Date: 18 Nov 2010

Who do we influence?

What difference do we make?

Penelope Beynon

Sunder Mahendra

Expanding our understanding of the Theory of Change for intermediary work, by understanding influence

Government 41

(12 named agencies)

NGOs13

Donors / Multilaterals

7

Beneficiaries15

Researchers / Universities

7

Others2

Who are you trying to influence?

Government

NGOs

Donors / Multilaterals

Beneficiaries

Researchers / Universities

Others

What changes are you seeking?

“To implement the above mentioned recommendations”

“More job ready youth”

“they have the skills for rigorous research to study relevant social problems”

“To target grassroots organisations for granting funds”

“Work practices (related to the use of new technologies)”

“wider coverage of key issues and appropriate reporting”

First a quick exercise

Split into groups based on the colour and number of your card

30mins – discuss and document

ALL - Who are you trying to influence?

– Map named agencies onto the influence diagram

Groups 1,2,3 - What strategies do you use for reaching those people?

Groups 4,5,6 - How do you evaluate the success of your influencing work?