 5 4 4.33 4 5 4 4.33 5 5 5 5.00 4 5 4 4.33 2 45 2
180 7 7 7 7.00 5 6 5 5.33 5 4 5 4.67 7 7 7 7.00 5 4 5 4.67 2 32 1
181 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 31 1
182 5 5 5 5.00 5 5 6 5.33 5 5 7 5.67 5 5 5 5.00 5 5 6 5.33 1 22 1
183 7 7 6 6.67 7 5 7 6.33 7 5 7 6.33 7 6 7 6.67 7 5 7 6.33 1 24 1
184 5 5 5 5.00 5 5 5 5.00 6 5 5 5.33 5 4 5 4.67 5 5 5 5.00 1 23 1
185 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 25 1
186 5 5 5 5.00 4 5 5 4.67 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 40 1
187 5 5 5 5.00 5 5 6 5.33 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 1 42 2
188 5 6 6 5.67 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 43 1
189 6 6 7 6.33 6 5 6 5.67 6 5 6 5.67 6 6 6 6.00 6 5 6 5.67 1 46 2
190 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 41 1
191 6 6 6 6.00 6 5 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 23 1
192 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 24 1
193 6 7 7 6.67 5 5 5 5.00 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 1 50 1
194 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 44 1
195 5 5 5 5.00 5 5 5 5.00 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 1 35 1
196 5 6 6 5.67 4 6 6 5.33 5 4 6 5.00 6 6 6 6.00 5 6 6 5.67 1 22 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 114
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
197 5 5 5 5.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 24 1
198 4 4 4 4.00 5 4 5 4.67 5 4 5 4.67 5 5 5 5.00 5 4 5 4.67 2 23 1
199 4 4 4 4.00 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 43 1
200 4 4 4 4.00 5 4 5 4.67 5 4 5 4.67 7 5 7 6.33 5 4 5 4.67 2 42 1
201 4 4 5 4.33 4 5 6 5.00 4 5 6 5.00 6 6 6 6.00 4 5 5 4.67 2 45 1
202 6 5 5 5.33 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 33 1
203 5 5 5 5.00 5 5 5 5.00 6 5 5 5.33 5 6 5 5.33 5 5 5 5.00 2 32 1
204 4 4 4 4.00 5 6 5 5.33 5 6 5 5.33 5 5 5 5.00 5 6 5 5.33 1 32 1
205 4 4 4 4.00 6 5 5 5.33 6 5 5 5.33 5 5 5 5.00 6 5 5 5.33 1 34 1
206 4 4 4 4.00 5 6 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 35 1
207 4 4 5 4.33 5 6 4 5.00 5 6 4 5.00 6 6 6 6.00 5 6 4 5.00 2 22 1
208 6 5 5 5.33 6 6 6 6.00 6 4 6 5.33 6 6 6 6.00 6 6 6 6.00 1 23 2
209 5 6 6 5.67 5 5 6 5.33 6 5 6 5.67 6 6 6 6.00 6 5 6 5.67 1 21 1
210 7 7 7 7.00 4 5 5 4.67 6 5 5 5.33 7 5 7 6.33 4 5 5 4.67 2 20 1
211 7 6 7 6.67 6 7 7 6.67 6 7 7 6.67 7 7 7 7.00 6 7 7 6.67 1 20 1
212 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 46 1
213 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 23 1
214 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 22 1
215 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 4 5 4.67 5 5 5 5.00 1 23 1
216 5 5 5 5.00 6 5 5 5.33 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 1 24 1
217 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 25 1
218 5 5 5 5.00 5 7 6 6.00 5 5 7 5.67 7 7 7 7.00 5 7 7 6.33 1 23 1
219 4 4 4 4.00 6 6 5 5.67 6 6 5 5.67 6 5 6 5.67 6 6 5 5.67 1 24 1
220 4 4 4 4.00 5 6 5 5.33 5 6 5 5.33 5 5 5 5.00 5 6 5 5.33 1 23 1
221 4 4 4 4.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 25 1
222 4 4 5 4.33 7 6 5 6.00 5 6 5 5.33 5 5 5 5.00 5 6 5 5.33 1 23 1
223 6 5 5 5.33 5 6 5 5.33 5 6 5 5.33 5 5 5 5.00 5 6 5 5.33 1 22 1
224 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 22 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 115
225 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 1 22 1
226 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 22 2
227 6 6 6 6.00 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 23 2
228 6 6 6 6.00 6 5 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 24 2
229 6 6 6 6.00 5 5 5 5.00 6 6 6 6.00 6 4 6 5.33 6 5 6 5.67 1 25 2
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
230 5 6 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 23 1
231 4 4 5 4.33 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 23 1
232 4 4 4 4.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 24 1
233 5 5 5 5.00 5 6 5 5.33 5 6 5 5.33 5 5 5 5.00 5 6 5 5.33 1 26 1
234 5 4 6 5.00 6 6 6 6.00 6 6 7 6.33 6 6 6 6.00 6 6 6 6.00 1 31 1
235 4 4 5 4.33 7 7 7 7.00 7 5 7 6.33 7 5 7 6.33 7 5 7 6.33 1 30 1
236 6 6 6 6.00 6 5 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 22 1
237 6 7 6 6.33 4 5 5 4.67 4 5 5 4.67 6 6 6 6.00 4 5 5 4.67 2 24 1
238 6 6 6 6.00 4 6 6 5.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 25 2
239 5 5 5 5.00 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 1 21 2
240 4 5 5 4.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 21 1
241 5 5 5 5.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 23 1
242 4 4 4 4.00 6 5 6 5.67 6 5 6 5.67 6 6 6 6.00 6 5 6 5.67 1 24 1
243 4 4 4 4.00 6 5 5 5.33 5 5 5 5.00 6 6 6 6.00 5 5 5 5.00 2 25 1
244 4 4 4 4.00 5 6 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 24 1
245 4 4 5 4.33 4 5 5 4.67 4 4 4 4.00 7 7 7 7.00 4 4 4 4.00 2 23 1
246 6 5 5 5.33 6 5 5 5.33 6 7 7 6.67 5 5 5 5.00 6 5 5 5.33 1 23 1
247 6 6 6 6.00 4 4 4 4.00 5 4 5 4.67 5 5 5 5.00 4 4 5 4.33 2 24 1
248 6 6 6 6.00 6 6 5 5.67 6 6 5 5.67 6 6 6 6.00 6 6 5 5.67 1 27 1
249 6 6 6 6.00 4 7 4 5.00 4 5 4 4.33 6 6 6 6.00 4 5 4 4.33 2 25 1
250 7 7 7 7.00 6 7 6 6.33 7 7 6 6.67 7 5 7 6.33 7 7 6 6.67 1 24 1
251 5 6 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 21 1
252 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 20 2
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 116
253 6 6 6 6.00 7 6 5 6.00 6 6 5 5.67 6 6 6 6.00 6 6 5 5.67 1 20 1
254 6 6 6 6.00 6 6 5 5.67 6 6 5 5.67 6 6 6 6.00 6 6 5 5.67 1 21 2
255 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 1 23 1
256 5 5 5 5.00 7 5 5 5.67 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 20 1
257 7 6 5 6.00 5 5 4 4.67 5 5 4 4.67 5 5 5 5.00 5 5 4 4.67 2 23 1
258 7 6 7 6.67 4 5 4 4.33 4 6 6 5.33 5 6 5 5.33 4 5 4 4.33 2 32 1
259 6 6 6 6.00 4 6 6 5.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 31 1
260 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 34 1
261 5 5 5 5.00 6 7 5 6.00 6 7 7 6.67 7 6 7 6.67 6 7 7 6.67 1 22 1
262 4 4 4 4.00 7 6 6 6.33 5 7 6 6.00 7 7 7 7.00 7 7 6 6.67 1 21 1
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
263 4 4 4 4.00 7 7 7 7.00 7 7 7 7.00 7 5 7 6.33 7 7 7 7.00 1 21 1
264 4 4 4 4.00 7 7 6 6.67 6 7 6 6.33 7 7 7 7.00 6 7 6 6.33 1 21 1
265 4 4 5 4.33 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 1 23 1
266 6 5 5 5.33 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 24 1
267 5 5 5 5.00 5 6 5 5.33 6 6 5 5.67 6 6 6 6.00 6 6 5 5.67 1 34 1
268 4 4 4 4.00 6 6 6 6.00 5 6 6 5.67 6 5 6 5.67 6 6 6 6.00 1 33 1
269 4 4 4 4.00 6 5 6 5.67 6 5 5 5.33 6 6 6 6.00 6 6 6 6.00 1 32 1
270 4 4 4 4.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 31 1
271 4 4 5 4.33 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 31 1
272 6 5 5 5.33 6 6 5 5.67 6 6 5 5.67 6 6 6 6.00 6 6 5 5.67 1 33 1
273 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 34 1
274 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 35 1
275 4 4 4 4.00 4 6 5 5.00 5 6 6 5.67 6 5 6 5.67 5 6 6 5.67 1 34 1
276 4 4 4 4.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 43 1
277 4 4 4 4.00 6 6 6 6.00 4 6 6 5.33 6 6 6 6.00 6 6 6 6.00 1 42 1
278 4 4 5 4.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 45 1
279 6 7 7 6.67 5 4 5 4.67 5 4 5 4.67 6 6 6 6.00 5 4 5 4.67 1 55 1
280 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 1 43 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 117
281 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 1 32 1
282 4 4 4 4.00 6 6 6 6.00 6 5 6 5.67 5 5 5 5.00 6 5 6 5.67 1 31 1
283 4 4 4 4.00 4 5 5 4.67 5 5 4 4.67 5 5 5 5.00 5 5 5 5.00 1 23 1
284 4 4 4 4.00 5 7 5 5.67 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 22 1
285 4 4 5 4.33 6 5 6 5.67 6 5 6 5.67 6 6 6 6.00 6 5 6 5.67 2 21 1
286 6 5 5 5.33 6 6 6 6.00 4 6 6 5.33 6 6 6 6.00 6 6 6 6.00 1 20 2
287 5 6 6 5.67 5 6 5 5.33 6 6 5 5.67 6 6 6 6.00 6 6 5 5.67 1 24 2
288 4 4 4 4.00 6 6 6 6.00 6 6 6 6.00 6 5 6 5.67 6 6 6 6.00 1 25 1
289 4 4 4 4.00 6 6 6 6.00 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 1 26 1
290 4 4 4 4.00 5 5 5 5.00 5 5 5 5.00 6 5 5 5.33 5 5 5 5.00 1 27 1
291 4 4 5 4.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 28 1
292 6 5 5 5.33 5 5 7 5.67 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 1 33 1
293 4 4 4 4.00 6 7 5 6.00 4 7 6 5.67 7 7 7 7.00 6 7 6 6.33 1 32 1
294 4 4 5 4.33 4 7 5 5.33 7 6 7 6.67 5 7 7 6.33 7 7 7 7.00 1 34 1
295 6 5 5 5.33 5 6 5 5.33 7 7 6 6.67 7 7 7 7.00 7 7 6 6.67 1 32 1
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
296 4 4 4 4.00 7 7 7 7.00 7 7 5 6.33 7 7 7 7.00 7 7 7 7.00 1 21 1
297 4 4 4 4.00 4 7 6 5.67 7 7 6 6.67 5 7 7 6.33 7 7 6 6.67 1 22 1
298 4 4 4 4.00 5 7 7 6.33 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 1 33 1
299 4 4 5 4.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 32 1
300 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 32 1
301 6 6 6 6.00 6 7 6 6.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 34 1
302 6 6 6 6.00 6 6 5 5.67 5 6 5 5.33 6 6 6 6.00 6 6 5 5.67 2 22 1
303 6 6 6 6.00 6 5 6 5.67 6 6 6 6.00 5 6 6 5.67 6 6 6 6.00 2 23 1
304 6 6 6 6.00 5 6 5 5.33 5 6 6 5.67 6 6 6 6.00 5 6 6 5.67 2 21 2
305 5 6 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 2 24 1
306 4 4 4 4.00 6 6 6 6.00 6 6 6 6.00 5 6 6 5.67 6 6 6 6.00 1 24 1
307 4 4 4 4.00 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 5 5 5 5.00 1 23 1
308 4 4 4 4.00 6 6 5 5.67 6 6 5 5.67 6 5 6 5.67 6 6 5 5.67 1 21 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 118
309 4 4 5 4.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 22 1
310 6 5 5 5.33 5 7 5 5.67 7 7 7 7.00 7 7 7 7.00 7 7 7 7.00 1 23 1
311 5 5 5 5.00 4 5 5 4.67 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 1 21 1
312 4 4 4 4.00 6 6 5 5.67 5 6 6 5.67 6 6 6 6.00 6 6 6 6.00 1 22 1
313 4 4 4 4.00 5 6 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 23 1
314 4 4 4 4.00 5 5 5 5.00 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 1 24 1
315 4 4 5 4.33 6 5 6 5.67 6 5 7 6.00 6 6 6 6.00 6 5 6 5.67 1 21 1
316 6 5 5 5.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 21 1
317 5 5 5 5.00 6 5 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 2 23 1
318 5 5 5 5.00 5 5 5 5.00 5 5 6 5.33 5 5 7 5.67 5 5 6 5.33 1 22 1
319 6 6 6 6.00 6 6 6 6.00 6 5 6 5.67 6 6 6 6.00 6 6 6 6.00 1 22 1
320 4 4 4 4.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 23 1
321 4 4 4 4.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 24 1
322 4 4 4 4.00 6 5 6 5.67 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 25 1
323 4 4 5 4.33 6 5 6 5.67 5 6 6 5.67 6 6 6 6.00 6 6 6 6.00 1 22 1
324 6 5 5 5.33 4 5 4 4.33 4 5 4 4.33 4 5 4 4.33 4 5 4 4.33 2 23 1
325 6 5 6 5.67 5 5 5 5.00 4 5 5 4.67 4 5 5 4.67 4 5 5 4.67 2 21 1
326 4 4 4 4.00 5 4 5 4.67 7 7 7 7.00 7 7 7 7.00 7 7 5 6.33 1 22 1
327 4 4 4 4.00 6 4 6 5.33 5 6 6 5.67 6 6 6 6.00 6 6 6 6.00 1 21 1
328 4 4 4 4.00 6 4 6 5.33 6 6 6 6.00 6 7 6 6.33 6 6 6 6.00 1 21 1
Sr. No. RP1 RP2 RP3 AVGRP SI1 SI2 SI3 AVGSI PI1 PI2 PI3 AVGPI TC1 TC2 TC3 AVGTC T1 T2 T3 AVGT Gender Age Education
329 4 4 5 4.33 5 6 6 5.67 6 5 6 5.67 7 6 6 6.33 6 5 6 5.67 1 21 1
330 6 5 5 5.33 5 6 5 5.33 6 6 5 5.67 6 6 6 6.00 6 6 5 5.67 1 21 1
331 5 5 5 5.00 5 6 5 5.33 5 5 5 5.00 5 5 5 5.00 5 5 5 5.00 1 23 1
332 4 4 4 4.00 5 6 5 5.33 7 5 7 6.33 7 7 7 7.00 7 7 7 7.00 1 23 1
333 4 4 4 4.00 5 5 5 5.00 6 6 6 6.00 5 6 6 5.67 6 6 6 6.00 1 22 1
334 4 4 4 4.00 5 5 6 5.33 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 1 23 2
335 4 4 5 4.33 5 5 6 5.33 6 5 6 5.67 6 6 6 6.00 6 5 6 5.67 1 22 1
336 6 5 5 5.33 6 5 6 5.67 5 6 6 5.67 6 6 6 6.00 6 6 6 6.00 1 22 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 119
337 4 4 4 4.00 4 5 7 5.33 7 7 6 6.67 7 7 7 7.00 7 7 7 7.00 1 22 1
338 4 4 4 4.00 5 5 5 5.00 7 6 7 6.67 6 7 7 6.67 7 6 7 6.67 1 23 1
339 4 4 4 4.00 5 5 5 5.00 5 7 5 5.67 7 7 7 7.00 7 7 5 6.33 1 24 1
340 4 4 5 4.33 5 5 7 5.67 7 7 5 6.33 7 7 7 7.00 7 7 7 7.00 1 25 1
341 6 5 5 5.33 5 5 6 5.33 6 6 6 6.00 6 6 6 6.00 6 6 6 6.00 1 21 1
342 6 6 6 6.00 5 5 6 5.33 6 5 6 5.67 6 6 6 6.00 6 5 6 5.67 1 21 1
343 4 4 4 4.00 5 5 6 5.33 6 6 6 6.00 6 5 6 5.67 6 6 6 6.00 1 21 1
344 4 4 4 4.00 5 5 7 5.67 5 6 7 6.00 6 6 6 6.00 6 6 7 6.33 1 22 1
345 4 4 4 4.00 4 5 5 4.67 6 5 6 5.67 6 6 6 6.00 6 6 6 6.00 1 33 1
346 4 4 5 4.33 4 5 5 4.67 5 5 4 4.67 5 5 5 5.00 5 5 5 5.00 1 23 1
347 6 5 5 5.33 6 5 5 5.33 5 5 4 4.67 5 5 5 5.00 5 5 5 5.00 1 33 1
348 4 6 4 4.67 6 6 7 6.33 6 6 5 5.67 7 7 7 7.00 7 6 7 6.67 1 32 1
349 5 5 4 4.67 6 4 6 5.33 7 7 6 6.67 7 6 7 6.67 7 7 6 6.67 1 22 1
350 5 4 5 4.67 6 5 6 5.67 6 6 5 5.67 6 6 6 6.00 6 6 6 6.00 1 22 1
351 5 5 6 5.33 6 5 5 5.33 6 5 6 5.67 6 6 5 5.67 6 5 6 5.67 1 24 1
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 120
APPENDEX-B
Descriptive Statistics
N Mean Std. Deviation
RP1 351 5.17 .974
RP2 351 5.14 .955
RP3 351 5.24 .949
AVGRP 351 5.1830 .91247
SI1 351 5.36 .777
SI2 351 5.41 .765
SI3 351 5.36 .735
AVGSI 351 5.3799 .58738
PI1 351 5.48 .763
PI2 351 5.47 .817
PI3 351 5.46 .809
AVGPI 351 5.4703 .67752
TC1 351 5.71 .706
TC2 351 5.68 .705
TC3 351 5.73 .713
AVGTC 351 5.7066 .65493
T1 351 5.56 .818
T2 351 5.57 .821
T3 351 5.51 .828
AVGT 351 5.5481 .75288
Gender 351 1.26 .437
Age 351 30.47 9.087
Education 351 1.19 .394
Valid N (listwise) 351
Gender
Frequency Percent Valid Percent Cumulative Percent
Valid
Male 261 74.4 74.4 74.4
Female 90 25.6 25.6 100.0
Total 351 100.0 100.0
Education
Frequency Percent Valid Percent
Cumulative Percent
Valid
Banking/ Finance
284 80.9 80.9 80.9
Others 67 19.1 19.1 100.0
Total 351 100.0 100.0
IJRFM Volume 6, Issue 6 (June, 2016) (ISSN 2231-5985)
International Journal of Research in Finance and Marketing (IMPACT FACTOR – 5.861)
International Journal of Research in Finance & Marketing Email id: [email protected] http://www.euroasiapub.org 121
APPENDEX-C (QUESTIONNAIRE)
Sr.
No.
Statements/ items
You are requested to express your feelings against each item
ranging from strongly disagree to strongly agree by marking
in appropriate box. Please check/ mark only one box for
each item.
Cod
e
Stro
ngl
y
dis
agre
e
Dis
agre
e
Par
tial
ly
dis
agre
e
Un
dec
ided
Par
tly
agre
e
Agr
ee
Stro
ngl
y ag
ree
1 There is a considerable risk involved in using mobile
banking services.
RP1
2 There is a high potential for loss involved in using mobile
banking services.
RP2
3 My decision to use mobile banking services is risky. RP3
4 People who influence my behavior think that I should use
mobile banking.
SI1
5 People who are important to me think that I should use
mobile banking.
SI2
6 People whom I know use mobile banking. SI3
7 If I heard about a new banking product/ service, I would like
to gain experience with it
PI1
8 Among my friends, I am the first to try out new banking
products/services.
PI2
9 I like to experience with new banking products/services. PI3
10 I need to transfer money anytime anywhere. TC1
11 I need to manage my account anytime anywhere. TC2
12 I need to acquire account information in real time. TC3
13 I believe that mobile banking is trust worthy T1
14 I believe that mobile banking keeps its promises T2
15 I believe that mobile banking keeps user’s interest in mind T3
Demographic Information:
Note: Codes are used for data handling in SPSS. These were not included in main questionnaire.
1 Gender: Man Woman 2 Age………………
3 Education: Banking/ finance Others