images. images images - most effective communication tool transmit information very quickly help...
TRANSCRIPT
IMAGES
Images• Images - most effective communication tool
• Transmit information very quickly• Help engage the audience• Help clarify complex information
• Conceptual, abstract, process-oriented
• Images fall somewhere between literal & abstract• Realistic, literal representation
• Subjects literal meaning most important (product display)
• Abstract: • Literal meaning becomes less important
• Gesture, quality, association, message become more important
Images
www.newegg.com/
Images
www.mirrordeluxe.com
Images
www.pingpowerof10.com
Images
http://www.razerzone.com
Images
• Mode of representation – what will best fit the communication• Photographic (Realism – Documentary, credible, real)• Iconic/Symbolic• Illustrative – introduces concepts beyond literal meaning
• Medium• Carries meaning in terms of feeling
• Softness, hardness, fluidity, gritty• Ex: graphite, pen& ink drawing
computer generated digital quality – contemporary technological feel
Images
http://www.caravellaus.com/
Images
http://veerle.duoh.com
Images
http://csszengarden.com
Images
• Selecting & Manipulating Content• Meaning & content influenced by designer, photographer,
viewer• Choice of content included or not within an image has
implications for meaning
• Interpretation• Based on viewers background & personal experience
Image & Message
Cropping & Manipulating Images
• Can eliminate unnecessary detail
• Change focal point | emphasize details
• Alter the message
• Portray emotion
• Unconventional• Non-rectangular, knock outs, vector-masks
Image & Message
Many photos
benefit from
judicious or
Creative croppingWhat’s not in a photo can be
just as important as what is in it
Image & Message
• Be aware of composition• Create focus & attention
Kodak Photo Tips
http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=39&pq-locale=en_US
Image & Message
Image & Message
http://www.kodak.com
Image & Message
http://www.kodak.com
Image & Message
http://www.kodak.com
Image & Message
http://www.kodak.com
Image & Message
http://www.kodak.com
Image & Message
• Create a focal point• Emphasize a concept
Design Principals
Image Sources
• Professional Photographer• Do It Yourself• Stock Images
• Royalty Free: Single up-front feeNo royalties
• Rights-managed:Fee based on size of business, and exposure of the imageVery High QualityManaged Usage: you and your
competitor won’t be using the same image on your site
Legitimate Image Sources• Stock Images
• Free• stock.xchang: http://www.sxc.hu/ (user-submitted, moderated)• MorgueFile: http://morguefile.com
Royalty Free & Rights-managed• istockphoto.com (moderated, photographers are paid - higher
quality): http://www.istockphoto.com• Corbis: http://www.corbis.com • Getty: http://www.gettyimages.com• Jupiter: http://www.jupiterimages.commonthly subscription• Photos.com: http://www.photos.com • Shutterstock: http://www.shutterstock.com
Not So Legitimate Image Sources• Google - assume any images found online are copyright protected• Clip Art