image by design portfolio book

“Pick me! Pick me!”

imagebydesign.net

We understand you have choices when selecting an advertising

agency. There are many firms who produce good work. So do

we. There are many firms who have a track record of success.

So do we. You could choose to work with anyone. But don’t

just pick any advertising agency. Pick IBD.

Image By Design is a creativity-driven, results-oriented

multimedia communications company. Over the span of more

than two decades, we’ve built a strong portfolio of advertising

campaigns, television commercials, video productions, print ads,

marketing collateral, branding and more. We are committed to

delivering the highest levels of creativity, service and integrity

with every relationship and every project. Just ask our clients.

As your advertising agency, IBD will become an essential

member of your marketing team with a shared commitment to

developing effective brand strategies and creative multimedia

communications. Together, we will tell your story in a way that

resonates, inspires and achieves results.

Hello.

1

cutbaitmusic.com

40Acts!

9Stages

2Days!

Our journey.Image By Design started simply as a two-person graphic

design firm in 1991 by business partners Cyde McQuien and

Jenny Horton. Our early years were marked by a growing

reputation for creative logo and print design. As demand

increased, we expanded our IBD team and services to

include expertise in media planning and placement, brand

messaging, and creative development, copywriting and

production for multiple forms of advertising, including

television, print, radio and outdoor.

Image By Design’s journey to become a respected full-service

advertising agency gained momentum in the mid 90’s with

the addition of several key accounts, including St. Francis

Hospital in Columbus, GA. Over the years, we’ve worked to

grow our relationships and develop a reputation for delivering

the highest levels of creativity, service and integrity.

In business now for over 23 years, the IBD team has a strong

portfolio of creative success, including award-winning advertising

campaigns, television commercials, video productions, print ads,

corporate publications, marketing collateral, branding and more.

Today, IBD is known as a creativity-driven, results-oriented multi-

media communications firm, providing a complete spectrum of

business-building creative services and strategic media planning

expertise for an array of clients – on a local and regional level.

33

Small firm. Big work.Your marketing team will be working directly with agency

partners Cyde McQuien and Jenny Horton at Image By Design.

With a shared commitment to service and responsiveness, our

goal is to make you feel like you are our only client.

Cyde McQuien

With over 33 years of ad agency and design experience, Cyde

has been recognized regionally and nationally for his work. He

is a past recipient of the American Advertising Federation Silver

Medal Award which is presented in recognition of outstanding

lifetime contributions to advertising, creative excellence and

responsibility in areas of social concern. Cyde’s responsibilities

at IBD include the development of creative concepts, direction

for television and video production, copywriting, art direction,

graphic design and account management.

Jenny Horton

Jenny has over 29 years of creative development, agency

management and media strategy experience and expertise.

Her responsibilities at IBD include media planning and buying,

developing creative concepts, art direction, graphic design,

copywriting and account management. In addition, she manages

the business and daily operations of Image By Design. Jenny’s

integrity and thorough approach to implementing ad budgets

has earned her high respect from clients and the media

representatives with whom she works.

The creative team at IBD includes graphic designers who

have a strong, contemporary design skill set as well as print

production and pre-press experience.

Additional Image By Design assets include strategic partnerships

with television and video production, print supplier, digital media

and marketing research resources.

5

What we can do for you.As a full-service advertising agency, IBD is well-positioned to work

with your marketing team to develop and implement creative

and effective advertising and branding strategies addressing

your goals and objectives. We have the talent, experience and

expertise to provide the agency services you require.

[Just ask our clients.]

Brand planning and account management

Multimedia campaigns

Television commercials

Video production

Print advertising

Radio

Outdoor

Corporate publications

Marketing collateral

Logo development

Research

Advertising/marketing strategies

Media planning and buying

Digital media

Web design

Signage and environmental design

7

“ I don’t like ad agencies.”— Haley Walker, Director of Public Relations

Floyd Medical Center

8

Those were the first words spoken by Haley when we were

first introduced at a Georgia Hospital Association Conference

vendor showcase. My response was “I don’t either, let’s talk

about why.” As Haley described everything that turned her off

to advertising agencies: possessive of creative concepts, not

receptive to client input, resistant to changes, disconnected

from their culture and values, lacking the responsiveness they

needed, I realized she was describing everything we’re not. I

almost worried I would sound disingenuous as I described how

we were a different kind of ad agency. Ultimately, I knew she

would hear for herself by talking to our clients, see for herself

by reviewing our work and experiencing for herself by giving

us a chance. She did and today we enjoy a productive client/

agency relationship with Floyd Medical Center in Rome, GA.

I believe what others say about us carries more weight than

what we can say about ourselves. That’s why references are so

important. We want prospective clients to talk to the people

who have worked with us, challenged us and trusted us with

their marketing needs and budgets. Our clients will paint

the most accurate picture of what it’s like to have Image By

Design as a member of their marketing team.

Our list of references includes an interesting addition, the

director of corporate communications from Columbus Regional,

the main competitive hospital to our client, St. Francis.

– Cyde McQuien

References Haley Walker

Director of Public Relations

Floyd Medical Center

706-509-3249

[email protected]

Sherri Morgan

Director of Bank Marketing

Synovus

770-751-4777

[email protected]

Laura Seavers

Advertising Manager

Synovus

706-649-5742

[email protected]

Mayor Teresa Tomlinson

Columbus Consolidated Government

706-225-3164

[email protected]

Chief Ricky Boren

Columbus Police Department

706-225-4466

[email protected]

Mac Plummer

Chief Development Officer

St. Francis Hospital

706-653-9375

[email protected]

Marion Scott, FACHE

Director, Corporate Communications

Columbus Regional Healthcare System

706-660-6106

[email protected]

9

A selection of our clients.

11

We care for life.

West Georgia Eye CareC E N T E R

An Assisted Living Community of St. Francis

STEAK & SEAFOOD

Media Company

Image By Design has been recognized with numerous local, regional and national awards for our

ad campaign, television, video, and print productions. However, we do not seek to produce work for

the purpose of winning awards. Our goal is to please our clients and achieve results. If our work wins

an award, it’s a bonus. At IBD, it’s not about winning awards, it’s about winning customers.

13

Awarding. Rewarding.

15

It’s rewarding to present a creative concept that pleases the client. It’s even more rewarding to see the results,

like the delivery of more than 1,300 babies during St. Francis Women’s Hospital’s first year, when their goal was 600.

Or, seeing a 35% increase in applications and hiring of new police officers for the Columbus Police Department since

the beginning of their recruitment campaign. Whether it’s increasing brand awareness and deposits for Synovus

Banks across the Southeast, or improving joint replacement numbers for Floyd Medical Center in Rome, creativity is

at it’s best when it meets results.

Our work. Where creativity meets results.

CPD RECRUITMENT – 3:09 VIDEO, :30 TVAND TEN :15 SOCIAL MEDIA VIGNETTES

ST. FRANCIS WOMEN’S HOSPITAL :30 TV

FLOYD CENTER FOR JOINT REPLACEMENT 3:19 VIDEO 2013 CUTBAIT MUSIC FESTIVAL :30 TV

FLOYD’S GOT HEART :30 ANIMATION WEST GEORGIA EYE CARE :30 TV

16

View our video portfolio.Visit vimeopro.com/user7863497/ibd

ST. FRANCIS ROBOTIC SURGERY :30 TV ST. FRANCIS YOUR HEART :30 TV

NEW HORIZONS 4:35 VIDEO ST. FRANCIS SURGICAL ONCOLOGY :30 TV

WEST GEORGIA EYE CARE :30 TV LEDGER-ENQUIRER :30 TV

17

St. Francis Women’s Hospital “Baby” Campaign:30 Television Commercial – visit vimeopro.com/user7863497/ibdMagazine AdsBillboardsNewspaper AdsWeb Ads

18MAGAZINE AD

Every day is the beginning of something special at the St. Francis Women’s Hospital! Here, families in our

community have access to the most modern and well-equipped birthing suites available. Plus our team of

respected and experienced physicians, together with a professional and knowledgeable staff, provide the

highest level of clinical skills and expertise. From pregnancy to childbirth, mother and baby enjoy quality

care in a comfortable and secure state-of-the-art environment. Where special deliveries are arriving daily.

w e c a r e f o r l i f e . c o m

The beginning of something special. Every day!

Future actress

19















NEWSPAPER ADS

BILLBOARDS

20

Floyd Center for Joint Replacement Campaign4:35 Web Video and :30 Webmercial – visit vimeopro.com/user7863497/ibdMagazine AdsBillboardsNewspaper AdsWeb AdsPanel Card

Sometimes a hip or knee can wear out before you do. Don’t

let the pain and loss of mobility hold you back. We can help.

At the Floyd Center for Joint Replacement, skilled surgeons

work together with highly trained nurses and therapists to

provide an effective, coordinated treatment and recovery

experience. It’s a journey back to where you want to be.

Brought to you by the Floyd Center for Joint Replacement.

• A unique program designed in collaboration with

Marshall–Steele, nationally recognized experts in the

development of destination joint replacement centers.

• Accredited with The Joint Commission’s Certificate of

Distinction for Orthopedic Joint Replacement.

Contact us at 706-509-6489 or visit www.floyd.org

304 Turner McCall Blvd., Rome, GA

My hip!

My knee!

Feels like new!

MAGAZINE AD

21

www.floyd.org

My hip feelslike new!

Floyd_Joint-Hip_14x48BB_13_Layout 1 8/15/14 6:22 PM Page 1

www.floyd.org

My knee feelslike new!

Floyd_Joint_10x30_BB_Layout 1 8/15/14 6:21 PM Page 1















My hip!My

knee!

Feels like new!















My hip!

My knee!

Feels like new!

NEWSPAPER AD

PANEL CARD

BILLBOARDS

Franciscan Woods Assisted Living CampaignMagazine AdsBillboardsNewspaper AdsWeb Ads

22


7 0 6 - 6 5 3 - 8 1 0 0 | 2 4 2 5 W i l l i a m s R o a d | C o l u m b u s , G A 3 1 9 0 9 | w w w . w e c a r e f o r l i f e . c o m

At Franciscan Woods, our residents experience assisted living the way it should be. It’s an active, caring and stimulating

environment where our level of assistance is based on your level of need. As a member of the St. Francis family of care, Franciscan

Woods provides a 24-hour staff of professional caregivers, including highly-trained nurses. Call or visit today and learn more

about our beautiful facilities, our array of amenities and our many activities. We’re here to help you worry less and live more!

Social Networking.F r a n c i s c a n W o o d s S t y l e .

MAGAZINE AD

23

Game On.Franciscan Woods Style

An Assisted Living Community of St. Francis w w w . w e c a r e f o r l i f e . c o m

Social Networking.Franciscan Woods Style

An Assisted Living Community of St. Francis w w w . w e c a r e f o r l i f e . c o m





Woods provides a 24-hour staff of professionals, including highly-trained nurses. Call or visit today and learn more about

our beautiful facilities, our array of amenities and our many activities. We’re here to help you worry less and live more!

Game On.F r a n c i s c a n W o o d s S t y l e .





Woods provides a 24-hour staff of professional caregivers, including highly-trained nurses. Call or visit today and learn more

about our beautiful facilities, our array of amenities and our many activities. We’re here to help you worry less and live more!

Road Trip.F r a n c i s c a n W o o d s S t y l e .

BILLBOARDS

PRINT CAMPAIGN

Floyd’s Got Heart Cardiac Campaign:30 Animated Web Video – visit vimeopro.com/user7863497/ibdDigital Billboard SeriesStatic BillboardsEmployee Direct MailConsumer Direct MailMagazine AdWeb AdsSocial MediaCollateralPrintable Cards

24

Insta#floydsgotheart




Tell us your story! Instaheart.floyd.org

Insta

BILLBOARD SERIES

Harbin ClinicCardiologists 24/7

Visit heart.fl oyd.org

25

Insta

Make your heart happy. Spread kindness!

Tell us your story. Visit heart.floyd.org.







PresortedFirst class

u.s. PostagePaid

rome, gaPermit no. 80

Chest pain?


Choose Floyd. In a heartbeat!Chest Pain Emergency Care 24/7.

Chest Pain Emergency Care 24/7

in a heartbeat! Choose Floyd...

Heart attacks are serious. chest pain or discomfort is the most common sign of a heart attack for men and women. minutes matter!

if you experience any of the following symptoms, call 911 and get to Floyd’s emergency care center right away.

To learn more, visit heart.floyd.org

• Pressure, fullness or pain in your chest

• Pain or unexplained discomfort in one or both arms

• Uncharacteristic shortness of breath

• Unusual tiredness

• Continual rapid heartbeat

• Feeling that your heart is skipping a beat

• Sudden cold sweat, nausea or light-headedness

• Unexplained back or jaw pain or discomfort

• Women are somewhat more likely than men

to experience some of the common symptoms,

particularly shortness of breath, nausea or

vomiting, and back or jaw pain.

Comprehensive Cardiac Care

• Chest Pain Emergency Care

• Harbin Clinic Cardiologists 24/7

• Cardiac Catheterization

• STEMI Intervention

• Angioplasty

• Stent Placement

• Intravascular Ultrasound

• Pacemaker Placement

• Defibrillator Placement

• Comprehensive Diagnostics

• Cardiac Rehab

• Preventive Care

heart.floyd.org

cut Here to remove magnet.

attacH to your car or any metal surFace.

Floyd’sheart!got

heart.floyd.orgInsta

And heart doctors!Our relationship with Harbin Clinic means your primary care doctor works with the region’s most experienced and respected cardiologists to provide extraordinary care for your heart.

Floyd’s got heart!

And heart doctors!Harbin Clinic Cardiologists 24/7.

Our relationship with Harbin Clinic means your

primary care doctor works with the region’s most

experienced and respected cardiologists to provide

extraordinary care for your heart.


Insta

Charles B. Baggett, M.D., FACC

Gwynne D. Floyd, M.D., FACC

Rahul Garg, M.D.

Charles “Chas” Jackson, M.D.

Christopher Merritt, M.D., FACC

Hunter G. Myers, M.D., FACC

Himanshu Patel, M.D.

Hector R. Picon, M.D., FACC

Frank D. Stegall, M.D., FACC

Robert Styperek, M.D., FACC

Michael Ware, M.D., FACC

Bekindtoyour heart.

Live a heart-healthy lifestyle.

Your lifestyle is your best defense against heart

disease and stroke. By following these few simple

steps, you’ll be kind to yourself and your heart.

Learn more at heart.floyd.org.

•Quitusingtobacco

•Reduceyourcholesterol

•Lowerhighbloodpressure

•Bephysicallyactiveeveryday

•Aimforahealthyweight

•Managediabetes

•Relievestress

•Limitalcohol


Insta

Spreadkindness.Getafreet-shirt! Spread some kindness, and then tell us about it.

When you are kind on purpose, it’s good for others

and it’s good for your heart. Try it! Then go to our

website and tell us about it. You’ll get a free t-shirt!

Visit heart.floyd.org.


Insta

PRINT AD PANEL CARDS – 3 OF 6

CEILING HANGER – 1 OF 3

DIRECT MAIL BROCHURES – COVERS AND INSIDE SPREADS

26

Columbus Police Department Recruitment Campaign3:09 Video for web, social media, and job fairs – visit vimeopro.com/user7863497/ibd:30 Public Service Television Commercial – visit vimeopro.com/user7863497/ibd10 - :15 Video segments for social media – visit vimeopro.com/user7863497/ibdBillboardsPrint AdBannersDigital MediaSocial MediaCollateral

BILLBOARDS

27

Join the Force for Good.

Accepting qualified applicants706-653-3154 | protectcolumbus.com

The Columbus Police Department is recruiting

dedicated men and women who share a

commitment to excellence and a calling to protect

and serve. Join our Force for good and become part

of a highly trained law enforcement team focused

on the safety of our community and improving the

quality of life for every citizen.

As one of the largest police departments in the state

of Georgia, the CPD has earned a reputation for using

the most progressive approaches and innovative

tactics in law enforcement. And, it all starts with

quality officers who are committed to the highest

levels of professional and ethical standards. After all,

the citizens of Columbus deserve the best we have to

offer. Join the Force for good today.

Benefits

• Up to 20 paid vacation days per year

• 13 days sick leave per year

• 11 paid holidays

• 18 days military leave per year

• Salary based on education

• Health insurance (with dependent coverage)

• Full salary while training at police academy

• Take home car plan

• Uniform and equipment provided

• Complete banking services with credit union

• Deferred compensation program available

• City funded retirement

Requirements

• Be a United States citizen

• Be at least 21 years of age

• Must pass a physical agility test involving

sit-ups, push-ups, an obstacle course and

a one-mile run

• Pass a state-mandated entrance exam

Upon fulfillment of these requirements, and

pending a thorough background check,

polygraph test and psychological exam, recruits

are interviewed by the Command Staff of the

Columbus Police Department.

protectcolumbus.com

The Columbus Police Department is recruiting dedicated men and

women who share a commitment to excellence and a calling to protect

and serve. Join our Force for good and become part of a highly trained

law enforcement team focused on the safety of our community and

improving the quality of life for every citizen.

As one of the largest police departments in the state of Georgia, the

CPD has earned a reputation for using the most progressive approaches

and innovative tactics in law enforcement. And, it all starts with quality

officers who are committed to the highest levels of professional and

ethical standards. After all, the citizens of Columbus deserve the best we

have to offer. Join the Force for good today.

Join the Force for Good.

Accepting qualified applicants706-653-3154 | protectcolumbus.com

PRINT AD

BROCHURE COVER AND INSIDE SPREAD

PULL-UP BANNERS

Ledger-Enquirer Campaign:30 Television Commercial – visit vimeopro.com/user7863497/ibdMagazine AdBillboards

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MAGAZINE AD

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A-COM CampaignMagazine Ads Billboards

29

MAGAZINE ADS

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30

Here is where guts meet glory.

Successful athletic programs require commitment, determination, hard work and, above all, a team effort. The Coastal Bank of Georgia is proud to support the student athletes in our community. Your endeavors will not only help you be winners on the field, but in life as well.

912.262.2265coastalbankofga.com

Banking products are provided by Synovus Bank, Member FDIC. Divisions of Synovus Bank operate under multiple trade names across the Southeast.

S E R V I N G Y O U L O C A L LY A S


SERVING YOU LOCALLY AS

Here is where spirits are lifted.

Here is where the curtain rises above the stage, the talent rises to the occasion and the audience rises from their seats. We are pleased to play a supporting role in celebrating performances that make us want to stand up and cheer.

Loan products subject to credit approval. Banking products are provided by Synovus Bank, Member FDIC. Divisions of Synovus Bank operate under multiple trade names across the Southeast. Loan products subject to credit approval. Loan products subject to credit approval. Banking products are provided by Synovus Bank, Member FDIC. Divisions of Synovus Bank operate under multiple trade names across the Southeast. Banking products are provided by Synovus Bank, Member FDIC. Divisions of Synovus Bank operate under multiple trade names across the Southeast.

William Shine • 205.868.6170synovus.com

Over the past three years, Synovus Senior Housing and Healthcare Lending Group has originated and closed over $1.2 billion in loans. As a long-term recognized leader in the industry, our team delivers the experience, expertise and financial strength to be your trusted source for mini-perm, acquisition financing, refinancing and construction. Talk to us today about establishing a relationship.

Over the past three years, Synovus Senior Housing and Healthcare Lending Group has originated and closed over $1.2 billion in loans. As a long-term recognized leader in the industry, our team delivers the experience, expertise and financial strength to be your trusted source

Here is where you’ll find over a billion reasons to trust us as your lending source.

Synovus Bank Program Ads

31


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A Healthy Publication for Floyd Employees

Spring 2013

Fitness Friendship

and Fun!Expect to have hope rekindled. Expect your prayers to be answered in wondrous ways. The dry seasons in life do not last. The spring rains will come again.

— Sarah Ban Breathnach

Expect to have hope rekindled. Expect your prayers to be answered in wondrous ways. The dry seasons in life do not last. The spring rains will come again.

— Sarah Ban Breathnach

Hope.Rekindled.

Alsoin this Issue:

• New Wellness Program

• Mind, Body & Spirit

• Healthy Recipes

• Exercises for the Back

32

Floyd WellNow PublicationCover and various inside spreads

33

3

Ready. Set. Go!Often, the first step is the hardest. But we’re here to helpyou every step of the way. Employees can begin signingup this April. Watch for details. Getting started is as easyas one, two, three!

1. Log on to: https://floyd.personalhealthsurvey.netUser name: floydemployeePassword: betterhealth

2. Complete your online personal health survey.3. After completing the survey, you will be directed

to a scheduling link to choose your wellness screening date, time and location. Then, you will be prompted to create your own user name and password.

Get busy! Get benefits!After you’ve completed steps 1 through 3, beginning July1, you can officially start earning points through accessto our Wellness Tracker system. The more you do, themore you earn.

When planning what to do, use your imagination, andfocus on your interests or the areas of your life that feelout of balance. Here’s a list of suggested, rewarding activities to get you going:

• Complete an online wellness educational activity• Join a group fitness class• Attend a health-focused

Lunch and Learn• Take part in an adult

recreational league• Participate in a

bike ride• Join a dance class• Run in a local 5K• Swim regularly

Find your balance!An important goal of Floyd’s Employee Wellness Programis to help you achieve a well-balanced life. Your totalwellness and life balance center around the areas ofmind, body and spirit. To improve your overall health,you need to focus on these areas to create balance.You’ll have access to informative wellness classes on important subjects such as finances, parenting and coping with stress. Plus, a certified Wellness Coach will be available to help you with:

• Organizing your time• Developing an exercise program• Preparing healthy meal plans• Guidance for journaling• Setting up a fitness buddy system• Understanding relaxation methods• Stress management

The big payoff!At the end of the year, you can redeem youraccumulated points for prizes. However, the big payoff for participating in Floyd’s EmployeeWellness Program is feeling better, looking betterand living better. Your journey to a healthier you starts now.

rewarding experience!

Your change for the better starts with Floyd’s newly improved Employee Wellness Program. It’s our

way of helping you improve your health. Plus, with this voluntary initiative from Floyd, you’ll have

the opportunity to earn points that can be redeemed for prizes. Take that first step to a better you

and join Floyd’s Employee Wellness Program. You’ll discover that living healthy has many rewards.

Floyd’s Employee Wellness Program provides a pathway

to a healthier you. Plus, earn points and get stuff!

At Floyd, living healthy is a

WEL

LNES

S

2

We pride ourselves on being a culture that can multitask. However, we need to take a look at a recent study led by MIT Professor Earl Miller called The Energy Project. Study data revealed that multitasking frequently can lower a person’s IQ a full 10 points. His study alsoshowed that multitasking uses a different part of the brain than the normal thoughtprocess does. Like a muscle, if the brain does not use an area frequently, it can weaken.So, not only will it take us longer to accomplish things when we multitask, but it will make us grumpy and lower our intelligence.

The Energy Project refers to “switching time” as the time it takes the brain to switchfrom one activity to another. Research shows it increases the amount of time needed to complete any given task by 25 percent when we multitask.

Unveiling the Myth of Multitasking

MINDFOCUS

Think Well

4 5

MIN

D

to concentrate, a central point of attention or activity

The key to success is to focus our conscious on things we desire…not things we fear.” – Brian Tracy

MYTHMultitasking getsmore accomplishedand is critical in aworld of infinite demand.

TRUTHWe ARE NOT moreefficient when we multitask; weactually split our attention betweenactivities.

FYIThe Energy Project isa performance-focusedinitiative created to energize people andtransform companies.

Our Attention is Under SiegePROBLEM: DISTRACTIONIn a recent “Energy Project” study, 80% of peoplesurveyed acknowledged they spend much of theirtime reacting to immediate demands rather than focusing on activities with longer-term leverage.And 72% said they are easily distracted during the day, especially by e-mail.

POSSIBLE SOLUTION: Close your e-mail account for two hours during the day to allow for focusedconcentration on a specific project. Plus, have the entire family take a technology break in the evening.

PROBLEM: ADDICTIONThe continual flow of social media has addictivecomponents. How much time do you spend e-mailing,tweeting, texting, Facebooking, etc.? “There are fewthings ever dreamed of, smoked, or injected that haveas addictive an effect on our brains as technology,”writes Stanford psychologist Kelly McGonigal in herbook, The Willpower Instinct.

POSSIBLE SOLUTION: Realize you are addicted andbegin the process to break the habit and reclaimyour freedom!

PROBLEM: DISTRACTED DRIVINGAccording to the Department of Transportation,“sending or receiving a text takes a driver’s eyesfrom the road for an average of 4.6 seconds, theequivalent – at 55 mph – of driving the length of an entire football field, blind.” Text messaging creates a crash risk 23 times worse than drivingwhile not distracted.

POSSIBLE SOLUTION: No texting while driving.

According to the Alzheimer’s Association,we can make lifestyle choices that can keep our brain healthier as we age.

A long-term study of 1,500 adults found thatthose who were obese in middle age were twiceas likely to develop dementia in later life. Thosewho also had high cholesterol and high bloodpressure had six times the risk of dementia.

These steps might also reduce our risk ofAlzheimer’s disease or other dementias.• Stay physically active• Adopt a healthy diet• Remain socially active• Practice mental stimulation

In the study of 800 men and women aged 75 and older, those who were more physicallyactive, more mentally active or more socially engaged had a lower risk of developing demen-tia. And those who combined these activitiesdid even better.

Exercise releases mood-brightening hormones and decreases stress and anxiety!

Be an accidental exerciser by making your every-day environment, at home and work, your gym.

• Park far away • Workout in front of the TV• Take the stairs • Take classes at your gym

One positive thoughtin the morning can change your

whole day. Set up daily inspirational messages to come your way

either via text, e-mail, internet, daily devotional book, etc.

Develop positive habits…

EAT more whole foods – Choose food that moves from the earth to the plate with as little processing andpreservatives as possible.

MOVE more, sit less – Make time and take time to be kind to your body, and allow for the opportunity toMOVE, FLEX and STRETCH at least three to five minutesevery two hours! Try to fit in some physical activity eachday. Discover what you like: wrestling with the kids, playing basketball, riding bikes, walking, etc.

RELAX – Be mindful of how tense your muscles are. Do abody check at least three times during the day. Start at yourhead and move down every muscle group in your body,purposefully relaxing each one and taking deep breathsas you go. Take about five to 10 minutes to do this.

SLEEP – Four to five hours IS NOT ENOUGH. Schedule aregular bedtime, and stick to it for at least four nights ofthe week. Setting a reminder on your calendar is helpful.Limit your caffeine intake past 3 p.m.

PEACE – Nourish inner peace. Learn to live quietly andsimply with less strife. Praying, meditating, keeping ajournal and practicing personal reflection are good habits.

Don’t get discouraged when the process of developing new behaviors becomes difficult or you slip up and revert back to old ways. Just get up the next day and try again! Keep moving in apositive direction. It can take up to 28 days for a new routine to become habit.

Making the switch...

• Create a home environment with abundant access tohealthy foods. Limit access to unhealthy foods.

• In the February issue of News in Health from the National Institutes of Health, experts recommend thatmost kids get at least an hour of moderate to vigorousphysical activity every day. Parents can help by limitingTV and computer time to no more than one or twohours a day. Remember, it is important for parents to set a good example.

• Establish family traditions. The Journal of Family Psychology concluded,“family rituals and routines canbe good for both physical and mental well-being.” Family traditions often increase children’s self-esteem,security and sense of belonging. Examples include:

- Dinner at the table with no TV. Take turns discussingthe highlights of each person’s day.

- Bedtime routines with set times and no electronics one hour before bedtime. Try some form of relaxationbefore retiring such as yoga, music, reading, aromatherapy, baths, etc.

- Shared domestic chores by all members of the household. You can find great charts and reward ideason the internet.

- Saturday and Sunday family days with drives, walks and games. No electronics, just face-to-face time.

- Family vacations. Make time for time away from work. It doesn’t have to be a big trip or luxury destination. You can benefit from a staycation as well. Getting away is rejuvinating and can be very healing to mind, body and spirit.

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BODY

6

The Gale Encyclopedia of Public Health defines self-care as the decisions and actions we take to cope with a health problem or to improve our health.

It is important to take a more active role in our health. We shouldstart focusing on what keeps us healthy and not waiting until something breaks to fix it. We just have to make the switch.

The advantages of making positive health choices include more energy, better emotional stability, stronger relationships, longer life,more creativity and fewer health problems!

Choose those opportunities that come your way that will build positive health in your body! They come our way every day in themost subtle ways. Be looking for them.

The Gale Encyclopedia of Public Health defines self-care as the decisions and actions we take to cope with a health problem or to improve our health.

It is important to take a more active role in our health. We shouldstart focusing on what keeps us healthy and not waiting until something breaks to fix it. We just have to make the switch.

The advantages of making positive health choices include more energy, better emotional stability, stronger relationships, longer life,more creativity and fewer health problems!

Choose those opportunities that come your way that will build positive health in your body! They come our way every day in themost subtle ways. Be looking for them.

Building Positive Health

BO

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SELF-CAREbeing pro active and making yourself a priority, taking care of yourself

“Take care of your body. It’s the only place you have to live.” – Jim Rohn

8 9

becoming extinct. We are becoming more and more independent, more isolated, less reliant on one another. Is that a good thing? Have our communities become sovirtual that we have lost touch with that part of our existence that brought us sustainability? Can the virtualcommunity do the same things for us as the humantouch, as the pot of homemade chicken soup broughtover by the neighbor? What about the Sunday dinner at grandma’s with the men folk sittin’ on the porch, or the church Christmas caroling followed by hot chocolate or old-fashioned barns raisings with huge pot-luck dinners?

Why is it so difficult for us to give ourselves to this place of connection, to this place of community? Do you feelsafe, cared for, valued in your environment today? Do youfear being judged, anxious about what others will think?Do you feel vulnerable in your present environment, isolated? Is there anyone that really listens to you? What are the consequences of feeling so depleted, sothreatened, so under siege that we go into what TonySwartz, in his book, Be Excellent at Anything, calls the survival zone. It’s where most of us live the majority of our days and it’s costing us dearly. It’s here that we kickinto that old familiar mode of “protecting ourselves” andthe walls go up. Relationships are only superficial in thisplace. Creativity is stifled and what we bring to the table is limited. Our focus narrows and all our energy is focusedon self preservation.

Wouldn’t it be better if we learned to really hold one another through life’s challenges and celebrate life’s victories together? Tony Schwartz, from The Energy Project, believes this would have a healing effect, insteadof holding things inside, unacknowledged, allowing them to build up, weigh us down and isolate us. We would actually be cleansed, in a sense, freed, if you will, and better able to return to our everyday lives focused, energized and ready to be productive!

SPIRITSPIR

IT

“How many of us have felt truly safe in a social setting – i.e., cared for, trusted, free to express our deepest thoughts and feelings, unafraid of being abandoned or misjudged, unfettered by constant pressure or impersonal competition and yet stimulated to be thoughtful, creative, spontaneous and able to solve problems?” – Sandra Bloom

Do you have such a community; are you part of such a body of people? What is your role in building such aplace? What if you could truly be yourself at work, at home, at play? What impact would that have on your satisfaction and productivity?

According to The Energy Project: “To truly be ourselves, we must feel safe, we must trust our environment and feel that those around us have our best interest at heart.” Without this trust and sense of safety, the ground below us is unsteady, and we can’t get our footing.

Human beings crave attachment. We feel safer when we’re connected to others. When we feel safe, we are free to bring the best of ourselves to the task at hand. Because of certain physiological limitations, our ability to connect to one another has helped guarantee our survival through the years. But that seems to be something that is

We are a Community

COMMUNITYa social, religious, occupational or other group sharing common characteristics or interests.

by Cindy Shelton, RN, Wellness Program Manager

Engage!• Realize we’re not separate from one

another. We’re all in this thing calledlife together. We can’t make realchange alone it’s just too hard.

• Be a safe place for a friend listen without judgment.

• We find common ground in our vulnerabilities, not our strengths. Be authentic in your relationships.

• Bring humility and honesty to relationships. Be willing to speak exactly what you’re feeling. Don’t be fake.

• Have empathy. More than likely thatgrumpy mate, colleague or neighbor is suffering today.

• Develop a sense of gratitude.

• Perform daily acts of kindness.

Community eliminates isolation, creatinga holding container for life; a sanctuary, ifyou will. It is through this community ofcare, that we are able to raise the bar andfind the strength we need to successfullysee through our blind spots and endurethe many challenges that come our way.

Community enriches our lives…Be a part of one.

12 13

For Floyd’s Chief Medical Officer Joe Biuso, M.D., andVice President Greg Polley, the reasons are obvious, thechoices were simple and the benefits have become whatit’s all about. The two of them are absolutely convincedthey have become healthier, more productive and betterexecutive leaders for Floyd because of the hour theyspend together every weekday afternoon away from the office.

Dr. Biuso, a veteran when it comes to exercise, and Polley, his more recent convert, are workout partners and part of a growing number of Floyd leadership regulars takingadvantage of the facilities available to every employee (as well as patients) at Floyd Physical Therapy & Rehab onShorter Avenue in Rome. “I’m convinced working out isthe key to a healthier life,” Dr. Biuso recently stated. “Itreduces stress, it makes you feel good...it becomes fun.”

Polley echoed those sentiments and added, “He’s thefunny guy, and I’m the serious guy. We’re the odd coupleat the gym, but we’re better together. It’s more fun, andthe ones who do it this way seem to keep coming backfor more.”

Both agree that being exercise partners provides dailybenefits and ensures ongoing results. “Now, when wesee each other in the morning, the first discussion is always ‘What time are we going?’” Polley said. “We’velearned we can actually get a lot of business done in thegym. We seem to be more creative and approachable, especially when it comes to being able to connect withother employees and patients who are either rehabing or working out. It’s like a family.”

Get a Buddy and Come On!

Executive Decision:Floyd Execs Work It Out Through ExerciseFE

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“That’s right, everybody has their routine, but we’realways talking,” Dr. Biuso concurred. “There areabout 60 people who exercise regularly, and we’realways talking about it in an encouraging way. It’snot Gold’s Gym. Everybody exercises to whateverability or interest level they have. There’s no ques-tion it helps.”

As for mentoring his prized partner, Dr. Biuso admitted, “I encouraged him, and I think it helpedget him hooked. I was always bugging him aboutwhat time we were going. Now, we laugh a lot andhave our business meetings in the gym, and withGreg in operations and me on the medical side, wealways have something to talk about.”

Polley also credits his inspiration to Dr. Dee Russell,Floyd’s Chief Medical Officer, who continued hisdisciplined and well-documented exercise approach(“Marathon Man,” WellNOW, Fall 2009) despite ahip fracture, the result of a bicycle accident that ledto the formation of the Floyd Safe Bikers Club. Dr.Biuso winks when he proudly shares that he evenhad T-shirts printed. “After his accident, we spentsome quality time with him on those exercisebikes,” Dr. Biuso reminisced. “The shirts weren’tvery attractive, but we had a lot of fun wearingthem together.”

In addition, there was the stroke patient Polley sawwhen he first started exercising, the one whosewife had to physically get him in their truck using asliding board as they departed his rehab session.“When I saw that, I thought to myself, I don’t thinkmy wife could do that, and I don’t want her doingthat. I better keep this up,” he admitted. “That wasabout four years ago after my doctor had men-tioned I ought to lose some weight. So I cut backto one dessert a week and made sure I kept work-ing out with Joe.”

Dr. Buiso and Polley usually arrive at the gym between 4:30 and 5 p.m., and spend at least 35 to 40 minutes on the cardio-vascular equipment, utilizing ellipticals, treadmills, or stationary bikes,before moving onto weights for 15 to 20 minutesmore. While both remain driven in their individualpursuit, they also recognize how they might serveas role models for patients and the community by exhibiting how exercise can be an importantlifestyle component for everyone, especially healthcare professionals. “There are days we get hung up and can’t make it because of something unforeseen or unavoidable, but we try to remain as regular as possible,” Dr. Biuso confirmed.

“I look forward to it every day,” Polley added. It’ssomething we now have in common and it’s defi-nitely improved our working relationship. I wouldrecommend it to anyone at Floyd. So get a buddyand come on.” Biuso even offered this guarantee:“If you and a partner give exercise a try for at leasta week, I guarantee you will enjoy it.”

Health care professionals, especially nurses,often end up in pain and discomfort as theywork to provide care and comfort for others.

WATCH YOUR

BACK!Whether it’s turning patients in their beds, transferring them fromstretchers and chairs, or simply lifting the wrong way, nurses andother health care professionals suffer from back injuries and chronicback pain more than people from almost any other profession.

As awareness has increased for the chronic back pain risks of caregivers, so has the emphasis on prevention. Here are a few simple stepsthat may be helpful in avoiding workplace-related back problems.

• Maintain proper posture when standing or sitting.• Participate in regular stretching and exercising.• Use lifting assistance devices when possible.• Use proper lifting techniques.• Wear proper shoes.

k See “4 EASY EXERCISES FOR YOUR BACK” on page 20.

All Floyd employees have

complimentary access to the exercise equipment at the

Floyd’s Physical Therapy & Rehab Facility

on Shorter Avenue in Rome.

Just sign in,

and make sure you wear your badge!

Floyd’s Spine Care Programprovides effective, individualized treatmentplans for patients with back injuries andchronic back pain, from pain managementtherapies to same-day surgeries to the mostcomplex procedures.

DID YOU KNOW?

“Our back is a part of our bodies we often ignore. Yet, we need it every day to support us. Back pain can be a communication, to us that we might need to change the way we are doing some-thing. Or it could be a communication to us that something iswrong. Pay attention to the communication and if you need help understanding what your back is saying, contact a physical therapist or your physician for help.”

– Jos Kramer, PT, Floyd Physical Therapy & Rehab

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EATWellHealthy Snacks

REC

IPES

Crackers with Chocolate-Hazelnut Spread and BananaDividing evenly, spread 2 crisp bread crackers with 1 tablespoon

chocolate-hazelnut spread. Top with 1 small banana sliced.

214 calories | 6g fiber | 4g protein | 7g fat

Banana, Kale and Almond Milk SmoothieIn a blender, puree 1 medium banana, 1 cup chopped kale

and 1 cup almond milk until smooth.


Tropical Yogurt ParfaitTop 1/2 cup plain low-fat Greek yogurt with 1 cut-up kiwi and

1/4 cup cut-up mango. Sprinkle with 1 tablespoon chopped, unsalted

roasted cashews.


Bagel with Ricotta and StrawberriesSpread 1/2 toasted whole-grain “flat” bagel with 2 tablespoons fresh

ricotta. Top with 1/3 cup sliced strawberries. Drizzle with 1 teaspoon

honey or agave nectar.


Lemony Avocado with Endive DippersMash 1/3 chopped avocado with 2 teaspoons fresh lemon juice

and a pinch of kosher salt. Serve with endive leaves.


WEL

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Floyd has organized a team to work on behalf of the employees to promotehealth and wellbeing throughout our organization. It is our endeavor towork together toward a common goal:

To invest in our greatest asset, our people, by establishing a healthy culturethroughout the Floyd community and to sustain energy and build greaterhealth to support healthy lifestyles.

This committee is composed of people who will become your advocates who were nominated by their directors and selected by the wellness team to invest into your well-being!

It is our hope that through the efforts of this committee and the wellnessteam, you see that it is our desire to develop a culture of ALWAYS for YOU,where you are valued, where your health and well-being are important, and where you have a voice in the programs offered.

Your Wellness CommitteeCassidy CarterChris ButlerCindy LoganDaniel BosargeDeidra WhiteJudy SchmidtKristy HuntMallory HeardPeggy CrepeauTammy PikeTeresa PrevostTracy Morgan Ute Blake

Name: Gene LaneJob Title: Director of Corporate Health PartnersMain job responsibilities: Provide leadership to the department and increase our client relationships and services offeredWhat you enjoy most about your job: Building relationshipsHobbies: Golfing and outdoor activities

Name: Cindy SheltonJob Title: RN, Wellness Program Manager; Wellness CoachMain job responsibilities: Wellness Program Development – developing a positive culture to help cultivate and sustain total wellbeing for our communityWhat you enjoy most about your job: Working with our company and employees to achieve better health and wellness, and to accomplish long-term lifestyle changeHobbies: Of late, finding gluten-free recipes and cooking for my husband and step-son with Celiac Disease

Name: Caroline P. BlaylockJob Title: Wellness CoachMain job responsibilities: YMCA Scholarship Coordinator. Help plan and implement Wellness activities. Supporting employees seeking to make healthy lifestyle changes.What you enjoy most about your job: Building relationshipsHobbies: Cycling, running, swimming, traveling

NewsEmployee Wellness

Gene

Cindy

Caroline

Meet the Staff

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HIP BRIDGELie on your back, feet flat and hip-width apart, arms relaxed,and knees bent. Lift your hips while squeezing your buttocks,creating a straight line from the knees to the shoulders. Holdfor a slow count of ten, then lower slowly. Build up to 10 to12 repetitions.

Too much chair time puts excessive pressure on the spine making this a great exercise. The Hip Bridge stretches the hipflexors and strengthens the muscles that stabilize the spine, including those of the lower back, the gluteals and the large,stabilizing abdominal muscles.

Make it harder: Lift one foot off the floor, and hold itstraight up toward the ceiling, foot flexed, keeping the hipseven. This is much more challenging, so start by holding thispose for just a few seconds. Repeat five to eight times, andthen switch legs.

LUNGEWith your abs gently contracted and hands on hips, take a big step forward with your right foot. Sink down so your rightknee is at a 90-degree angle, then push back to the startingposition without pausing. Repeat eight to 12 times, thenswitch legs and repeat. Be sure not to go down too far andto maintain the 90 degree angle of the knee.

What it does: Improves whole-body control, which is key toprotecting the spine during walking or running. Additionally,this exercise utilizes both surface and deeper stabilizing mus-cles along the sides, glutes, hamstrings, quads, and calves.

Make it harder: Set up to do a basic lunge, but this timestep your right foot out on a diagonal, not straight ahead, asif the foot is pointing to 2 o’clock on a clock face. (When youlunge with the left foot, step it out to 10 o’clock.) The changein foot placement makes it harder to balance. As you getstronger, try it with your hands interlaced behind your head or hold a dumbbell in each hand to increase balance.

SIDE PLANKLie on your right side, in a straight line from head to feet, resting on your forearm. Your elbow should be directly underyour shoulder. With your abdominals gently contracted, liftyour hips off the floor, maintaining the line. Keep your hipssquare and your neck in line with your spine. Hold 20 to 40seconds and lower. Repeat two to three times, alternatingsides. (If this is too challenging, start with bent knees.)

What it does: Builds strength and endurance in the core. This will help keep your lower back protected and stable during activities that require movement in the hips or back.

Make it harder: While holding the basic position, lift andlower your top leg. Gradually work toward holding the upperleg for five to 10 counts. Another option: Instead of restingon your forearm, support your body with your hand, palm on the floor and under the shoulder, elbow straight.

BIRD DOGBegin on all fours, knees hip-width apart and under the hips,hands flat and shoulder-width apart. Squeeze your abs bypulling belly toward spine. Keep the spine neutral, withoutarching the back or rotating the hips, and extend your rightleg back and your left arm straight ahead. Hold for two tothree seconds or as long as you can maintain form. Repeat five to six times on each side.

This exercise improves muscle balance and coordination, making it easier to keep the spine stable for everyday moves,such as walking, running, dancing, and carrying a child. It alsotones your glutes, upper back, lower spine, and hamstrings.Tighter abs also keep the spine supported and works towardsa strong core.

Make it harder: Gradually increase the holding time for 10to 12 counts. For an additional challenge, add movement tothe mix by slowly lifting and lowering the extended arm andleg a few inches, maintaining proper form throughout.

Things t o c o m e

PropelEarn points for your Wellness activities, track them online andredeem them for prizes.

Point RecognitionStore all Wellness-accumulated activity points and choose prizes that will be shipped to your home

Dave Ramsey’s Financial WellnessBringing financial freedom to your household

Smoking CessationFreedom from the habit and addiction of smoking

4EASY EXERCISES FOR YOUR BACK

Foundation

prsrt stDU.s. postage

paiDColumbus, Ga

permit 182St. Francis Hospital Foundation, Inc.

2300 Manchester ExpresswaySuite F3

Columbus, GA 31904

www.wecareforlife.com SpiritS t. F r a n c i s | S u m m e r 2 0 1 4

Three Unique BirthingExperiences!

Columbus Clinic Joins St.Francis

I Can Hear You Now

Relief for Allergies

Save the DateSt. Francis Women’s Hospital First Birthday PartyCelebrate With Us November 9!

34

St. Francis Spirit MagazineCover and various inside spreads

35

2 Spirit of St. Francis Spirit of St. Francis 3

The collaboration will expedite patient care by eliminating duplication of efforts, including diagnostic testing. “Our physicians will be able to access test results more quickly and easily,” said Jim Zacharias, CEO of Columbus Clinic. “Care will become more cost effective as well as more comprehensive and better coordinated.” “Once again, I am amazed at the progress St. Francis has made. This is a true collaboration,” said Dr. Butch Wolff, chairman of the St. Francis Physician Leadership Committee. “As physicians, we are grateful our board has made this partnership possible.” Additionally, the new partnership gives Columbus Clinic physicians access to Mayo Clinic expertise through St. Francis’ membership in the Mayo Clinic Care Network. St. Francis joined the network in November 2013.

olumbus Clinic joined St. Francis April 1. Together, the two organizations will collaborate to improve patient care. “Our goal is to become a fully

integrated medical system that emphasizes health management and promotes wellness,” said Robert Granger, St. Francis president and CEO. “By working collaboratively, we will do wonderful things for this community.” “At St. Francis, we have found an environment of collaboration that can adapt to the many changes coming to health care,” said Dr. James “JP” Miller of Columbus Clinic. “As a multispecialty group, we understand the vital role of collaboration.” Founded in 1990, the Columbus Clinic has 27 physicians and specialists, 15 mid-level providers and approximately 230 associates, serving patients in the group’s offices, in the hospital and at a 24-hour acute care facility on Macon Road.

St. Francis Partners With Columbus Clinic

“Our goal is to become a fully integrated

medical system that emphasizes health

management and promotes wellness.”

— Robert Granger, St. Francis president and CEO

(L) Dr. Lee McCluskey, (2nd from R) Dr. Butch Wolff and (R) Dr. George McCluskey welcome Columbus Clinic physicians (2nd from L) Dr. Jill Moore, Dr. JP and Dr. Kamlesh Amsingkar to St. Francis.

(L-R) Dr. James “JP” Miller of Columbus Clinic and Robert Granger, St. Francis president and CEO, announced the new partnership at a March 31 news conference.

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THREE UNIqUE BIRTHING ExPERIENCES“I would recommend St. Francis

and Dr. Strozier to anyone. She was the

first doctor I’ve experienced who was so

warm with her patients. She always took

the time to answer my questions.”

— Letesia Willis, fifth time mom and former U.S. Army soldier

ONEHospital.

etecia Willis felt she was well-pre-pared for her son’s birth. The mother of two sons and two daughters had planned for everything—everything,

that is, except a caesarean section. That came as a surprise. “I assumed I’d have a normal childbirth, just like my other four children,” says the former U.S. Army soldier. “But with every contraction, his heart rate kept dropping.” Letecia’s nurse, Mandy, was concerned. She called Letecia’s OB/GYN physician, Dr. Curtrina Strozier. For the baby’s safety, the decision was made to deliver Letecia’s son via caesarean section. “I was scared,” explains Letecia, “but there were 10 people in the room making sure I was okay. The anesthesiologist was there the whole time, asking if I had pain. He talked me through it while Dr. Strozier delivered my baby.” Having fallen asleep while Dr. Strozier completed her caesarean section, Letecia woke up in the recovery room with her new baby son and husband by her side. During her two-night stay, she says that the nurses were wonderful. “When I pressed the nurses’ button, they came right away. If I needed a nap or a shower, they offered to take the baby. I had not experienced that in the military.” Letecia and her husband, Jermaine, were also impressed by the unit’s security. Baby Jermaine Jr. had two armbands and a leg band to detect his whereabouts. No one was allowed into the unit after 9 p.m., and there was always a nurse at the computer station. “You had to have your picture taken for an ID badge and sign in before your visit. I give the whole experience an ‘A’,” says Jermaine. “I would recommend St. Francis and Dr. Strozier to anyone,” says Letecia. “She was the first doctor I’ve experienced who was so warm with her patients. She always took the time to answer my questions.”

HEr FEarS PUT To rEST First-time mother Yien Wang also found her OB/GYN physician, Dr. Amanda McPherson, to be warm and empathetic. “I felt like I could talk with her about anything. Like me, she was pregnant with her first baby in her 30s, too.”

Yien felt afraid of hospitals, needles and doctors, but attending a childbirth class helped put her fears to rest. “When I took the class and a tour, I had a very good impression. It was very clean and beautiful with all new equipment and a big pull-out bed for your spouse. I learned a lot I did not know about childbirth and newborns.” On March 13, three weeks before her delivery date, Yien’s baby, Evan, arrived. “I had an amaz-ing experience with all the doctors and nurses. Everything was so great at the new facility,” says Yien. “There was not one negative thing.” Dr. Eikelberry, the physician on call, delivered her baby. “He was really fast, efficient and comforting at the same time. He is a great, great doctor.” Yien spent two nights at St. Francis. Lactation specialist Carolyn Bentley visited her in the hospital and taught her how to nurse. “At first it was very painful. The baby’s sucking was so strong,” she

L

continued on page 6

(L-R) Yien Wang and Evan, four months; Alice Cellino and Sam, eight months; Letecia Willis and Jermaine Jr., four months, are among the more than 1,000 babies born at St. Francis since the Women’s Hospital opened last October.

Letesia Willis gave birth to her fifth child, Jermaine Jr., April 2.

by Karen Johnson


“I’d say the quality of hearing with the Lyric is 40 percent

better and 95 percent more comfortable.”

— Richard Sheffield, Businessman

After getting a Lyric hearing aid, businessman Richard Sheffield no longer has to ask customers to repeat themselves over lunch. He visits St. Francis ENT every three months to get a new set. Audiologist Stacy Ashby checks the device.

eeting with customers over lunch is critical for self-employed businessman Richard Sheffield. “The fewer times you have to ask people to repeat themselves the less aggravating it is for you and for them,” he says. Since Richard got a new Lyric hearing aid, he rarely asks people to repeat

themselves. Though he has had six other good hearing aids the past 25 years, he says that the Lyric’s sound quality and comprehension are superior and the device is far more comfortable. “I’d say the quality of hearing is 40 percent better, and the Lyric is 95 percent more comfortable,” says Richard. “I hear more detail now, like birds singing. And the Lyric doesn’t itch. You don’t even know it’s there after a couple weeks.” The Lyric delivers exceptional sound quality because the pinna (the ear’s natural shape) ensures good directional hearing, according to manufacturer Phonak. “It naturally amplifies high frequencies and reduces ambient and wind noise,” says Stacy Ashby, an audiologist at St. Francis Ear, Nose and Throat (ENT). Made of a soft material that contours to the ear canal, the Lyric is comfortable to wear 24/7 and can be worn sleeping, exercising, showering or swimming. Because it is planted deep in the ear canal, it is invisible to other people and does not interfere with wearing glasses. “The biggest challenge is hearing things you have not heard for a long time,” says Richard. “You have to mentally adjust.” While it is possible for Richard to adjust the device’s volume or remove it, he does not need to. A trained audiologist at St. Francis ENT inserted the device and adjusted it to meet his needs. He puts it in sleep mode at night. He does not have to change the batteries, but returns to St. Francis ENT every three months for a new pair of the hearing aids, which are available as a one-year subscription. Richard’s wife, Sandi, reaps the device’s benefits, too. The couple has been happily married for 37 years. “If something bothers her, it bothers me, too. I don’t have to turn up the TV anymore now.” And he understands conversations with friends over lunch. “Before, I did not have a clue what they were saying,” he says.

M

For more information about the Lyric hearing aid or an appointment, contact St. Francis ENT at 706-324-7753 or [email protected].

Invisible Hearing Aid Offers Superior Sound Quality by Karen Johnson


Relief from AllergiesAfter suffering from severe allergies for 27 years, Julie King found relief from symptoms with immunotherapy, which causes the immune system to block the allergic process.

ed itching eyes, sneezing and sinus congestion had plagued Julie King since she was five years old. She could not visit neighbors because of their cat.

As a young adult, she suffered worse symptoms. After favorite activities, such as tennis, she came to expect morning headaches. Over-the-counter medication brought her little relief, and she began having four or five sinus infections a year. After starting work as a physical therapist in Columbus, the 32-year old decided to get help. “Allergy symptoms aren’t compatible with constant patient interaction,” she says. She made an appointment at St. Francis Ear, Nose and Throat (ENT) and says, “It was one of the best decisions I ever made.” At King’s first appointment, she underwent a RAST (blood) test. Results showed she was allergic to dust mites, dogs, cats, four types of grass, oak trees, ragweed and two types of mold. The trees, grasses and weeds bloom at different times of the year, so King never got a break from her symptoms, and the consistency of indoor irritants compounded symptoms. “I was amazed at how many things I was allergic to and impressed that Dr. Blankenship knew just what to do, says King.” Dr. Russ Blankenship recommended allergy shots. King began the weekly shots, and within only four months, began feeling better. A year later, sinus infections became far less frequent, and her nasal congestion was much improved. “Julie’s care is a good example of how an allergy sufferer can benefit from immunotherapy,” says Dr. Blankenship. “Immunotherapy works by causing the patient’s immune system to block the allergic process. This eliminates or greatly reduces symptoms, such as

TIPS TO CONTROLHOME ALLERGENS Cover your pillows, mattress, box spring and comforter with dust mite proof encasing.

Keep humidity levels below 50 percent to inhibit mold and dust mites.

Remover airborne allergens with a HEPA room air cleaner.

Use an anti-allergen treatment on carpet and upholstered furniture and vacuum with a HEPA-filtered machine.

Launder in 140 degree water or use an anti-allergen additive or detergent.

Stop incoming dust with furnace and vent filters.

itchy watery eyes, nasal congestion, and sneezing. Immunotherapy can also reduce a tendency toward recurrent sinusitis, which often accompanies chronic allergic rhinitis.” The ENT staff taught Julie ways to reduce indoor allergens by using a HEPA air purifier and dust mite proof pillow and mattress encasings. “Dust mites live in everything with cloth in your home,” explains Jessica Baldwin, LPN. “Covering bedding in dust mite proof encasings, washing all bedding in hot water, and steaming the mattress are a few steps that help decrease exposure to dust mites. Heat kills them.” The lack of symptoms made Julie’s life better. Gone were morning headaches, and she didn’t have to worry about being outdoors. “I could go play tennis and not worry about it anymore,” she says. Julie continued weekly shots for two years, further building her immunity. Then she began

St. Francis ENT uses the Multi-Test® II to test

for 30 different allergens. This quick and easy

skin test does not use a needle. Instead, a

sterile, disposable unit with eight heads applies

the test serum. Results are immediate.

r

maintenance doses, which she administered at home. Every 10 weeks, she returned for a skin test and to pick up her shots. “It’s nice to come into an office where they know you by name,” she says. “Everyone cares. If you have allergy problems, this is where you need to be. They definitely have patient care as the priority.”

For more information or an appointment, call 706-324-7753 or email [email protected].

by Karen Johnson

Julie King visits her physician, Dr. Russ Blankenship. Allergy shots recommended by Dr. Blankenship gave Julie relief from allergy symptoms.

rthopaedic surgeon Luther (Luke) Wolff III, MD, has a long family history with St. Francis. His grandfather, Dr. Luther Wolff, began partnering

with the hospital when its doors first opened and his father, Dr. Luther (Butch) Wolff Jr., continues that partnership today. One day, his son, Lucas, a high school student with aspirations of becoming a physician, may also work at St. Francis. Dr. Wolff pledged to the Power of Partnership campaign because he wanted to support the hospital so it will be here for future generations. “Giving is a gesture of commitment,” he says. “The expansion is attracting the best nurses and physicians in the area to work here.” During 2013, 17 new physicians joined the hospital—four OB/GYN physicians, a neonatologist/pediatrician, a cardiothoracic surgeon and a hand surgeon, among others. Since January 2014, seven more have come, including a new vascular surgeon and neurologist. Dr. Wolff also sees the value to patients, particularly his orthopaedic patients, who benefit from having private rooms following their surgery. Patients having orthopaedic surgery need larger rooms to accommodate larger beds and the equipment required for rehabilitation. Unlike semi-private rooms, family members can now stay with them, too.


The Power of Partnership

“It’s important to take a personal stake in the success of the place where you work. When you have more ownership, you have more direct influence in the patient experience, says Dr. Wolff. Dr. Catalina Aranas, an OB/GYN physician, says that the expansion has surpassed patients’ expectations. “Patients are not going to Atlanta and Birmingham now. They are staying here,” she says. “And doctors want to practice here.” She supported the improvement and expansion projects because she wanted to give back to the community that has been good to her. Dr. Glenn Fleming, a hospitalist, moved from New Jersey to Columbus to work at St. Francis in August 2013. Though he has only worked at the hospital for a year, he chose to support St. Francis’ Power of Partnership campaign because he likes what St. Francis has done to bring all physicians under one roof to care for the hospital’s patients. “It’s almost like a village where patients can go for everything. Having all physicians on one cam-pus improves patient safety and the continuity of care,” he says. “For me, it’s like my second home. I want to support my family here. What better way to do that than through a financial gift.”

“It’s important to take a personal stake in the success of the

place where you work. When you have more ownership, you

have more direct influence in the patient experience.”

— Luther Wolff III, MD St. Francis Orthopaedic Institute

“Having all physicians on one campus increases

patient safety and the continuity of care.

St. Francis is almost like a village where

patients can go for everything.”

— Glenn Fleming, MD St. Francis Hospitalist

(L-R) Dr. Glenn Fleming, Dr. Luke Wolff and Dr. Catalina Aranas give to improve patient care, comfort and safety.

Make a gift for the future. Call the St. Francis Foundation today. 706-653-9375

“What we give has been multiplied 1,000

times. Doctors want to practice here. People

aren’t going to Atlanta or Birmingham for

care. They stay here.”

— Catalina Aranas, MD St. Francis OB/GYN Physician Partners

FOR THE FUTURE

o

by Karen Johnson

M E E T o U r n E W P H y S i C i a n S

St. Francis

Welcome to


Shaun Price, MD Dr. Shaun A. Price joined the St. Francis Center for Surgical Care April 1. Dr. Price brings with him more than 10 years experience, practicing most recently at Columbus Clinic. He was also a U.S. Army physician from 2000-2011,

deploying to combat zones in Iraq and Afghanistan. Dr. Price received the Meritorious Service Medal and the Army Commendation Medal and achieved the rank of Lieutenant Colonel. He was General Surgery Clinic chief and Department of Surgery chief at Martin Army Community Hospital at Ft. Benning, Ga., and at Bayne-Jones Army Community Hospital at Fort Polk, La. Dr. Price earned his medical degree from Ohio State University College of Medicine and completed a general surgery internship and residency at the University of Louisville School of Medicine. He is board-certified by the American Board of Surgery. For an appointment with Dr. Price, call 706-324-3243.

Neely Dean, MD Dr. Neely Dean, joined St. Francis OB/GYN Associates July 14, bringing with her seven years of experience. Dr. Dean practiced with Piedmont Physicians Obstetrics and Gynecology in Newnan, Ga., from 2011-2014 and with the PAPP Clinic in Newnan from 2007-2011.

She is board-certified in obstetrics and gynecology by the American Board of Obstetrics and Gynecology and a fellow of the American Congress of Obstetrics and Gynecology. She was chief of Obstetrics and Gynecology at Piedmont Newnan Hospital from 2011-2012. Dr. Dean earned her medical degree from Mercer University School of Medicine in Macon, Ga. She completed her residency in obstetrics and gynecology at Memorial Health University Medical Center in association with the Mercer University School of Medicine in Savannah, Ga. She was administrative chief resident from 2006-2007. For an appointment

Iveta Boyanchek, MD Dr. Iveta Boyanchek, a gero-psychiatrist, joined The Bradley Center in April. Dr. Boyanchek earned her medical degree from the Medical School of Comenius University in Bratislava, Slovak Republic. She completed a geriatric psychiatry fellowship

at McGaw Medical Center of Northwestern University in Chicago, Ill., and a psychiatry residency at Loyola University Medical Center in Maywood, Ill, where she was chief resident and resident of the year. At Loyola, she also received the Teaching Excellence and Faculty of the Year awards. Dr. Boyanchek is board-certified in general and geriatric psychiatry by the American Board of Psychiatry and Neurology. Previously, Dr. Boyanchek was a psychiatrist and the medical director at Edward Hines Jr. VA Hospital in Hines, Ill. She was also a clinical assistant professor in the Department of Psychiatry and Behavioral Neuroscience at Loyola University Medical Center in Maywood, Ill. She was in a private practice from 2004-2010. For an appointment with Dr. Boyanchek, call 706-320-3770.

David Kaiser, MD Dr. David Kaiser, an adult, child and adolescent psychia-trist, joined The Bradley Center August 1. Dr. Kaiser was in private practice for 12 years in The Woodlands, Texas, and was the medical director of the child inpatient unit of

IntraCare North in Houston from 2004-2014 and Aspire Behavioral Hospital in Conrole, Texas, from 2010-2014. He is board-certified in adult and child adolescent psychiatry by the American Board of Psychiatry. Dr. Kaiser earned his medical degree at the American University of the Caribbean in Montserrat, British West Indies. He completed his psychiatry residency at Wayne State University School of Medicine in Detroit, Mich.; his child and adoles-cent psychiatry fellowship at the Baylor College of Medicine in Houston, Texas; and an electroconvulsive therapy fellowship at Duke University, Durham NC. For an appointment with Dr. Kaiser, call 706-320-3770.

Nojan Valadi, MD Dr. Nojan Valadi, a neurologist, joined St. Francis Neurology July 28. He is also medical director of St. Francis’ Cerebrovascular Disease and Stroke Program. Dr. Valadi brings with him five years of experience as the medical director of

the Stroke Program and EEG Laboratory at Midtown Medical Center, where he was also chief of Neurology. He is board-certified in neurology by the American Board of Psychiatry and Neurology. Dr. Valadi earned his medical degree from the Medical College of Georgia (MCG). He completed a research fellowship, internal medicine internship and neurology residency with a focus on stroke at MCG, where he was chief resident from 2008-2009. Additionally, he was a member of the Alpha Omega Alpha Honor Medical Society and the graduate medical education committee at MCG. Dr. Valadi provides his neurologic expertise to the care of stroke and epilepsy patients, as well as patients with other neurological illness, such as multiple sclerosis, dementia and Parkinson’s Disease. St. Francis Neurology is located in the Woodruff Pavilion, Suite 201. For an appointment with Dr. Valadi, call 706-243-4550.

Juan Ayerdi, MD Dr. Juan Ayerdi joined St. Francis Cardiothoracic and Vascular Institute August 1. Dr. Ayerdi practiced with the Macon Cardiovascular Institute and was the director of the Acute Aortic Center at the Medical Center of Central

Georgia from 2006-2014. He was also an associate clinical professor of Surgery in the Department of General Surgery at the Mercer University School of Medicine, Macon, Ga., from 2006-2014. Formerly, he was an assistant professor of Surgery and director of Endovascular Therapies in the Department of General Surgery at Wake Forest University School of Medicine, Winston-Salem, NC. Dr. Ayerdi earned his medical degree from Francisco Marroquin University and Medical School in Guatemala City, Guatemala. He completed his general surgery internship at the University of Massachusetts Medical Center, Worcester, Mass., and general surgery residency at Gutherie Clinic and Robert Packer Hospital, Sayre, Penn. He completed vascular and endovascular fellowships at Southern Illinois University School of Medicine, Springfield, Ill. He is board-certified by the American Board of General Surgery and Vascular Surgery. St. Francis Cardiothoracic and Vascular Institute is located in the new Butler Pavilion, Suite 1009. For an appointment with Dr. Ayerdi, call 706-596-8200.

auxiliary newsAuxiliary Presents $75,000 Power of Partnership Gift

Auxiliary Treasurer Kelley Watts and President Lynn McCluskey present St. Francis Executive Vice President Matt Moore a $75,000 check toward the Auxliary’s $500,000 pledge made during the Power of Partnership campaign for the Sara Ruth Carroll Auditorium. The check was presented at the Auxiliary’s May 21 luncheon.

Announcing 2014 Volunteers of the Year

Enthusiastically stepping forward to design and stock the Auxiliary’s beautiful new Butler Boutique, volunteers (L-R) Gerry Seguin, Lauren Briscoe and Rosie Fortson were named 2014 Volunteers of the Year. The three labored tirelessly to open the Auxiliary’s new gift shop to coincide with the grand opening of St. Francis’ new Labor and Delivery Unit October 15. They continue to cheerfully serve customers coming to buy special gifts for new mothers, babies, family, friends and hospital associates. The boutique is located in the Butler Pavilion. (R) Rachel Peek presented the awards.


ou don’t realize how important health care is until you need it.” That’s what Chuck Briscoe believes. His father passed away in 2004 after battling multiple myeloma.

“Going through that experience with my father made me realize how important health care is,” says Chuck. As a husband and father, Chuck wants to ensure his family has access to the best possible care. “I like to plan on the front end so I’ll have resources when I need them,” he explains. In 2009, Chuck attended the St. Francis Foundation’s Fellows program. The program gives local community leaders a glimpse behind the scenes at St. Francis. The experience gave Chuck insight into St. Francis’ growth strategy, which he describes as “aggressive,” and he became excited about the direction St. Francis was heading. “I like the idea of a one-stop shop for orthopaedic, cardiac and women’s services,” says the self-employed businessman and owner of Ridgeway Outdoors. “It’s more efficient for patients and offers them the benefits of a collaborative approach to medicine that leads to better care.” After attending the nine-month long Fellows program, Chuck was invited to join the Fellows Board, serving as board chairman the past two years. In 2010, he chaired the Fellows Society’s Derby Day event to raise funds for deserving students to pursue health care careers. Chuck’s not the only family member who supports St. Francis. He is proud of wife Lauren’s involvement in the hospital’s auxiliary. As an Auxiliary volunteer, Lauren helps customers in the hospital’s Butler Boutique, the hospital’s new gift boutique run by the Auxiliary. She enjoys the variety of people she meets, including fellow volunteers, associates and patients’ family and friends waiting for new babies to arrive at the Women’s Hospital. “Being a stay-at-home

“You don’t realize how important health care is until you need it.”

— Chuck Briscoe, Business Owner

Chuck and Lauren Briscoe recognize the importance of health care to a community. They support St. Francis with their time and money.

mom, you tend not to get out and see other adults,” she explains. “But at the boutique, I get to meet different people.” Having been invited to join the Auxiliary by past President Margie Norman in 2011, she has also served on the Auxiliary’s board and been chair of the volun-teer appreciation committee. Like husband Chuck, she believes health care is vital for the community, particularly in light of coming changes. “It’s good to be involved with something you feel passionate about,” she says. “I’m amazed by how dedicated the volunteers are and the amount of funds the gift shop raises. It all goes back to the hospital.” Two years ago, the Auxiliary pledged $500,000 toward the Butler Pavilion’s Sara Ruth Carroll Auditorium, named in memory of the former Auxiliary president. Last year, the Briscoes also hosted the Class of 2013 Fellows graduation and the Auxiliary’s Volunteer Appreciation Tea at their home. “It’s heartwarming to see a young couple commit their time, talent and energy to serving others,” says Mac Plummer, chief development officer at St. Francis. “When the Briscoes see a real need, they jump in, whether it’s to work with youth, help out in their church or improve health care at St. Francis.” As members of St. Paul United Methodist Church, the Briscoes help with the youth on Sunday nights, and Chuck serves on the board of directors of the United Methodist Children’s Home. Lauren also volunteers at Brookstone School.

a u x i l i a r y n e w sSUPPORTINGQuality Health Care at St. Francis

Introducing 2014-2015 Executive Committee Officers

The Auxiliary installed its new officers during their spring luncheon. They are (L-R) Leslie Slaughter, treasurer; Lauren Briscoe, recording secretary; Peyton Farrar, corresponding secretary; Kelley Watts, president-elect; and Meredith King, president.

Recognizing Scholarship Winners

The Auxiliary also recognized 2014 recipients of the Sister Mary Evelyn Fitz Scholarship at their luncheon. Pictured with (center) Scholarship Chair Linda Shinkle are (L) Rachel Harp and (R) Victoria Buckner. Not pictured: Shequrrior Banks, Katherine Jones, Ba’Sharra Moore, Sarah Terrell, Rachel Riddick, Mary Skinner, and Taylor Weekley.

y &

New&Noteworthy

In June, St. Francis named Debbie Bostic, MSN, RN, as the hospital’s new senior vice president of Hospital Operations and chief nursing officer. Debbie comes to St. Francis via Texas Health Presbyterian Hospital in Arlington, Texas, where she was chief nursing officer from 2011-2014. Her

responsibilities included heart and vascular ser-vices, women’s and children’s services (including a level III neonatal intensive care unit); medical/surgical services; and emergency services, among others. Under Debbie’s leadership, the hospital achieved a successful Joint Commission survey; Level IV Chest Pain Center accreditation; and improved Press Ganey employee engagement scores (46th to 93rd percentile) and physician engagement scores (30th to 77th percentile). Among her many achievements, Debbie developed and implemented a service excellence plan for all services. As a result, ambulatory services scores at Texas Health rose from the fifth to 98th percentile; outpatient services rose from the 15th to 90th percentile; inpatient service scores rose from the fourth to 76th percentile; and emergency services scores rose from the 30th to 84th percentile. Previously, Debbie was a consultant with JPS Heath Network, a 567-bed facility in Fort Worth, Texas, and president of Sacred Heart Hospital, a 466-bed facility in Pensacola, Fla.


Debbie Bostic, MSN, RN

Meet New Senior VP of Hospital Operations/Chief Nursing Officer

Dr. Sylvester McRae First in Columbus to Perform Single-Site™ Robotic Hysterectomy

On May 27, Dr. Sylvester McRae of St. Francis OB/GYN Partners became the first surgeon in Columbus and the surrounding area to perform an entire hysterectomy using da Vinci® Single-Site™ tech-nology for robotic surgery. Unlike traditional robotic surgery, which requires three

to five small incisions, the da Vinci® Single-Site™ platform enables surgeons to make a single incision in the belly button and remove the uterus in less than 60 minutes. The procedure is virtually scarless in that the small scar is hidden in the patient’s naval. “For those concerned about body imaging, using the single-site platform gives us a much better result cosmetically,” said Dr. McRae. “Most patients are able to go home the same day as surgery and return to their normal routine within one to two and a half weeks.” Da Vinci® Single-Site™ robotic surgery also offers minimal pain and low blood loss. “Our aim at St. Francis is to become a Center for Excellence for minimally-invasive surgery,” said Dr. McRae. “I don’t know of any other hospital within 90 miles of Columbus that offers this latest advance in minimally-invasive surgery.” The Food and Drug Administration approved Single-Site™ instruments for use with the da Vinci® System in 2013.

St. Francis Receives the Better Business Bureau’s Torch Award

St. Francis President and CEO Robert Granger accepts the Better Business Bureau’s (BBB) Torch Award® in the large business category from BBB Board Chairman Richard Davis February 10. The hospital received the award for demonstrating high ethical standards in its relationships with customers, associates, suppliers and the community.

St. Francis Wins Statewide Patient Safety Award

The Partnership for Health and Accountability (PHA) presented its prestigious quality and Patient Safety Award to St. Francis for a project that improved medication reconciliation. The project, entitled “Medication Reconciliation – A Patient Safety Initiative to Reduce Harm,” won second place in the “Hospitals with Greater Than 300 Beds” category. The project’s goal was to reduce adverse drug events at transitions of care by comparing a patient’s medication orders to his or her existing medications to avoid duplication, omission and dosing errors. Patients are most at risk for errors during transitions, such as when a patient sees a primary care physician and is sent to a hospital for inpatient care. St. Francis implemented a master medication list shared across all contingencies of care. Using the master list eliminates the need at each care point for staff to obtain a patient’s medication list since they can obtain the list from prior providers. St. Francis also received its seventh PHA Circle of Excellence Award—the most of any Georgia hospital—for demonstrating a sustained commitment to quality and patient safety as evidenced by winning a 2013 patient safety award and earning three or more PHA Patient Safety Awards within the past five years.

St. Francis Pledges $100,000 to Valley Healthcare In April, St. Francis pledged $100,000 to Valley Healthcare System to expand women’s services, including obstetrical services, at the Federally qualified Health Center on Ft. Benning Road. The center, which sees 9,708 patients annually, has faced the challenge of referring high-risk women advanced in their pregnancy to providers who will accept Medicaid. As a result of the pledge, the center hired Dr. Kamesha Fair, an OB/GYN physician. “This is beyond what we’ve been looking for these past 20 years,” said Sarah Lang, Valley Healthcare CEO. “Women in our community will benefit from having access to prena-tal care and other women’s services right here.” “Our partnership with Valley Healthcare is an extension of St. Francis’ goal to reduce the rate of infant mortality and low birth weight babies in our community, a goal that Valley Healthcare shares with us,” said Robert Granger, St. Francis president and CEO. “Through collaboration, both organizations’ patients will benefit.” Dr. Fair treated 314 women during her first three months at Valley Healthcare, including 14 pregnant women. “I knew there was a need,” said Sarah. “I did not realize the extent of the need until Dr. Fair arrived and word spread.” Dr. Fair also provides a full range of gynecologic services, including colposcopies and treatment for uterine fibroids, ovarian cysts, chronic pelvic pain and cervical polyps and cancer, among other conditions. “Valley Healthcare and St. Francis believe in an integrated model of patient-centered care that includes family physicians and specialists,” said Sarah. Valley Healthcare has five physicians, including three family practice physicians, a pediatrician and now an OB/GYN specialist. The center also offers dental and vision care, plus behavioral health services.

Synovus Annual ReportCover and two inside spreads

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St. Francis Community ReportCover and two inside spreads

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B E H A V I O R A L H E A L T H

technology made simple

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2013

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Websites

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FACEBOOK BANNERS

Digital MediaFacebook banners and web ads

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VARIOUS WEB ADS

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Outdoor Advertising

Results come in all shapes and sizes. If you are St. Francis Women’s Hospital, results can look like

1,300 babies. Not bad for a hospital whose last bundle of joy was delivered in 1981. If you are the

Columbus Police Department, results can look like additional officers on the streets. It’s time to order

more badges. If you are West Georgia Eye Care, more iLASIK procedures have you eyeballing the

results. And, so are we. Whether it’s delivering steak dinners for Ben’s Chop House, memberships for

Max Fitness, deposits for a Synovus Bank or visitors to the Bridge Church, we understand creativity

is at its best when it meets results. What, who, when, where and how can we deliver for you?

We deliver babies.

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