#im pactlanca ster our stor y ephrata n ... in the coc e & industry ries and com f individuals...
TRANSCRIPT
THE BEGI
Th
our story
that we ca
right here
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participat
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our indust
majority o
students f
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asked bus
creating a
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frequently
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MEET THE
Th
Deposit O
CRC; and
participan
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here is the we
has provided
all “home.” W
e in Lancaster
Our journey be
ted in the Coc
ce & Industry
tries and com
of individuals
for the workf
fter the discu
siness leaders
and implemen
reparing and
y discussed a
, with the goa
E ENB TEAM
he three indiv
Operations Ma
Ashley Bowm
nts of the Con
ell‐known say
d us the oppo
We hope to pl
r, Pennsylvani
egan in Janua
calico/Ephrata
(LCCI) at Wea
mpanies. Thro
believed tha
force, and ret
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s to identify a
nting a solutio
retaining tale
t ENB. At the
al of educatin
viduals that m
anager; Nick
man, Training
nsortium and
ying “Every go
rtunity to ma
lant the seeds
ia.
ary 2016 as a
a Consortium
aver Markets
ough discussio
t Lancaster C
taining talent.
mpactLancast
a broad busin
on.
ent has been
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ng our local st
make up team
Klein, Senior
Director. All
are driven to
ood story has
ake a lasting im
s for today’s f
group of Eph
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ter Leadershi
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mpact on our
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ip Challenge w
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ark Thompson
eview Officer
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met everyon
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st “brainstorm
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gement is to p
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stories of
careers, a
mission st
opportun
build care
into the n
(EHS), but
ENB has a
vibrant in
O
education
pressured
teachers u
critical th
soft skills
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would ser
complete
hip with ENB t
k’s connection
Our first idea w
y for EHS sen
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how we start
and share som
tatement we
ities in Lanca
eers locally, a
next generatio
t as we prove
a footprint. W
dustries with
Our second ide
nal system is t
d (and measu
use substanti
inking. As a r
required to w
g our Future”
rve as mentor
the project.
to help instill
n to the comm
we identified
iors. The car
d by a career
ted our caree
me of the cha
developed is
ster County, t
nd to allow La
on.” Our initi
ed the concep
We also want
hin Lancaster
ea we called,
the strong em
red) on how w
al time and r
result, studen
work in a team
was to co‐fac
rs during the
the importan
munity would
as “Banking o
reer day woul
in banking. T
er in banking,
llenges we fa
, “To improve
to encourage
ancaster Cou
al focus wou
pt we would e
to leverage o
County.
“Engaging ou
mphasis put o
well students
esources on p
nts are not alw
m environme
cilitate a proj
project, and
nt component
d be immeasu
on our Future
ld be an educ
To do so, we w
provide exam
ce as a comm
e awareness o
e Lancaster Co
nty to retain
ld be on Ephr
expand this o
our relationsh
ur Future.” O
on standardize
s perform on
passing tests,
ways prepare
nt and implem
ect with the
provide any r
ts of financial
urable.”
e.” The main
cational exper
would share
mples of succ
munity bank.
of procession
ounty studen
talented indi
rata High Sch
pportunity to
hips to provid
One of the cha
ed tests. Bot
these tests.
, rather than
ed for the wor
ment creative
EHS Personal
resources nee
l literacy and
concept was
rience, explai
our
cessful
The
nal
ts to
ividuals
ool
o every schoo
de a career da
allenges of ou
th students an
Because of th
promoting cr
rkforce, beca
e solutions. T
l Finance clas
eded in order
Brainstor
the importan
s to provide a
ining the
ol district in w
ay for other
ur current
nd teachers a
his structure,
reativity and
use they lack
The goal of
ss. Our ENB te
r to successfu
rm Session 1
nce of
which
are
k the
eam
ully
ENNB + EHS Partner
D
We also d
The next s
O
obtain bu
supported
getting ex
W
the EASD.
parties. U
decided to
P
video is, “
interview
banking c
P
careers, r
employee
opportun
rship
uring the bra
developed a s
step in the pr
On March 7, w
y‐in for the p
d our mission
xposure throu
With buy‐in fro
. On March 1
Ultimately, we
o rollout the
hase one is to
“My Story,” a
s with a diver
areer. The co
hase two invo
isks that bank
es of the bank
ities at ENB a
ainstorm sess
hared Google
rocess was to
we met with t
project, and re
n and provide
ugh one‐on‐o
om our Execu
17, we met w
Secondary E
started the
the project
our mission
Future” and
e decided on
project in thr
o create a vid
nd will be pro
rse group of E
ompleted vid
olves bringing
ks are faced w
k. The goal of
and in the loca
ion Mark Tho
e Drive accou
get support
he ENB Execu
eceive feedba
d good feedb
ne meetings.
utive Team, it
ith Dr. Troop;
Education; an
conversation
and why we
n statement fo
d “Engaging o
pursuing the
ree phases.
eo that gene
oduced by EH
ENB employe
eo will be pre
g interested s
with on a dail
f this phase is
al banking ind
ompson was v
nt to store an
from the ENB
utive Team to
ack for both i
back such as b
t was time to
; Richard Hor
nd Scott Gale
n by giving a b
were interest
or the project
our Future.” T
“Banking on
rates enthusi
HS technology
es, who will t
esented to se
students to th
y basis, and t
s to give the s
dustry.
voted as the t
nd share info
B executive te
o present bot
deas. The Ex
bringing the s
iron out the d
rnberger, Assi
n, Ephrata Hi
brief history o
ted in a partn
t and shared
The conversa
the Future”
iasm about th
y students. Th
tell their story
eniors during
he ENB campu
the possibility
students expo
team leader f
rmation rega
eam.
h of our ideas
xecutive Team
students into
details of our
istant Superin
gh School Pri
of how we go
nership with E
the two idea
ation was eng
concept. Col
he project. T
hese student
y of how they
their fall 201
us to learn ab
y of one‐one‐
osure to the m
for the projec
arding the pro
s. Our goal w
m unanimousl
the bank and
r partnership
ntendent for
incipal. We
ot involved wi
EHS. We sha
s, “Banking o
gaging for bot
lectively, we
he theme of t
s will be reco
y ended up in
7 classes.
bout different
‐one sessions
many
ct.
oject.
was to
ly
d
with
th
red
on our
th
the
ording
n a
t
with
Th
industries
within Lan
WHERE A
O
Myers, to
theme of
first video
O
ENB empl
Rachel Bit
Landis, VP
Operation
questions
1. W2. H3. W4. W5. If
th In additio
voiceover
interview
create a t
interested
he third phas
s within Lanca
ncaster Count
ARE WE TODA
On April 4, 20
discuss our i
“My Story” a
o shoot for Ap
On April 26th w
loyees includ
tner, Controll
P of Agricultu
ns Manager.
s:
When did you ow did you g
What are someWhat excites yyou could prhe workforce,
n, the EHS te
rs. This concl
s to provide d
easer video t
d in our proje
se is for ENB t
aster County.
ty we will be
AY
16, our #Imp
deas on the v
and together d
pril 26, 2016.
we began film
ing: Craig Ro
ler; Chad Neis
re Lending; a
The interview
begin your caet into bankie of the challyou the most rovide one pie, what would
chnology stu
uded the first
diversity of po
o keep the #I
ect.
to leverage th
By providing
able to devel
actLancaster
video we wan
discussed the
ing the first p
denberger, M
ss, VP of Mor
nd Mark Tho
w questions in
areer in bankng? enges you facabout your cece of advice it be?
dents got vid
t round of film
ositions withi
ImpactLancas
heir partnersh
g students ex
lop, attract, a
team met wi
nted to produ
e format. We
phase. The EH
Marketing Dir
rtgage Lendin
mpson, Depo
ncluded the f
king?
ce in bankingareer? for those jus
eo shots from
ming. A secon
in the bank. W
ster momentu
hips and appl
xposure to the
and retain loc
ith EHS techn
uce for the fir
e concluded th
HS technolog
ector;
g; Jason
osit
following five
g?
st entering
m inside the M
nd round of fi
We plan to u
um moving a
y this concep
e many vibra
cal talent.
nology teache
st phase. We
he meeting b
gy students in
Main branch t
ilming will inc
se the first ro
nd to keep ou
#Impact
pt into other
nt industries
er Mr. Rodney
e shared our
by scheduling
nterviewed fiv
to be used fo
clude addition
ound of film t
ur audience
tLancaster Proje
y
our
ve
or
nal
o
ect in Orlando, FL
THE END
Ea
end.” We
action, an
in the com
are excite
continue t
the ENB d
arlier in our jo
e challenge th
nd continues w
mmunities we
ed for what th
to live out ou
difference.”
ourney we m
his quote by s
with belief.”
e serve. Ther
he future hold
ur #ImpactLan
entioned the
saying, “Every
We believe in
e are many b
ds. We encou
ncaster missio
Phas
e quote, “Ever
y good story b
n our mission
blank pages in
urage you to f
on and make
se One Filming
ry good story
begins with in
n and we are
n our story th
follow our sto
a difference.
y has a beginn
ntention, lives
invested in m
at have yet to
ory through s
We hope yo
ning, middle,
s on through
making an imp
o be filled, an
social media a
ou too will “fe
and
pact
nd we
as we
eel
EPHRATA NATIONAL BANK - #IMPACTLANCASTER SAMPLE POSTS
Here’s the link to the blog post mentioned in the above Facebook post: https://www.epnb.com/impactlancaster-banking-on-our-future/
The team leader, Mark Thompson, provided the following explanation of what this conference in Orlando is: “InfoShare is an annual week long seminar by our core vendor FIS. They were going over community impact, our CEO has a good relationship with their SVP and was able to give us exposure. It's a national convention so it was seen by thousands!!!”