ilja laurs - getjar - lithuania - stanford engineering - feb 13 2012 v2
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1 GetJar Confidential 1 GetJar Confidential
GetJar by Ilja Laurs Stanford Engineering European Entrepreneurship & Innovation 2/13/2012
2 GetJar Confidential
About GetJar
• World’s largest independent app store
• 450,000 Android, BlackBerry, Symbian, Java, and
mobile web apps from 400,000 registered
developers
• 80,000,000 downloads per month
• 2,500,000,000 downloads to date
• Backed by Accel and Tiger Global, $42 million
raised
120 million
downloads
on GetJar
110 million
downloads
on GetJar
80 million
downloads
on GetJar
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Leadership in Android
Zynga Mafia Wards
for Android launch
on GetJar
exclusively
Digital Chocolate
launches
Millionaire City for
Android on GetJar
exclusively
Angry Birds for
Android launch on
GetJar exclusively
Over 1 million
downloads in the first
day
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App Discovery Business Model
• GetJar runs a very different business model, paid discovery (App ads like Adsense) vs retail (iTunes, Android Market etc.). Developers bid for high exposure for their apps, just like websites bid for premium visibility in Google Adsense.
• To win the consumer, GetJar gives away best-selling games and apps for free.
Bids $2 per install
Bids $1 per install
100’s of ultra-
premium titles from
all top developers, FREE to the consumers
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Lithuanian flat in 2005 to Time’s top 10 in 2010
Series A $6m (Accel),
London office
Series B $11m (Accel)
Silicon Valley office
Series C $25m (Accel, Tiger Global)
Seattle office
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Ilja Laurs Founder & CEO
[email protected] www.getjar.com