image seo ranking tips
DESCRIPTION
This slide presentation was presented at SLCSEM in Salt Lake City. I also wrote a supporting post: http://www.seo.com/blog/image-seo-ranking-tips/TRANSCRIPT
Image SEORanking Tips
Image Attributes
• Image filename• Image location• Image grouping• Image file size• Image alt attribute• Image title• Image caption
File name: picture_Mustang_Boss_302_Laguna_Seca_2012.jpg
File size: 317kb
Image Ranking Factors
• Keywords in filename• Keywords in alt text• Keywords in URL of image• Keywords in content near image• Strength of page(s) containing image• Links• Embeds (republished images)• +1/Shares/Tweets/Embeds• Color & image size• CTR from SERPs• Category & Tags• Speed & consistency of interest
Types of Images
• Products• Resources• Statistics• Leaks• Cross promotions• Infographics• Events• Screenshot (demo)
Purpose of Image SEO
• Branding• Link attraction• Use of image on the Web (embeds)• Long-tail search results• Off-site marketing• Improve click-thru rates to your site• SERPs real estate
Connect With Me
Ash BucklesPresident, SEO.com@ashbuckleshttp://www.seo.com/blog/image-seo-ranking-tips/