“At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”

FOUNDER

INGVAR KAMPRAD

A FLAT -- PACK FURNITURE CHAIN OVER 40 COUNTRIES

KNOWLEDGE SHARING

• ANNA JONSSON, ASSOCIATE PROFESSOR.

• SINGLE MOST IMPORTANT FACTOR IN GLOBAL EXPANSION

• WILLING TO SHARE

• OPEN CHANNELS

ALEXANDRA PANCHENKO

• KNOWLEDGE MANAGEMENT IS NOT ABOUT TECHNOLOGY

• CODIFICATION KNOWLEDGE STRATERGY

• CORPORATE KNOWLEDGE- ACTION LEARNING AND TEAM WORK

• MATRIX ORGANIZATION

ADVANTAGE:

• EXPLICIT KNOWLEDGE

• TACIT KNOWLEDGE

• CARRER OPPORTUNITIES

DISADVANTAGE:

• LOCAL CULTURE