i'm not trying to piss you off – or why designers insist on costly features
TRANSCRIPT
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@magdazadara #droidconpl2015
Or Why Designers Insist On Costly Features
I’m Not Trying To Piss You Off
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@magdazadara #droidconpl2015
Hello!
Magda
Creative Team
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@magdazadara #droidconpl2015
Why am I making this talk?
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@magdazadara #droidconpl2015
Three product powers:
Technology Design
Business
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@magdazadara #droidconpl2015
Three product powers:
Technology Design
Business
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@magdazadara #droidconpl2015
to avoid conflict of interest
one person — one agenda
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The Design Agenda
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@magdazadara #droidconpl2015
Let’s come back to tech
Engineering Design
Product
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@magdazadara #droidconpl2015
Who the hell is a product designer?
Engineering Design
Product
people who do this
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@magdazadara #droidconpl2015
Design tasks
User Interface Design
User Experience Design
Visual Design
Interaction Design
Information Architect
Product Design
Service Design
All things UI – usually in smaller teams
Is the app easy to use?
Does the app look good?
Do animations and transitions help the user?
Can users find what they are looking for?
How does this fit into users’ lives?
What are all points of contact between us and the user?
![Page 11: I'm Not Trying to Piss You Off – Or Why Designers Insist on Costly Features](https://reader031.vdocument.in/reader031/viewer/2022030221/58848bb61a28ab6d1a8b6081/html5/thumbnails/11.jpg)
@magdazadara #droidconpl2015
Design tasks
User Interface Design
User Experience Design
Visual Design
Interaction Design
Information Architect
Product Design
Service Design
All things UI – usually in smaller teams
Is the app easy to use?
Does the app look good?
Do animations and transitions help the user?
Can users find what they are looking for?
How does this fit into users’ lives?
What are all points of contact between us and the user?
![Page 12: I'm Not Trying to Piss You Off – Or Why Designers Insist on Costly Features](https://reader031.vdocument.in/reader031/viewer/2022030221/58848bb61a28ab6d1a8b6081/html5/thumbnails/12.jpg)
Goals
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@magdazadara #droidconpl2015
Make money to pay all hardworking people
Be famous
Innovate
Do some good
...
Product
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@magdazadara #droidconpl2015
Engineering
[I really don’t want to say something stupid so you fill in this slide]
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@magdazadara #droidconpl2015
Design
See people use our stuff = make useful stuff
Make other designers jealous
See our work come alive/be produced
Make nice-looking things
Make a change
Create awareness for good design
Have fun
...
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@magdazadara #droidconpl2015
Make users happy.
Everybody’s goal:
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@magdazadara #droidconpl2015
Can I do it quickly?Will people like me more?Does this app make my life easier?Will I be healthier?Am I cool?Meeting the love of their life.Not getting rejected.Will this task take more than 30 seconds?Is my data safe?Savings.Is the Google boss reading my emails?Does this work with products I already use?Do I have to pay loads of money?Will this app make me smarter?Cute photos.
Does this app make me feel stupid?What does this app do?Motivational quotes.Is this app reliable?Will my friends remember me?What happens if I make a mistake?Is my money safe?Happiness.Will I look more like Kylie Jenner?Am I a good person?Can I help people with this?Will I be socially accepted?How similar am I to Einstein?Will this do the things I don’t want to do?Cats.
Things users care about:
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@magdazadara #droidconpl2015
Our hard work
Things users don’t care about:
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@magdazadara #droidconpl2015
The sensible way
User goalsBusiness goals
let’s make stuff here
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@magdazadara #droidconpl2015
(Some) clients’ way
User goalsBusiness goals
let’s make this instead
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@magdazadara #droidconpl2015
I want something like LinkedIn.
Maybe we should start smaller?
Look, we cut Milestone 1 in half!
Location–based search? You’re dreaming!
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Strategies
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Strategies*
When you have influence on the process and your designers have influence on the product. If you have a product owner who calls all the shots, please don’t blame your designer.
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@magdazadara #droidconpl2015
Assume best intentions
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@magdazadara #droidconpl2015
Talk. And then talk some more.
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@magdazadara #droidconpl2015
Scary vs Awesome
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@magdazadara #droidconpl2015
Check before you say no
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@magdazadara #droidconpl2015
So I wanted to talk about filters...
I scrapped the filters...
Filters? Please. Child’s play.
FILTERS
?!
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@magdazadara #droidconpl2015
Make trade-offs
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@magdazadara #droidconpl2015
I’ll cut Filters if you give me the “Like” Button.
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In Short
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@magdazadara #droidconpl2015
I’m just fighting my corner
I don’t want to piss you off
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@magdazadara #droidconpl2015
Thank you!