Creating & Uploading Videos for YouTube

Illawarra

Overview• YouTube• YouTube vs. Vimeo• Creating a YouTube account

• Acceptable file formats for uploading & conversion

• YouTube & How to use in Business

Tea Break

• Uploading from a PC• Uploading from a mobile device/tablet• Tips/Warnings/Considerations

YouTube• Video sharing website based in California US, created in 2005.• Purchased by Google in 2006 for $1.65billion

• 2007: launched the ‘Partner Program’• 45% generated revenue goes to YouTube• 55% remaining goes to video uploader

• Eg: Pre-roll ads cost the advertiser approx. $7.60 per 1000 views• Assuming 50% of eligible videos contain pre-roll ads• 0.5 x $7.60 x 55% = $2.09 per 1000 views (2013)

• Stats:• May 2011: receiving more than 3 billions views per day• Jan 2012: receiving more than 4 billions views per day

Why use YouTube?• Powerful branding tool• Potential to reach wide audience• Video content is easy and inexpensive to produce• Create videos:

• Brand awareness• Advertising products

• Retail promotion (promoting store)• Sales• Product / Customer Support

YouTube vs. Vimeo• The difference?: fundamentally the same (video sharing websites)• YouTube is arguably the more popular and well known option• Vimeo considered to be a more ‘professional’ platform• Pros of Vimeo:

• Community of Professionals• Less fluff• Cleaner Layout• No Advertisements* • Password Protection

• Cons:• Cost money to join for membership beyond BASIC level:

• Vimeo Plus: $9.95 per month• Vimeo Pro: $199 per year• Differences vary on storage quantity, conversion speeds, HD upload limits, support and sharing statistics and settings

http://mashable.com/2013/05/30/vimeo-over-youtube/

Video: CONS - YouTube vs Vimeo

YouTubeCONS:• Competition – videos may

be lost… large volume• Flagging• Comments

VimeoCONS:• Less traffic• VimeoPRO’s features are

outstanding however requires $$ to upgrade m’ship

• Upload max 50G per year• Each video limited 5G per

video

Creating a YouTube account

http://www.youtube.com/watch?v=zW2zr4N4YNo

File Formats• Acceptable File Formats:

• .AVI (Audio Video Interleaved)• .3GPP (3rd Generation Partnership Project)• .MOV (QuickTime Movie)• .MP4 (Motion Picture Experts Group Part 14)• .MPEG or .MPG (Motion Picture Experts Group)• .FLV (Adobe Flash)• .M4V (h.264)• .WMV (Windows Media Video)• .WEBM (HTML5)

http://www.fileinfo.com/filetypes/video

Converting File Formats• Free programs are available, however be mindful of:

• Ads

• Spyware

• Trojans/Viruses/Malware etc.

Converting File Formats• DVDFreeStudio:

• HandBrake:

Using Videos to Improve Business1. Create a branded YouTube channel (customization)2. Make sure your content fills a relevant need3. Develop videos that a quick, simple, engaging and professional4. Optimize your video (title, description, tags)5. Participate with others on YouTube (YouTube = Social Network Marketing)6. Share your videos in other places (FaceBook/Twitter etc)7. Call to action (Always include your business website & logo etc)8. Measure (Make use of data analytics!!!)

http://socialmediatoday.com/sendible/1044831/8-effective-ways-use-youtube-business

Tea Break15 min

Uploading a Video• Uploading from a PC• Uploading from a mobile device/tablet• NB: There are many programs will incorporate automatic uploading to YouTube such as Apple’s iMovie

application. Integration amongst Social Media apps is becoming very popular!

Essentially, a video can be uploaded in 4 steps:• STEP 1: Create an Account• STEP 2: Click UPLOAD• STEP 3: Select file for upload• STEP 4: Fill in data fields (name, description & tags)

Uploading from a PC1. Log into your YouTube account2. Click the UPLOAD button

a. Choose video fileb. Click OPEN

3. Once opened, the video will being uploading automatically…4. Enter the video details: name, description and tag.5. Choose privacy settings6. Optional:

a. Share with other social media networksb. Choose to monetize your videoc. Advanced settings

7. Hit SAVE

Uploading from a Device• Essentially same process as uploading from a PC, however:

• File must be located on your mobile/device• Upload directly after recording

• Either platform will probably utilize a ‘SHARE’ button

Uploading from a Device• Log into YouTube account

• Fill in video details – same process as PC

• Click PUBLISH

Tips• Read YouTube's Terms and Conditions on what and what not to post if you're

unsure about whether your content is acceptable.• Look at the most viewed videos for hints on the title, tags, and other things.• Make sure you don't post offensive things or you'll get dislikes and get reported.• Make sure you add captions so people will subscribe!• Try to give your video a description that doesn't just repeat the title.• If you are going to upload a video from Windows Movie Maker, make sure you've

saved it as a movie file. Only then will it be available to upload on YouTube.• If you want a lot of views, make the title simple, and keep your tags multiple but to

the point. You can include your username as a tag.• Put common words in your tags if your title is a little long.

Warnings• YouTube only allows a maximum of 15 minutes per video. If you continue uploading

videos that do not get turned down then you have the privilege to upload videos longer than 15 minutes.

• Don't post nudity in your video - your account will be deleted.

• Do not upload copyrighted material onto YouTube. It's against YouTube's user agreement, and the video with copyrighted material will get deleted as a warning. If you continue uploading copyrighted content onto YouTube, your account will be suspended.

Factors when Uploading• Internet speed / connection

• File type

• Hardware limitations

• File size

ReferencesInformation / Reading Material:• http://en.wikipedia.org/wiki/YouTube• http://mashable.com/2013/05/30/vimeo-over-youtube/• http://vimeo.com/upgrade1v2• http://www.youtube.com/watch?v=Ha7B6NK_bn0• http://www.youtube.com/watch?v=zW2zr4N4YNo• https://library.rice.edu/services/dmc/guides/video/VideoFormatsGuide.pdf• http://www.fileinfo.com/extension/mov• https://www.drivingbusinessonline.com.au/articles/5-reasons-to-use-youtube-for-business/• http://gigaom.com/2009/07/28/34-ways-to-use-youtube-for-business/• http://socialmediatoday.com/shankarsoma/1613026/using-youtube-your-business• http://socialmediatoday.com/sendible/1044831/8-effective-ways-use-youtube-business• http://www.youtube.com/watch?v=2csupFzN_qA• http://

www.youtube.com/watch?annotation_id=channel%3A523962ea-0-2299-8b0d-1a11c21216&feature=iv&src_vid=uGnD8ANb8S4&v=04YacGwJFEs

ReferencesDownloads / Programs:• http://www.dvdvideosoft.com/free-dvd-video-software.htm#.UyZ5_fmSySo• http://handbrake.fr/

Official GOOGLE Instructions:• https://support.google.com/youtube/topic/2888648?hl=en&ref_topic=16547

Reference Links

• Twitter: #digibiz

• DigitalBusiness.gov.au

• Illawarradigital.com.au