Ithaa

INTRODUCTION

Dine 16 feet below sea level at , unique undersea restaurant. Marvel at 180° views of reef and marine life, sip champagne cocktails– the world's first all-glass, undersea restaurant.

It provides facilities for private parties.

It is encased in transparent acrylic roof.

Business plan

It is located at Panaji port, GOA. It is an underwater restaurant

which can accommodate 14 customers.

Being a luxurious restaurant we offer world class services to our customers and dining facilities.

Mission Objectives

• To provide under water dinning experience to all prestige customers.

• To provide an experience which will be different and unique that no other hotel or restaurant provides.

• To attract tourists from all over the world so that they experience this unique dinning experience.

• To provide customers with best quality food.

METHOD OF ENTRY

• Licensing:– Licensor: Conrad hotels and resorts– Licensee: Souza Lobo

• The concept of ‘Ithaa Maldives’

PRODUCTS

• We are known for an excellent presentation and taste for our food and beverages.

GROWTH OF INDUSTRY• Tremendous opportunities for growth.• Because of its unique dining experience , the

demand will be much high.• People will have to book the table at least 14

days in advance .• We are planning to open 2 more such kind of

restaurants in the other parts of the world.• The Government of India’s “Incredible India“

destination campaign and the “Atithi Devo Bhavah “ campaign have also helped the growth of international tourism.

• Ithaa has a seating capacity of only 30 customers and our capsule has a seating capacity of at least 50 customers.

Market segmentation

We have defined the following groups as targeted segments that contributes to our growth projections

1) Business Person2) Downtown couples3) High End Singles4) TouristsThese particular market segments are 21-45

years old, have disposable income and seeking trendy restaurant options.

They are likely to spend more on experiences they perceive as unique and sophisticated.

They are also the most open to trying something new.

• Goa attracts many vacationers during the summer months of March through June and December.

• A large percentage of tourist population are vacationing singles, here to socialize and be entertained.

• Morgance will be a hotspot for such people.

Market segmentationcont…

PRICING STRATEGY

SKIMMING:The prices will be higher than a five

star deluxe restaurant .

• REASONS• Ithaa enjoys a monopoly in the

market.• High disposable income.

STRENGTHS1. Location.2. Quality.3. Best chefs available.4. Exotic dinning experience.

OPPORTUNITIES1.Rising income.2.Natural and cultural diversity.3.Government support.4.Potential for growth.

SWOT

POLITICAL1.Rules and Regulations2.Laws regarding labour3. Health regulations.

TECHNOLOGY1. Advanced technology.2.Online booking services

PESTEL

VISION

Be recognized for services par excellence, exceptional cuisine and amazing drinks.

Provide high quality cuisine for customers.

Provide a comfortable and cosy dining environment for the customers.

To stand out from the others in the area with unique services, infrastructure and facilities.