imagination - lynne's creative portfolio

IMAGINATIONA Portfolio by Lynne Goh Wei Ling

What is IMAGINATION ?

IMAGINATION is a city full endless posibilities walking on the streets, a place where dreams are born everytime you wake up, a garden blooming with ideas and the beauty of art surrounds your everyday life. And building this nation’s foundation is Lynne Goh, a Singapore -based graphic designer and illustrator majoring in Visual Communications in the school of Arts, Desgin & Media (ADM), of Nanyang Technological University (NTU).

And this is her world, her creative portfolio, and YOU are cordially invited for a visit!

It is a showcase of various works done during the course of study and it will be displaying both course work and personal projects, applying design principles of good composition, typography, form, colour, concept and creativity, while striving to make the world a better place to live in.

About Lynne...

Design is my playground, be it toying with web design, digital manipulation, drawing cartoon characters especially manga, sketching real-life, creating postcards or fiddling with typography.

And when I have free time away from art, I love to read from fiction to novels such as Marley and Me and Twilight. I’d try my hands on story writing, digital photography, watercolour painting and maybe a little baking and cooking. Catch-ing a movie and window shopping or even spending time with my family makes great past-time activities and a good source of inspiration for me besides surfing the net or sticking my nose in the library

Get in touch with me if you areinterested in any of the works I’ve done. From discussing about any design services I can provide or to just comment or talk about the stuff that I have, I’ll be glad to hear from you!

Name | Lynne Goh

Location | Tampines, Singapore

Email | [email protected]

HP | 96858411

Or find me at :http://helix999.deviantart.com/

Let's talk...

ILLUSTRATIONS

.................................................................................Reaching for the Boundless Limits of the Imagination

Identity Postcards

A series of postcards made to tell the story of my personality and beliefs.

It attempts to combine the use of Japanese illustrations with the abstractions of modern art, as well as experimenting with the different special effects of watercolour, such as making fingerprints or spraying salt effect on wet paint. Some were also made as a combination of postcards put together to view the whole image like the one on the right which consist of 3 postcards.


MANIFESTO

A design made for my locker which tells the story of my personality.

The girl is enclosed within the lay-ers of her mind till she decides to venture out with her rabbit doll, a sign of her need for comfort and company.

Alone, she manages to get by day after day, till she meets the one she is looking for; a heart that complements hers, pulling her out of the depths of darkness and showing her the true beauty of life.


Rihanna Album Collection

A custom character illustration for Rihanna.

Study on her iconic image and facial features were made to depict her in a recognizable way. The character is then applied to the merchandise which includes a concert poster, song album, foldable lyric booklet, a mirror souvenir and matching purple handphone accessory. Each song in the lyric booklet is also accompanied with illustrations of the exact costume and setting seen in her music videos.


Portrait Character Illustration

A series of 10 custom character illustrations that depicts 10 friends and their hobbies.

Though similar in characteristics, each is drawn with features specific to the owner especially the eyes, hair and clothes.


Yi & Li

A hand drawn and digitally coloured collection made for a group project that teaches some of Chinese most important and meaningful words. Each illustration accompanies the respective individual Chinese character.

Yi (Boy) and Li (Girl) are two very close friends who live and support each other in the serene hilltop of China.

朋友 Friendship

顺利 Success

CORPORATEDESIGN


Capstone Pte Ltd Design Services

These are some of the advertising and branding design for projects that Capstone Pte Ltd handles, in particularly, a F&B company called Kampong Group and Citra Javanese Spa.

These include banner and flyer designs, lightbox menu designs, uniforms, logos, name tags and namecard designs.


Citra Javanese and

Aziz’s Dream Namecards

These are namecards made in request by Capstone Pte Ltd.

The spa required colours with a more earthly and skin-tone look while have modern elegance that would attract younger customers, while adding a touch of Javanese pattern which makes it look like the traditional batik.

Meanwhile, the namecard for Aziz’s Dream requires a more friendly approach that suits the nature of its logo which has the smiling and waving figure of Aziz the chef. It also retains the neat and professional feel that is unique from other prata stalls.


Myopia Awareness Campaign

This is a proposed campaign for Singapore as not only a large percentage of the population suffers from this but myopia is also gradually occuring at an even younger rate. Thus the campaign aims to create and awareness by utilizing the MRT advertising elements. This was done as a group project which includes creating the logo and identity, as well as designing the advertisements like the banners (seen above), rail- hanging brochures, window posters and side-panels of seats, as well as floor decoration. The red gradient also refers to the bluring characteristics of myopia while the sombre colours of red, white and black emphasises on the seriousness of the situation.


Nanyang Executive Centre (NEC) Rebranding

NEC is situated in NTU which offers facilities for events like seminars while also providing foreign visitors a comfortable, hotel-like place to stay. As a group project, we redesigned their inconsistent and gaudy-looking corporate identity in time for the Singapore Youth Olympics, to one with more elegance and style while still retaining the NTU design restrictions. We successfully managed to create a fresh look that ties NEC to NTU, yet unique enough to set it apart. We used a blue and white theme instead of the usual additional red, and a “reflection” element to emphasise on their pleasant, polished and professional services.

The collaterals, which were mainly for the guest rooms, include an in-house directory, luggage tag, roomcard holder, DO-NOT-DISTURB sign, instructional and promotional sheets, brochures, postcards and a folder to hold everything.


NEC Postcard

How to you create a montage of pictures without making it messy? My answer was inspired by Piet Mondrian’s DeStijl art “Red, Blue and Yellow”. (Ist:Front, 2nd: Back)

NTU Postcard

The red circle links NTU as an important element to Singapore’s development.

The position of the stamp at the back isreplaced with the orchid hybrid that was created to represent NTU, and it is also often used in NTU souvenirs, thus adding another heritage into the postcard. (4th:Front, 5th: Back)


MAGAZINE INSERT AND DIRECT MAILER

The interactive concept for both is the same to get a repetitive effect for branding. The introduction for the brand can be seen at the back. It holds the basic concept of the spinner which retains the anticipation of expecting something new. The user keeps turning whioe revealing “nothing’s new” type of comments till he/she reaches the last 2 circles that reveals the logo and location of MAKI. It utilizes the same look and feel of using minimal colours.

MAKI

A project to create our own unique brand and product, MAKI is inspired from the need to balance both work and play in such a globalised and fast-paced environment. MAKI’s mis-sion and vision seeks to combine functionality and creativity with the use of our trademark gamespinners, creating a new generation of products that brings quality fun to the other-wise dull and routine everyday objects.

The logo is derived from the Japanese word まき ( ma-ki ) which mean “spiral” or “to turn”. This reflects how MAKI looks at the world; through different unique perspectives. This can also be seen from the use of game spinners as our selling focus.


MAKI Gamebook

To cater to students, MAKI’s series of GAMEBOOKS turn notebooks into a portable game collection complete with a deco-rated cover and gamespinner, three MAKI boardgames and magnetic gamemarkers that is easy to use and keep. It also keeps you awake with every spin and game which is also specially designed to be played alone or with friends and each game will last no more than 15mins for a quick refreshening of the mind. With MAKI, you can work and play anytime, anywhere.

(Top Right: Magnetic gamemarkers are kept in a cut-out compartment that goes through the pages.It contains a metal piece that helps to hold the markes in place without falling or obstructing the book.)

(Bottom Right: An original game called The Name Game that utilizes typography.)

GRAPH I CDESIGN


Digital Painting and Photomanipulations

A series of work digitally edited photos. Images used are copyrighted to their original owners.


Twilight Saga: Breaking Dawn Bookmark

A bookmark made on transparency so then when placed against the pages of your favourite vampiric book that you’re reading, the images makes it look as if the book was “bitten” and the pages have blood drips and splatters.

The ribbon also has the words “ bitten by Breaing Dawn” printed on them.


Portfolio Website Design

Locker 109 is an online creative portfolio. Incidentally, it is the locker number given to me by the school, thus reflecting that it is where I “keep” my graphic work.

Still in progress.


“Freedom”

Reflecting on the controversy of the Iraq War, this postcard collection creates an awareness that war is never a good option. The arabic word for “freedom” is written with bleeding bar-bwires. With in-depth research, each postcard contains a lie the US government has made. With each postcard, you “reveal” the truths to “release” the cycle of this meaningless war to gain “Freedom”.

TYPOGRAPHY


CLOX Typeface Design Postcard

Designs utilise the basic shapes of boxes and circles. A coded template, when pulled out will form the message “HI HOW ARE YOU”. An indi-cation box beside the 3 cutout circles on the envelop will tell the user when to stop pulling the template. Behind the template, lines are also provided for user to write on, thus, when sealed in, halp of the message can be seen through the back of the envelope which is con-sistent with the idea of hiding and revealing.

Top Left: Front of postcard, says “HI”Top Right: Back of postcard with see-through half.Bottom Left: Says “YOU” with indicator box ‘on’ as white.Bottom Right: Full view of the coded message template.


Bodoni the Book

A book all about the typeface Bodoni. The minimalistic book is designed to reflect on the contemporary beauty of the typeface.


BEMBOThe Scholar

Bembo Personality Typography Poster

The image of Pietro Bembo, the first user of the typeface, is seen here made up of characteristic words of Bembo; Legible, Light, Harmonious, Formal, Splendor and Inviting. And since it was made as a menuscript typeface, the poster had a rustic and pure feel of an ancient old scholar and cardinal.


Pixie Typeface Design and Poster

The serif display typeface was inspired to be a modern version of the art noueau style of typography of intertwining whiplashes. It gives a romantic and fantasy feel, hence it’s name and the use of a common idiom from “Romeo and Juliet” in the type application above.ge.

PHOTOGRAPHY


Wayang Street Photography

A series of black and white pho-tographs showing the glamour of the backstage and the disappearing beauty of the culture.

The Ironic Dreamer Self Portrait

This portrays a desire to escape from reality while the face on the book refers to putting on a persona, living the life of a character you really want. Yet the open hands and empty space around her illustrates her surrender-ing to a fantasy she knows is not real, and the reality of it would crush her dreams.

IMAGINATIONA Portfolio by Lynne Goh Wei Ling

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imagination - lynne's creative portfolio

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