Volume 5

Sports Special

The periodical magazine of The ADI Groupimages

GOING LIVE! Take a peek inside the brand new Live Venue Broadcast Studios

SEE PAGE 7

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jubilee concert

nottingham forest

fan engagement

bullring

new facilities

nfl

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olympics

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twickenham0800 592 346

info@adi.tv | www.adi.tv

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2012 was always going to be a huge year in British sport but it’s fair to say that it’s been a pretty incredible sporting year for ADI.We’ve continued to grow our client base, establishing new relationships and creating installations at clubs such as Sunderland, Nottingham Forest and Southampton, whilst also providing some of our longest customers – such as Aston Villa and Everton FC – with continued upgrades to their service. The growth means that we now count some 26 British clubs as customers with our hardware and systems installed at their stadia!

A vital element to all of this business has been the growth of our incredible Live VenueTM broadcast platform which has gone from strength to strength. I firmly believe that Live VenueTM is a game changer. Just as cloud computing is revolutionising the way people use their computers, Live VenueTM is doing the same in the sports broadcast world by offering clubs, federations and broadcasters ever more flexible ways of creatively managing and delivering content.

2013 sees us launching a number of innovative new products and services onto the platform, helping to further harness the incredible connectivity in new areas such as venue security and sports science, and you can read about them over on page 4.

Of course, last year there was the small matter of the London 2012 Olympics, and as you’d expect, we had a significant role to play. We were proud to supply the official screen for the Olympic Torch Relay, as well as countless other screens for event venues and live sites across the UK as the nation went Games mad! (see page 14)

Sport continues to be a staple of our rental business. Yet again, ADI were official supplier to the likes of The Virgin London Marathon, The BUPA Great North Run and the major race meetings at Royal Ascot, The Grand National and Cheltenham Festival. The global popularity of these events only serves to demonstrate the huge role that sport plays in the modern world, and I’m immensely proud that time and again, the world’s biggest names, brands and events count on ADI to deliver such vital services.

But it’s not all sport… ADI’s rental division continues to expand, both in terms of the size of our fleet (more about that on the centre spread) and the number and calibre of events we supply. In total, we provided nearly 3,000 days of screen rental last year, with the jewel in the crown being screens in over 60 locations including Buckingham Palace for the Queens Diamond Jubilee Celebrations, and you can read about that monumental weekend of events on pages 16-17.

We are pleased to continue offering leadership in hardware, services and content, delivering innovative solutions for the global sports market and events industry, helping to create dynamic live experiences for people across the world.

Chief Executive Officer Geraint Williams

CHAIRMAN’S STATEMENT

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iconic fleet shoot

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thames pageant

everton fc

live venue new features

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CONTENTS3

sunderland afc

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LIGHT SPEED STADIUMSunderland AFC have hugely enhanced the matchday experience at the Stadium of Light thanks to an advanced LED screen and broadcast solution from stadium technology specialists ADI.In addition to the installation of two 40m² LED screens, ADI are providing production, programming and broadcast services to Sunderland, delivered through the company’s revolutionary Live VenueTM fibre optic broadcast platform. Whilst improving the matchday experience for fans, the solution also offers increased touchpoints for the club and its commercial partners.

ADI’s state-of-the-art LED screen technology combines with customised club programming and innovative content delivery to create a powerful stadium-wide platform for fan-engagement, entertainment and brand communication. With all the dynamic elements brought together in one integrated solution - and from one supplier - Sunderland AFC can deliver effective marketing and media strategies, while ensuring consistency of brand values.

COMPLETE SOLUTIONPart of the attraction of using ADI was their ‘conception to completion’ delivery of the project. ADI managed and continue to manage every element – including design, structural engineering, manufacture, installation and on-going maintenance – using in-house capabilities, meaning Sunderland only deal with a single

point of contact. And having fitted over half of the LED screens in UK football over the past 15 years, ADI bring a huge amount of experience and expertise to each installation.

FULL PRODUCTION ADI’s experienced in-house Production team - and a dedicated resource based at the stadium - work closely with Sunderland’s media department to create unique and entertaining programming aimed at improving the matchday experience and encouraging fans to arrive early.

Matchday content is delivered through ADI’s Live VenueTM broadcast platform, which is built on high-speed fibre-optic connectivity between the stadium and ADI’s studios. Live VenueTM has possibilities well beyond the stadium broadcast: member clubs are able to maximise the value of their assets with the ability to instantly re-purpose and distribute content to supporters across the globe, creating a truly global fan engagement platform.

Integration of these elements combines to make the behind the scenes operations of a home game far simpler and more effective for the club, with most of the technology and personnel located offsite.

Live VenueTM utilises high speed fibre optic connectivity between the Stadium of Light and ADI’s studios to deliver matchday content to the giant LED screens in real-time, which means there’s no requirement for a full production studio at the stadium, or indeed extra kit and staff at the venue during home games.

The installation of the new LED screens – coupled with the fresh and unique content which is broadcast during

matchdays – has helped us achieve new levels of fan engagement.

ADI’s outstanding screen technology and bespoke programming is complimented by their Live Venue service, offering Sunderland AFC vast broadcast possibilities both inside and beyond the stadium.

Mike Farnan, International and National Marketing Director, Sunderland AFC

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The Stadium of Light is one of 26 British stadia that now feature ADI hardware

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FEATURE FRIENDLYProbably the biggest single advance in sports stadium broadcasting, Live Venue creates incredible opportunities for clubs to engage with their fans. Whether it’s communicating with matchday fans in the stadium or targeting new supporters in another country on their smartphone, Live VenueTM helps clubs share more content with more fans more of the time.

The inherent beauty of Live VenueTM is that it’s an ever-evolving service. As a future proof solution, we’re continuing to seek out the latest technologies and utilise Live Venue’s incredible connection speeds to deliver them as complete services to our customers.

2013 sees a number of new products joining ADI’s list of sports services, all of them enhanced by the unique high speed fibre optic connection provided by the Live VenueTM platform.

Our platform offers three main areas of expertise that put you in charge of your engagement.

VIRTUAL STUDIOVirtual Studio is an incredible new product that allows clubs to create high value programming to communicate directly with their fanbase without the high costs generally associated with onsite studio equipment.

Virtual studios are increasingly common across all levels of broadcasting – from ITN News to ESPN’s football coverage – thanks to the ability to create high impact, immersive and interactive programming for relatively low costs. At the club, all that’s required is a presenter with a simple green screen and a locked off camera – the studio and interactive graphical elements are all added in real time using high powered computer hardware.

Crucially, Live VenueTM allows ADI to centralise this process, meaning the expensive hardware is located at our studios and doesn’t require investment from the club. Programming is directed and filmed live from the Live VenueTM studio and allows clubs to create their own branded, broadcast quality programming at a fraction of the cost.

Virtual Studio allows clubs to instantly reskin their broadcast for different markets, with the same content delivered simultaneously with different graphics depending on location. Commercially, this means localised revenue streams with sponsored elements carrying different branding for specific countries and broadcast platforms. Virtual Studio brings incredible possibilities to fan engagement: clubs can create their own weekly news show, or pre and post-match analysis programmes, involving ex-players and studio guests. There’s even the opportunity to create programming that runs alongside a televised Sky match, providing in-game analysis via the tablet computer “second screen”.

LIVE ARCHIVESafe storage of archive material is an ongoing issue and one that is only becoming more critical with the sheer amount of media that is created in the modern age.

ADI’s Live Archive Digital Asset Management solution brings a complete secure off-site archiving solution. Customers are able to add as much content as they require, supported by an advanced meta-tagging system so it can always be found when required.

Live Archive customers also enjoy free access to the world’s largest archive of sports footage, and because it’s delivered over the Live VenueTM fibre network, browsing and access is as instant as if it were in the next room.

Venue

Photos Meta-tagged for easy searching

Fibre Optic real time review

Video

Audio

Live Archive

Channel Creation

Matchday Programming

Digital Archive Management

Highlights Packages

Perimeter LED

Social Media Integration

Graphics

Sports Analysis

Web Content

CCTV Monitoring

Films & Documentaries

Dedicated Resource

Commentary Event Broadcast

Data Centre

Commercial Advertising

HARDWARE SERVICES CONTENT

Live StatsVirtual StudioSatellite Broadcasting

Broadcast Fibre Network

StreamingGlobal Distribution

LED Screens Concourse & Hospitality

Fan Zones CCTVScoreboards IPTV Complete Lifetime Solutions

Beam Backs

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LIVE CCTVWhilst 2012’s Live VenueTM services focused first and foremost on delivering fan engagement both inside and outside of the stadium, this year we’re launching a number of new products that aren’t necessarily focused on fans, but still provide major benefits to clubs by utilising Live Venue’s incredible connectivity.

Live CCTV is one such service. We’ve partnered with some of the leading names in CCTV hardware and added the benefit of Live VenueTM connectivity to create a stadium security service with a difference.

Using the latest super HD camera technologies, Live CCTV provides constant recording of every

area of your stadium; rather than being a reactive system, any incidents can be reviewed and analysed in incredible detail, helping to improve safety, conviction rates and therefore acting as a deterrent.

Where Live CCTV really differs is its connection to the Live VenueTM network, allowing for continual remote monitoring. Whilst clubs undoubtedly wish to keep their matchday surveillance local, we’re able to offer a centralised 24/7 remote monitoring service for other times, utilising fibre connectivity to ensure far higher video quality and frame rate than competing broadband solutions while helping to save on club staffing costs and free up stadium space.

LIVE ANALYSEPost-match analysis is a key feature in the backroom of any modern football team and training staff and players spend hours trawling through statistics and video from previous matches in order to help them in the next. ADI’s Live Analyse is the latest such service and utilises the latest multi-camera broadcast services to create a powerful post-match analytical tool based on real match coverage.

Designed to complement statistical packages, Live Analyse gives instant and simultaneous access to every camera feed throughout the match, allowing backroom staff to easily analyse every moment of every match from every angle.

Like Virtual Studio, Live Analyse is delivered as a fibre optic service across the Live VenueTM network, with centralised equipment negating the requirement for clubs to invest in the infrastructure costs themselves. It can work either from a recording of match broadcast cameras or utilising fixed and dedicated cameras installed at the stadium.

QUICKFACTS :: LIVE VENUE

What is Live VenueTM?Live VenueTM is an innovative broadcast platform that allows centralisation of media assets, production and delivery. Essentially, it’s a global content hub, for creation and broadcast of live matchday programming over dedicated fibre optic lines – negating the need for stadium-based studios – and also delivery of content to multiple channels beyond the stadium.

Live VenueTM offers a solid foundation for connectivity and consistency across every aspect of stadium communication, not only bringing value to fans’ matchday experience – think multiple channels of live HD programming broadcast across the stadium bowl, concourse and hospitality areas - but also the club and its commercial partners.

Why Develop Live VenueTM?With over 15 years of experience in the industry, we’ve developed a deep understanding of the needs of modern stadia, and Live VenueTM is a natural evolution of our wide suite of sports services, driven by ADI’s own culture of continual innovation.

Clubs are increasingly faced with the dual challenge of not only maximising matchday enjoyment for existing fans, but also targeting new global fan bases. It’s essential to generate consistent, immediate content to create continuity across this engagement not just within the stadium, but beyond.

Live VenueTM helps maximise engagement in three main ways: i) easy repurposing of media assets for multiple uses; ii) incredible connectivity to deliver that content instantly to supporters; and iii) high quality production values and consistency across all programming, ensuring club brand values are inherent throughout all output.

What does it offer beyond in-stadia fan engagement?In the ultra-connected world we live in, modern sports fans expect quality content on demand; Live VenueTM creates the ability to instantly repurpose content for multiple platforms and devices, so the value of media assets can be maximised and monetised. Dedicated 10Gbps lines also provide the backbone to deliver a host of valuable non-matchday services including virtual studio programming, digital asset management, sport analysis packages, CCTV and HD video conferencing

With high-speed connectivity to BT Tower allowing for instant global distribution, Live VenueTM offers tangible value to rights-holders and federations too, as a centralised point for content collation and distribution en mass to international broadcasters, with standardised production across all output ensured by our experienced in-house team. It’s very much a broad, flexible platform that delivers benefits for any stadium or rights-holder with an eye on the future.

ULTRA WIDE SUPER HD The ultimate post-match analysis tool which provides total visibility of the game of play, as opposed to the “Director’s Cut”. An ultra wide 160 degree camera offers sports science teams access to the entire field of play to identify formations and traditional off-camera action. Footage is delivered using four high definition projectors with images seamlessly stitched together for unrivalled ultra HD coverage and real life detail level.

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DIGIBOARD DOMINATION

NEW FOREST

New installations cement digiBOARD as British football’s favourite digital perimeter advertising hardwareIt’s been another year of growth for ADI’s digiBOARD digital perimeter technology with new installations at a further four British clubs. In addition to full system installs at Premier League new boys Southampton FC and Reading FC, Championship clubs Nottingham Forest and Cardiff City have also benefited from ADI’s market leading technology.

The installations further cement digiBOARD as the UK’s most popular digital perimeter advertising solution; and take the total number of partner clubs to 12.

LIVE VENUE CONNECTIVITYNew for this season, digiBOARD now comes with full Live VenueTM connectivity allowing for a centralised operational solution on matchday without the requirement for on-site operators at the stadium. Both Nottingham Forest and Cardiff City currently employ this system as part of their overall Live VenueTM matchday broadcast solution.

GLOBAL MARKET GROWTHWhilst most digital perimeter advertising is aimed primarily at the domestic home audience, Cardiff City’s digiBOARD solution aims to specifically target fans in Malaysia, as part of a wider ADI broadcast solution to grow their international fan base. ADI provide six camera coverage of each of Cardiff City’s home matches to supply a full broadcast programme delivered on Malaysia’s Astro satellite platform. With main cameras concentrated on the opposite side of the pitch to the UK broadcasters, digiBOARD is installed on the facing side of the pitch and advertising sold to international brands aiming to target the Malaysian home audience.

It was a very merry Christmas for Nottingham Forest fans as a brand new stadium broadcast solution went live at The City Ground for a Boxing Day clash with Leeds United. Nottingham Forest are the latest club to benefit from an ADI stadium engagement solution, which features two high resolution Virtuality LED screens and a full broadcast arc of digiBOARD digital perimeter signage. Content to these is fed via the Live VenueTM broadcast platform, backed by high quality production services to bring significant value to supporters, club and partner brands alike.

For a club with new owners and huge ambition, ADI’s solutions provide a technical platform for the future development of commercial opportunities and fan engagement as the club target re-entry into the Premier League, helping them to leverage the huge historical value of the brand of the 1979 European Champions.

STADIUM HARDWAREForest fans have received a huge boost to their matchday experience thanks to a 30m² display in the Bridgford stand and a 40m² screen pitch-side between the Trent End stand and the Brian Clough stand, both built using ADI’s high resolution Virtuality v8 technology.

The screens are supported by a 245m run of digiBOARD digital perimeter advertising, with a full broadcast arc around three sides of the pitch.

ADI provided Forest with a complete engineered, manufactured and installed solution, utilising our own in-house departments to deliver the project on time for their Boxing Day fixture. Doing so allows us better control of all processes and creates increased accountability from a club perspective. Following installation, ADI provide full management and maintenance of stadium hardware, again utilising in-house staff and including a screen technician at City Ground for each home encounter.

FAN FRIENDLY FEATURESThe screens include a number of fan-friendly features, including an integrated digital scoreboard and clock, while matchday programming and commercial messages are broadcast live as part of the dynamic entertainment platform.

ADI provide a full production package for Forest, including the creation of in-stadium channel Forest TV and a full branding template to be used across multiple media channels. ADI’s production department work in close collaboration with the club’s media department to produce bespoke pre-match programming for each matchday, with unique content helping to encourage supporters to arrive early and adding tangible value to the matchday experience.

LIVE VENUE CONNECTIVITYThe City Ground features full Live VenueTM connectivity, meaning the club didn’t need to invest in on-site studio equipment and creating additional savings on staffing costs. Instead ADI’s production team are located in one of our Live VenueTM studio galleries from where all content – pre-produced and live content, graphics, promotional content and digiBOARD advertising – is delivered via dedicated fibre optic lines.

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NEW LOOK AT THE OFFICE2012 saw some big changes here at the ADI as our UK-based headquarters have undergone something of a transformation.With significant investment in the Live VenueTM broadcast facilities, we’ve built a large new open-plan office space and a number of new studios to compliment the main European Operation Centre control room which was completed in 2011.

This has really helped to free up space around the building and we’re now working on bringing other parts in line with the new style so look out for a number of new facilities – including a rather shiny new product demonstration room – over the coming months!

QUICKFACTS • Multi-faceted stadium broadcast platform

• 2 x Virtuality v8 high resolution screens

• 245m of digiBOARD digital perimeter advertising

• Matchday programming and Production

• Content delivered via Live VenueTM platform

Live VenueTM also provides the club with fan engagement opportunities beyond the stadium and for the future, with the ability to repurpose content for multiple uses and broadcast or stream it to supporters across the globe in the blink of an eye.

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MATCHDAY IN THE LIFE AT EVERTON

In a relationship extending back over a decade, ADI are official Production Partner of Everton FC. The Mersey club were the first to embrace ADI’s innovative Live Venue platform and have recently signed a new contract to extend the partnership for a further five years.

Images takes a look at how the cutting edge broadcast platform has revolutionised the matchday experience at Goodison Park, as well as the opportunities for engagement beyond the stadium.

MATCHDAY COVERAGESince adopting Live VenueTM there have been some significant changes to the matchday coverage at Goodison Park, with the existing stadium broadcast studio decommissioned and every screen in their stadium now controlled from the Live VenueTM studios.

Alongside the director in the Everton Live VenueTM gallery sit a graphic operator, a producer and a highlights operator, who manage every aspect of the live matchday broadcast. A live feed of the host broadcaster coverage is sent to the studio, where it’s mixed live graphics and other elements to be sent back to the screens in Goodison Park – the ultra fast fibre optic lines allows this complete journey to happen in under a tenth of as second; that’s less than the blink of an eye!

ADI deliver three channels of live HD programming for the Goodison Park matchday, with stadium LED screens, concourse screens, and hospitality monitors each receiving different content allowing Everton to target fans at different times and locations throughout their matchday experience.

Programme engineering and routing is managed in the European Operation Centre, with the giant video wall allowing the team to manage multiple live match programmes to be delivered concurrently to multiple clubs.

DEDICATED RESOURCEADI have a pair of production staff based permanently at Goodison Park and they work closely with the club media department to create fresh unique content both for matchday programming and for use across the club’s other media channels.

By being at Everton, they’re able to immerse themselves in the culture and feel of the club and means they’re always on hand to film interviews and breaking news.

They’re also the direct link between Goodison Park and the Live VenueTM studios, acting as floor manager and the general eyes and ears at the ground, ready to react to events as they unfold.

IDENTITYPrior to the start of the season, ADI created a full channel identity for Everton FC TV, which formed a branding template to be applied across all media produced throughout the season.

As well as high quality graphics and branding, it includes a number of video elements, shot by ADI specifically for the titles and featuring members of Everton’s first team squad. The pieces are shot using cinema quality super slo-mo cameras creating a broadcast quality atmospheric quality to the production.

We head behind the scenes at Goodison Park for a typical matchday

NOW SEE THE VIDEO! Check out our behind the scenes at Goodison Park video, now available at www.adi.tv/everton

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STADIUM SCREENSEverton’s two giant Virtuality LED screens are a major focal point in the stadium bowl and the main engagement touchpoints during the match, behind what happens on the pitch of course! As well as providing live coverage of the match and full pre-match and half time programming, they include a number of fan-friendly features to drive effective fan engagement.

The screens have been designed especially to incorporate scoreboards at the top – as well as standard features such as clock and score, they include live match stats – such as corners, possession, free kicks – delivered automatically via a live feed from the Press Association. The scoreboards also provide additional information such as substitutions and are controlled by a member of Everton’s Media Team via a custom browser-based interface.

The screens also feature an additional promotional banner space at the bottom, again controlled by Everton and commonly used to promote the club’s social media channels as well as official club partners.

CONCOURSE AND HOSPITALITY SCREENSElsewhere in Goodison Park, ADI have installed over 100 LCD displays throughout hospitality and concourse areas to serve fans before and after the match as well as at half time.

The concourse screens are a huge focal point during the halftime interval as fans flood out of the stadium to enjoy a pie and pint! Supporters are treated to a full

halftime programme including highlights of the first half. As well as the main programme window, these screens also feature areas for promotional content, with a number of advertising areas for club promotions and adverts from national and local businesses wishing to associate themselves with the Everton brand.

PROGRAMMINGThe club receive a full broadcast and production package from ADI, which includes a number of commercial elements – such as integrated on-screen advertising packages – as well as features to enhance the matchday experience – such as full matchday programming, scoreboards and latest match stats.

Prior to each match, ADI work closely with Everton to create programming for the matchday show, which includes highlights and also exclusive content created by ADI’s dedicated resource team at Everton. On matchday, they film a number of vox pops and segments with arriving fans which are directed live from Live VenueTM and included

in the matchday programme a few minutes later.

Creating pre-match programming that is fresh, engaging and informative is key to maximising the matchday experience, encouraging fans to arrive early and spend more time – and money – at club bars and restaurants.

The pre-match programme runs across all stadium screens, including the main stadium LED screens, and LCD displays in concourse and hospitality areas. The screens are zoned, allowing the programme to be supported by unique additional content in different areas of the stadium.

HOW WELL HAS IT WORKED? “The target for the season was to achieve an average of 10,000 fans inside the stadium 15 minutes before kick-off. As of 31 December 2012, we had averaged 16,280 fans inside the stadium 15 minutes before the kick-off in the opening 10 home games of the 2012/13 campaign.”

Scott McLeod, Digital Media Manager, Everton FC

ENGAGEMENT BEYOND THE STADIUMFollowing each match, ADI produce highlights for delivery on Everton’s club website. These are accompanied by commentary provided by a bespoke commentator who watches the match in one of the Live Venue commentary booths.

ADI produce a number of different highlights packages, of varying lengths for different device consumption, which are are then encoded in a number of formats before being uploaded to evertonfc.com within hours of the final whistle.

All content carries the same Everton FC branding and production values as the in-stadia content, helping the club create consistency of branding and continuity throughout their fan engagement both within the stadium and beyond.

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SMILE PLEASE!So many of our competitors claim to have “one of the country’s largest fleets of mobile LED screens”; for most of them, that means they have maybe three or four screens.

On the other hand, we actually do have the country’s (quite possibly the world’s!) largest fleet of mobile LED screens – so what better way to show them off than to get them all together for a family portrait shoot!

In 2012, our fleet did over 3,000 days of screen rental, so – as you can imagine – finding a day in the busy calendar where they were all free was no mean feat! Unfortunately a few of them had other comittments, but we have at least managed to gather 21 of them together on a disused airfield over a couple of windy, rainy and occasionally sunny days last October for the mother of all family portraits…

BIG SCREENS, BIG BRANDS, BIG EVENTS

We get most of our iCONIC screens to an airfield for one hell of a family portrait!

Checking levels

Measuring up

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BIG SCREENS, BIG BRANDS, BIG EVENTS

We get most of our iCONIC screens to an airfield for one hell of a family portrait!

Planning this wasn’t an easy job...Whilst our iCONICs are pretty quick to setup, you don’t really get the chance to say “just squeeze together a bit” when you look down the lens. We needed to be sure that we had a pretty good idea of where each and every screen was going to sit in the shot and that once we’d positioned each screen we weren’t going to have to move it!

We used a fair bit of 3D modelling in the weeks leading up to the shoot and ended up with a shot that spanned some 100m in width, but that we were fairly sure was going to work – now we just needed to actually get the screens into the positions we had planned. Cue a very long tape measure, a fair bit of chalk and a lot of waving arms to get the screens into position…!

A few trips up the cherry picker and hundreds of shots on a superwide lens later we had our family portrait. We’re pretty happy with how it came out!

As well as the stills cameras, we also brought along a crew from of our in-house Production department to make a film – you can see a behind the scenes special in glorious HD at www.adi.tv/familyportrait

The plan below... looks pleasingly like the end result!

Finding a dry patch (under the arm of the cherry picker)Measuring up

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FAN ENGAGEMENT AT THE SPEED OF LIGHTImages looks at the three key areas that make Live VenueTM such a compelling fan engagement platform

Live Matchday Coverage

High speed fi bre optic

Venue WiFi

Smartphone Content

Global Distribution

Social Media

Advertisements

Realtime Stats (RSS)

Venue-Managed Content

(via web browser)

Archive Footage

Digital Perimeter Advertising

Screen Network

Venue LED- Scoreboards (with stats)

- Venue LED Screens

- Camera Facing- Crowd Facing

- Hospitality Screens- Concourse Screens

High Quality

Low Quality

Live MatchVenue

Web Stream

Hospitality

LED ScreensConcourse

Live Broadcast to Foreign Territories

Live Broadcast

Add branding, graphics and commentary

Add branding and graphics

Clip, add graphics and edit

Highlights packages

Live Coverage

Re-Purposed Content

Localised Commentary & Graphics

Highlights

Full Channel Creation

Complete Programme Production

Virtual Studios

Fibre Optic Distribution

Satellite Distribution

Content Stream

Content Download

Retention of brand values Maximise touch pointsCreative continuityControl of communication

Television

DVD

PC

Tablet

Mobile

L vevenue.tv

Break free from expensive stadium studio solutions with broadcast fibre programming. All content is delivered from ADI’s central Live VenueTM galleries via dedicated high speed fibre optic lines. Multiple HD channels can

be broadcast live across different platforms - for example, different streams of hospitality, concourse and the stadium bowl - creating programming that can be targeted depending on where your fans are throughout the matchday,

yet still offers continuity of message and a promotional platform for commercial partners. You can even feature live stats and social media channels, ensuring fans are always engaged!

Go Global! Live VenueTM allows you to target fans around the world by acting as a global hub to take the conversation beyond the venue, whether it be virtual programming to your website or a highlights package to international broadcasters. You can engage with current fans and also target completely new support bases.

Content can be instantly repurposed into multiple formats and delivered to the living room as full programming through direct links to BT tower or to computers, tablets and mobile devices via the latest multi-speed streaming technology.

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BEAMBACK BONANZA

FAN-ZONE-TASTIC!

AMERICAN FOOTBALL FEVER

We’ve been helping Premier League clubs build buzz outside of their stadiums this year, with our award-winning iCONIC mobile screens featuring at Goodison Park and Stadium of Light fan zones. Centered around giant mobile screens, fan zones are fantastic drivers to encourage fans to arrive and experience the matchday buzz early, while providing sponsorship opportunities and boosting club revenues. Our iCONIC fleet of screens are a dynamic and cost effective solution for fan zones, with sizes to fit clubs from every league - and they can all be set-up just an hour before the fans start to arrive at the stadium.

Large mobile screens offer a great platform to promote upcoming fixtures, club websites and social media channels; while boosting fans’ passion for their team by allowing the broadcast of highlights, classic encounters and interactive content.

If any sport knows how to do a fan zone it’s American Football. Masters of the pre-match party, American’s have been throwing tail gate parties for as long as there’s been pick-up trucks and sport, and when the NFL pays its annual visit to Wembley Stadium, London braces itself for the mother of all sporting shindigs.Since 2009 we’ve supplied iCONIC screens and outside broadcast services for these huge celebrations. For the 2012 match, which took place on Sunday 28th October, St Louis Rams and New England Patriots went head to head - with ADI providing screens for two separate events to promote the clash.

TRAFALGAR SQUAREAmerican Football fever descended on Trafalgar Square for a huge Fan Rally for the start of the NFL weekend. Combining NFL Legends with a huge dash of glitz and glamour, tens of thousands crammed into the famous square to see current and ex-players and a host of other US celebrities and bands take the stage throughout the day. A giant high resolution iCONIC 100+ was also on show, running a mixture of live content from the stage and pre-produced highlights and promotional graphics to help promote the following day’s Wembley encounter.

WEMBLEY TAILGATE PARTYThe following day saw the main event at Wembley. Although kick off wasn’t till 5pm, in true American style, the match was preceded by the mother of all parties with a five hour long tailgate party. With gates opening at midday, the 45,000 fans were encouraged to arrive early and take in a large slice of American culture (not to mention pizza…) with authentic music, dance, entertainment and cheerleaders taking to the stage setup next to a replica pitch just outside of Wembley Stadium.

With its unique telescopic designs, ADI’s iFLY 25 ensured everyone got a great view of the action which was broadcast live via an ADI event broadcast team. Additionally, a smaller iCONIC 12 was positioned under Wembley Way beside a concert stage, where it screened the live entertainment to the huge crowds making their way to the game.

As the 2011/12 season reached the sharp end, we provided a triple screen solution to Sheffield United as the club took on Exeter in the final match of the season. With potential automatic promotion on the line and a mere 1,700 away tickets allocated for the Devonshire clash, Bramall Lane proved popular as thousands of fans enjoyed watching the match play out live on three iCONIC 25 screens.

For their encounter with Norwich City on Sunday 17th March, Black Cats supporters were treated to a host of pre-match entertainment with club highlights, ‘top of the tweets’ from fellow fans and information about upcoming events at the Stadium of Light, including North East Live.

A double-sided iCONIC 15+ meant fans making their way to the stadium from all directions could view the screen content, which looked brilliant in high resolution.

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GLORIOUS GAMES2012 saw the world’s greatest sports show come to British shores as the Olympics and Paralympics hit London. If ever there was an event that defined the value of big screens, this was it. Interest in London 2012 stretched far beyond the capital and LED screens played an important role not just at Olympic event locations, but in cities and towns across the UK, with millions enthralled as Team GB captured a record haul of medals.

Much of the reason for the huge success of the Games was the work that went into promoting it in the weeks, months and years leading up to it and our screens were heavily involved in building the excitement, sharing the joy and revelling in the victorious aftermath.

INTERNATIONAL PARALYMPIC DAY – TRAFALGAR SQUARETrafalgar Square played host to one of our high resolution iCONIC 25+ screens, backed by a full event broadcast solution for this event which celebrated elite Paralympic sport, but was also remembered for the day that Boris Johnson and David Cameron faced off on the tennis court!

Taking place nearly a year before the Games started, International Paralympic Day gave the public a chance to find out about each of the 20 sports in the 2012 Paralympic Games and promoted the following day’s opening of applications for tickets.

The programming called for a high specification of broadcast equipment; the accessibility requirements included live sign language as well as subtitles provided by palantypists for the live broadcast sections. The signer was filmed in front of a green screen in a backstage area which was then chroma-keyed over the live video content, whilst a further chroma channel was provided for the subtitles. All of this was played out onto an iCONIC 25+, the high resolution ensuring both the signer and subtitles could be clearly seen.

Presenting duties were shared by a number of leading sporting and television personalities, including 400m star Ewan Thomas, Wheelchair basketball Paralympic Ade Adepitan and T4’s Rick Edwards, and each demonstration was filmed by ADI’s wireless cameras and broadcast live on ADI’s screen, accompanied by live subtitles and sign language.

In addition to providing video for the Trafalgar Square audience, ADI provided a clean video and audio feed of content to ITN News for global syndication.

NATIONAL LOTTERY OLYMPIC PARK RUNImagine being the very first person to cross the finish line on the Olympic Stadium track… 5,000 lucky runners were given that chance at the first Olympic Stadium test event at the end of March.

The National Lottery Olympic Park Run saw 5,000 runners - picked at random from over 43,000 entrants - take part in a 5mile run around the Olympic Park, culminating inside the stadium at the track finish line. The event was organised by Nova International for the National Lottery and we provided two of our new iCONIC + screens to help with the entertainment.

The giant iCONIC 100+ was located inside the stadium, with the iCONIC 25+ outside – as well as playing out live content from the cameras inside the stadium, this screen also acted as an information point for the runners.

Boris and Dave do Battle

Not far to go!

iCONIC 25+ outside the iconic stadiumWenlock and Mandeville party!

iCONIC 100+ inside the stadium

Ewan Thomas shared presenting duties

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TORCH RELAYBeginning on 18th May and taking place over a 70 day period, the Torch Relay was a mammoth tour of the UK bringing the excitement of the Games to everyone and a specially commissioned iCONIC 25+ screen was on hand to help entertain the crowds on every stage of the journey. With a route that covered Lands End to the Shetland Islands, the torch was carried by 8,000 inspirational Torchbearers through over 1,000 cities, towns and villages and brought the Olympic Flame to within an hour of over 95% of the UK population.

The end of each day’s route featured an evening celebration, with our screen setup alongside a temporary stage for an evening of entertainment celebrating music, dance, sport and culture local to the area. Many of the towns (including Chester, pictured) also featured an additional screen to help entertain the large crowds.

As well as providing the official Torch relay screen, we also supplied a three camera outside broadcast team who accompanied the screen on every leg of the journey.

CITY CENTRE SCREENS & LIVE SITESWith Olympic fever hitting the whole of the country, demand for screens was high and we provided a number of medium-term screen rentals for towns and cities throughout the UK. These screens allowed communities to get together in public spaces and enjoy the Games.

WEYMOUTH - SAILINGWith London a fair old distance from the sea, Weymouth and Portland was designated the official Olympic venue for sailing events. By its very nature, much of the action takes place a long way from the shore, so our screens played a vital role at the town’s Live Site on Weymouth beach.

Each day, thousands flocked to the beaches to catch the latest Olympics action on our iCONIC 60s. The screens frequently played out different content, allowing fans to watch the local sailing whilst still keeping an eye on events from around the rest of the games.

ATHLETES’ PARADESEven as the sad day came that the Games fortnight was over, there was still celebrating to do in the form of homecomings and parades as the athletes made their way home. Our screens were on hand to entertain thousands in Glasgow for the Scottish Olympic parade as well as in Sheffield for gold medal winning heptathlete Jessica Ennis’ homecoming event.

HYDE PARK - TRIATHLONStarting with a swim in the Serpentine Lake, before cycling through Wellington Arch and passing by Buckingham Palace, the triathlon events featured what must be some of the most dramatic and stunning landmarks of any sporting event in history.

With hundreds of thousands descending on Hyde Park to watch, two of our giant iCONIC 100 screens made sure that everyone could catch every moment of glory as the Brownlee brothers secured Gold and Bronze medals in the men’s event.

The Torch Relay visits Chester

The Monument in Newcastle

Blackheath Common Live Site Back to back iCONIC 100s in

Hyde Park for the Triathlon

Surely one of the better places to relax and watch the Olympics!

iCONIC 60s on Weymouth beach Live Site

Scotland’s Olympians are welcomed home in Glasgow

Large crowds in Sheffield for golden girl Jessica Ennis

A beaming Jessica Ennis on our iCONIC 25+

Haggerston Park in Hackney

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A ROYAL OCCASIONADI played a vital role in one of the biggest weekends of events the UK has ever seen, with screens in over 60 different locations for The Queen’s Diamond Jubilee Celebrations.With the previous year’s wedding of William and Catherine rekindling the nation’s affection for a royal celebration and a street party, the UK had plenty planned to mark Queen Elizabeth’s 60 years on the throne!

Taking place over the May Bank Holiday weekend and with an extra Bank Holiday Tuesday thrown in for good measure, the Diamond Jubilee Celebrations stretched over 4 days, featuring huge events at multiple venues

across London. With millions descending on the capital and organisers aiming to keep road closures to an absolute minimum throughout the weekend, mobile screens were vital and ADI’s iCONICs were able to feature in over 60 different locations.

In fact, ADI were the only supplier to play a part in every one of the official celebration events, beginning with the Investec Derby at Epsom Downs.

DAY ONE: THE INVESTEC EPSOM DERBYADI’s contracts with Jockey Club Racing have made us the official LED screen supplier since 2007, and 2012 saw ADI provide a total of 11 screens across the racecourse with iCONIC mobiles joined by a modular 15m² display at the finish post.Big screens have become a vital part of the Derby, allowing spectators to enjoy on-site hospitality without missing a moment of the racing. They also ensured the estimated 130,000 spectators could see the Derby’s most important visitor – the Queen, whose arrival on the Saturday, marked the official start of the Jubilee Celebrations.

DAY TWO: THE THAMES DIAMOND JUBILEE PAGEANTSaturday 3rd June saw one of the largest flotillas ever assembled on the Thames as over 1,000 boats of all shapes and sizes turned out for the Thames Diamond Jubilee Pageant.

It had been an early morning for ADI, as 17 of their screens from Epsom and other locations arrived at the crack of dawn to move into position, ready for the day’s crowds.

Despite what can only be described as severely inclement weather (that would be pouring rain), huge crowds of over 1.2 million people arrived to line the banks of the Thames for the pageant. With this many people, organisers had split the route along the river into ‘zones’, all featuring large screens. These ensured spectators could enjoy the event in safety by discouraging them from moving along the Thames with the flotilla, therefore minimising any risk of crushing and congestion.

ADI supplied 17 of the screens along the route, with a mixture of different sizes of iCONIC mobile LED screens to suit the different locations and viewpoints along the route. These ranged from ADI’s iCONIC 100s - with 4 of these giant screens placed along Victoria Embankment - to the smaller iCONIC 25s at Tower Bridge and innovative double-sided iCONIC 15s, which could be seen at Westminster Bridge, Blackfriars Bridge and Lambeth Bridge.

QUICKFACTS :: Diamond Jubilee • The “Party at the Palace” pop concert was

one of the most watched concerts in history, attracting around 200 million viewers all over the world.

• The Pageant used over 14 miles of bunting and one of the vessels that took part, the Amazon, also took part in Queen Victoria’s Diamond Jubilee, in 1897.

• 500 miles of cabling were laid in London so that the events of the Diamond Jubilee Weekend could be broadcast to countries all around the globe. There were also over 50 studios and edit booths.

• It is estimated that the jubilee celebrations have brought an estimated £120m of sales to London’s businesses according to the New West End Company, which represents more than 600 businesses in Bond Street, Oxford Street and Regent Street

• Three thousand, five hundred and twenty-one media from over 60 countries were accredited to cover the Diamond Jubilee Central Weekend from London.

• The spectacular fireworks display which took place from the roof of Buckingham Palace and in Green Park over the Jubilee Weekend required 2.5 tons of fireworks, with some rising as high as 800 ft into the night sky.

The incredible flotilla on the Thames

Her Majesty arrives at Epsom

Millions lined London’s streetsAn iCONIC 15 on Westminster Bridge

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Undoubtedly the highlight of the weekend’s celebrations, the Diamond Jubilee Concert was held on Monday evening in front of Buckingham Palace and featured a star studded line-up of stars and celebrities.Staged in front of Buckingham Palace, the high profile Concert was globally broadcast to millions, so the UK event industry’s top suppliers and contractors were called on to take part. The event was produced by Robbie Williams Productions Ltd (no relation to the Robbie Williams who performed!), who contracted ADI to provide two large mobile LED screens to be positioned on the Buckingham Palace forecourt, appearing either side of the Victoria Memorial, around which a stunning stage was built.

As the world’s largest, highest resolution mobile screens, ADI’s iCONIC 100+ screens were the natural choice to be positioned at the very heart of this music extravaganza and helped the 10,000 lucky ballot winners inside the concert to enjoy a great view of the whole event.

And what an event it was! Curated by Gary Barlow, the line-up of artists included some of the biggest names in British and global music history, including Tom Jones, Shirley Bassey, Elton John and Stevie Wonder. And one of the highlights of the weekend saw Madness appear on the roof of Buckingham Palace, which acted as a backdrop for an incredible animated projection lightshow.

Just outside the concert, The Mall was the most popular viewing spot for those not lucky enough

to be inside the ticketed concert. Eight ADI screens kept crowds of over half a million entertained with live coverage not only of the whole concert, but also the BBC’s build up. These were a mixture of the smaller iCONICs – 12s, 15s and 25s – which were ideal due to their small trailer size, so wouldn’t obstruct the view down the Mall, and ADI’s iFLY 25 at the very front.

Elsewhere in London, hundreds of thousands more were entertained by large iCONIC 100 screens in St James Park and Hyde Park broadcasting every moment of the star studded concert, which was brought to a close as the Queen lit the National Beacon on the Mall, and – of course – a huge fireworks display!

With the concert finishing at 10.45pm, contractors started clearing the site so that the roads around Buckingham Palace could re-open. Within just a few hours many of the ADI screens were up and away - thanks to their swift de-rig times - leaving only the two iCONIC 100+ screens inside the Palace gates and iCONIC 100s in the Royal Parks, which remained in place for Tuesday’s celebrations.

DAY THREE: THE DIAMOND JUBILEE CONCERT

DAY FOUR: THE SERVICE OF THANKSGIVING AND ROYAL CARRIAGE PROCESSIONThe final day of the celebrations, and ADI’s iCONIC 100+s inside the gates of Buckingham Palace allowed hundreds of thousands of well-wishers to watch the Royal Family attend a Service of Thanksgiving at St Paul’s before the Carriage Procession led them through Central London to Buckingham Palace.The occasion finished with a royal appearance on the Palace balcony for an RAF flypast and a Feu de Joie, signalling a triumphant end to the Queen’s Diamond Jubilee celebrations and a successful weekend of events for ADI.

In what was probably the biggest weekend of events ever seen in London, the four day period had seen ADI provide screens in over 60 different locations to five different clients.Besides the work throughout the weekend, the logistical organisation and management of security clearance for over 30 members of staff at multiple high profile events was challenging to say the least!

ADI’s screens ensured not only the enjoyment but also the safety of millions of people, and we’re proud to say were fit for a Queen!

Tom gets the crowd going

Fireworks at the end of the night

our iCONICs entertained hundreds of thousands on the Mall

iCONIC 100 in Hyde Park

The Royal Procession passes Buckingham Palace

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CENTRE OF ATTENTIONIt’s been a busy time for ADI outside of the sports markets with a number of installations in shopping centres and retail venues throughout the UK.

ADI have created a 22.5m² 6mm high resolution display at the Bullring in Birmingham, which is operating as a large format digital media platform for advertisers – with screen hardware owned by the shopping centre and media sold by digital out-of-home giants JC Decaux as part of their M-Vision shopping centre screen network.

The new installation demonstrates an increasing trend within the retail sector for shopping centre ownership of screen hardware: rather than following the traditional media-funded model, many centres are choosing to invest in their on-site digital signage infrastructure since it offers far greater control from a commercial and content perspective.

THE BULLRING, BIRMINGHAMThe Bullring, based in the heart of Birmingham, is one of the most popular destinations for retail therapy in the UK and features over 160 stores – with an average weekly footfall of 750,000.

ADI’s screen is positioned above the main entrance of the Bullring’s Upper West Mall, an area of high footfall which opens onto street level, and one of the centre’s main thoroughfares. For those shopping in this area of the centre – where retailers include UGG and Boden - the LED display shows digital advertising content in broadcast quality. ADI created a bespoke solution for the Bullring which also incorporated steelwork engineering to

support the large screen. The contemporary installation is styled to fit with the Bullring’s modern architecture, and its sleek, edge-less design sits well against the venue’s glass and metal features.

Located in a high footfall location at the centre, the large format allows brands to achieve stand out, while signposting potential purchases to shoppers and helping create the complete shopping centre experience.

MONITORINGIn addition to the installation, ADI provide the Bullring with a full service and maintenance package. The screen is monitored remotely from the Live VenueTM studios utilising HD CCTV cameras – which allow for early diagnosis of any potential issues – as well as full remote access into the processing and content management rack meaning that any issues can often be resolved quickly, without the requirement for an engineer to visit site.

COMMENT “ADI’s screen solution has helped us to create a commercially valuable feature and high impact focal point to the Upper Mall West area of the Bullring – with a design which fits perfectly within the contemporary, premium retail environment we have created and providing a stunning digital canvas for brands to reach an affluent consumer audience.” Nita Thakore, Head of Commercialisation, The Bullring Shopping Centre.

Belfast’s largest shopping centre features a 25m² LED screen, installed by ADI in late 2012.

The large LED display is a key focal point at Victoria Square and is installed on a lift shaft beneath the shopping centre’s centrepiece dome. With a full programme of events and retailer promotions throughout the year, the management of Victoria Square required an effective platform to advertise upcoming occasions and current offers to shoppers. The screen also runs advertising messages from external companies, in addition to providing entertainment for visitors by screening TV channels.

ADI have provided a full solution to Victoria Square encompassing not only manufacture and installation, but also ongoing maintenance and a full content management system, allowing Victoria Square to control programming onsite.

ADI also have full remote access allowing them to monitor the system health from the Live Venue studios whilst fixed HD CCTV cameras enable realtime monitoring and early visual diagnosis of any potential issues.

THE SCREENCreated using ADI’s 6mm indoor S Line product - the shopping centre LED screen is well suited to the retail environment where the viewer tends to be in close proximity to screens and digital signage. ADI’s indoor LED product offers a brighter and more dynamic picture than competing technologies such as projection, LCD and plasma, providing stunning impact and stand out even in the high ambient light conditions normally found in a shopping centre. The screen itself is front fixed to its surrounding cabinetry, making for ease of installation and maintenance.

Sound is provided through speakers housed in ADI custom built pods that are seamlessly incorporated into the edges of the screen.

TAKING THE BULLRING BY THE HORNS

SCREEN AT THE SQUARE

Large format screen makes an impact

Innovative LED display for Belfast retail destination

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The new state-of-the-art cinema at Dorchester’s Odeon has received a high resolution LED solution from ADI.Positioned above the main entrance, the new 14m2 screen has multiple uses - offering a vibrant platform for the promotion of upcoming movie releases, communicating showtimes and advertising other businesses at Brewery Square in Dorchester.

Custom built and manufactured using ADI’s own 12mm outdoor LED product, the screen has high visual impact and catches the eye of passers-by as it plays out HD movie trailers and digital video content, helping deliver an enhanced customer experience and driving footfall to the cinema.

BLUEWATER IS A SCREEN SENSATION

DYNAMIC ADDITION TO DORCHESTER’S ODEON

ADI’s installations at the Bluewater Shopping Centre have created a dynamic promotional platform utilised by the world’s biggest name in out-of-home advertising, JC Decaux.Commercial Property giant Lend Lease required a high impact installation as part of the latest renovations to the Bluewater shopping centre in Kent, as Glow, a new state of the art 5,200m² space for events, exhibitions, conferences and live shows opened its doors.

ADI’s contract encompassed two major elements, the first being a 21m² screen for the new Plaza area - a 3000m² leisure area that acts as a hub between the mall, cinema, restaurants and the new events venue.

With a walkway directly beneath the screen, ADI specified a high resolution 6mm SMD product ensuring exceptional picture quality from all viewing angles and distances.

IDENTIFIERAlong Thames Walk at the entrance to the Plaza is another ADI installation – a huge 14m “Identifier” structure, housing two further ADI screens. ADI managed the complete construction and manufacturing process of this landmark feature, controlling the project from structural engineering stage through to final finish and client handover.

The structure spans both floors of the centre, with the back-to-back portrait 8.3m² 6mm pitch screens visible to customers from either direction.

JC Decaux have incorporated the Identifier screens into their M-Vision network of shopping centre DOOH screens, with all content sold and managed exclusively by the world’s leading out-of-home advertising company.

CONTROLADI installed a full content control suite, allowing for management of both the Plaza screen and the Identifier signage from a single software solution located in the service area behind the Plaza screen. Remote desktop allows this to be fully controlled from Bluewater’s Management Suite, from where they can easily schedule content and switch between different sources.

Multi-screen solution for Kent Shopping Centre

First exterior LED screen for the Odeon chain

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IN THE ZONE AT TWICKENHAMThe modern sporting occasion is about so much more than what happens on the pitch, focusing on the whole matchday experience for fans - with giant LED screens playing a vital role in audience entertainment throughout the day.Rugby in particular has embraced the fanzone concept, and major matches at Twickenham Stadium sees areas outside of the venue turned into giant fanzones, where fans are encouraged to arrive early and stay late and ensuring that – whether their team wins or loses – they have a memorable experience!

The home of English Rugby Union, Twickenham stadium has seen huge investment over the last decade to extensively modernise the stadium into a truly world-class venue.

But the RFU haven’t just confined their efforts inside the stadium – for each match the west car park is transformed into a huge “fan village”, with fun, family entertainment to encourage the 82,000 fans to arrive early and soak up the atmosphere.

ADI’s screens have been used at a number of different rugby competitions at Twickenham and in a number of capacities. As well as ensuring a memorable experience for fans, the fan village brings in extra revenue as supporters choose to eat and drink at the stadium rather than elsewhere.

For last year’s Aviva Premiership Final and this season’s opening Twickenham Double Header event, sponsors and broadcasters ESPN broadcast live from Twickenham, via a portable studio located at the foot of ADI’s giant iCONIC 100+ screen, which was covered with an ESPN banner for further brand promotion. Pre-match the screen showed a mixture of live broadcast from EPSN’s studio and its commercial partners mixed with pre-produced atmosphere heightening content and graphics, all of which was mixed from the 100+’s onboard production suite, helping to save both money and space.

The pinnacle of European club rugby, The Heineken Cup Final sees Europe’s leading clubs compete in a knock-out competition to be crowned champions of Europe. With two Irish clubs – Ulster and Leinster – competing in 2012’s final at Twickenham, sell-out crowds were expected and the fan zone was enlarged accordingly. Tens of thousands arrived early in the day, to enjoy the hospitality and entertainment, with a stage set up for live music and an additional iCONIC 25+ joining the iCONIC 100+ in the European Champions Village.

The screens played an important role in the build up to the final, playing out highlights of previous matches in the competition, live broadcasters’ coverage as well as live content of the crowds via an on-site cameraman.

AVIVA PREMIERSHIP

HEINEKEN CUP FINAL

RBS SIX NATIONS

ESPN broadcast live from outside Twickenham

Incredible atmosphere from the Irish fans

An iCONIC 25+ was a great way for fans to warm up for the matches

As well as the iCONIC 100+, the fanzone also featured a 25+

0800 592 346 | info@adi.tv | www.adi.tv

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During England matches at Twickenham, various iCONIC+ screens were an eyecatching and high tech element to BMW experiential activity outside the ground. Advertising messages from BMW - who are Proud Partners of England Rugby - were interspersed with features including exclusive team interviews, pre-match analysis and a live feed from Sky’s outside broadcast unit, helping build excitement and entertaining supporters before kick-off. Exclusive of the Sky feed, all content was accompanied by a rolling ticker strap along the bottom of the screen, which encouraged fans to tweet their messages of support for the England team.

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