I’m not just making this upMaximising your thinking time in experience design

Tim Caynes @timcaynes

1. I talk at you a bit

1. I talk at you a bit

2. We talk at each other a bit

1. I talk at you a bit

2. We talk at each other a bit

3. WE DEMAND ACTION!

1. I talk at you a bit

Our customers say our online banking

is rubbish. We want a new one.

Yeah, we can do that. Look at all

these other ones we’ve done!Great! I’ll give

you some money!

What do we normally do for online banking?

Um, we do research. And then

we do some prototypes.Prototypes.

We need a UX then.

That new online banking project

has come in. They need a UX.

What do they need a UX for?

Prototypes. They said 30

screens.

I think Tim is available.

UX (Hit the ground running)

Sell Scope Staff

This space intentionally left blank

Discovery Concept

Ideation & Innovation

What you want to deliver

What you can do with the budget

When you can deliver

Late

On timeJust in time

Thinking time

Thinking

DeliveringVs.

𝒕𝒕=(𝟏+𝒅𝒂𝒚𝒔 (𝒖𝒙𝒅 )𝒅𝒂𝒚𝒔 (𝒘 )

)∗𝒄𝒓𝒒

𝒕𝒕=(𝟏+𝟏𝟎𝟓 )∗𝟎 .𝟔

= 1.8 days

Open the black box of design

Give goodworkshop

More than 1 head > 1 head

+ Quality+ Efficiency+ Control+ Reward

- Stress

Collaboration multiples thinking timeMultiplied thinking time saves money

Clients buy collaboration

Realistically…

?

2. We talk at each other a bit

3. WE DEMAND ACTION!

I’m not just making this upMaximising your thinking time in experience design

Tim Caynes @timcaynes