M!.s. I. ||`. `.`T, ::"ij 8-5J IRED NJ] 1--Bc`x l5 IGi.eciiv;l!:, -`,V. Va. -`\ i

TO:

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RENEW YOUR SUBSCRIPTION NOW!lf you are a regular subscriber to "The 560 News" please note the expiration date

of your present subscription which always appears on the mailing label followingyour name and address. If your subscription is aboiit to expire-r already has-besure to fill out the blank provided for your convenience below and mail it today.Don't miss one single issue of Sou(hem West Virginia's most popular radio magazine.The cos(, Sl.00 a year. payable in advance. for (wetve months (12 issiies).

NAME

^Dl)RESS

Rencwa]: Yes .............\o ................

T1.a 560 News, Sol.them Wp`st,V.H.ginicL's Fowori,te Radio M(Ig(\=.I,i\i>!

WINT AHEAD -THE STARS ARE BACK

----

WINTER!

II's Around The Corner, Thtil's Triie

BUT

AMERICA'S GREATEST

TRAVELING S'HOW

ls ln Your Home Every Day

Listen To

Beckley's Personalil:y Stations

WJLS - WJLS I FM560 Kc. 99.5 Meg.

2 `THE 560 NEWS"

MIKE MEMOS

'l'lic I.illl season finds the entire staff of

l{;itli.ti Slfltions WJLS and WJLS-FM back

l'Iiiill vzications and ready for the n:w sea-i`iiii t)f entertainment ahead. The last of

llic folks to spend their time away fromwork traveling, Sid Doherty, of the sales:`nd announcing staffs, and Sandy Elkins,lhe head of the traffic department, returnedlo work the last week of September.

When four o'clock on the afternoon ofOctober 17th rolls around there'11 bc onlythree members of the Personality Stationsmale personnel who'll still be single. Thehour and date mentioned is the time set forthe wedding of Sales Manager Will Jacksonto a very popular Beckley re3idont, MissElizabeth Ann Yago. The enLire staffwishes nothing but the very best i or thebride and groom to be.

Friday night football this year is originat-ing from the Sophia High School s}adium,through the cooperation of the Dodgedealer in Sophia, Phillips Motor Company.The gridiron contests being broadcast fea-ture the home games of Sophia and Byrd-Prillerman high schools. One of the big-ge.t boosters for the broadcasts is the Sophiariigh Principal, veteran schoolman, J. L.Hornbeck. He's a great believer in thefact thdt the broadcasts draw attention tothe two schools that otherwise would notbe obtained. And what's more he feelsthat in a long range broadcast schedulethat play by play descriptions of the gamedo not hurt the gate receipts,`THE 560 NEWS"

Every day or so Cousin Jack Davis isfi.nding out something new about the lijten-ers to his early morning program, TheCousin's Corner. News Editor Bill Barrett

generally chats on the air with the ole Cuzshortly before seven o'clock, just as Billreports in to start the day's work. Moreoften than not they talk of a conversationthey've had within the past twenty-fourhours regarding a listener to the show. Onesuch conversation that drew a great amountof comment was the time Bill announcedhe had talked to a Crab Orchard schoolteacher who said she woke up every morn-ing when the two laughed. Being off mikewhen he spoke, the word laugh soundedlike lap . . . and the Cousins along the

party line were quick to let Jack knowthat it d:dn't sound just right. However,the mistaken impression was corrected

quickly.

Speaking of the Cousin's Corner, therehas been quite a bit of comment within thepast few months about devoting a sectionof the 560 News to some of the helpfulhints picked up during the daily program.Every effort will be made between now andthe November issue to gather enough in-formation to start the special section.

And the end of the line has arrived again.Join us again in the November issue of the560 for another friendly chat behind theMike.

Persc}nality Mike

3

''Touchdown Tips"

Every Friday Evening

7:30 P. M.

Gives you the lcitest

information on the col-

lege games every week.

Don'l Miss . . .

Elroy ''Crqzy Legs" Hirsch

And

''Mike'' Kizziqh

With All The Pigskin

News Every Friday

On

WJLS-WJLS-FRA

ll .... hlpy'.a Personally S.wion

4

",1`111,: I,,,I, .Nl,:WS„

PERSONALITY PARADE'''.,,`',,.'1. I,, I, ll,.I,,I?r Use

I,I,`1 ll',,t`"..st,"I,`li,.,g I,i Ra`li`'('|''I`()I'[.?It' 1953a©

Volulne 7 Number 10PHlilishe(I Monthly by Radio Station WJI.S

Reckley. W. V<i..Ioe I.. Sniilli. Jr ............... Pi.esidenl

Vii.ginia N. Coopei ..... St.ition Maniiger

EDITORIAI, STAFFWi]]iam R. Barrett ........ News Editor.Toe Cries ................ Music Editor

On, Th,e, Cove,rEve Arden, who stars on the airwaves

as school teacher, OUR MISS BROOKS,prepared the lunchboxes for her two youngdaughters with the help of actor-husband,Brooks West. It's a familiar site all overthe country today, and we thought youmothers would enjoy seeing how one ofyour favorite radio stars does it.

Table of ContentsMike Memos

Know Your Personalities ......... 5

Editor's Scrapbook .................. 6

Mainly For women .............. 7

Musical Notes

The Stars Are Back .... 8

Traveling Show

Three New Shows .... 11

Program schedule ................ 12

Touchdown Tips ................. 14

New Color TV

The MCQiiirc Sisters ........ 18

Nightimc Shows ................ 19

Siiiitcr-Filicgiin B:ind ............... 20

0111. Mi\\ l!'.ook,\ ................... 21

"TRE 560 NEWS"

I{I...w .he I'ersonal,ities!

CAN YOU GUESS?()`Ii. `tai. is an actor, but you couldn`l

li`ll il by looking at him. He has none oflhc Sartorial elegance usually associated withu lc€iding man-at least a working one!

He plays the hero of CBS Radio.s out-`ti`nding series of Saturday western dramas.He has appeared in every top drama serieson the major networks, as well as in a`core of motion pictures.

He specializes in rough-hewn portrayals-and in real life he continues this basic

role by the simple=xpedient of a ward-robe consisting of : asack-like pair of bluelinen slacks, a T-shirt, tennis sneakersand an old leatherjacket. Like BingCrosby's sport shirts,lhe October Person-ality's apparel hasbecome his hall-mark.

He began radio acting right after hisdischarge from the Army in 1945. Hismotion picture career got off to an au-spicious start with "The Killers" (he wasone of tbem), and has grown steadilythrough roles in such film; as "Arch ofTriumph," "Body and Soul," "To the Vic-tor," "East Side, West Side," "Sorry, WrongNumber," "The Racket," and "Any Num-ber Can Play."

Born in Louisville, Ky., September 27,1920, he moved to Los Angeles with hisfamily when he was seven. He majored inliterature and dramatics at Fullerton JuniorCollege and after his graduation, got a jobannouncing at KMPC in Los Angeles. Heremained there, as announcer-writer-direc-tor and sometimes actor, from 1939 until1942, when he enlisted in the Air Forceas a cadet.

He was married in April, 1943, to JuneNelson of Los Angeles, on the day he wasgraduated as a cadet and was commissioned.He became a fighter pilot, but spent his lastyear in uniform with the Armed ForcesRadio Service.

One of Hollywood's busiest actors, hecarries a burden of work that would makeanyone look shopworn.

The answer is on page 22!

"TIIE 560 NEWS" 5/

The

''Frqnk Leqhy Sliow"

in which the famed foot-ball coach of the "FIGHT-ING IRISH" of NotreDame Looks over the big

games each week. South-ern West Virginia footballfans value his commenton the nations footballelevens.

Hear The broqdcqsl

every Friday

q'

6:15 P. M.

On

WJLS-WJLS-FM

I!]II,.I,I,I)r. s S..,r«,1)I)ock

|I.:(Iiltir'* Niil..: li`.vi.I.v iiiit... i.I !i WIlil..

IIii`r.`'* n story froili lh.. {.lls lt:i.li.) Ill..'**

l}ivision about a broadcn*l illr.'iidy i}rc-

sented over I}eckley's Personality Slfllions.For the most part it quotes in d..tail thebroadcast. Such is the case with the fol.lowing article taken from one of EdwardR. Murrow's broadcasts during Septem-ber, while Mr. Murrow was jn Berlin.It is the editor's belief that tlie broadcastwas an important one to the averageAmerican citizen. Because of this, thestory is printed in this column.)

"How does America look from the out-

side"

Edward R. Murrow, in a CBS Radiobroadcast from Berlin, reported these an-alyses by four of the network.s foremostEuropean correspondents:

Howard K. Smith, Chief European Cor-respendent: "There used to be a feeling ofrebellion aga].nst America because of Amer-ican leadership. Now the tendency is torebel in favor of American leadership. Most

people feel rather poorly of us right now,`

not that we're dominating them, but thatwe.re not even trying to lead them. InGreat Britain they feel that we should havehad some more concrete and conceptiveapproach to the Churchill proposal of aBig Four meeting. The strong reaction isthat we didn't have any ideas, but we didn'tlike theirs."

Richard Hottelet, correspondent in Ger-many: "ln the average German's mind theU. S. appears as a benevolent giant. Ger-many has no deteriorating colonial empire;it's not involved with the U. N.; i['s notinvolved in Korea directly; it is preoccu-pied with its own problems, and in theirsolution it has enormous support, materiallyand politically, from the United States. TheGerman probably has more to thank theU. S. for in the last six or seven years thana ny other Western European nation."

6

I):,vj,I *1.I,,,1.,`1` ,.,,,,. l.,' ,.,. I.`p,,n`,c,,, in

I..I."ii.i.: ..1l ilcriciiil* {.ii which r..ri`nch cyi.`

i`i`. il{)ing lhl` viewing. To a French jm-

pi)I.(cr America ij a country that makes thi'niost wonderful things. wh:ch could fl{)()dthe French market and mzike him a lot ofprofit. To the exporter America js a coun-try that won.t let him sell goods. becausewe raise trade barriers against him. To afashion designer America looks like a rath-rr unjmaginative foLintrv, b.Jt to a shopgirlthe American woman is the most glamorouswoman in the world, because she gets nicedre`ses so cheaply. So you get very mixedopinions jn France-jealousy, envy, admir-ation-typical of the cjvi]ized, mature,whole approach of the French."

Alexander Kendrick, correspondent inAustria: "The Austrians see the present sit-uation as two mountains, the Americanmountain standing there in its icy grandeurand the Russian mounta:.n thawing out. TheAmerican policy is, to a considerable ex-tent, misunderstood, not wholly appreciated.The Russians have acted, then we have re-acted. And now although jt appears thatthe Russian policy leads toward relaxingtension, the result is that our policy is un-clear. We find ourselves in a positionwhere we cannot estimate with any accu-racy what the Russians are going to do, andtherefore the Europeans cannot estimatewhat we are going to do."

The Editor

fhi`ipgreft;iydsp:;tt:f|;tokjsiu:te,£g:I:Ilnclt-box !„

coT|E S60 NEWS"

MAINLY/Or

WOMENBy Jane Randal]

Here's something that I picked up the

other day which I'm sure will bg just as big

u hit with you, Mrs. Housewife, as it waswith me. This little suggestion win go well

with a lot of meals you are planning in the

future.

It is very seldom that we have an oppor-tunity to offer a corn meal recipe for des-sert, but there is an old favorite of minethat I like particularly well at this time of

year.

It is Indian Pudding, which can be servedwarm or cold, with or without topping -and is especially liked by children as a

different dessert.

Indian Pudding comes close to being as

old as America, itself. The early settlersdeveloped it as a dessert that could bemade with meal from their always depend-able corn crop.

Indian Pudding isn't hard to make. AddI/2 cup corn meal to 1 quart scalding milk.stirring constantly. Heat to boiling and boiluntil thickened, about 10 minutes. Mix in

I tablespoon butter . . . I egg, well beaten. . . 1/4 cup granulated sugar . . . 1/2

cup light molasses -or sorghum . . . 1/2teaspoon cinnamon . . . and 1/2 teaspoon

ginger. Pour into well-buttered 11/2 quartcasserole, and bake 1/2 hour in a slowover . . . 300 degrees fahrenheit. Add 1

cup cold milk, stir, and continue bakingfor 2 hours.

This recipe will yield a tasty, delightful,and healthful dessert for six. It may beserved plain, or with ice cream, sweet creamor hard sauce topping."rm 56o NEws"

MusiecLI N otesBy Joe Cries

ln this column I will attempt .io give

yt)u some background material on a few ofy()ur favorite recording artist.i. Perhaps Iwill touch upon a few things that you didn.tknow before.

With his release of LOVE WILL SOONBE HERE and WHEN LOVE GOESWRONG Hoagy Carmichael has hit theStardust trail once again. All of Hoagy'sfriends were glad to hear that Capitol has

seen f:t to bring this

a.Joe Cries

star cf years gone: by back to the wax

world.The famous Car-

michael touch goesback to the early1920's, when Car-michael, who wastaught piano by his

i; mother - a devoteeWi of ragtime jazz -

was conducting hisown trio at Indiana

University. Thei.e at Bloomington, hewrote RIVERBOAT SHUFFLE, his firstsong. Carmichael went on from college tobecome a lawyer. It was while he wasseated in his office one day that he hearda recording of his song WASHBOARDBLUES that he decided songwriting was forhim. Then it happened. In 1929 he turnedout the fabulous STARDUST. Currentlythe easy going Hoagy is host on the TVshow SATURDAY NIGHT REVIEW.

* * i:t

Ever since Dragnet went on televi.3ion an.Jradio nearly four years ago, the potentiali-ties of it's arresting music attracted band-leaders and recording companies. FinallyWebb, who plays Joe Friday on the show,released the music for use outside the showand the scramble to record it was on.

Capitol went into action first with it'sace band leader Ray Anthony, who as-signed two arrangers to try their skills onthe Dragnet theme. Finally trombonistDick Reynold.s was chosen and Capitol,sure they had a hit, went into productionand tripled all its standing orders for An-thony discs. Within ten days Dragnet wasin all record stores, the disc jockeys wereplugging it and after a month Dragnet hit

(Continued on page 22)

7

'1`1',. N'.'', I['''Ii,I H,,''.*''''

Sunday Through Saturhy TheSome of :hc I.olks wh{> i"ikc WJLS {iiid WJLS-FM i`

favorite stop for Americn's Gi.ci\lc.`l Tri`veling Show have I.e-turned to the air for the new Riitlio Sei`son. And their enter-tainment efforts this winter will bc better than ever in Beckley.

The new Sunday night lineLlp of stars gives radio listenersthe greatest single evening of entertainment available. Overthe radio, in your home or jn your car, you'll hear GENEAUTRY, OUR MISS BROOKS, JACK BENNY, AMOS 'NANDY, BING CROSBY, MY LIITLE MARGIE, and THEHALLMARK RADIO HALL OF FAME.

For three and one-half hours the nation's top stars, theirwriters and broadcast personnel will be providing the laughs,the tears, the happy moods that make a Sunday night listeningto the radio the most enjoyable evening of the week.

Gene Autry moved to the 6 o'clock spot on Sunday even-ing just as the new radio season began, the last week ofAugust. Then during lhc weeks that followed, Eve Arden,OUR MISS BROOKS, returned in her favorite 6:30 slot. JackBenny and Amos 'n Andy take up the next 60 minutes withtheir comedy situations that have yet to be excelled by anygroup of actors or actresses in the nation.

At 8 o'clock, the voice that has thrilled millions takes ona new roll - that of providing Sunday night musical enter-tainment for the nation's most listened to network, CBS Radio.This of course means that Southern West Virginia residentshave the opportunity to hear Der Bingle with his offerings ofwit and humor, not to mention his vocal renditions Of the oldsongs of yesterday, and the new songs of today. In addition,Bing also has a special place in every program for anoutstanding musical guest, with some of the top names in themusical field stopping by for a friendly chat, and special mum-ber or two.

At 8:30, the show that stayed on the air throughout thesummer, the situation comedy, MY LITTLE MARGIE, is stillavailable for the biggest and best laughs of the evening. Mar-gie and her father become involved in a new and hilarioussituation each week, a situation that will keep you laughingregardless of where you are when you hear the broadcast.

At 9 o'clock, Lionel Barrymore is back to present theRADIO HALL OF FAME. This season these thirty-minutebroadcasts are devoted to portraying the true to life stories of

There should be no guess work involved in identifyingtliese stars. TIIey truly are famous C-B-S Radio personalities,and outstanding favorites among Southern West Virginia lis-teners. At toll, Freelnan Gosden and Charles Correll, AMOS'N ANDY, Sunday ,night favorites; next is lrving Cumlhings,host for LUX RADIO THEATRE, a Monday night standout;then, Marline Detricll, who stars in TIME FOR LOVE everyThursday night; and fina]]y, the 39-year old comedian, JACKBENNY who has Ills own show eacl. Sunday evening.

8

-.",..i.,~,-,---,,;:;,----i-'.a.-:,,,-,......`--....,::::.:.`.,-:--..,``.-.-.:i,-,.h<.---,,;-;,£,f,,i

``THE 560 NEWS"

Stars Are Back

Gi#"lThj]rSp?',`::,.,,

``THE 560 NEWS"

famous persons, tome of which have passed on and other±who are still ljvjng today.

All through the week, there's radio entertainment thatyou'll enjoy - with three new programs being aired this year.You'll read more in detail of these on page 11.

Monday night, the old favorite SUSPENSE is back tostart off the evening. This is followed by Escape, then theLux Radio Theatre, a 60-minute dramatic show of the natjon'soutstanding motion pictures. And to round out the evening,one of the new programs, featuring an old favorite, VaughnMonroe.

On Tuesday, Art Linkletter starts out with PEOPLE AREFUNNY, then comes MR. AND MRS. NORTH, andJOHNNY DOLLAR and the evening is topped off withLOUF.LLA PARSON'S report from Hollywood which givesthe latest happenings to the movie stars.

Wednesday night finds The F. 8. I. IN PEACE ANDWAR offering another famous crime solution drama, whichis followed by a story involving DR. CHRISTIAN. At 9o'clock the summer's excellent dramatic series, ELLIOT ANDCATHY LEWIS ON STAGE.

On Thursdays, there's the 30-minute comedy, MEETMILLIE, followed by RODGERS OF THE GAZETTE, andanother new program, MEET MR. MCNUTLY, and HoraceHeidt's AMERICAN WAY PROGRAM, which is precededby Marline Detrich's TIME FOR LOVE drama.

On Friday, football through the 13th of November, fea-luring the home games of Sophia and Byrd Prillerman HighSchools. with WJLS Sports Director Bill Barrett leading thecrew of broadcasters on hand for each event.

On Saturday, the evening starts at 7 with the EDDIEARNOLD SHOW, followed by THE DUKE OF PADUCAH.At 8 o'clock another western :hriller, GUNSMOKE, and at8:30, a mystery drama, MR. KEEN, TRACER OF LOSTPERSONS. Topping off the evening is a full hour of MUSICCOUNTRY STYLE.

All of these shows make the new radio season outstanding,and prove again that it.s America's greatest Traveling Showthat comes into your home any time of the day or night viaradio, and solithern West Virginia's outstanding stations, WJLSand WJLS-FM.

More of tlte same, C-B-S Radio personalities, who arefavo.r:tes througltout southern West Virgil)ia. The top pictureif; Bing Crosby who']] be on the air again this year with yourfavoi.ite tunes each Sunday night. Next is Lionel Barrymore,host on one of the outstanding dramatic shows produced forradio, HALLMARK RADIO HALL OF FAME each Sundayevening. Eve Arden, star of OUR MISS BROOKS, a Sundayevening laugh show for the entire family, and E[liott Lewis,who produces the Monday mysteries, Suspense.

9

America?sGreatest

TrowalingShow

By THE EDITOR

Ever have the telephone ring shortly af-ter midnight and listen to the operator say,"there's a collect call for you from Western

Union jn Charleston. Will you accept thecharges?"

Most folks haven't, but those who havewere victims of the greatest turn over ofmemory cells known to man. It seemsthat the brain works in a double-triple-timepace in attempting to determine in advancewhat the telegram folks will say.

My experience was rather unusual, to saythe least. Who would have thought bytelegram I would learn of the arrival ofa suitcase belonging to America's GreatestTraveling Show. I certainly didn't, andfurthermore I didn't even suspect that I.dbe getting any packages from said showand especially in the manner this one ar-rived.

In the picture above you can see thesuitcase and its contents. It was shippedby Air Freight, which means it flew oversome of the most famous parts of WestVirginia from New York to reach its des-tination here in Beckley. From the statecapital city of Charleston it rolled by bus,up the steep hills to the plateau whereBeckley is situated. This last phase of thetrip was accompli:hed between midnightand daylight.

10

A s\.i,tease I ul. of material,.

America's Greatest Traveling Show, ifyou haven't already guessed is the C-B-SRadio Network. ]t has more stars thanany other show in existence today.

And the suitcase was jammed full ofpromotion material about the actors, act-resses' and comedians you.]I be hearing viayour radio this fall and winter season. Therewere pictures and stories and interestingitems about these folks who enjoy makingyour life happier during the long winterdays and nights each year.

The idea of calling all of th:s, America'sGreatest Travel:ng Show, Originated in .ihepromotion department of C-B-S Radio. Itwas a secret to folks along the line jikcthe editor of this magazin3. until a mid-night call jarred me loose from a soundsleep.

It was like a time bomb, b.lting fromnowhere without warning. Yet it serves toremind everyone who enjoys radio enter-tainment that the months a head will be themost enjoyable to pass this way in the an-nals of history. To be sure you`ll find 1.ttrue, listen constantly i. WJLS and WJLS-FM this winter-it truly is the stars ad-dress.

"THE 560 NEWS"

Three New Sliows - ThreeOld Favorites Set For Winter

To those WJLS and WJLS-FM listenerswho have been paying particular attentionto the new programs that are a part of thenew radio season, the three newest are beingwell received.

In two of the three cases, old favoriteshave returned, if in somewhat of a differentsetting.

Vaughn Monroe is back to sing the songssouthern West Virginia radio listeners love- this time with a different musical back-ground. Also returning to the air waves viaBeckley's Personality Station is Herb Shrin-er, who used to be a part of a 15-minutestrip across the board every week. Nowhe's giving away money.

And the third party, is a brand new per-sonality for a full time network program,movie star Ray Milland.

This Hollywood favorite now plays thetitle role in MEET MR. MCNUTLEY, anew situation comedy series. It's a newand different setting for the AcademyAward winner, and a far cry from his awardwinning performance in the movie, "LostWeekend." In this series he plays a slightlypixilated, though charming, head of theEnglish Department at Lynnhaven Collegefor Girls.

In the new series, MCNutley finds himselfin constant conflict with the hatched-faceddean of Lynnhaven, and his absent-minded-ness is a weakness that Dean Bradley iswell aware of and uses to keep MCNutleyat a disadvantage.

The MEET MR. MCNUTLEY series is afavorite on the new Thursday night lineupof stars.

Vaughn Monroe is involved in an excitingnew feature with his new Monday night pro-gram. It's a 30-minute feature which alsoincludes the famous Sauter-Finegan Orches-tra.

Organized a year ago, the orchestra wasgreeted with almost instantaneous criticaland audience acclaim. Both Eddie Sauterand Bill Finegan have been well-I(nown inmiisic circles as top jazz arrangers.

Sally Sweetland is heard as a regularvocalist on the show, that Jack Grogandirects.

And Herb Shriner is the star of TWOFOR THE MONEY, a popular comedy-quiz. Shriner started out in show businesswith his work in "Inside U. S. A." Hishomespun discussion of the folks backhome in Indiana was an immediate success.Soon afterward, he landed a fifteen minuteradio spot, carried over WJLS and WJLS-FM two years ago.

The quiz on TWO FOR THE MONEYis basically a race against the clock. Par-ticipants appear in pairs, give as manycorrect answers as they can in each of three15-second rounds. Prizes for the secondand third round are determined by theamount of money the pair wins in the first.

Dr. Mason Gross, provost of Rutgers Uni-versity, is in charge of the quiz rules, ques-lions and time-keeping. He also judgescorrectness of answers.

This new program has been added to theI;neup of Saturday night entertainmentwhich already has won acclaim for beingan outstanding evening of radio entertain-ment thi.oughout southern West Virginia.

Ray Mi]Iand Vaughn

``THE 560 NEWS''

Monroe Herb Shriner

11

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Football: Touchdown Tips On TheAir Every Friday Evening On WJLS

I.`vt`i.v I.iiihy :Lt 7:30 throughoul `Lhe 1953

lliiillt:Ill `c:i`iin. Eli.oy "Criizy Legs" Hirsch;ill`I Miki` Ki7.ziah will broadcast over Sta-Iiitii W.Il„` :`nd WJLS-FM the probable re-`iill` `il. (hc impor(ant college football gamesi.Ii lhi` 1953 series of TOUCHDOWN TIPS,hi`.`cd ttn the All-American Gridiron Index`y*'cm.

A popular Fall program for many years,'I`()UCHDOWN TIPS is on the air this year

wilh new thrills and exclusive features plustwo noted sports personalities, Elroy "CrazyI,cgs" Hirsch and Mike Kizziah. Hirsch-^ll-American at Wisconsin I.n 1942 and atMichigan in 1943-now plays end with theLt7,` Ange]es Rams and is playing himselfin the forthcoming movie of his life "CrazyI.cgs-All American." Kizziah has been a

14

top radio commentator for ten years I.nsports, news and special events.

The rousing cheer of thousands of fansand the voice of the announcer open theprogram and introduce Hirsch and Kizziah.The listening audience is taken right intoa huddle, given sectional highlights acrossthe nation with forecasts of the probablescores for each game covered plus meaty,inside facts about rival squads which areto tangle in the near future.

In addition to broadcasting predictions,Hirsch and Kjzziah salute a "team of theweek" on each program, giving facts andfigures on its coach, players and school.

Winding up the show is the exclusiveTOUCHDOWN TIPS feature, "GridironGrins," which features the daffiest football

Stories of the week. Thee rib-tickling

stories of stadium stars and spectators leaveeveryone in the aud:ence chuckling andrealizing that, after a',I, it's ju-t a game . . ,

even though skull-cracking may seem to bethe order of the day.

"We stand on our own feet. We do not

copy. We follow our f:gures cold-b!o3ded-ly, and we are not swayed by publicity andsentiment." Thus dues Major Chapmancharacterize the All-American Gridiron In-dex, "brain" behind the amazing footballprediction heard cn TOUCHDOWN TIPS.

Born in 1930 in the in.nd of M ij.I .Lyle8. Chapman. the AAGI is a system whichhas proven its abil:ty to m'L;k3 co..rect ,)I.e+dictjons of collegiate football games over80 per cent of the time.

Nation-wide in its coveragc, ..he ^^Glforecasts results of over 800 major andminor collegiate teams, all junior col]egcteams and professicnal games. One of .Ihefeatures of the AAGI which gives it leader-ship in the field is its accurate predictionsof actual scores.

Major Chapman, the father cf ^AGI. jsa graduate of Colgate Un:.versity where heacquired a great love for football` and anexcellent knowledge of mathematics. [twas this combinati.n which led him to delveinto the mysteries of football scores findhelped him to come out with that secretformula for predicting winn:ng teams, scoresand trends . . . the AAGI.

During the last 19 years, Chapman hasby that method of careful compilation, piledup this enviable record of prognostications:96 per cent correct in pick:ng trends, §.0per cent correct in picking winning teamand 63 per cent correct in picking scoreswithin one touchdown.

"THE 560 NFWS"

WAKE UPevery weekday morning

with

COUSIN JACKon the

PARTY LINE

WJLS-Be€kley

He tried to beat a traffic lightand LOST . . . the time hetried to save is being spent ina cemetery!Drive with EXTRA cauti^nin traffic and obey all signsand signals. Remember. betterlate . . . than never!

CAREFUL DRIVERS LIVE LONGERI

HOME9- flqxpPHONE 7944

BOX '09

•11 MAIN STREET BECKLEY. W. VA.

15

NEW

COLOR

TELEVISION

TUBE

READY

FOR USE

A revolutionary, low-cost and vastly im-proved color television picture tube, r3adyto go into mass production for home re-ceivers, was announced recently by BruceA. Coffin, President of CBS-Hytron, elec-tronic tube manufacturing division of theColumbia Broadcasting System, Inc.

The new tube, called the CBS-Co]ortron,js a product of more than two years of re-search and development. Unlike colortubes of the planar of flat mask type, theonly color tubes available to the industry upto now, the new CBS-Colortron is simple tomass produce in large-screen picture sizes,as well as in rectangular shapes, r3tainingthe same qualities of stability and depen-dability of performance as black-and-whitetubes.

The first CBS-Colortron tub=s will bgavaf lable to home color television receivermanufacturers this fall, according to Mr.Coffin. By February, the Company's New-buryport, Mass., plant will be in pilot pro-duction. Seven months later CBS-Hytron'snew Kalamazoo, Mich., plant will swingi nto operation, with its first productionunit, alone capable Of turning out 15,000tubes a month, he said.

On Octobgr 8 the new tube was dem-onstrated to the press under actual broad-casting conditions, receiving a scheduledCBS Television Network color programfrom New York, when the Columbia Broad-casting System demonstrated the CBS-Color-tron in conjunction with other major and

16

important new developments in pick-up,transmissf on and receiver equipment for usewith the new industry-proposed NTSC com-patible color system.

The CBS-Colortron resembles in appear-ance the familiar black-and-white televisionpicture tube. It uses a curved glass face-plate containing 250,000 phosphor triads(or groups of three), each with one red, blueand green dot.

A thin sheet of either metal or glass isplaced behind the face plate and curved inconformity with it. This thin sheet, ormask, has as many tiny holes as there arephosphor triads. A newly developed tech-nique, similar to photoengraving, uses themask as an individual negative from whichthe phosphors are printed on the face-plate.Spring clips hold the mask firmly in place.The whole unit weight only six ounces.

The planar-mask tube, as contrasted withthe CBS-Colortron, has five major disad-vantages, which are:

1) Difficulty and high cost of manufac-ture.

2) More complicated receiver circuitryand adjustments.

3) Sensitivity of the stretched mask tooperating overload or faulty circuitry.

4) Fragility and intricate constructionwhich make it susceptible to damag3 inshipment.

5) Difficulties of mass producing large-size, rectangular tubes.

Scientific studies establish the planar-mask tube as difficult and costly to make

`THE 560 NEWS"

largely because of the time and expense ing€-tting exact register between the 250,000phosphor triads on the flat glass plate andthe corresponding number of tiny holes, each9/1,000 of an inch in diameter, in the flatpre-stretched metal mask. Added to this,is the task of tightly bolting the glass plateand{metal mask unit in a spacer frame,comprising a sub-assembly unit weighing sixP9,unds for a 15-inch round tube. A highrgject rate resulting from the mask's stretch-ing and col]sequent off-registration duringthe evacuation process can only be avoidedby slowing down the production rate. Thistube also requires an extra internal decora-tive mask that adds to its cost and manufac-turing problems.

Since the distances from the electron gunsto all points on the flat phosphor plate withmatching flat face-mask cannot be equal, amore complex circuitry and added receiveradjustments are needed to obtain properconvergence. Moreover, internal stresses inthe plannar-mask may limit its constructionto circular design.

The CBS-Colortron, because of simplicityof construction, has six major advantagesover the existing planar-mask tubes:

1) It is adapted to low-cost mass-produc-tion methods. The evacuation process inmaking the CBS-Colortron is simplified bythe elimination of many internal parts thatmight become distorted by heat while gassesare being pumped out. No extra internalmasks are required for decorative purposes.

2) Having substantially reduced the con-

``THI] 560 NEWS''

vergence problem, compensating circuitryor special adjustments needed in the receiv-er are minimized. This results in more re-liable performance and vastly greater easeof installation and servicing. The distanceswhich the electronic beams must travelfrom the guns to their phosphor targetsape virtually always equal on the curvedface-plate surface.

3) Being unstressed, CBS-Colortron's curv-ed mask will not warp or get out of align-ment with the face-plate. Therefore, themask cannot be damaged by an overloadcurrent that could seriously affect the planar-stretched mask type.

4) Moreover, there are fewer reflectingsurfaces between the picture and the viewer.

5) A larger picture for the same tubslength and deflection angle is possible inthe CBS-Colortron because Of its simpleconstruction and because it produces thepicture directly on the face` of the tube in-stead of behind the face-plate, down in thefunnel. As a result, CBS-Colortron tubescan be made with deflection angles equiva-lent to those used in present day black-and-white tubes. Only restructions governinglarge bulbs and cabinets consequently couldlimit the CBS-Colortron's size.

The absence of stress requirements on themask and the flexibility galned in printingthe phosphors on t'he curved glass face-plate, make it possible to produce CBS-Colortron rectangular tubes.

6) The CBS-Colortron has simple con-struction, fewer parts, and arched face-plateand mask, which make it damage-resistant.

17

I ll' ,.,. I"I",-y I,` ,,,,, `,ri,t',.r|`|m NI(.,GLLi[.tL, Sisters

On The AI.thur Godfrey Show

December 1, 1952, is a date that three

girls, Christine, Phyllis and Dc)rothy Mc-Guire, will never forget. On that nightthe MCGuire Sisters took top honors onArthur Godfrey's "Talent Scouts" andlaunched themselves as three of the "littleGodfreys" on the jovial redhead's CBSRadio and CBS Televi ion prc)grams.

The morning after their "Talent Scouts"victory, the girls visited "Arthur GodfreyTime," as is Customary for "Talent Scouts"winnei.s. Their second moming Was cli-maxed when Godfrey invited them to ap-

pear on that night's "Arthur Godfrey andHis Friends" television program. That suc-cessful performance drew €n invitation .Lothe girls to become "little Godfrey5." Theexcited sisters could barely manage enoughbreath among them to accept.

Back home they went to Miamisburg,Ohio, to spend four weeks preparing fortheir move to New York. But when thecall came on Jam. 1, 1953 for them to re-port for the Jam. 5 r`Arthur Godfrey Time"program, they left Ohio in such a rush thatthey left most of their belong..ngs behindthem.

Since January, they have been heard fivemornings a week on "Arthur Godfrey Time,"on CBS Radio's Sunday "Arthur GodfreyDigest" and on the Wednesday night "Ar-thur Godfrey and \His Friends" televisionProgram.

The MCGuire Sisters are really sisters,but not triplets as many people believe.They were born in Middletown, Ohio andstudied at Garfield Grade School, MCKin-ley Junior High School and MiddletownHigh School. In 1949 the family movedto Miamisburg.

18

The girls first sang in public in a churchchoir in 1934, first appeared together :ls atrio in an amateur show fc}r their father'.I;company. The Paramount Theatre in Mid-dletown was the scene of their first pro-fessional engagement, in 1940. After that,they kept busy singing at parties, wedding.3,1uncheons and similar gatherings.

The Army Enterta=.ners Assc`ciation gavethem their first real break when it signedthem for a nine-month tour of Arm`J campsin 1950 and 1951. Then they .ioined KarlTaylor's orchestra and began broadcastingin Dayton. During their 39 weeks with a

program called "Live lt Again," they madepersonal appearances at the May fair Roomof the Van Cleve Hotel and did another

program, "Hit the Road."

An urge to move on to bigger thingsalmost led to a decision to break up thetrio, each girl going on her own as a "s:n-

91e." Fortunately, that never happened. JnNew York, they landed eight appearanceswith Kate Smith. Then came the engage-ment on "Talent Scouts," and the successthat followed.

Christine, oldest of the MCGuire Sisters,was born July 30, 1928. Dorothy was bornFeb. 13, 1930 and Phylli3 Feb. 14, 1931.Christine does most of the cooking for .Lhegirls and selects their clothes. They dressalike on and off stage.

Dorothy describes the girls as rangingbetween 128 and 132 pounds, all size tens,5.8" tall, with brown hair and brown eyes.

They observe one daily ritual: "Just be-fore we leave home, we take off one pieceof jewelry so we're sure we're not over-dressed."

`THE 560 NEWS"

Night Time Rfldio ShowsDefinite Increase In Survey

A detailed presentation on the impor-tance of nighttime radio in 14 of thc: nation'stop markets has been prepared by CBSRadio Spot Sales, it was announced todayby Sherril Taylor, Sales Promotion Managerfor CBS Radio Spot Sales.

The presentation reveals that even in thelargest television markets nighttime radiocontinues to be an effective way of reach-ing and selling large groups of people, in-cluding many listeners who are niot acces-sible during the daytine.

In all 14 markets represented by CBSRadio Spot Sales combf ned, it is possibleto reach 28.7 7o more people at night duringthe average quarter-hour than during thedaytime, the presentation points out.

To reach working men and women andstudents who normally are not reached withdaytime radio, nighttime radio continues tobe the most effective. And this groupmakes up 44°/a of the nation's total popu-lation, the presentation states.

Nighttime radio, the study shows, reaches18097r, more men listeners than daytimeradio during the average quarter-I.our onthe 14 CBS Radio stations represented byCBS Radio Spot Sales.

The study shows that nighttime radio isparticularly healthy in the three top tele-vision markets. In fact, during the averagequarter-hour it is possible to rea.ch 23.1 %more listeners at night than during the day-time with CBS Radio stations in these threemarkets combined, the presentation states.

The presentation further points out thatin these same three markets, New York,Chicago and Los Angeles, nighttime radiolistening in television homes has increasedsubstantially during the past three years -72.597c7 in New York, 19,57o in Chicagoand 72.1% in Los Angeles.

The presentation points out that during``THE 560 NEWS"

television's greatest period of growth (1946-52) in the nation as a whole radio sets out-sold television sets better than four to one.And radio set production for th3 f:rst 31weeks of 1953 was 33C/t, higher than in1952. In the top 15 U. S. markets, where30% of the nation's population lives, al-most one-third of all the radio sets weresold, and these are areas of greatest televi-sion penetration, according to the study.

The presentation cites the fact that in all14 markets represented by CBS Radio SpotSales, the CBS Radio station in that marketcommands the biggest share of the night-time radio audience.

Summer Audiences Show Big Increase

Six CBS Radio Network nighttime pro-grams in the top ten attracted bigger audi-ences this summer than in the summer of1952. according to National Nielsen-Ratingsfor the week of Aug. 16-22, r3leased rc-ccntly.

The CBS Radio nighttime programs show-ing zm audience increas3 are "People AreFimny" with 2,864,00 homes this year ascomp€`rect with 2,354,000 in 1952; "Dr.Christii`n," with 2,560,000 as comparedwith 2,268,000 in 1952; "Mr. and Mrs.North," with 2,462,000 against 2,054,000last year; "Arthur Godfrey's Talent Scouts."with 2,372,000 radio homes as comparedwith 1,840,000 last year; "Philip MorrisPlayhouse on Broadway," with 2,283,000homes against 1,883,000 in 1952; and "Mr.Keen, Tracer o£ Lost Persons," 2,014,000against 1,755,000 in 1952.

The Nielsen-Ratings also gave CBS Radiosummer programs an overall total of 25out of the top 29. A year ago CBS Radiohad 15 out of Nielsen's top 29.

19

Sill,I,``,.-I1`iincLri''' Iii'll'Itl.I

011`1, ,,I T,,ps 11, Ni,li`}Il

The works of Peter llich Tchaikovskyhave been one of Tin Pan Alley's resourcesfor decades but it's seldom that popularmusic makes a really original effort to applythe creative thinking and technical skills`if symphonic production to the jazz idiomof the one-night stand.

Two exceptions to this once®ver-lightlyapproach are Ed Sauter and Bill Fineganwhose band, featured on CBS Radio's Mon-day night "Vaughn Monroe Show," has be-come one of the hottest musical aggrega-tions in show business.

No wake is a Sauter-Finegan perform-ance. It's a vigorous, disciplined kind ofmusic which integrates highbrow orchestra-tion with clear, danceable rhythms, a rec-cgnizable mood or a straightforward patternthat permits the music to tell its own story.Their most popular examples of this styleinclude such numbers as "Rain," "April inParis," "Midnight Sleighl.ide" and "Moon-I:ght on the Ganges."

Their richly orchestrated style makes usenot only of the conventional dance bandinstruments but also of a w:de variety ofinstruments seldom seen, much less heard,in jazz bands. Their bandstand for broad-casts of the "Vaughn Monroe Show" iscrowded with such instruments as tubularchimes, harp, kettledrums, glockenspiel,kazoo, tuba, flute, piccolo, recorder, oboe,celesta, slapstick, triangle and gongo drum.

Sometimes whistling is written into theorchestrations. For another sound effect,Finegan will pound his chest to simulate thedrumming of horses. hooves. In all, theSauter-Finegan ensemble of 22 men may

20

play as many as 76 instruments in a singlehalf-hour broadcast.

Needless to say, the boys and their bandhave become tremendously popular withthe college crowd as well as with t.een-agersand non-dancing adults because their comb-ination of sophisticated musicianship andvigorous jazz permits them to be all things

to all listeners.

Now this bond between Sauter-Fineganand the country's campuses is being cement-ed even more firmly because the "VaughnMonroe Show" is produced each week ona different colleg3 or university campus.

Lhr:oToS:e]%±S:hkoNr[agyg¥ia?red¥g¥|;aiaeta!:nt£:`TRE 560 NEWS"

OiL[. Miss 13].{it.ksRetul.ns To School

Rested up and rarin' to go, Eve Arden,America's favorite school teacher, , is backto the air for the sixth consecutive seasonas "Our Miss Brooks" on the CBS RadioNetwork and WJLS and WJLS-FM everySunday at 6:30 p.in. EST.

As Connie Brooks, the lovable, laughableEnglish teacher at mythical Madison mgh,Eve will be enmeshed in hilarious comedy`situations as she starts the school year. Onevery broadcast, Miss Brooks will find her-self giving her boss, Principal Conklin, atouch time, enjoyable to every listener inSouthern West Virginia.

Eve Arden is supported by virtually thesame group of able comedians and come-

diennes this year, with Bob Rockwell mak-ing his radio debut as Mr. Boynton, thehandsome but shy science teacher. GaleCordon as explosive Principal Conklin; JaneMorgan as Mrs. Davis, Gloria MCMillan asHarriet Conklin, and Dick Crenna as WalterDenton are the regulars who round out thecast.

Colgate-Palmolive-Peet Co., which hasbacked the radio show since it's start in1948, is the sponsor again this year. Theprogram has carried Eve Arden to the top ofthe ladder as a radio comedienne, and ithits received many awards from teachersand parents groups as excellent family en-tertainment.

Our Miss Brooks and Co-workers

THE T560 NEWS'' 21

CBS RADlo

TRAVELING

SHOW

|SOn

WJLS-WJLS-FM

560 Kc. 99.5 mg.

every day

22

Musical Notes-1 (',I,'ti ,,,,,., I i,,",,, I,l,H,, ,Nl,",'')

hl' Li ,,,, ' ,,,,,,, ",,.k in .`illctl'

•ri.lily ii remi`rkable t)tory on a remtli.k-

i`blc piece of music.

The mlltoppers, America's Top Vocalcombination, featuring the great voice ofJimmy Sacca were prior to 1952 three aver-age college students and one ex-college manwho at that time was playing the piano ina nitery around Bowling Green, Kentucky.This piano player, by name Billy Vaughn,had written a song called TRYING. Thissong was recorded by these four boys onApril of 1952 and released May 25th. Itimmediately became a hit and soared Intothird place in the nation's most playedsongs. More than 750,000 copies of thisrecord were sold.

Jimmy Sacca 23, the lead voice of this

group, is now a private with the U. S. Armyat Fort Dix, New Jersey. The army brokeup this group who could today be bookedfor $300.000.00 during the next twelvemonths.

` The rise of this group is amazing and nowhere else but in the United States couldthis have happened.

And there you have just a few notes onsome of today's major recording stars. Per-haps again in a few months we can findroom to talk about others.

AnswerKnoiw The Persoi'.nditles

Our Personality this month is Bill Con-rad, known to thousands of Saturday nightlisteners to WJLS as Matt Dillion, U. S.Marshall of Dodge City, on the new series,GUNSMOKE. Listen next Saturday at 8P. M. for this outstanding western feature.

`" 560 NEWS"

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`THE 560 NEWS"23